Chapter 226 Two lives
Xie Jingxing took the opportunity of map navigation to introduce Didi into the board of directors of Mobike, and the core of this was Li Bin.

The grand blueprint he and Cheng Wei once drew up can be roughly divided into two parts: artificial intelligence-automobile manufacturing.

If the ecological closed loop of agriculture + Internet is composed of Yunshan, Yunhe and Xindaer, then the ecological closed loop of smart cars should be Meizu and Didi.

The former is used as a fulcrum to develop various artificial intelligence businesses such as chips and smart terminals, while the latter is used as a fulcrum for new energy vehicle businesses.

Mobike has the potential to serve as a meeting point, and the upper limit of shared bicycles after multiple iterations could reach a combination of electric-assisted bicycles and wearable smart devices.

For example, the simplest one is to monitor the mileage and battery data of the electric power-assisted bicycle, as well as the rider's heart rate and other physical health and exercise data, and automatically adjust the power assistance in real time to achieve the purpose of exercise and fitness.

Although this is just an electric assisted bicycle even if it is played with in some ways, it can be called smart to some extent.

Xie Jingxing didn't think Hu Weiwei could achieve such a level with her own abilities, so this female intellectual with a bit of a hipster vibe should just use her alternative entrepreneurial talent to bring Li Bin in first and act as the lubricant in the entire smart car layout.

The project progress was confirmed in a few words. It is expected that the production line will be put into operation in September and the first batch of shared bicycles will be put on the market in October.

Xie Jingxing had nothing to talk about with the female intellectual. The battle between Didi and Uber China was fierce. In recent days, the high subsidies in Shanghai had pushed the price war to the point where it was cheaper than taking the bus, and they would have to consume each other for a long time.

Didi will not be able to get around to entering the new energy vehicle manufacturing industry until next year at the earliest. On the other hand, lithium battery giant CATL will also be able to make a technological breakthrough around the same time.

The female intellectual can just take her time playing her entrepreneurial game, just don’t get beaten to death by Dai Wei, the boss of ofo in Beijing.

Finally, after giving some instructions and briefly planning the development plan for Mobike next year, Xie Jingxing sent Hu Weiwei away.

Cui Aliu watched the whole process and suddenly felt much more balanced. At least last year, in the early stage of the development of "Yinshanbudu", President Xie traveled day and night to conduct on-site research, and he still holds the title of Chief Marketing Officer of the company.

It's not like Hu Weiwei, who only met twice from the time she proposed the "entrepreneurship idea" to the time the product was about to be launched.

"When will you fulfill your promise to me?"

The more Cui Aliu thought about it, the more confident she became. She stood on the moral high ground and angrily scolded the unfaithful man.

Xie Jing Xing's drunkenness subsided a little, and he picked up the water cup to moisten his throat: "What did I promise you?"

“The new Chinese style national trend!”

Cui A Liu almost grabbed his collar and yelled at him, calling him a scumbag. His Qiyun Dantian raised his voice and said, "Speaking of this matter, it's my fault that I didn't know how to appreciate the value of the jade, which led to my failure to pay enough attention to satisfy you. That's why I'm so regretful now."

"At this time last year, you and Prince Wang were still competing for a stake in Budu, but now you and Prince Wang have teamed up to promote live streaming, and our new Chinese style is still a long way off. I feel really bad, and I'm really sorry for the brothers who worked so hard with me to start a business."

She maxed out her sarcasm skills: "No matter what, I apologize to you. I will accept the punishment if you have to hit me or scold me, but please at least give us a hand. After all, you are the Chief Marketing Officer of our company."

"I'm still a sea turtle talent." Xie Jingxing felt a headache after hearing this.

Cui A-Liu was confused: "Huh?"

"Young talents in the Magic City Talent Introduction Program can receive a housing subsidy of 3,000 yuan per month, which is 1,000 yuan more than what Xiao Ma Ge received in Shenzhen." Xie Jingxing introduced himself seriously.

"..."

Cui A Liu was choked to death. She couldn't understand why Xiao Ma Ge wanted to receive 2,000 yuan in talent subsidies, and she didn't understand why it was necessary to specifically emphasize that he could receive an extra 1,000 yuan.

"Perhaps it's symbolic? But it doesn't matter. What I mean is that although I have many identities and titles, I haven't forgotten what I promised you."

Xie Jingxing shrugged his shoulders and explained: "In fact, I have been paying attention to Bu Du's actions. You are different from online live broadcasts. The new Chinese style is the outlet of social and cultural trends."

“It’s not easy to do.”

Cui A Liu agreed, and then vaguely understood the thinking of the young man in front of her. She witnessed his debut and the peak of his career, and the process of his non-stop crazy. For this man, there is a bit of "I am self-sufficient, I don't need to seek help from others".

Comparing with Xiao Ma Ge to see who receives a higher subsidy is probably one of his few vulgar pleasures.

Cui Aliu showed a bit of pity: "I heard that you are good at philosophy?"

"What's wrong?" This time it was Xie Jingxing who was puzzled.

Cui A Liu pursed her lips, and hesitated for a few seconds before saying, "I think you can relax appropriately and don't have too much pressure."

"Fortunately."

Xie Jing Xing still didn't understand, so he shook his head and turned to business: "The supply chain that has driven franchisees to join the game due to the popularity of the Answer Milk Tea has taken shape. Now we just lack a hot spot to drive the cultural trend. We will proceed in two steps. First, the movie "Heart Flower Road" will be released in October this year, and the TV series "Where the Wind Goes" will be released at the end of the year."

Both the movie and the TV series were filmed extensively at the offline stores of the "Budu" sub-brand located in Dali, which can be jointly marketed with Yunnan's cultural and tourism departments.

As the main tertiary industry in the local economy, the relevant local administrative departments in Yunnan are very powerful.

A few years later, when the Tik Tok short video platform just became popular, they made a generous offer that any short video blogger with more than 10 followers who posted a video with Yunnan location would have their round-trip travel expenses reimbursed plus 1000 cash.

At that time, Xie Jingxing was returning to Yunshan Group to take over. He had a project to revitalize agricultural culture and tourism in his hometown. The provincial cultural and tourism department responded with dementia like an old man and showed no support.

Therefore, he has a deep impression of the work ability of his colleagues in Yunnan. The only two cities in China that can be compared with them are Chengdu and Xi'an.

If everything goes well in the first step, movies and TV series will be integrated into regular cultural publicity and promotion, driving the brand effect of "Yin Shan Bu Du" into a period of rapid growth.

Next year, as Chinese manufacturing shifts to Chinese brands and the 2025 Chinese Manufacturing Outline becomes a national strategic trend, Yinshanbudu will take the second step and get in-depth exposure to pan-entertainment.

CCTV has successively produced programs such as "Chinese Idiom Conference", "Chinese Poetry Conference" and "National Treasure", which have strong policy guidance significance.

It is impossible for Yinshanbudu to participate in the production, but spending money on naming and promotion is still in line with the direction.

All in all, the new Chinese national trend is not just Xie Jingxing's wishful thinking. If you can keep up with the national strategy, there is really no need to force the trend by yourself.

"The time has not come yet."

Cui Aliu summarized it simply in four words.

Xie Jing Xing comforted him, "You can understand it this way. Live streaming is just a part of the entire pan-entertainment layout. I have made a lot of efforts in this regard. Yinshanbudu will be the first project to enjoy all the promotion resources."

“The first? What do you mean?” Cui Aliu didn’t finish his words, he sat up straight with excitement and his eyes shining.

Xie Jing Xing laughed: "When I was in college, I asked Chanel's design director what pop art was. He said who knows, maybe one morning when he was walking to work and he was in a good mood, he saw a street sweeper and found her liking for some reason, then the work clothes she wore might appear in the next season's four major fashion weeks and become the latest trend art in the world."

"If I walk down the street one day and see a brick on the road that I like, then that brick becomes a trendy art."

He paused for a moment and concluded softly: "Then my pan-entertainment strategy will be successful, and Yinshanbudu will become the creator and leader of the new Chinese national tide culture. So give me some patience, I said that national tide culture will become a major trend."

“I’m very patient!”

Cui A Liu nodded vigorously, her pretty face breaking into a brilliant smile. A few minutes ago, she was a little worried that Xie Jing Xing would fall into the curse of genius and become depressed after completing his career route, especially since this guy was also an excellent student in philosophy.

Now it seems that she has thought too much. The "pan-entertainment" described by the other party is completely different from what normal people understand. He wants to unify the discourse power of entertainment, and there may even be concepts of cultural export and anti-cultural invasion in the future.

Even a genius would have to spend his entire life pursuing such a goal, and the same is probably true for the so-called 'agriculture + Internet' and 'smart cars'.

Cui Aliu tilted her head to look at Song Anli, and gained a new understanding of the enthusiasm that was always hidden in her bright eyes.

"I feel like you seem to have misunderstood something?" Xie Jingxing keenly sensed that something was wrong.

Cui A Liu raised his eyebrows: "I'm fine, just a little shocked by your pan-entertainment strategy."

“It’s just talk. I need outstanding entrepreneurs like you to make it happen.”

Xie Jingxing was calm and was planning to go to Beijing in a few days to accompany Zhou Fenglan for a prenatal checkup. Concubine Pei would also be returning to Beijing after finishing filming. By then, Panda TV would have just completed its financing, so he would take her to Xiaoma Pentium to discuss MCN and variety show production matters.

He made the decision in an instant and continued, "If you have no other questions about market operations, let's move on to the next topic. Let's talk about 0-sugar, 0-calorie, 0-fat sparkling water and healthy bottled tea drinks."

"After receiving your email, I immediately conducted a market research. Coca-Cola launched sugar-free healthy fast-moving consumer drinks as early as the last century." Cui Aliu cheered up.

Xie Jingxing disagreed: "There was no Internet in the last century."

Many of the most successful Internet innovations, including ride-hailing and group buying, came from the United States and rose rapidly in China after being moved there.

DST, a Russian peer that has dealt with Grapefruit Capital many times, proposed an investment concept for this purpose - geopolitical arbitrage.

That is, as long as a product can be successful in one market, it means that it has the potential to be promoted to other markets.

As early as the 1980s and 1990s, the concept of healthy food continued to be popular in Europe and the United States for a long time, and many sectors such as organic farms and fish oil health products emerged as a result.

The reasons for Coca-Cola's failure are very complicated, but it only proves that the "healthy drink" product was not working at the time.

Relaxing the concept of geopolitical arbitrage, the current domestic social and economic level has just caught up with Europe and the United States, and big health, tourism and health care are booming under the concept of the Internet. Why can't we give the concept of healthy drinks and the Internet a try?

The most important thing is that Answer Milk Tea is very popular, franchise stores are growing rapidly, and Yinshanbudu has the ability to distribute products in offline fast-moving consumer goods retail.

The 'Yuanqi Forest' that will be launched next year will take Internet marketing to the extreme and create a capital game with a valuation of hundreds of billions.

Compared with this, Yinshanbudu has a huge advantage. It would be a pity not to try to join the game.

…………

"Lao Liu, what's going on with your team? The server is down again?!"

At the headquarters of Panda TV, the head of operations and maintenance rushed into the office, cursing loudly with dark circles on his face and bloodshot eyes.

Several programmers in the office who also looked haggard and unshaven looked up at him, silently with staring eyes, like a pack of wolves staring at their prey.

"Fuck you, you came to me when it crashed, you came to me when it crashed! That fucking female anchor almost exposed her pussy and she still came to me, I'm your daddy?"

The door of the conference room was kicked open with a bang, and Liu, the leader of the server maintenance team, was furious and ate a lot of food.

The operation and maintenance manager was so confused by the scolding that he became even more angry: "Keep your mouth shut, if you can't do the job, get out!"

"Don't try to scare me. I'm putting this here. If you call the HR department to come and give me the contract, I'll sign it right away."

Lao Liu showed no sign of weakness. Seeing the situation getting out of control, no programmer stepped forward to smooth things over. He just watched with numb and cold eyes.

Since three days ago, the server has been subjected to millions of malicious network attacks, the vast majority of which were organized brute force access attacks beyond the scope of individual actions.

They want to crash the server for no other reason than to crash it.

Their entire team slept on the floor in the office, but their stupid leader who didn't understand technology kept urging them to find out who was attacking them and report it to the police, and kept asking when the server could be completely stabilized.

"If you're talking about servers, then talk about servers. Why are you bringing up the female anchor? If you have a grievance, just say it. We're all adults and I'm not picking on you for no reason."

Seeing that he was in an awkward position, the operation and maintenance manager forced himself to change the subject and said something soft.

Old Liu thought about next month's mortgage and his child's imported milk powder, put his hands on his hips and said, "Those female anchors were too revealing. The Cyberspace Administration of China gave us a warning, and we could only urgently close a number of live broadcast rooms manually, not paralyze the server."

"Shouldn't the super management team have received the news first?" The head of operations and maintenance slid down the stairs quickly, his brows furrowed and he gritted his teeth in anger.

Lao Liu was completely discouraged: "How should I know what's going on? Anyway, brothers are here to make money, not to go to jail. We will do whatever we get the news from."

"Okay, you've worked hard these past few days, just hold on for a few more days, and I'll give you an explanation later."

The person in charge of operation and maintenance was decisive. He left a message and went to the super management team to investigate the situation.

Before he could leave the office, the assistant rushed in like the wind, panting and trying to keep his voice down: "Something happened!"

"What's the matter?" The head of operation and maintenance's eyes went dark.

The assistant looked around with a guilty conscience and asked, "Let's talk about it in the office?"

"Just say it right here!" The operation and maintenance manager looked at Lao Liu to express his attitude.

The assistant cursed fiercely in his heart, thinking that it was better to let his friend die than to let himself die, and blurted out: "A super administrator accepted a bribe from a female anchor, promised to recommend page resources to her, and took the initiative to recommend another female anchor. The one who was recommended was a key anchor signed by General Manager Wang and General Manager Xie to support the guild. The colleague in charge of the guild connection had a fight with the super administrator, and now someone is going to die in the office over there."

"What the hell... what kind of people are they? If they accepted bribes, they should ask the HR department to come in and fire him, and give him the recommended resources he deserves. Why are we fighting?"

The operation and maintenance manager thought he had found the reason why there was no risk warning from the super administrator.

The assistant added: "It was not a bribe. The super administrator had a naked chat with the female anchor in a private live broadcast room that passed the platform's test."

“…Fuck him.”

The operation and maintenance manager's curses were weak and his body became limp, falling down like a noodle.

"Hey, Lao Zhang."

"Mr. Zhang, Mr. Zhang."

"Hurry up and call an ambulance, doctor, someone's dying!"

The scene suddenly became a mess and two lives were in danger.

(End of this chapter)