Chapter 263: 13 Hours and 350 Billion

"I won't attend the supplier's celebration party. Lao Bai should speed up the negotiation with BYD. If it doesn't work, he should contact Foxconn. Quality control and OEM costs cannot be achieved at the same time. There is no way to save money."

"We will use Qualcomm's flagship chips for our next generation flagship phones. MediaTek has given them enough orders for the entire Meizu line. If they are not satisfied, we can say goodbye."

"The use of curvature should be restrained. This is not imitating Xiaomi. The metal middle frame structure will definitely be the mainstream trend of future mobile phone appearance design."

Xie Jingxing appeared in the elevator of Meizu headquarters on time every morning, did not attend any meetings, and did not issue any specific work tasks.

Grassroots employees gradually got used to greeting him in the morning, and word spread in the work group that another executive had walked into the office at the end of the second-floor corridor with the CEO's nameplate on it, and brought out some words.

The online public opinion offensive and defensive continued from morning to night, and time passed step by step. An internal open letter from more than a month ago was unknowingly circulated among colleagues again.

At this moment we are in the dark night before dawn - on November 11, the last sentence at the end of the open letter was verified.

"Is Wang Yulei the person in charge of Tmall now? Say hello to Ji Gang and keep an eye on him. I think I have publicly scolded Wang Yulei."

The trend of a lack of young talents in Alibaba's talent pool has already been revealed. This person, who was in charge of the Taodiandian project which was just scrapped at the beginning of the year, took over the e-commerce business group without any hesitation.

Xie Jingxing had reason to look down on this kind of rubbish for his vision and magnanimity, as he was willing to secretly cut into Meizu's publicity resources.

"The Meizu brand launch date is set for the 15th of this month. This is the final version of the plan." Chen Xi placed the folder on the desk.

Song Anli is stranded in Shenzhen and has not returned. The debate within Tencent about mobile payments has fallen into a quagmire. Tonight's Double Eleven e-commerce battle will decide many things.

It was dark outside the window and the moon was at its zenith. Chen Xi walked into the office and skillfully operated his laptop to connect to an online conference call.

Xie Jingxing moved back on the chair to make room. She leaned forward and entered the password on the desktop computer to log into the backend data monitoring account. She leaned close to her ear and whispered, "Everyone is here."

Huang Zhang, Bai Yongxiang, Li Nan, all Meizu executives were online, and the headphones were quiet with occasional noise.

Xie Jingxing lowered his head to read the document and turned the pages a little too quickly. Suddenly, he caught a glimpse of a mobile phone in front of him, with the conspicuous time ticking away.

Unable to help but shake his head and laugh, Chen Xi put down the documents, made a cup gesture, nodded, and turned to leave.

The numbers have returned to zero, and as we turn from yesterday to tonight, the 'Double Eleven Carnival' created by the e-commerce platforms has officially begun.

The trillion-level industry is charging towards the peak record. Perhaps it is still far from the total market size of 10 trillion, but some people are forging ahead and are the first in the world.

Logistics, mobile payments, cloud computing, everyone is paying attention to how much the market boundaries will expand. At this moment, Mr. Ma is unparalleled in the world.

Xie Jing Xing shrugged silently and made a face sourly, then turned his attention to the background data. Although he couldn't attract everyone's attention in the short term, this was his battlefield.

Ten minutes after the start of Double Eleven, Taobao shipped 1.8 units, JD.com shipped 7800 units, and Gome and Suning shipped to units each.

Pre-sale return orders were slowly increasing. In warehouses across the country, workers packed and distributed 30 Meizu MX4Pro units. Freight trucks set out under the cover of night to deliver them to consumers.

"There is a lot of discussion online. Taobao is going to break records again on Singles' Day this year."

Finally, someone broke the silence in the headphones, and everyone started chatting aimlessly, tacitly agreeing not to talk about the backend shipment data.

Xie Jingxing leaned back with his legs crossed on the desk, holding a wine glass. Chen Xi lowered his eyebrows and raised his hand to touch a strand of hair by his ear, tightly holding the phone whose screen kept vibrating and flashing congratulatory messages.

"Good results, keep up the good work."

After finishing his second glass of wine, Xie Jingxing exited the online meeting, turned off his computer and left work. The corridor outside the office was brightly lit and hung an LED screen displaying real-time sales data.

The originally noisy atmosphere suddenly stagnated, and the employees standing at the office doors on both sides watched him leave with a faint smell of alcohol.

【Alibaba is the fucking boss! 】

When he returned to the hotel, Mr. Ma sent a voice message with a broken voice. Xie Jingxing felt even more jealous. He immediately edited his Weibo and sent: [Good night, Meizu. ]

He took out a tissue to wipe his hands. Chen Xi blushed slightly as he wiped his sweaty palms, took the phone, and held it even tighter.

The brightening sky swallowed up the darkness, and after dawn came Chen Xi and the dawn, oh no, it was the morning light.

These details are not important. In any case, Meizu’s official Weibo account reposted Xie Jingxing’s Weibo and announced a poster with sales of 30 billion yuan.

There was no fancy talk about breaking records with percentage growth, but the number with thirty zeros almost scared the hell out of fans of various mobile phone brands. Those who didn’t know would have thought that the sales on Double Eleven alone amounted to 30 billion yuan.

Alibaba was even more impressive, with sales of 13 billion yuan in 350 hours, breaking last year's Double Eleven full-day sales record, with mobile payments accounting for 42%.

Xie Jingxing clocked in at the company on time as usual. In addition to preparing for the Meizu brand launch, he also hosted an executive meeting for the first time.

"The Meizu Pro series is positioned as high-end, the digital series is positioned as mid-range; and the Meizu Blue digital series and note series are directly targeted at the low-end market of Redmi. Today, we can say that we have achieved the strategic plan made six months ago and are fully competing with Xiaomi."

He paused and looked around the audience: "And the shipment volume of MX4Pro proves that we have not only achieved it, but also done it well."

Huang Zhang was so proud that he led the applause, and Bai Yongxiang was completely relieved. Li Nan tightened his fat chin and looked serious. The boss won the strategic competition, and now it was his turn to win the tactical competition. When the applause died down, Xie Jingxing continued calmly: "So if our strategy is successful, we must firmly follow this path in the future. Streamlining the product line, it is enough to release four products from high-end to low-end every year. We reject the strategy of flooding the market with products."

"This is our consistent philosophy at Meizu. It is too low-level to just change the configuration and name of a model and then release it as a new model. Our brand tone does not allow this!"

Huang Zhang followed suit and cheered, saying that in the past Meizu only released one new phone every year and it still sold well. After all, it was nicknamed the "youth version of Steve Jobs."

Bai Yongxiang and Li Nan have some complaints about this. At present, all competitors in the industry are unanimously confused by the success of Huawei's "mate8". The design and technology of the product itself are not much different from the previous generation, and the market positioning is also good. After all, it is the work of a marketing master in the industry.

Even though everyone knows that Huawei has the potential to enter the high-end mobile phone market, it should not achieve this through such a generally mediocre product. It is more likely that it has taken advantage of Apple's policy decline in the domestic high-end market.

Then the solution to the problem suddenly comes to mind: expand the product line, release more than a dozen mobile phones a year, and if one of them is lucky enough to reap uncontrollable market dividends, you will make a lot of money.

Meizu has an investment bet agreement for 1600 million units of shipments over five years, so it is particularly eager for the strategy of flooding the market with products. Even if more than a dozen phones fail every year, the total shipment volume can still reach one million units.

But the two big bosses made the decision, and the senior executives were powerless to refute it and could only let it go.

At present, Huang Zhang's research and development of Meizu MX4Pro and his joint efforts with Xie Jingxing in leading the industrial chain and market are clearly in front of us, and apparently no one in the company is qualified to question it.

"I won't discuss the technical details of product development today. I just want to remind everyone that there aren't many unconventional achievements in the mobile phone industry."

Xie Jingxing emphasized: "Building a stronghold and fighting a dull battle, updating technology generation after generation, and operating the brand carefully and cautiously are our only options to get to the other side of the river."

"Since September, we have launched MX9, 4Pro, and the upcoming Meizu. We can open champagne at halftime and declare this year a great success, but what about next year? Who can guarantee me that we will still be successful next year, or tell me what I should do to be successful?"

He tapped the table with a cold face and added: "Another new technology at the level of 'front-mounted fingerprint touch solution', a game of product release, or a collective sudden death of competitors?"

Huang Zhang leaned on his hands with an expressionless face. Everyone was speechless and discouraged. They had finally managed to stand up and just after a few days of joy, someone jumped out to pour cold water on them. It was really inhumane.

The annoying thing is that he is right. Maybe Xiaomi does not take Meizu seriously for the time being, but in a few days when the Meizu Blue brand is launched to impact the low-end market, the two companies will instantly become ultimate rivals.

There will definitely be a crazy counterattack next year. If Meizu cannot continue the successful momentum of three consecutive products this year, there will be no hope of a comeback in the future.

The meeting ended anticlimactically, and the executives left in disappointment. Xie Jingxing called Li Nan to his office and had a long talk with him.

30 billion, 33 billion, 38 billion, accompanied by the never-ending negative criticism, Meizu’s official Weibo updates the sales growth every day.

Xie Jingxing's work did not change at all because of this. He put the self-developed chip business on the agenda and told Huang Zhang what he knew about the trends of smartphones ten years later. Everything remained the same.

Amidst the hustle and bustle, the Meizu brand launch conference was held, which was much simpler than the one held half a month ago.

There were a few chairs, audience members facing each other no more than ten meters apart, and a background board with the slogan "Youth Good Products" written on it.

Xie Jingxing and Li Nan will make public specific measures including discounted prices for refurbished phones for students and old-for-new exchanges, along with their environmental protection concepts. This is how mobile phones for young people should be made.

Simple, high quality, not vulgar.

The first product will be released at the end of December and the price will not exceed one thousand yuan, of course, not 999.

[On November 11, Jingxing is waiting for you in Zhuhai, hoping to meet you there, and wishing you the best of luck. ]

Mr. Lei, who was far away in Beijing, found the handwritten letter he had received before, looked at it carefully for a moment, and put it down gently, and cleared half a day in his schedule for the first Internet Conference in a few days.

Below 1,000 yuan, this is a real declaration of war.

"The review ban will be lifted in a few days, and our after-sales service needs to provide a solution in advance. We can't let users buy a 2K screen phone and then search the Internet for a flash package to change it to 1080P resolution."

After the press conference, Xie Jingxing returned to the company while dealing with trivial issues, and Bai Yongxiang followed beside him and nodded repeatedly in response.

An employee who was passing by hurriedly holding documents suddenly stopped, followed by the second and third employees, and then all the employees in the lobby stopped and looked at the young CEO.

It was as if it was the night of Double Eleven, extremely quiet, with only the rhythmic sound of his footsteps echoing.

"咻咻~"

There were lively and frivolous whistles, followed by crisp applause that became more and more frequent, and merged with the cheers and cheers to form a deafening noisy din.

"what happened?"

Xie Jingxing didn't understand, and Bai Yongxiang was equally confused.

Chen Xi gave the answer: "Sales have exceeded 50 billion."

"pretty good."

Xie Jingxing glanced at every pair of eyes that looked at him, the corners of his mouth curled up slightly, and he pressed the button, and the elevator door slowly closed and rose.

(End of this chapter)