Chapter 245 The Barking Prince
The next day, Prince Wang really came to Beijing and finalized the online pre-sale plan for "Lost in Thailand" from the perspective of theater distribution.

The distributor and producer increased the new media promotion budget by tens of millions, and Dianping matched Maoyan’s ticket subsidy in a three-party collaboration to provide online channel promotion resources. The film will be released on September 9.

"I heard that there is a short video project called Miaopai in Beijing that is very popular?"

After the meeting, Ning Hao hurriedly left with his men to do a roadshow for publicity, and Young Master Wang seemed to casually bring up the topic.

The popularity of this year's World Cup was off the charts. The German and Brazilian teams delivered a one-sided massacre that shocked the world, causing the wildly growing online sports lottery industry to come to an abrupt halt and become a mess.

At the same time, it brings a wave of super high traffic to short videos, and the instant dissemination effect that is superior to text and pictures gradually emerges, and the secondary creation and interactive dissemination gameplay attracts attention.

Last month, Miaopai short video successfully introduced the Ice Bucket Challenge, which is very popular abroad, by leveraging the "sports" element of the World Cup. Zhou Hongyi, who is already old, worked very hard and put an ice bucket on his head in a live broadcast on Panda TV, calling out his old friend Lei Jun.

Lei Jun decisively accepted the challenge and named Xie Jingxing. Although Xie, who had closed his eyes to the stock market and didn't care about worldly affairs, ignored him, everyone could smell the real investment opportunity.

When Song Anli sorted out the list of projects submitted by Taihe Capital to the investment decision-making meeting, she saw a product called "Meipai Short Video" under Meitu.com, which occupied the young women's niche market.

As for Miaopai, which is currently being sought after by capital, Mr. Xie believes that the cost-effectiveness is not high.

"You, Pusi Capital, want to invest?" She knew what was going on and didn't want to get involved.

Prince Wang poured her a glass of water in a gentlemanly manner: "Have you noticed the impact of short video products? Traditional text and picture platforms such as Momo and Weibo have also launched short video functions."

"This is obvious...but Panda TV's core business is live broadcast + long video PGC professional content. If it wants to enter the short video field, it would be a bit of a loss, right?" Song Anli was confused for a moment.

"No, I don't want to follow suit."

Prince Wang shook his head and explained, "Before, Xie Jingxing introduced me to ByteDance. Zhang Yiming's philosophy is very interesting. He believes that people have limited time, and there is only so much time to allocate for fixed leisure and entertainment."

"From a macro perspective, the traditional music and film industries, as well as the emerging online novels and live entertainment, are all competing for a piece of the same plate."

"Short videos are just taking advantage of the fragmented time that users have when they go to the bathroom, which is not suitable for watching movies or listening to music. But when users have two hours to rest after pulling up their pants and walking out of the bathroom, they will still prefer to watch a movie rather than scrolling through two hours of meaningless information and garbage."

He shrugged his shoulders confidently: "So I recognize the optimistic prospects of short videos, but I don't think it can grab much market share from the entire market."

"However, according to Zhang Yiming's theory, we are now facing competitors that need to be dealt with urgently. A large number of platforms, including BTA, are imitating our live broadcast of the 1 million quiz event, as well as Douyu and Huya."

Prince Wang went around in circles and finally got back to the point: "Our basic traffic scale is not dominant. If we continue like this, we will lose not only new users, but also core users."

"I don't think it's as serious as you say. Everyone knows that the stickiness of users who spend money to convert is very low, so the key is who can afford to spend money. Not benchmarking BTA, at least in the live broadcast industry, we are confident that we can stick to the end, which is also the original intention of our decision to attract traffic through the live broadcast of answering millions of questions."

Under the influence of what she saw and heard, Song Anli had completely transformed into Xie Jingxing without realizing it, and her tolerance for simple and crude money-burning methods was getting higher and higher.

Prince Wang frowned and seemed a little impatient: "Do you know how much the traffic cost of our million-question event is? No more than 7 cents per user! And the most efficient pre-installed traffic cost of ByteDance is 1 yuan per user."

It’s like a hundred people want to eat, and the chef prepares two hundred dishes, with new dishes constantly being served.

This means that chefs who used to be able to attract diners by showing off their grandmaster certificates now have to stand at the door and shout at the top of their lungs, and it is foreseeable that they will have to do a striptease in the future.

In short, the cost of answering a million questions is too low, so low that it can make people lose their minds.

"So what can we do?"

Song Anli didn't expect the cost of acquiring customers to be so low, and she instantly understood the problem, but unfortunately it was not something she could solve.

Prince Wang's expression paused unconsciously, his face slightly reddened: "I am not afraid of short videos, let alone burning money. Just like you said, burning money to attract traffic and acquire customers is our established strategy."

"I understand." Song Anli nodded slightly.

"Do you understand what I just said? The cost of acquiring customers through the million-question answering system is too low, and no one can stop. However, knowledge platforms such as Baidu Search, Toutiao, and Zhihu can directly link the acquired customers to their main business through the million-question answering system."

Prince Wang hesitated and said, "We can't do that. The customers we get need a conversion period. If we continue like this for a long time, we will lose too much money. We need to find a corresponding profit model or something else. Do you understand?"

"I know."

“So we have to do something.”

"Yes, I know. What should we do?" Song Anli listened carefully and responded.

Prince Wang's eyes widened like bells. He took a deep breath and suppressed his blushing face: "Call Xie Jingxing and ask him to talk to me."

After saying this, he felt like his whole body was about to break. He really didn't want to accept this embarrassing fact.

"How about this, I'll report to Mr. Xie and get back to you later."

Song Anli turned her wrist to check the time. It was the stock market trading session. Prince Wang felt extremely humiliated after hitting the bottom. He stood up and kicked the chair over with a bang: "No! Call him now! Panda TV is an idea we came up with together. If he has any opinions about the last round of financing, just tell him directly. What's the point of always being passive and avoiding me?! If you don't want to cooperate, just withdraw your shares and leave!"

He was no longer afraid of being embarrassed after talking it out. He was furious and yelling at the top of his voice, spit flying everywhere, his loud voice echoing in the spacious conference room.

Song Anli's ears hurt from being yelled at, and she was somewhat afraid that he would lose his mind and hit someone, so she ran out to call Xie Jingxing.

"It's Mr. Xie's call."

After a moment, she returned to the conference room and carefully placed her phone on the table.

Assistant Nora was accompanying him with her hands behind her back. Several male colleagues were galloping at the door of the conference room, looking out, waiting for the signal of smashing cups to take out axes, halberds, hooks and forks and shoulder to shoulder to subdue the incompetent and furious barbarians.

"The One Million Question of the Day After Tomorrow is sponsored by "Lost in Thailand", Yunhe Logistics' flash delivery business, and New Dang'e's group purchase and takeaway business, you can find a way to negotiate it yourself, as for the voice-over advertising and title sponsorship of each episode, a living person can even be suffocated to death." Xie Jingxing's contemptuous tone came from the other end of the phone.

Prince Wang was in a state of mania and slammed the table and shouted: "I just want to discuss the profit model with you. I am not afraid of burning money..."

"You are just afraid of burning money! You know that this kind of gameplay is too cheap to attract traffic and everyone will fall into irrational competition. So what is the next stage? After losing reason, everyone will compete to see who can break the bottom line. You exaggerate the amount of the prize and I will give you soft pornographic quiz questions. Just wait, this way of acquiring customers will not work in half a year at most, and the government will take action to regulate it."

"OK, you always make sense. Half a year is half a year, I don't care anyway, at most I'll burn a few hundred million, I can afford it."

"I'm too busy to take care of the kids. Stop bothering me in the future. And if you dare to bark at Song Anli again... F---!"

The phone was hung up hastily, and the last low growl was clearly audible.

Prince Wang put down his phone with a look of disappointment, straightened his collar, looked around, raised his chin and coughed softly, "He just keeps busy all day and doesn't do his job. I'll settle the score with him later."

"Uh, that's it for now?"

Song Anli's delicate little face had a stiff smile on it, and her big eyes were rolling around.

Prince Wang snorted and waved his hands: "Forget it, let's just leave it at that. Any problems between him and I have nothing to do with you. I was a little emotional just now."

"Yeah, let's be frank. We are all trying to do a good job on the project." Song Anli spoke softly and gave face.

Young Master Wang was a man of dignity. He thought that he had shown enough respect by saying something to the girl in front of him who loved to complain and seek support from men. He immediately left with his shoulders swayed.

The meeting room returned to silence. Song Anli supported herself on the table with both hands, lowered her head weakly and stared blankly.

Just yesterday she suddenly realized that the success of the man who had been subtly worshipped as a religious belief in her heart was not taken for granted.

Today we have a counterexample that proves that some men can't stand it when facing pressure.

——As long as he is here, I don’t need to be afraid of anyone or anything.

"Mr. Song, you don't have any plans this afternoon. Shall I take you back to the hotel to rest?" Assistant Nora thought she was too frightened to recover.

Song Anli suddenly raised her face and smoothed the hair beside her ears, then she grabbed her phone with tears in her bright eyes: "No, I'm going to the bathroom."

Nora watched her walk away awkwardly with her legs together. She inadvertently saw the crumpled paper documents on the desk and her expression twisted instantly.

Girizui quickly followed quietly, slipped into the bathroom, dragged the "No Use" sign to the door, and hid behind the door like a thief.

There was a rustling sound in the bathroom partition, followed by a faint panting sound from a familiar and delicate voice, which disappeared in the wind.

Nora felt her legs go numb from standing so she quickly put away the sign and trotted back to the meeting room.

"The price of Meidu Special Steel has reached its daily limit?" Song Anli walked in quickly, her face flushed with a faint pink.

Nora stared at the screen without blinking: "Well, it's the daily limit. Today's volume is even greater than yesterday. Near the end of the trading day, the stock price suddenly rose and broke the historical high."

"It's normal. Yesterday's break was due to the historical high expectations, which attracted a lot of attention from external funds and unstable market sentiment. After a slight adjustment, a lot of external funds came in to take over the stock price today. The market sentiment has calmed down over the weekend. Next week, if we find that Coal City Special Steel has led the entire military industry sector to continue to push up, more funds chasing hot spots will come in to take over."

Song Anli said calmly and with a smile: "However, the technical situation will be consolidated next week, and the circulating chips will be reshuffled. The subsequent market performance will be stable and there will be growth."

Nora watched her talking about half-familiar technical terms and thought to herself that you were not like this when you kicked us off the bus halfway yesterday.

His indirect admiration for Mr. Xie, whom he had never met, was as endless as the Yellow River. He talked passionately about that matter and never forgot to talk about work.

Her willpower is as strong as that of Tang Monk. It would be unfair if such a person did not succeed. Anyway, her husband cannot do it.

The young people nowadays are so exciting. Nora pursed her lips and couldn't help but squeeze her legs together.

(End of this chapter)