Chapter 273 King of Capital
Xie Jingxing did go to Beijing to attend a full week of academic conferences, including discussions with experts from the Academy of Social Sciences, the Ministry of Industry and Information Technology, the Ministry of Finance, and various year-end summaries and strategic planning.

To some extent, he played the role of a "white paper fan" within the red wall. In fact, the United Front Work Department took the initiative to approach him when they made the WhatsApp acquisition case last year, just to give him a relevant non-staff title.

At that time, he had just debuted and was not yet firmly established, so he declined the offer. Now, in order to improve his speech on "Establishing a Market-oriented Mechanism for Government-Guided Funds", he has taken the initiative to apply for advancement. It is nothing surprising and a natural outcome.

By the way, he has obtained the official certification for the title of Young Business Leader. He will be selected as one of China's Economic Figures in 2014. I heard that the entrepreneurs include Lei Jun and Dong Mingzhu, and the financial sector includes several leaders including CCB and CITIC.

"Xiao Xie has obviously averaged out the younger age of the candidates. I look forward to your speech at the forum."

The leaders all encouraged him in this way. Xiao Xie thanked them humbly again and again and listed the end-of-year economic summit forum as an important matter.

In early December, I rushed to the mountain city of Chongqing and met up with Song Anli, who had just participated in the New Fortune pork distribution event, and continued to be busy with the tedious work of summarizing the whole year.

"Sun Tao, Zheng Chunfeng, everyone I know has asked for favors, and the head of the research institute took the initiative to find me at the dinner to reminisce about the past."

As soon as they met, Song Anli reported the situation with emotion: "I explained to him that this is a strategic adjustment of our capital channel business. We will continue to maintain long-term and stable cooperation with Juntai in quantitative trading-related businesses."

"We have taken great care of Juntai, but it turns out that they are not capable of taking on all the cooperation." Xie Jingxing made no secret of his disgust.

Last year, when he participated in a variety show, he admired Juntai, the big boss of the research institute with a Mediterranean hairstyle. If the temple was not too small to accommodate the big Buddha, he would have wanted to recruit him as a colleague.

Instead of spending your energy trying to use your personal connections to your advantage, it would be better to think about how to improve the level of M&A services. The brokerage business of cooperating with gray telemarketing dealers to recruit people to open accounts is first-class.

Ten years later, the securities industry has formed a "three middle and one Hua" structure, and it is not without reason that Juntai has fallen behind quietly.

As the quantitative trading team achieved an annualized return rate of 230%, the total scale of Xiyou's own funds invested in the secondary market reached 220 billion yuan. Currently, there are no more than securities private equity firms in China with such a scale.

Moreover, Xie Jingxing dared to use leverage on a large scale to indirectly leverage tens of billions of funds. Therefore, even if Juntai is able to provide the best funding channel services, it is impossible to put all eggs in one basket.

After the active strategy securities team was adjusted last month, the 30 billion holdings were dispersed using channels of many leading brokerages such as CITIC and Huatai, and the same was reflected in the stock market.

Dongcai Securities, which is based on the Internet concept, and CITIC Securities, which directly benefited from the bull market, accounted for eight positions in Xiyou's total investment. If nothing unexpected happens, a 500% return rate and a net profit of billion yuan can be expected by the top of the market next year.

Different from the short-term speculation on Coal City Special Steel some time ago, the above two stocks have a circulating market value of hundreds of billions of yuan. The only correct solution is to buy them in advance, quietly follow the market trend and finally escape to the top and make a profit.

It is impossible for Xie Jingxing to change his mind every day and affect the overall investment plan to eat Juntai's return grass, even if his biological father came to ask for favors...

"There's no reason for him to call me directly. The person in charge of the specific business, Tang Man, you, are the one who is right in the end, right?"

Xie Jingxing raised his phone to signal, blocked the number of Juntai Vice President Chen, pushed the door, got out of the car, and strode into Wanda Plaza in the city center.

Song Anli pursed her lips and nodded silently. This made sense, although she didn't know what exactly happened in Wuzhen that night.

…………

The fresh, spicy aroma wafts in the air, peppercorns and bright red chilies cover the plate, and sauerkraut and fish slices lie in the golden hot oil.

At lunchtime, young couples with number tags sat in the waiting area outside the store, laughing and joking sweetly as if no one was around, dispelling the winter chill with the unique hustle and bustle of the mountain city.

"How about it?"

In the corner of the restaurant, Xie Jingxing lowered the brim of his hat and tilted his head to observe the long queue of diners outside the window.

It must be admitted that even if he has now regained his identity as an investor, he is no longer fully capable of basic work such as due diligence.

"Mr. Xie has a forward-looking vision. Your pickled fish products are the best I've tasted recently." The big-cheeked middle-aged man sitting opposite him gave a thumbs up.

Guan Yihong, the founder of Jiu Mao Jiu Group, owns several chain restaurant brands and has a long-term food supply cooperation with Yunshan Group.

This year he received investment from IDG Capital for massive expansion, but his big steps led to a general decline in sales as the average single store area was 500 square meters.

Based on a sense of crisis, the idea of ​​reducing the area of ​​​​single store, reducing product categories and creating high-profit segmented brands came into being. The first key product, pickled fish, developed by the pre-prepared food brand "Jianghu Restaurant", a third-level subsidiary of Yunshan Group, came into view at the right time.

"It took our R&D team a year to make this pickled fish dish. We have signed more than a dozen long-term supply orders in Chongqing. Next year, we will gradually expand into the national market based on Chongqing and Chengdu."

Xie Jing Xing retracted his gaze, paused for a moment and continued, "For Sichuan cuisine chain restaurant brands, they often start in southern coastal cities, and then use their advantages in capital, quality control, marketing, etc. to enter the region where Sichuan cuisine originated."

"In this regard, the supply of pre-prepared meals actually has an advantage. For example, with the rental cost of this Wanda Plaza, it is definitely not able to compete with the same level of restaurants on the street."

As he spoke, he pointed towards the restaurant entrance, where a waiter was standing handing out flyers. A sauerkraut fish set meal for three was available at a bargain price of 88 yuan.

This is in line with the intensity of competition in the catering industry in the Chongqing-Chengdu area. Jianghu restaurants are equivalent to arms suppliers, and the more intense the market competition, the more money they can make.

Guan Yihong obviously knew more about catering, and did not take Xie Jingxing's superficial views to heart. He pondered and changed the subject: "Mr. Xie, when I want to create a new brand, the first thing I think of is the brand name. What do you think of 'Tai Er Pickled Fish'?"

"So the tone of your brand is the trendy culture of 'Too Er'?"

"First of all, young people are naturally the mainstream audience for heavy-tasting dishes like pickled fish. Secondly, we chose a single dish brand and segmented the audience. Consumers go to the restaurant just to eat pickled fish, so we might as well make it individual and unique to the extreme."

Xie Jingxing did not comment. To be honest, the offline store marketing strategy of the Budu milk tea brand was copied by him from the future Tai Er Pickled Fish, with its secret code interactions and so on. He offended a group of consumers while gaining a group of loyal consumers.

Young women aged 25-35 are very loyal.

"I have been thinking about the pickled fish for a long time. In recent months, I have spent a lot of time every day using various methods to understand what young people think and like nowadays."

Guan Yihong took out his phone and opened WeChat. There was a long list of loyal users of 'Yinshanbudu' on WeChat group. "Finally, I came to the conclusion that Zhou Hongyi's view of you is very accurate. If a project for post-90s young people needs financing, you are definitely the best investor option."

"Especially the milk tea brand you invested in, Answer Milk Tea, vertical community marketing, joint activities, these brand marketing plans are refreshing to me. Every time I see them, I feel educated. It seems that the Tai Er Pickled Cabbage Fish I want to make should be like this."

Xie Jingxing almost couldn't hold it in, thinking to himself, "Don't feel like you're living in my shadow." "So to be honest, I have no problem with the cooperation itself, but the main thing is the way of cooperation. I hope that Jianghu Restaurant will provide the pickled fish product technology and Yunshan's supply chain, and we, Jiu Mao Jiu, will be responsible for brand operation, and we will jointly operate the Tai Er brand."

Seeing that the young man in front of him remained unmoved, Guan Yihong had no choice but to speak on his own and explain the negotiation conditions.

Xie Jing Xing was stunned for a moment, then he burst out laughing: "Then you have to go to Rongcheng to discuss. I have a personal work adjustment and will step down as the chairman of Jianghu Restaurant, and I will not take on any other position."

Guan Yihong was stunned for a moment. Before he came, he thought that whether Xiyou or Jianghu Restaurant directly invested in Jiu Mao Jiu, there was a possibility of losing control of the company in the future. They were reluctant to give up Yunshan's supply chain and product technology, so he came up with such an awkward cooperation plan.

And you give me this?

Xie Jingxing admired Guan Yihong's expression change that he wanted to see, and nodded slightly with satisfaction.

Tai Er Pickled Fish is undoubtedly a good project, but ten years later, the market value of its parent company is only tens of billions, so it can only be said that the good things are limited.

There are so many good companies and projects, including Jianghu Restaurant, Yinshanbudu, Didi, Xinda'e, Meizu, and Yunhe Logistics, that he might as well let go because he can't manage them all.

That night in Wuzhen, Teacher Ma and Xu Nuo had a great impact on Xie Jingxing. Many times, it is not the case that everything will be fine just by holding power directly, or perhaps the success of the past year gave him an illusion.

He had suffered numerous losses in his previous life, and was still unable to fully control the Yunshan Group in his thirties. At the beginning of his rebirth, he decided on the concept of taking Taihe + Xiyou as the core and connecting the business territory with capital investment.

A wolf travels a thousand miles to eat meat, and a dog travels a thousand miles to eat shit. As for management ability, if he is reborn, he will also be a dog that eats shit. The praise from plug-ins should not be taken seriously.

Play to your strengths and avoid your weaknesses, always regard capital investment, which you are good at, as the foundation of your survival, hold on to Taihe + Xiyou, and it will be enough to be the king of capital who stays firmly behind the scenes!
When he stands up and the capital roars, all his loyalty, faith and glory will be rewarded.

[Capital and the Three Pure Ones are together, this is my unchanging belief in this life! ]——Xie Jingxing planned to take this sentence into his grave after his death.

…………

Leaving behind the lost Guan Yihong, Xie Jingxing rushed from the Jianghu Restaurant's Chongqing Product R&D Center to the office headquarters in Chengdu and officially announced his resignation as chairman. A successor will be sent by the parent company of Yunshan Group after the new year.

Then he went to Yunnan via Chengdu. The Chuncheng Airport Economic Zone was unveiled at the end of last month. The negotiations for the 10,000-ton cold chain project of the Baoxiang-Yunhe Chuncheng Airport Logistics Industrial Park were coming to an end. He had to shake hands with the leaders and take photos.

'Baoxiang' is the project name proposed by the local state-owned enterprise coking group, which invested 800 acres of land and got a 30% stake. It also has to help coordinate urban investment and bank loan resources. It is natural for them to want a name to save face.

The first phase of the project will be put into construction next year, and the supporting logistics network parks planned in Dali and other areas of YN Province will be put on the agenda at the same time. In addition, the first batch of 14 logistics parks of various sizes in Chengdu, Shanghai, Foshan, Shenzhen and other places have launched internal horse racing plans.

Yunhe Logistics is burning through its financial budget for next year.

Counting on my fingers, Yunshan Group's logistics network in the entire southwest region has been greatly strengthened. For this reason, leaders at the DL city level, Nanjian county level, and Gude village level all warmly invited General Manager Xie to shake hands and take photos and include them in the annual work report.

In particular, Comrade Cui Laosan, a key member of the Gude Village Agricultural Development Professional Cooperative, grabbed Xiao Xie's arm tightly and shook it hard in front of leaders at all levels.

"Mr. Xie, you really haven't forgotten what you said last year. Our tea industry will definitely get better in the future, and we will never let you down!" Uncle Cui said proudly.

Cui Aliu's face turned green. My dear uncle, how can you say such a thing?

More than a dozen accompanying leaders stood with their hands behind their backs, looking up at the sky and the ground, instead of looking at what was in front of them. Just say it, the uncle became famous because of his niece.

Comrades from the city’s cultural and tourism departments all rushed over to express their gratitude. The long-tail effect of a blockbuster movie with a box office of 1.2 billion yuan gradually took effect, perfectly overlapping with the peak tourism season during the long holiday at the end of the year.

I heard that Yinshanbudu also invested in another TV series to promote Dali's rural revitalization, which was premiered on CCTV. The leading actress, Pei Fei, was received by provincial leaders and awarded the title of provincial cultural publicity ambassador.

What's more, there is a female entrepreneur who has a background in a prestigious university and is only 28 years old. She returned to her hometown to start a business, took root in the countryside to attract investment, and created nearly a thousand jobs with an annual output value of million yuan.

There were so many factors that Cui A-liu ascended to fame and won the certificate of honor for one of the top ten Mulan female businesswomen in the province. During this period at the end of the year, she was busier than Xie Jingxing, interviewing countless people from various relevant departments every day.

A certain leader said that as long as Yinshan Budu is qualified for listing, he will bring his own food and go through the special review channel!

These materials are considered achievements when included in the report. The leaders of the propaganda department were so moved that they wanted to cry. What a good child! It would be even more perfect if the work of attracting investment could go one step further and make Mr. Xie the son-in-law of Gude Village, Nanjian County, Dali, and Yunnan.

"Boss Xie, how old are you this year, 23? 23 is good, as the old saying goes, a woman five years older than her mother is as good as her mother. Liu'er is just right for you!"

After seeing off many leaders late at night, Cui A Liu returned to the house tired, but the leftovers did not dampen his enthusiasm for drinking at all.

My own uncle was sitting cross-legged on a wooden bench, puffing away smoke, baring his yellow teeth and grinning foolishly. The uncle-generation cadres of the cooperative were like old blind men calculating marriages under the overpass in Beijing, slapping their thighs.

Cui A Liu's eyes went dark and she almost fainted. Xie Jing Xing saw this and tried to smooth things over: "My birthday is older. I will be 24 next year. There is nothing wrong with being a good match."

"What are you talking about! A girl who is four years older than you can give birth to a son, a girl who is five years older than you can be a mother, and a girl who is six years older than you can't have enough fun. You can pick any match you want!"

"No, no, a girl who is four years older than you can hold Ruyi, a girl who is five years older than you can hold her mother, and a girl who is six years older than you can hold golden beans!"

Uncle Cui suddenly interrupted and retorted unhappily, saying that having a son was not enough joy, as if Liu'er was taking advantage.

Xie Jingxing was terrified. Objectively speaking, his mother was definitely dead. He couldn't accept this, so he decided to talk about business.

Far away from the loud voices of the two uncles in the house, the reflections of the tea tree branches were messy under the moonlight. The night in the mountains was as cool as water. The alcohol gradually faded away, and I inadvertently saw Cui Aliu rubbing his shoulders.

Xie Jing Xing stopped and said, "After the New Year, I will step down as COO and Shen Xin will take over my position as director."

"That's not what we said before. You are responsible for post-investment management and controlling brand operations. We have reflected this in the investment agreement." Cui Aliu was unexpectedly calm.

Xie Jing Xing fell silent for a moment, exhaled the alcohol and explained: "I understand, so this is not a notice, I wonder if we can discuss a suitable solution. Judging from the actual situation in the past year, I don't have much energy to take care of the work in Yinshan, which is a meaningless waste for you."

"Talent, right? Yinshan is growing too fast, and most of the senior management team below me find it difficult to keep up with the pace." Cui Aliu seemed to be prepared to put forward conditions.

(End of this chapter)