Chapter 141 The New King Ascends the Throne
"Xinhua News Agency, December 12, the Ministry of Industry and Information Technology today officially issued 4G licenses to China Mobile, China Telecom, and China Unicom."

In the conference room of Grapefruit Capital, Yu Nian slid aimlessly across the screen of his mobile phone, reading the news report he had just received over and over again.

"Is Mr. Zhao from Gusu Yuanhe Capital here?"

The door of the conference room opened, and a young female assistant with a high ponytail and a slightly immature look walked in to ask questions. When Mr. Zhao's name was called, he immediately stood up and gestured.

A middle-aged man with a righteous face and a strong body finally couldn't help it. He stood up from the corner and asked, "Hello, when will it be our turn? We have been waiting here for two hours."

"I'm very sorry. Please wait patiently for a moment. I will try my best to help you arrange it." Song Anli comforted.

"Please give me a definite time to meet Mr. Xie. Everyone's time is precious. We came to your company with sincerity to seek cooperation, not for an interview."

The middle-aged man frowned and said, "Besides, even if it's an interview, it's on a first-come, first-served basis. You can't just jump the queue whenever you want, right?"

"You may have misunderstood. Some of the friends who are here today have made reservations in advance." Song Anli explained in a gentle voice.

The middle-aged man punched the cotton and became increasingly annoyed: "You mean, in this day and age, you have to make an online appointment to draw lots for investment? Little girl, let me tell you, in the financial industry, being arrogant and arrogant does not show your ability. Only when you are out of power can you see the true strength of the people!"

"It's almost noon, and we've booked a restaurant near the company."

Song Anli kept a polite smile on her face, raised her chin slightly to look at him, and then looked around the audience: "If you are tired of waiting, you can go and have a meal and rest first."

The delicate voice, as calm as water, was clearly heard by everyone present. Everyone looked up at the ceiling or looked down at the table in deep thought, all silently avoiding meeting the pair of lively, youthful eyes, as if they had heard nothing.

The world is becoming more corrupt and people's hearts are no longer the same as they used to be. It has always been the young grassroots employees of the mother fund who have directly communicated with the well-known invested fund managers on an equal footing as LP representatives. Now the situation is reversed, and a young girl from a fund management team dares to put on airs in front of many old hands in the mother fund.

The middle-aged man couldn't help but tremble with anger, and left angrily after saying "I wonder how long you can be crazy for?"

Song Anli said goodbye politely without caring, and then led the embarrassed Gusu Yuanhe President Zhao to meet Xie Jingxing alone.

Yu Nian watched coldly and felt a little helpless. This middle-aged man was from the Yizhuang State Investment Fund, which was founded by the Beijing local government. He was a well-known heavyweight player in the industry.

It's bad enough that they were cut in line by Guangzhou Yuexiu and Switzerland LGT, two equally respected peers, but it's really embarrassing that a scumbag like Suzhou Yuanhe also cut in line. It would be hard for anyone to remain calm.

late!

——Yu Nian felt a little regretful. Today, this rare and grand occasion where top LPs of various mother funds from all over the world gathered to pay homage to him was absolutely strongly related to the time node.

If the joint investment of Xiyou and Tencent in Dianping was a bomb that blew up the venture capital circle, then the news that the three major operators obtained 4G licenses announced half an hour ago was a storm that would completely shatter the original order of the venture capital circle and help new forces take off and reach the sky.

Since the mobile Internet era started by Steve Jobs a few years ago, it has entered China today. People can conclude that the biggest hot spot in the venture capital circle next year will be the mobile Internet O2O concept.

Grapefruit Capital entered the market early and firmly locked down the three leading startups in the three sub-sectors, Didi, Ele.me, and Dianping. In China, only Sequoia China is better. If a parent fund wants to invest in venture capital institutions, these two are the best options.

Another time node is the macro-economy. In recent years, as the economy has shifted to real estate, the domestic venture capital industry has grown exponentially as various places have made money from selling land.

In addition, with nowhere to go, private hot money poured into the financial industry, and the mother fund with the title of state-owned assets instantly became one of the most popular investment options for ordinary people.

Adding the two together, many domestic government-run mother funds have too much money to spend, but their investment businesses are not perfect. There are only so many good projects, and if their peers invest in one more, they have one less to invest in.

So at this moment, colleagues had to humble themselves, line up and wait to be received by the "new king" of the market, begging him on their knees to accept their money.

Yu Nian secretly sighed, if he had been able to make up his mind to cut the Gordian knot last time, perhaps he wouldn't have to do this today... Xie Jingxing was too patient, and he didn't reveal any intention of investing in Dianping during the in-depth communication last time...

Three pieces of news surfaced on the same day: Grapefruit Capital invested in Dianping.com, officially raised the first RMB 20 billion fund, and 4G licenses were issued.

The mystery of the whole thing has been solved. He wants all the takeout group buying and reviews. Meituan can either accept the investment or face being strangled.

Moreover, Grapefruit Capital invested in Dianping with a $2 million fund that appeared out of nowhere, which means that it had anticipated today at least a few months ago when it was raising US dollar funds.

"Mr. Xie really showed us how to use hidden clues to uncover hidden clues over a long distance." Yu Nian felt mixed emotions when they met again.

"Coincidence, in many cases it's just a coincidence."

Xie Jingxing poured her a cup of coffee: "I didn't know in advance that the 4G license would be issued today, and I couldn't have expected Wang Xing to have such a strong personality. In fact, I really admire him."

"Opportunities are reserved for those who are well prepared, so you have had ideas about the group buying review business for a long time?"

Yu Nian took a sip of coffee and couldn't wait to get to the point. Compared to understanding the new market king's talent for living off women, she was now more curious about his investment talent.

Xie Jingxing shook his head and corrected: "I am interested in the millions of catering merchants on the group buying platform."

"ToB side...data information?" Yu Nian thought and asked humbly.

Xie Jingxing thought for a moment and explained as concisely as possible: "I think the entire O2O field can be divided into two cycles. The first cycle is the demand side. Whether it is takeout or group buying reviews, the core purpose of a series of measures such as 4G licenses and burning money subsidies is to allow consumers to use mobile phones to place orders online."

“When the demand side reaches its upper limit in the future, the second cycle will come, and the online popularization of the supply side will occur.”

He paused deliberately at this point, and Yu Nian's eyes lit up as he gave the answer: "Yunshan Group?!"

"That's right, Yunshan Group's food raw material supply and online digital services." Xie Jingxing nodded slightly to show his agreement.

The development cycles of all industries can be roughly divided into three parts. First, countless funds pour in and big fish and small shrimps fight to seize the market at all costs. Then the winners are determined and step on the corpses of others to reach the top and integrate the market. Finally, they find ways to start making money.

Specifically in the field of takeout group buying reviews, when the platforms decide the winner and cancel the high subsidies, millions of catering businesses can only turn inward if they want to make money.

The internal service volume, product volume and brand tone are all ingenious tricks. China has hundreds of millions of low-income people, and reducing costs and increasing efficiency by providing high quality and low prices is the way to go.

Eliminating the use of rat heads as duck heads, unifying suppliers and central kitchens to maximize industrial advantages is the best solution for catering businesses to reduce costs and ensure the quality of dishes.

On the other hand, online cost savings are achieved through big data optimization, while open source increases revenue.

For example, Meituan sells traffic to merchants and uses big data analysis to help merchants develop their brand tone, etc. In the original timeline, Meituan's food raw material supply chain and digital services were booming.

As an Internet platform that consumes users and merchants and integrates the entire upstream and downstream industrial chain, Didi's long-term strategy for smart cars is essentially the same. It is too low-level to just burn money to seize the market.

Xie Jingxing is currently involved in the two words of food, clothing, housing and transportation in the mobile Internet era. The business logic he proposed has never been imagined. No, only Wang Xing may think so. At the beginning of this year, he said that Meituan’s annual transaction volume would reach 2020 trillion in , which was ridiculed by the mainstream opinion that it might be excessive inflation...

The more Yu Nian thought about it, the more he felt the weight of it. He stared at Xie Jingxing blankly, and couldn't help but feel a chill on his back.

This guy just said the truth. He really admired Wang Xing and admired his ability to lay the deepest plan and use the heaviest hand to kill the opponent!
"Five hundred million, no conditions!"

She instinctively avoided further thinking and made a decisive decision.

Xie Jingxing laughed: "What a coincidence, Gusu Yuanhe also has the same conditions."

"With the same conditions, there is no reason for you not to choose us." Yu Nian perked up and tried.

Xie Jing Xing chuckled without disguising his pride and said, "Then don't make a choice, I want them all."

"you……"

Yu Nian opened her plump red lips and was about to say something when Song Anli pushed the door open carrying a few lunch boxes.

"Let's eat first. I specifically ordered some Shanghainese cuisine. I'm showing my hospitality."

Xie Jingxing gave her some time to think about it and happily opened the lunch box. Seeing a tray of black sticky objects, he asked curiously, "What is this?"

"Bamboo shoot and eel paste, a home-cooked dish in Shanghai." Song Anli stuffed two wet wipes into his hands to wipe his hands.

Xie Jing Xing pouted and commented: "It doesn't look very good."

"I've tried it, it tastes pretty good. You can try it." Song Anli said as she poured him a bowl of soup.

Yu Nian watched the two people's unusually natural interaction, resisted the urge to roll his eyes, and picked up the bowl of rice.

There is no need to say more at this point. It is better to invest if you can than to be busy for many days and end up with nothing. It is simply too much for the fund to take money from two government mother funds at the same time, but it is also a good thing to think about it from another perspective.

Xiyou's current fund is expected to raise 20 billion yuan. Suzhou Yuanhe and China Merchants Capital, two leading state-owned mother funds, account for half of the share, which means that Xie Jingxing's coronation as the new king of the market is a foregone conclusion, and there will definitely be no shortage of individual investors.

Judging from the attitude this guy has shown so far, this fund will most likely raise more funds than expected, so we can expect 30 billion to be no problem.

“When will this round of funds be available?”

Yu Nian simply lost his reserve and picked up a large chopstick of bamboo shoot and eel paste to interrupt the couple.

Xie Jing Xing drank the soup slowly and said, "We will try to get it done in March at the latest next June. The fundraising may be overdue, and we will need at most 30 billion."

"We and Gusu Yuanhe will provide a candidate for the 'Investment Decision Committee'?" Yu Nian said inwardly. As expected.

"Thank you for your understanding, Mr. Yu. I think you are more suitable to be a member of the Investment Decision Committee."

"What other conditions do you have?"

“2+25%, the fund has a 2% management fee each year, and 25% profit dividends.”

Yu Nian remained silent. She knew that this bastard would never be able to hold back any good words and would just open his mouth to ask for 5% profit dividends.

She said sarcastically, "Mr. Xie, it's more practical to consider your competitors first. In fact, your competitors are not just Meituan."

"If the competitor you are talking about is Taobao, then this joke is very successful." Xie Jingxing sneered with disdain on his face.

Yu Nian was stunned for a moment, put down his chopsticks, restrained his expression and asked seriously: "Are you serious?"

Just as the middle-aged man from Yizhuang Guotou said this morning, all investors who have made it to the current high positions have had their glorious moments. They can be confident but not arrogant.

Xie Jingxing shrugged: "Do you know what the Taobao local promotion team is made up of? On average, there are 1 regular employee and 10 outsourced employees."

"In other words, in the same university, a physical conflict occurred during a promotion. Do you believe that five people from Ele.me and Meituan could beat away 5 people from Taobao?"

He continued to talk to himself: "So I can't imagine why it is qualified to participate in the competition between me and Wang Xing. Alibaba has been doing online business for too long and does not have the O2O gene in its bones."

Meituan's ground-marketing team was so outrageous that they used a human sedan to carry the sales champion into the venue at the annual meeting. Ele.me's ground-marketing team focused on young people fighting against it if they didn't obey. Both of them are like pyramid schemes.

Taobao is really not strong enough. Ignoring strategic considerations, Baidu is stronger than it.

Yu Nian couldn't find a rebuttal for a moment. She went to work at a venture capital fund after graduating from university, and usually came into contact with top figures in various industries.

Standing too high, one can only see groups of cold marketing data presented on paper, and indeed does not understand the details of the implementation of the ground promotion. The example of fighting cited by Xie Jingxing is quite intuitive and crude.

However, standing high also has its advantages. Yu Nian is much more well-informed than ordinary people. As far as she knows, Alibaba launched the "Taobao City" business project early this year. CEO Lu Zhaoxi personally led the internal entrepreneurship, and the project was on the same level as Taobao's e-commerce division.

Mr. Ma said that there is no limit on budget or positions, and we are just waiting for the favorable wind of 4G license to arrive to enter the O2O field.

At first glance, it seems that extreme importance has been attached to it, but problems frequently occurred during the implementation process. The initial business model was to allow catering merchants to open stores in Taobao in the same city, and users would make reservations online and then go offline to dine and pick up the food.

Later, it was discovered that this business model was somewhat like taking off pants to fart, so on the eve of Double Eleven, it was only then that it lowered its status to plagiarize Ele.me, adjusted its business name to "Taodiandian" and switched to online food delivery.

Later, they wanted to take advantage of Taobao's traffic during the Double Eleven period to offer a large amount of consumption subsidies, but loopholes were found in the subsidy rules. Users took advantage of the subsidies and the technical team was driven to mental breakdown. The marketing planners ended up exposing their faces, and the company was hastily taken offline without making any splashes.

In recent days, we saw Xie Jingxing and Wang Xing fighting each other, which led to a chain reaction and the launch of a separate version of the "Taodiandian" APP.

Combined with the fact that they don't have a formal marketing team and rely entirely on outsourcing to support the business, the whole process feels a bit outrageous, giving people a feeling that neither is taken seriously nor is it valued.

Excluding the possibility that Robin Li passed the brain virus to Mr. Ma, the only explanation is really Xie Jingxing's evaluation that Alibaba does not have the O2O gene in its bones.

"No matter what, respect your opponent strategically and despise him tactically." Yu Nian forced himself to be tough and refused to show weakness.

Xie Jing Xing filled his stomach and wiped the corners of his mouth, smiling harmlessly: "I have been preparing the script for this for a long time. Now the director, actors, and funds are in place. I will try my best not to disappoint the audience. Please look forward to it."

　Send first and change later
　
(End of this chapter)