Chapter 179 Xie Capital
In March, the spring rain is as heavy as oil.

Raindrops hung on the tender green buds, and the breeze blew away the thin cool mist with the smell of earth. A young man carrying a backpack hurriedly crossed the campus and walked into a small independent building.

The white leather shoes on his feet were stained with a few stains. He squatted down and wiped them hastily. The stiff black windbreaker jacket made a rubbing sound as it shook off the rain.

A lucky smile appeared on her fair and pretty face. She pushed open the classroom door and said hello, "I'm almost late."

"Thank you, Mr.

Dozens of men, women, young and old in the classroom stood up to greet each other, and Cui Aliu stood in the middle with a dazed expression.

She thought she knew a lot about Xie Jingxing. She squatted in the tea garden and chatted about her farming experience. She was dressed in a suit and tie and decisive at the negotiation table. She was arrogant at the school gate.

Among all Lin Lin’s images, none is more suitable for his age than the bookish look he has today in his student attire.

"In class, today it's Teacher Xie instead of Mr. Xie." Xie Jingxing stood on the podium and looked around the audience, nodding slightly.

Cui Aliu smiled. No matter how he was dressed, the sharpness that inadvertently revealed in her eyes showed that he was the talented investor she was familiar with.

That is the experience of leading a pile of top projects, which is deeply integrated into his bones and in his words and deeds.

The fat middle-aged man sitting on her left who looks very similar to Wang Jing is called Wang Huainan, a Columbia University alumnus of Xie Jingxing. The maternal and infant brand "Babytree" he founded just received a strategic investment of 200 million yuan from New Oriental and Xiyou last month.

The thin-faced middle-aged man on Wang Huainan’s left is Zhang Liaoyuan, whose e-commerce snack fast-moving consumer goods brand “Three Squirrels” has also just received investments from Today Capital and Grapefruit.

Mao Wenchao, the founder of the Xiaohongshu brand sitting on her right, also received investment from the Jiaotong University-Taihe Fund.

To the right of Mao Wenchao is a middle-aged woman named Hu Weiwei. It is said that she just resigned to start a media company in the automotive field. She specifically enrolled in the first seed incubation entrepreneurship camp jointly organized by the University of Transportation and Taihe Capital to attend the class.

Most of the dozens of people present were from Jiaotong University, and the rest were all investors from Xiyou and Taihe, who were led by Xie Jingxing to unite and build connections.

Recently, there are rumors about "Yunshan Capital", but I don't know whether it is true or not, but in ten years, there will probably be Taihe Grapefruit Capital, or Xie Capital.

Fake it until you make it.
——Cui A Liu inexplicably thought of this famous Silicon Valley saying: first create a fake one, then turn it into real.

She watched intently as Xie Jingxing stood on the stage and spoke with ease while also watching.

Last March, he stood on the podium as a defense officer, and now he is an entrepreneurial mentor. During this period, the seeds he planted have gradually matured and borne fruit, and the fruits are far more than just JD.com.

"This is Liu Wei, the founder of miHoYo. When we first met last year, they only had an office of a few dozen square meters, five employees, and the company had only one game with a five-digit download volume."

Xie Jing Xing walked over to the square-faced man with premature gray hair: "They want me to be valued at 6000 million, how did they do that?"

"Our biggest problem at the time was the commercial profit model, and Mr. Xie was very supportive in helping us secure the distribution channels."

Liu Wei felt the surprised and inquiring gazes coming from all around him and shared his thoughts briefly and low-key.

In January this year, miHoYo's Honkai series game 'Honkai Impact 1rd' was launched. Through the introduction of Xie Jingxing, it cooperated with Bilibili for multi-channel distribution, and the number of downloads exceeded 2 in just over a month.

In addition, the extremely all-female game characters, coupled with Tencent's business model of buying skins, have generated revenue that has exceeded expectations, and it is expected that no financing will be needed for a long time to come.

There are even pornographic stories based on the game characters appearing online. This series of games will keep them entertained for at least three years.

Today was Xie Jingxing's first class. He was just there to show his support and gain popularity. He had no motivation to socialize with the others present.

When he first met the company's only second investor, he thought the other party was just a showy rich second-generation. Looking back now, he realizes that the other party had a firm control over the entire investment process.

Liu Wei had mixed emotions, but Xie Jingxing just brushed past him and walked a few steps forward to stop: "This is Cui A Liu, the founder of the 'Yin Shan Cha Yu' milk tea brand, President Cui."

"Hello everyone."

Cui A-liu wore a suit jacket one size too big on her shoulders and tied her long hair behind her head. After nearly a year of hard work, she lost some of her artistic style and became more capable. Many people at the scene knew her. The Shanghai store of the sub-brand "Budu" was originally located near Wujiaochang. She had previously organized cultural and creative activities with the Student Union of Jiaotong University and had a lot of success.

With the start of the school year after the New Year, the 'Yinshan Tea Language' sub-brand's product 'Jieyou Dadao' milk tea has become increasingly popular, with the number of internet views monitored breaking new records.

Gu Zhengwen, a marketing expert recruited from Yangyuan Drinks, improved the interactive properties of the "Answers to Worry-Solving" milk tea. The words and sentences of the milk foam latte art answers in each cup of milk tea are all specious and pretentious classical Chinese works by internet celebrities.

It is very popular and is positioned as a new Chinese style milk tea brand.

Currently, franchise stores of 'Yinshan Tea Language' have been opened in Sichuan, the hometown of Cha Baidao, and they are well connected with Yidiandian in Shanghai and other East China regions.

Gu Zhengwen pushed Cui A-liu to participate in various interviews and make public speeches, and secretly colluded with Xie Jingxing to gain traffic, using every possible means to perform marketing tricks.

“The man behind the successful woman.”

Hu Weiwei, who has been in the media industry for more than a decade, curled up the corners of her mouth slightly, wrote a line of unclear words on the tablet, and then erased it.

"The 'Hidden Mountain, No Crossing' project was a project I participated in a program at Juntai when I returned to China last year. The communication on the business model and financial status was very smooth, but we didn't invest until several months after the program was filmed."

Xie Jingxing said bluntly: "The reason is that there is a disagreement among the founding team. How did President Cui solve it?"

"We adjusted the equity structure and redistributed the responsibilities of several founders." Cui Aliu gave a vague answer.

I heard Zhang Liaoyuan, Wang Huainan and other experienced entrepreneurs secretly sigh that in just a few months, the only way to resolve the disagreements among the startup team is to eliminate the dissidents and get rid of them.

This girl looks a bit casual and artistic, but she is very decisive in her actions. No wonder she caught Xie Jingxing's eye and was personally appointed as a director.

"There is also Bilibili. The game distribution channel that Mr. Liu just mentioned is cooperating with Bilibili."

Xie Jingxing said: "Last year, I invested in Bilibili and Mihoyo at the same time. The problem with Bilibili is that it is not commercialized enough. It sets a very high threshold for users to register an account, and the founding team has a strong niche cultural attribute."

"But as a startup team, the products they create can be niche, but they must be open to scale."

He paused and said, "So I went to talk to their early investor Chen Rui, and asked him to serve as the chairman of Bilibili and add game distribution agency and comic original content output business."

“In short, you will face a variety of problems during the financing stage, such as unclear business model, short-term strategic development plan, internal disharmony within the founding team, etc.”

"In my opinion, these issues are the shortcomings that determine whether to invest, not the strengths that determine whether to invest. When you negotiate with investors, you must be clear about what your own advantages are."

Xie Jingxing concluded: "For example, the founding team of miHoYo has an excellent background, the business model of Yinshanbudu is remarkable, and the niche culture of Bilibili has great potential. These advantages are the core of why I am willing to help them solve problems."

"I voted for you not because you have no flaws, but because you are good enough."

The first class ended unknowingly. The entrepreneurship camp lasted for three months, and he would come to give a class every week in the future.

It’s not really for the purpose of building some Xie-related capital. Several projects including Yinshanbudu, Kuaishou, and ByteDance have reached the stage of starting a new round of financing.

Xie Jingxing was too lazy to run around, so he simply stayed in Shanghai and waited for many founders to come to discuss the subsequent strategic planning, and used it as a typical case to give lectures to students.

The first class of the "Lanshi Entrepreneurship Camp" organized by Jiaotong University is a gathering of many talented people, and even Zhang Yiming was invited to join.

If nothing unexpected happens, there will be double-digit founders of listed companies among the first class in the future, so we can cultivate a teacher-student relationship with great care.

"teacher."

The students dispersed in groups of three or four, and Hu Weiwei went to the podium to say hello.

(End of this chapter)