Chapter 220 The War Continues
[If I was the unconquered and at a loss Sun Wukong a few years ago, today I have become Tang Monk who has no 72 transformations and only has one persistent thought. ]

--On June 6, Wang Xing reposted a Weibo post he had posted three years ago on WeChat Moments. At that time, the group buying field was filled with smoke of war and Meituan was surrounded by enemies.

That afternoon, Xie Jingxing received a report from Su He that Meituan had launched a new round of strategic financing of US$10 billion, with a post-investment valuation estimated at US$75-80 billion, which was not much different from the "New Big Hungry."

It has been confirmed that Alibaba and Hillhouse Capital led the investment, followed by Sequoia Capital, and other investors are unknown.

"What are you looking at so intently?" Zhou Fenglan walked closer with the pregnancy test report in hand and said coquettishly.

"Colleagues report on their work."

Xie Jingxing casually liked Wang Xingfa’s circle of friends, put away his phone and looked at the nurse following behind her: "How is the situation?"

"It's annoying. He doesn't care at all and just asks. See for yourself."

Zhou Fenglan expressed disdain, but subconsciously reached out to hold his arm, tilted her head and leaned against his shoulder affectionately.

At six weeks of pregnancy, all indicators were good, but Xie Jingxing could only roughly understand it, so it was more reassuring to listen to the nurse's oral explanation.

But look at Zhou Fenglan, with her long hair tied into a bun, wearing light-colored loose overalls and a pair of flat canvas shoes, her outfit is full of youthfulness.

Obviously, this pregnant woman has entered a special state where she was upset and cried after quarreling with the dog during the day, and cried at night because she felt sad that the moon was not round. It is not a wise choice to talk back to her.

The doctor said she was anxious, so Xie Jingxing stayed in Beijing during this period. Apart from meeting with the target investor, he tried his best to turn down work and take on his responsibilities as a husband.

"I'm moving back home tomorrow."

After expressing her gratitude to the doctor again and again for confirming the appropriate time for the follow-up pregnancy checkup, Zhou Fenglan suddenly blurted out something as she walked out of the hospital.

Xie Jingxing reminded him with a little embarrassment: "Uh, I have a lot of things to do. Is it not good to go to your house often?"

"Then don't come here so often."

Zhou Fenglan counted on her fingers: "The doctor said that we should check once a month before the fifth month, so you have your period twice a month, no more, no less. After five months, the check-up frequency will increase, so by then it will be ok if you have your period three times a month."

"You mean I don't have to stay in the capital for the rest of the time?" Xie Jingxing grasped the key point.

Zhou Fenglan's expression changed instantly and he angrily scolded, "I knew you were tired of me and wanted to go back to Shanghai to fool around with Wang Sicong!"

"...No, I'm not going anywhere and will stay in Beijing to accompany you. I'll move my household registration here tomorrow!" Xie Jingxing quickly pointed to the sky and swore, his words became more and more outrageous.

The Panda Live platform is about to be launched, and Xiao Wang is in high spirits and invites him to form a meeting with several bosses of the top anchors' union who have settled in the platform to discuss the publicity and promotion plan.

As a result, he got carried away and sent a few photos with female anchors and told dirty jokes, which led to his arrest and torture on the spot. It is really more unfair than Dou E to mention it again now.

"Anyway, you better be careful. If I catch you, you'll be in big trouble!"

Long after returning to the hotel, Zhou Fenglan rubbed his sore chin and warned ferociously.

Xie Jingxing was lying naked on the bed, his lower back was cold, his eyes were lifeless and he was looking at the ceiling, doubting his life. If she wasn't pregnant, she would be squeezed dry, and if she was pregnant, she would be squeezed dry, wouldn't it be a waste of pregnancy? !

Fortunately, Song Anli went to inspect the Xiaoma Pentium Company, otherwise Zhou Fenglan might have tortured him.

But no matter what, he is free. The sea is wide and the sky is high, allowing fish to leap for free. After drinking a few bowls of eight-treasure soup, all the past humiliations disappeared and he is still a tough and brave man!
The next morning, I sent Zhou Fenglan home, and was reluctant to leave for so long that I almost missed my flight. Finally, I embarked on the journey back to Shanghai.

.........

[Meituan completes strategic financing, Baidu Nuomi wakes up from its dream of becoming the second largest group buying market! ]

When Xie Jingxing returned to Shanghai, the news of Meituan's financing simultaneously set off a sensation in the venture capital circle. The halftime break of the local life money-burning war ended, and the main battlefield shifted to the group buying field, targeting Baidu.

In the telemarketing center of Dianping's headquarters, the sound of telephone rings was so noisy that the employees were busy with their heads down and ignored the two big bosses who walked by.

"The location for the new headquarters office building has been found. It needs some simple renovation and we will move in by the end of the year," Zhang Tao introduced as he walked.

Xie Jingxing did not comment: "How is the effect of converting group purchase to reservation?"

"We focus on competing in Lijiang and Dali, two cities that are traditionally strong in Meituan. Currently, the merchant occupancy rate is low, but the transaction rate is much better than that of group buying."

Zhang Tao walked to a quiet corner nearby and said, "In three months, we can compete with Meituan and catch up with traditional online travel companies."

"If we don't have enough manpower, we can consider expanding the size of the outsourcing team. After all, our strategic direction has changed." Xie Jingxing tried to give his advice as tactfully as possible.

In the past, Dianping’s brand positioning was mainly based on professional and high-quality review content. Even after receiving investments from Tencent and Xiyou, it only expanded into niche business areas such as wedding beauties and movie tickets.

It has never gone head-to-head with Meituan in all aspects of the local leisure and entertainment sector, and its demand for business teams tends to be elite and professional.

Now that it has acquired Ele.me, Dianping must expand the scope of its group-buying business in order to fully complement its food delivery business. It would be more effective for the business team to appropriately relax the standards and adopt the human sea tactics to capture the city and capture the stronghold.

"We have taken this into consideration. Our colleagues from the Human Resources Department are currently investigating the outsourced telemarketing team in Hangzhou. The business training team is currently expanding its recruitment. We will try to put it into use as soon as possible." Zhang Tao agreed without any objection.

The essence of hotel merchants selling group purchase coupons is to reduce prices and promote sales to clear inventory. Therefore, when there is no inventory during holidays, hotel merchants will naturally refuse to allow low-priced group purchase consumers to stay, and sell the rooms at a higher price to offline and online travel platform consumers.

The return rate of hotel group-buying coupons of Meituan and Baidu Nuomi during holidays is as high as over 90%, and the related businesses can be described as "poor quality".

Xie Jingxing proposed a different solution to this problem, which is to transform the low price of group buying into a reservation system that allows users to choose the date of hotel check-in, giving it some financial futures attributes.

Hotel merchants and consumers bet on future delivery prices. Before the Golden Week on October 2000, hotel merchants predicted that the lowest average room price during the Golden Week would be yuan.

If the customer feels that the lowest average price of hotel rooms during the Golden Week is higher than 2000 yuan, then the deal will be successfully completed.

This move may seem insignificant, but it has enabled Dianping to achieve an astonishing daily transaction volume of over 5 in its hotel business.

In Zhang Tao's eyes, Xie Jingxing was sparkling like 24K pure gold. As long as it did not involve the distribution of core rights, he was very happy to cooperate.

He even sighed and lamented during an interview with the media, saying that Mr. Xie could have become the best product manager but was delayed by financial venture capital. This made the reporter deeply suspect that the old guy was cursing a capitalist who made tens of billions a year and fell into the ranks of workers who earned millions a year.

"There is still a long way to go to develop the super brain system and talent pool, which will determine our upper limit in ten years."

Xie Jingxing took a quick tour of the office area and returned to the conference room to summarize: "The long-term strategy is unwavering and persistent, and the short-term tactics are resolutely implemented to fight for every inch of land!" "The community group buying project was officially launched internally today. This will determine whether we or Meituan can survive ten years later."

He paused for a moment, looked around with a serious expression, and said, "Mr. Zhang told me that the community group-buying project will be launched at the beginning of next year at the latest. I will wait for good news!"

It doesn’t matter whether Wang Xing is the Monkey King or Tang Monk, if the monk could go through 81 tribulations, why couldn’t he?
From online hotel bookings to community group buying to local life, if there can only be one winner, we’ll have to fight to know who it is.

The meeting ended after the successful establishment ceremony of the Party Committee of "Xindaer", and Xie Jingxing returned to Yunhe Logistics Headquarters without stopping.

…………

Still in the conference room, Guan Linhui and all other senior executives were in attendance.

Compared to his gentle attitude towards Zhang Tao, Xie Jingxing showed his strong character without restraint: "When will the management system of the fresh food retail supermarket project be developed?"

"We have recruited a group of excellent talents from Xinda E, and Mr. Xu Nuo has come twice to provide technical support, but our technical development team is still short of human resources."

Yu Congxin lowered his head to look at the paper materials and read out: "The main difficulty in developing the software is that there are too many products. For eggs alone, we have more than a dozen categories, including white-shell eggs, pink-shell eggs, brown-shell eggs and green-shell eggs."

"There are thousands of different types of goods in total, which is a challenge for both the front-end supermarket sales system and the back-end warehouse management system. The second difficulty is..."

Xie Jingxing waved his hand impatiently and interrupted directly: "Who is the executive in charge of the software development of the fresh supermarket now?"

"Mr. Xie, it's me, Duan Rubing." A sturdy middle-aged man in a plaid shirt stood up in the corner.

Xie Jing Xing looked him up and down: "How many people are there in your team?"

"Currently there are 138 full-time employees, 27 employees on probation, 15 interns, and 33 outsourced employees." The middle-aged man responded without hesitation.

"Ask him to recruit 150 people for you. If he fails to recruit enough people, I will contact him. If I don't see the software in five months, I will contact you."

Xie Jingxing raised his voice: "Don't tell me about any difficulties. From the beginning of the year to now, we haven't even seen the shadow of a product. I can do it!"

Yu Congxin was sweating profusely and was speechless. What others didn't know was that he knew something: Mr. Xie had actually taken programming courses in college, so it was not that he was unfamiliar with the professional skills.

But the poor progress of the project has little to do with him. Yunshan Logistics has no Internet genes at all, so everyone has a share of the blame.

The main reason is that the damn Xie Kai had nothing better to do but to maintain the authoritative image of Mr. Xie. Now, as he wished, the community group buying has been transferred to Xinda'e, and the fresh food supermarket project has been made to look particularly useless.

"I discussed a new round of financing in Beijing, led by China Investment Corporation, followed by China Merchants Group and China Communications Construction Group, with a valuation of 550 billion yuan and a 10% increase in registered capital."

Xie Jing Xing was able to control his temper and after slapping Tian Zao, he encouraged the team: "They all gave such a high valuation because they recognized the fresh food supermarket project. I hate disappointing investors, and I hope you do too."

The eyes of many executives present suddenly lit up, and they all patted their chests to express that the direction pointed by Mr. Xie was the way forward, and they were willing to go through fire and water for the Xie family for generations!

In short, as long as the money is in place, all the glass will be broken.

Xie Kai was quite pleased to see the crowd around him. Young Xie's drastic measures or generous heart were not enough to completely control these old foxes. Training a hawk or a dog requires a good balance between tension and relaxation, and a sense of propriety is very important.

These executives hold a total of 4.3% of options. Based on the valuation of 550 billion yuan, with a giant carrot of 20 billion yuan hanging, even a donkey can evolve the genes of an Internet programmer.

However, after this round of financing, Yunhe Logistics' equity structure became quite ambiguous.

JD.com Group holds a 9% stake, while China Southern Airlines Group, a security company and some affiliated subsidiaries hold a total of 7.2% of the shares, and the option pool is diluted to 3.87%.

Yunshan Group holds 49% of the shares, Mr. Xie personally holds 20% and investors led by China Investment Corporation take 10%.

Is it necessary for Mr. Xie to hold shares personally? If so, in what form should it be achieved?
Xie Kai was daydreaming about all kinds of possibilities, and the meeting ended unknowingly. He stood up and followed the crowd out, and heard Yu Congxin whispering to remind him to stop.

"The closed-loop architecture of agriculture + Internet ecology has basically been formed."

The large conference room was empty, and Xie Jingxing's words echoed.

Xie Kai praised from the bottom of his heart: "President Xie's strategic vision is ahead of the times, and we are all beneficiaries."

"Strategic vision alone won't accomplish anything. Han Xin was just a poor man before he met Liu Bang."

Xie Jing Xing walked to the window, leaned against the conference table with his arms folded, and looked out at the tall buildings outside: "I stand on the shoulders of my parents, and I was born with the ability to see a height that most people can't reach."

Xie Kai was speechless for a moment. Never shying away from the halo of his parents was Mr. Xie's advantage, but it was not a topic he could comment on.

The atmosphere was strangely quiet. Xie Jingxing looked melancholy and said softly, "I still have a lot of things I want to do next. Yunhe Logistics... set up a new risk inspection and compliance department, which is independent of the internal audit and internal control department of all businesses, and has no upper limit on the investigation authority. A new chief risk officer position will be created. How about you take on the position concurrently?"

"I'll obey your instructions." Xie Kai said in a low voice.

This is obviously the job of the Jinyiwei. In the short term, it is not to investigate corruption and violations but to centralize power so that Yunhe Logistics can operate without any hindrance and in full accordance with the personal will of Mr. Xie.

It was also a response to his reporting of community group purchasing to Lao Xie over his head. If he did not obey, he could go back to the group headquarters.

"By the way, uncle, Lanlan brought me some cigarettes, alcohol and tea from home. I'll ask Song Anli to send your share to you later." Xie Jingxing turned around and said, remembering something.

Across the long conference table, Xie Kai stood at the door, curling his lips and nodding heavily at his nephew: "As the old saying goes, you should start a family and a career. You should think about starting a family. Don't follow Xiao Wang."

"Okay!" Xie Jingxing chuckled and replied with just one word.

Wearing a flamboyant plaid tie and a sports watch, with a cynical and casual demeanor, Xie Kai dared to report to a higher level, so there was no reason for him not to rely on him as his right-hand man.

It’s our own business, that’s all.

At this point, the local life battlefield has come to an end, and the nodes of the pan-entertainment map have emerged.

What on earth is Xiao Wang trying to do? Is he really planning to participate in a beauty pageant and sleep with an internet celebrity?
Xie Jingxing pressed his temples in pain. This guy really played it a bit like a loser, but one had to accept the fact that mass entertainment had to be popular and loser.

In the coming period, it is inevitable that the reputation will be damaged...

(End of this chapter)