Chapter 152: Defeating Taodiandian

The discussion between Lu Chuanwei and Liu Qing has come to an end for the time being. The management of the party that was kicked out of the company's merger and acquisition will always be reluctant to accept this, and there will be more discussions to be discussed later.

After climbing to the top of Beigao Peak and burning a stick of incense in the Temple of the God of Wealth, everyone went their separate ways.

Liu Qing went to Shanghai for a meeting, Song Anli and Zhang Xuhao went to meet another founder, and Xie Jingxing returned to downtown Hangzhou, traveling with the Xu Nuo sisters.

"Originally, colleagues in the advertising department of Ele.me suggested that taxis be covered, but after experiments, we found that the advertising space in taxis was too small to see the words clearly, and buses were more visually impactful."

During the trip, Xie Jingxing tried his best to find topics to talk about so that the atmosphere would not be too awkward.

Xu Nuo looked out the window at the buses covered with Ele.me advertisements passing by, and his mind was still in a state of shock.

Two hours ago, she was frightened by the shocking theory of capital building walls and accidentally broke a dinner plate.

Then the super rich second generation who was hailed as a genius left behind a group of celebrity founders around him and shamelessly ran to share the table with her and her sister, saying that there was not enough space for too many people.

It was a very lame way to pick up girls. Assistant Song, who was even prettier and more delicate in real life than she was on the variety show, also thought so. After dinner, when they were climbing North Peak together, his eyes were subtle, as if he could see through her like an X-ray.

As a woman, Xu Nuo knew very well what the emotions that Assistant Song and CEO Liu could not conceal meant, and she fell into deep self-doubt.

Could it be that Mary Sue's domineering fantasy has come true and she is the one in a million Cinderella heroine?
This was more unbearable for her than Ele.me's aggressive attack on Taodiandian's base in Hangzhou. She felt dizzy and was dragged by her sister to sit in Xie Jingxing's car...

Xu Nuo looked at the route that was becoming more and more familiar in his field of vision, and his thoughts returned to his brain.

Looking back to confirm the iconic building on the roadside that I pass by every day on my way to work, I suppressed my chaotic thoughts and asked, "Are we going to my company?"

"There is a bar near your company in Future Science and Technology City. It's quite quiet and suitable for discussing things." Xie Jingxing explained.

Xu Nuo raised his eyebrows: "12 a.m.?"

"Yes, this is the one. I went there often for a while." Xie Jingxing smiled.

Xu Nuo pursed his rosy lips without comment. This bar was located on the third floor of an office building in the Future Science and Technology City. The location was quite remote but the environment and wine list were exceptionally good.

Even if a colleague fell into a large hole dug during a temporary road construction after drinking in this bar late at night, it still did not affect it from becoming the most popular place for old colleagues in the company to gather and relax after work.

In the past two years, with the increasing number of new employees, this store has gradually evolved into a distribution center for Alibaba’s internal gossip.

The bar, which was originally open only in the evening, then added coffee, light meals and afternoon tea services. Looking around, all I could see were colleagues wearing Alibaba work badges and speaking Internet jargon.

"Ele.me has invested 8000 million yuan in Focus Media for promotional traffic. In the next month, our ads can be seen in office buildings in major cities across the country."

As they took the elevator upstairs, Xie Jingxing introduced: "The data provided by Focus Media shows that as of now, there are 7600 million white-collar workers in office buildings across the country. This market is much larger than schools, and Ele.me plans to focus on it."

"We also have LED displays in subway stations and shopping districts. We have done all the promotion scenarios you can think of."

He shook his head and said casually, "Actually, I can't understand why Wang Yulei chose to place the first Taodiandian market in Xiamen. He must be a coward."

Xu Nuo was speechless. Ele.me and Meituan started in the economic center and political center respectively, which is an advantage of their company size.

Alibaba suffers from big company disease and is insensitive to the market. It can only choose a similar small city to enter, and thus barely achieve the operational efficiency of Ele.me and Meituan.

But he couldn't say this out loud. After recognizing Xie Jingxing, several former colleagues in the elevator who had Alibaba work badges on them immediately took out their phones and secretly took photos.

Hearing him belittling Wang Yulei for being a coward, he wished he could turn into a war correspondent and broadcast a live broadcast.

As they were talking, the elevator door opened, and Xie Jingxing walked into the bar first and found a seat at the bar: "I want a glass of 'Afterwards', what would you like to drink?"

"A gin and tonic and a soda, please."

Seeing that he named the restaurant's signature cocktail without looking at the menu, Xu Nuo believed his explanation in the car a little more.

Xu Huan, the younger sister who had remained quiet the whole time, pouted her lips to show her unhappiness. After all, she was chatting and laughing with the industry leader, but he actually ordered a glass of soda water for her, which was not business-like at all.

Xie Jing Xing couldn't help but laugh and said considerately: "Here is a glass of refreshing wine, do you want to try it?"

"Refreshing?"

Xu Huan's eyes widened immediately and he looked at his slightly stunned sister, then he asked on behalf of Xu Nuo, "How do you know my sister's name is Qingshuang?"

"I mean that drink tasted pretty refreshing."

Xie Jingxing shrugged and looked at the bartender standing at the bar: "Add a glass of 'Cuckolded for Half a Year'."

"..."Xu Nuo's face turned slightly red.

Xie Jing Xing looked at her with interest and whispered, "I have really been to this store."

The Alibaba P9 that Jiang Fan had slept with during the time when the Jiang Fan incident was exposed was Xu Nuo. It was in this bar, and the drink was called "Cuckolded for Half a Year".

He drank this drink for the first time while sitting at the bar. He chatted with the bartender and commented that this drink was quite refreshing. Xu Nuo, who was sitting next to him, suddenly turned around and asked with a smile, "How do you know my name?"

That day she was wearing a white dress, her long black hair naturally draped over her shoulders, and her slender fingers with smudged red nails held a Davidoff slim ladies' cigarette.

Perhaps it was because of the alcohol and the dim night, Xie Jingxing, who was used to seeing all kinds of beauties, got intoxicated for some reason, and the two chatted until the early morning until the bartender politely signaled that it was time to get off work.

But ignoring the part that is not suitable for children, Xie Jingxing had another reason for taking the initiative to talk to Xu Nuo today.

After many in-depth and easy-to-understand discussions, he realized that Taodiandian was able to keep up with the pace of developing the white-collar market amid the fierce competition among local marketing professionals, and that the product team where Xu Nuo worked made great contributions.

As a result, this girl worked her way up from Taodiandian to Alibaba P9, and later, with his help, she switched to Didi Chengxin Youxuan as vice president.

His ability is unquestionable. He is just right for poaching Ele.me. It would be even better if he could also help poach the entire product team of Taodiandian.

"Thank you very much for your recognition. I am very satisfied with my current job. If there is a possibility of cooperating with you in the future, I will cherish the opportunity." Xu Nuo politely declined.

The words "Haven't you already resigned" were on the tip of his throat. Xu Huan received his sister's serious warning look, and the words turned around and he swallowed them back into his stomach.

Xie Jing Xing disagreed and said in a neither light nor heavy voice: "I distributed flyers for Ele.me for a whole day near the Magic City University Town yesterday."

"The salespersons from Meituan and Taodiandian are standing next to me. The one from Meituan was the top seller in the real estate industry, and the one from Taodiandian is a young girl who works part-time to pay for her studies."

He took a sip of wine and looked around to respond to the inquiring eyes looking at him: "That girl got the job from an outsourced labor service company, and she was paid a few cents for handing out a flyer. She complained to me that the salesmen you outsourced to Taodiandian were paid 400 yuan a day."

"That is to say, the outsourcing company takes 80% commission."

Xie Jingxing raised his voice slightly: "I thought that you would eventually die from the ground promotion. The funny thing is that a few years ago, Alibaba was proud of the ground promotion team of the 'China Supply Iron Army'."

"Can anyone tell me what happened to the 'China Supply Iron Army' and why they disappeared? Answer for a prize."

He clapped his hands to attract attention and spoke to all Alibaba employees in the audience.

The jazz music was cheerful and lingering, but the atmosphere was dead silent. Everyone knew that the Zhonggong Iron Army died due to the supply of counterfeit goods, and Wei Zhe was willing to dismantle and rebuild the entire sales system at the cost of his own strength.

The figure of Wang Yulei, the current CEO of Taodiandian, was looming in the crowd. Xu Nuo let out a breath slowly, recalling the report a few days ago about increasing the self-operated promotion team.

Well, maybe it’s not that the leaders have low IQs and can’t make a clear judgment on what to do, but that they are too smart and make a clear judgment. “Wang Yulei is just a waste, a palace fighting player who has lost his edge. It makes sense for Cheng Wei to look down on him.”

Xie Jingxing broke the silence: "The existence of Taodiandian is even more of a mistake, you know that very well, right? I really can't understand what you are satisfied with, shitty sentiments or ideals?"

"Xie Jingxing, you are going too far. How shameless of a well-known venture capitalist to block the door and swear in the street to poach employees?!"

This sentimental remark inspired many young faces present. They were proud of the work badge hanging around their necks and were reluctant to take it off on their way home from get off work.

Someone immediately responded: "Don't think we are as easy to bully as Meituan. Leave now and stop disgusting people here."

"Get out, get out!"

The shouting and cursing in the corner ignited passion. Xie Jingxing stood up amid the boiling noise and walked to the most excited man.

She said nothing, just looked at him calmly.

Ten seconds later, reason returned to the man's brain. He subconsciously tilted his badge on his chest, looked away from his companions and asked for support: "What do you want to do?"

"Nothing, I just want to tell you that five years ago, the employees of Baidu and Tencent were just like you. They wore their work badges when they went out on weekends, pretending that they had just finished overtime and forgot to take them off."

Xie Jingxing paused for a moment and said, "But now if old employees of Baidu and Tencent wear their ID cards all the time, they will be laughed at by their colleagues."

"Ten years from now, you will be like them, laughing at Huawei, Meituan, Didi, and ByteDance employees for using their work badges to show off... You may not know what ByteDance is, it's a startup I invested in."

He finally sighed, restrained his expression and said seriously: "No company can fight for sentiment and ideals forever. You used to be like that, but unfortunately you are not now. But there will always be companies fighting for sentiment and ideals. Do you want to give it a try?"

"Shh!"

Xie Jingxing raised his finger to his lips, the noise disappeared, and the dim light reflected his back gradually walking away.

…………

It was getting dark, Xu Nuo walked out of the bar, lifted her hair to reveal her smooth forehead: "Huanhuan, I'm a little tired, I'll go home first, I'll give you some money and you can have fun."

"No need, sister. I have money."

His sister had grown up, and Xu Nuo forced a smile: "You little brat has made progress, so just take it if I give it to you. It's too late to wait."

"Tsk, you should keep it to pay off your mortgage and car loan." Xu Huan retorted stubbornly.

Xu Nuo tried to act more relaxed, but it just turned into a futile sigh.

Feelings cannot be used to make a living. Quitting without a plan seems refreshing, and Xie Jingxing's impromptu speech full of personal temperament is also very inspiring.

However, the high cost of breach of contract for the "non-competition agreement" and the mortgage and car loans that are more punctual than the Book of Life and Death are the dog chains that are more effective than the work badge.

After taking a break for half a month, I started sending out resumes everywhere. What kind of job should I change to?

After sending his sister to the car and leaving first, Xu Nuo strolled on the street looking at the lights of thousands of houses.

When buying a house and a car in a city is praised by others as settling down and starting a family, she loses many of her choices.

"Clang, clang."

The cell phone rang, Xu Nuo picked up the phone, and a slightly distant voice reached his ears:

"Hello, are you Ms. Xu Nuo? I am Alibaba's HR specialist. Your resignation documents have been transferred to me. I have a job opportunity for a former employee to be rehired. Are you interested?"

Xu Nuo was filled with a sense of absurdity for a moment, all thanks to Jing Xing.

The news that a big boss who had an equal dialogue with CEO Ma personally blocked the door to give a speech to poach people has probably spread throughout the entire Alibaba intranet, especially the fact that the content of the speech was so raw that it had an explosive effect.

If Wang Yulei, who was called a waste, was sane, he would never allow the heroine of the incident to be poached easily.

"This position is in the product line of Taobao Division. It is quite suitable for your work experience. The rank and annual salary can be negotiated... As long as your performance is not less than 3.5 in the next two years, you can be promoted to P9 or transferred to M. This point can be written into the contract..."

The HR specialist on the other end of the phone was talking nonstop. Xu Nuo exhaled the smell of alcohol and was about to say something.

A team of blue-clad riders appeared on the street. Looking around, there were hundreds of them dressed in uniform, with an exaggerated momentum that was shocking to the senses.

"When you are hungry, go to Ele.me. You can get 30 yuan off when you spend 28 yuan. Ele.me will treat you to a free meal!"

The riders stunned the entire street with their loud speakers, and countless passers-by stopped and stared at them.

Xu Nuo opened his slightly ruddy lips but could not utter a word. He stared blankly at the blue-clad cavalry team going away. In his heart, he once again thought of what Xie Jingxing said in the afternoon, that Ele.me could burn through 500 million next month.

"Hello, Ms. Xu, are you still listening? If you think two years is too long, we can also design a technical interview specifically for you. As long as you pass the technical interview, you will be promoted to P9..."

In the blink of an eye, his job salary soared. Xu Nuo said nothing and hung up the phone silently.

He dug out a business card from his wallet, held it in his palm, took a photo and posted it on WeChat Moments - Ele.me is recruiting talents, the contact person is Mr. Xie.

…………

"Non-compete agreement. I need to remind you what a non-compete agreement is."

In the large conference room, Wang Yulei banged the table, and all the employees of the Taodiandian team were trembling with fear.

Several human resources specialists walked around the conference room with stern expressions, checking all the mobile phones on the table one by one and deleting all contact information with Xu Nuo.

[Ele.me's legal, human resources, and financial teams are stationed at 12 a.m. and are open to sign employment guarantee contracts at any time.]

An employee's mobile phone was found to have a message from Xu Nuo, and he was immediately taken away by the HR specialist for questioning.

"Spend 30 and get 28 off. I don't believe the merchants are so obedient. How did Ele.me discuss the subsidy plan with the merchants?!"

After the meeting, Wang Yulei returned to his office and cursed fiercely.

The middle-aged female subordinate, who looked exhausted, reported through gritted teeth: "Merchants and Ele.me each contributed half of the subsidies. Ele.me signed a minimum guarantee agreement with merchants. In one month, they exceeded our market share, and the average daily order volume reached 50 to 100 orders."

"If they fail to do so, Ele.me will rebate all the money the merchant has burned after one month."

Wang Yulei's expression froze and he cursed in his heart, "You're crazy!" He didn't have the confidence to make such a money-burning plan on his own, so he had to go and report to President Lu...

As for advertising marketing, Ele.me has public advertising space in every corner of Hangzhou, and Taodiandian has no place to spend its money, so it can only find ways to follow up through the traffic entrance of Alibaba's product matrix.

Finally, poaching.

This is nothing new in all business competitions. Meituan is poaching people from Ele.me, and Baidu is poaching people from Meituan.

He was not to blame, it was Xie Jingxing who was insidious and didn't care about his manners, and actually seduced his employees!

Wang Yulei's face turned pale as he pressed the elevator button to the top floor of the company. The first wave of attacks from Ele.me, including burning money on subsidies, advertising and marketing, and poaching, was about to put Taodiandian on the verge of collapse.

(End of this chapter)