Chapter 205 Target Group

This train of thought is becoming more and more bizarre...

At least that's what Zhang Chaoqiang thinks.

Facing Zhang Chaoqiang's questioning, Zhang Huolong sighed, and thought to himself with Shen Qiangwei: Chaoqiang must have entered his rebellious period again, and he would deny them no matter what they do.

Zhang Huolong explained: "Of course, one is a misleading guide, and the other is a correct guide, how can they be confused?"

"In fact, we recently discovered that there are quite a few underage students hanging out on the streets all day long, and some even come to our tattoo shop from time to time to get tattoos."

Shen Qiangwei responded, "In the past two weeks, several young men who looked to be only fifteen or sixteen years old and had not even graduated from junior high school came to me and tried to get me to tattoo them..."

While saying these words, Shen Qiangwei scratched her head embarrassedly. After all, her parents' previous behavior was not much better than those of these street thugs.

At most, they are just a little more innocent than them. At their age, Zhang Huolong and Shen Qiangwei already had iconic logos on their bodies.

“So, my parents have come from that time, and from what they have done and their age, we understand that this is the time when they need recognition the most.

I have a lot of yearning for various rebellious behaviors. Under the banner of being different, I always behave and dress differently from others. "

Shen Qiangwei and Zhang Huolong did not deny this behavior. It was true that they liked it very much at the beginning... (Although they still like it very much now, at least they have never regretted it)
However, hobbies are one aspect, and the degree of society's tolerance for them is another aspect. Even if Shen Qiangwei and Zhang Huolong no longer care about the outside world, neighbors, or even passers-by's strange views of them...

But in some aspects of life, tattoos do bring some people considerable obstacles.

Thinking back to when Zhang Huolong was born a while ago, the spiritual weapon mold factory he joined required that he not have tattoos or dye his hair.

However, he was able to stay by building good relationships with the supervisor and team leader who recruited him and giving them some gifts.

The same goes for people who came after them. They were not allowed to show their tattoos in the factory, so even on hot days, those who had tattoos could only wear clothes to cover them up.

If Zhang Huolong hadn't been so good at dealing with things, he would have been fired just like the other workers, accidentally revealing the "logo" on his body in the factory.

Therefore, branding a logo on the body is extremely important. Children are ignorant and should not be given the opportunity to affect their future lives.

Moreover, their mentality is too fragile and their ability to withstand stress is poor. Even the dogs would shake their heads when seeing this. You can be sure that they will definitely regret it in the future.

So now inside the Weilong Tattoo Shop, there is an extra line of words under the sign, "Only those over 18 years old can get a tattoo with their ID card."

This has indeed deprived those young people who want to get tattoos to be unique and show that they are different from others of the opportunity to get tattoos in the Weilong Tattoo Shop.

Of course, after updating that sentence, the number of young people coming to my door has indeed decreased significantly recently.

But what also increased was Zhang Huolong's strange thoughts.

At that time, Zhang Chaoqiang was still trying to figure out how to control his spiritual power every day and night, and keep up with the practical experience of artificially synthesizing crystal cores in the science class, so he didn't tell Zhang Chaoqiang too many details.

In order to satisfy the curiosity of young people and their various unconventional mentalities and thoughts, and their interest in unknown things.

Since they are so interested in tattoos, Zhang Huolong and Shen Qiangwei simply found another shortcut and promoted tattoo stickers. This kind of short-term sticker pattern does not harm their skin and will not remain on their bodies permanently...

It has become the so-called "quick tattoo picture", which can not only satisfy the curiosity of young people about such things, but also prevent them from actually getting the tattoo permanently imprinted on their bodies.

Give young people who have not reached a certain age a chance to think.

In fact, Zhang Huolong's business acumen is more flexible than that of ordinary people. He discovered the shortcomings of other tattoo stickers on the market, that is, the patterns are too stereotyped, too dull and monotonous.

There is no tattoo at all, so I used Shen Qiangwei's tattoo cases and my own manuscripts to find some ink sticker manufacturers for customization.

Previously, Zhang Huolong had a good relationship with the factory manager, so he also knew many factories responsible for printing. After the requirements of the stickers, they were able to achieve...

Well, the tattoo stickers with high quality and effect, and of course a higher price than those on the market, have finally come out!
Their original intention was to get young people to use stickers instead of real tattoos.

Therefore, the target group, from the beginning to the end, is those 15-18 years old, the most rebellious young people.

However, the soul-searching question from Zhang Chaoqiang finally appeared:
"So why, Dad, your current tattoo sticker sales group ended up being those elementary school students?"

Zhang Huolong: “…”

He scratched his head. Well, this really seemed a little unexpected.

He stammered, "Super Strong, you don't seem to be listening to me carefully. I said our target audience is those who are in their rebellious period and are curious about unknown things...

And among those young people who like to be different, primary school students are not curious about unknown things? Primary school students can't be in a rebellious period? I remember that you learned to refute your parents' words when you were in primary school...

That is to say, your rebellious period started in elementary school..."

After Zhang Huolong finished speaking, it was Shen Qiangwei's turn. The two of them were like playing badminton, going back and forth and never letting the conversation go off the topic.

Zhang Chaoqiang was anxious and angry. Seeing the two people who kept explaining, he immediately knew that the actual situation was indeed seriously different from what they had expected.

This change is absolutely fatal, as it completely loses sight of the target audience.

However, those young people don’t like to fool themselves with tattoo stickers, but primary school students don’t understand anything and they like it very much.

Even if all the parents listened to those stupid rumors on the Internet: tattoo stickers will absorb blood, etc.

This did not stop the enthusiasm of primary school students at all.

Zhang Huolong continued to argue: "Actually, this is also good. We just want to be convenient and call these stickers tattoo stickers. In fact, this is also a product approved by the government entertainment department.

Give me back the scientific name of this so-called toy, it’s called a body sticker…”

Zhang Huolong, who originally had no one to sell to, unexpectedly discovered that primary school students could always be the group that could help him out. This made him, a very smart person, discover the logic of society. That is, primary school students' money is the easiest to make.

"We didn't have the conditions back then. Today's primary school students are all tall and strong, they eat well, wear warm clothes, and have plenty of pocket money. Last time, a kid had a birthday, and he ordered hundreds of tattoo stickers for his classmates and friends. He paid 1,000 yuan and got them right away.

Back then, one thousand yuan was enough for us to drink powdered milk tea 500 times! Right, wife? "

In an instant, the two of them traveled through time and the long river of years and returned to their childhood, which was actually when they were about sixteen or seventeen years old.

The two of them were in the only so-called milk tea shop at the entrance of Potou Village. For 2 yuan, they bought powdered milk tea of ​​various flavors, which they regarded as divine goods.

Now... a few days ago, in order to celebrate the huge sales of tattoo stickers, they also splurge and bought the hottest Heytea at the moment, but they found that twenty or thirty cups of milk tea could no longer bring back the feeling of the past.

People are different and things are different.

Of course, Zhang Huolong's behavior always resulted in some very strange responses. Not only primary school students came to buy his tattoo stickers, but even some adults, young couples in their twenties, and even middle-aged people in their thirties and forties had placed orders.

However, what they mainly buy are usually special ones with complex patterns of love, usually those patterns branded on the lower abdomen that contain special intentions and meanings.

I guess it must be a sudden inspiration from watching some movie?

If the customer hadn't specifically asked if this kind of pattern could be made, Zhang Huolong and Shen Qiangwei had never heard of this special tattoo.

Therefore, once it was opened up, the adult market was also developed, and it was put on sale in the online window, and there were even quite a few orders.

Zhang Chaoqiang would ask, when did they open the online store?
But when he glanced at the dog next to him, his sanity value dropped drastically in an instant!
Because there are several strange heart patterns on the dog's body, branded on its lower abdomen by adults...

Without thinking too much, as soon as Zhang Chaoqiang opened Langgou's account, he saw the purchase link of the tattoo sticker hanging on the window of his homepage.

It turns out that during the live broadcast every night, as long as my parents started to promote their tattoo stickers, there would often be many viewers in the live broadcast room who would make a fuss and ask Zhang Huolong and Shen Qiangwei to stick this tattoo sticker specifically on the lower abdomen...

Specially stick it on the bodies of idiots, so that they will buy the tattoo stickers.

.........

Therefore, under the enthusiastic request of the audience, Zhang Huolong and Shen Qiangwei had no choice but to do as they were told.

Audiences always like to watch something weird and curious. After satisfying the audience's curiosity, they get a lot of purchase orders in return.

So from the time Zhang Huolong conceived the tattoo sticker, to finding a factory to place an order, and then to the entire process of selling it, the original intended consumer group was those rebellious teenagers who were approaching adulthood but not yet fully adult.

But the reality is that except for young people of this age, almost everyone else, regardless of gender or age, has purchased tattoo stickers, and some are even old men and women who often watch live broadcasts.

Even though tattoo stickers are of no use to them, when they are watching short videos in their spare time, they will support Zhang Huolong and Shen Qiangwei's products because of their love and curiosity for Langgou.

There are even some elders who have pets at home... They buy the stickers and copy them like the Lang Dog, and stick these patterns on their pets' bodies.

This directly confused the young people in the family, but they were too embarrassed to tell the meaning of the pattern in front of their elders, so several families had such misunderstandings.

From another perspective, Zhang Huolong is indeed a business talent.

Because he has accurately screened his consumer groups to a certain extent, Zhang Chaoqiang came to a conclusion, that is, if someone is identified by Zhang Huolong as his consumer group, then this group is definitely not Zhang Huolong’s real consumer group...

And those he has selected are his real consumer group.

But their experience in this aspect has indeed enabled them to make a lot of money by sticking tattoos on a whim.

There are probably about 30,000 to 40,000 of them, but this trend came quickly and disappeared quickly.

Especially those elementary school students, whose curiosity is quickly worn out and they go looking for other fun things.

Recent sales have dropped significantly.

Therefore, when facing these consumer groups, we still need to continuously produce some valuable and interesting products.

Although the proportion of primary school students who buy tattoos is much smaller than before, the number of adults who come for special tattoo patterns has increased significantly.

Therefore, Zhang Huolong and Shen Qiangwei focused their next plan on adult products.

They found that this group of people prefer to have fun, and a large number of them are willing to spend money on this.

Of course, this weird idea could not be known by Zhang Chaoqiang.

While the TV show was playing, Zhang Chaoqiang thought about how his parents had not had a very good relationship with their neighbors in Pingshui Street over the years.

Because Zhang Huolong and Shen Qiangwei just mentioned that the purpose of getting tattoos is not only to make money but also to satisfy the curiosity of young people.

To prevent the real tattoo from being branded on their bodies and causing trouble in their future lives, the abnormal looks from others is one of the troubles in life.

Zhang Chaoqiang has always known that his neighbors don't like his parents.

Although it is not expressed directly, it can be seen in some small details and words in life. Therefore, Zhang Chaoqiang asked his parents questions at this point.

"Mom and Dad, when I make enough money I'll buy you a bigger house and let you leave here, okay?"

"Okay, okay, of course."

Zhang Huolong and Shen Qiangwei didn't take it seriously. After all, a big house should be at least 200 square meters. In the center of Tianan City, the cost is probably over 10 million yuan. (End of this chapter)