Chapter 280 Surrender to Cao
When it comes to delegating senior executives, usually only state-owned enterprises and large private groups will make very restrained personnel delegations involving specific business operations to strategically invested companies.
Even New DAEWAY, Yunhe Logistics and Tencent, which Xie Jingxing single-handedly led the acquisition of, chose a more tactful market recruitment method, allowing Liu Qiming and Liu Lin to jump ship and join.
So when he made it clear that Didi would appoint a head of the PR department to represent the investment direction, Liu Qing and Cheng Wei were very resistant. They couldn't help but wonder whether Taihe's voluntary transfer of its board seat was deliberate, and whether its smart car strategy was a covert attack on Liu.
Different perspectives lead to different things. Liu Qing felt that Xie Jingxing's move was to cut off the source of the problem and gradually replace her role in Didi.
Cheng Wei felt that Xie Jingxing wanted to scrap his idea of a triangular balance of management authority, and that the people he promoted to the company would get rid of their background as appointed by investors in the future and completely form a management faction.
Anyway, no matter what, they completely ignore the so-called "public-private paradox" and just want to fight for power. It must be like this!
The private communication among the three people started with great macro-strategic ambitions, but ended in failure when it came to specific business management and operations. No one compromised, but they wanted to retain the last bit of room and were unwilling to speak coldly to each other.
Then a tacit understanding was reached that the appointment of senior executives by the investors would be formally discussed at the shareholders' meeting after the completion of the new round of financing.
Xie Jingxing needs a person who can convince all investors, who at least has higher professional ability in PR than Liu Qing, has sufficient background and qualifications so as not to be suppressed by Didi's existing executive team, and is trustworthy and willing to join.
"Brother, I've arranged a party for you to come and play tonight. The villa we rented in Four Seasons is very simple and clean. If you have any friends, feel free to bring them along."
The cold air rushed in, making the wind chimes ring crisply. A woman with outstanding temperament in a beige coat and a man dressed casually in a baseball cap walked into the hall. Their tones were intimate and warm but not frivolous or vulgar.
Xie Jingxing sat on the second floor and looked from afar, then retracted his gaze and continued to appreciate the surrounding furnishings.
This place is located near Miyun in the suburbs of Beijing. There are lakes and peaks. In summer, you can enjoy the swaying sea of flowers and mountain scenery. In winter, there are steep snowy cliffs and deep cold pools.
It is a good place, but it would be a waste of its natural beauty if it were not added with humanities and arts. The wealthy proprietress paid for her sentiments and opened a private art gallery.
In view of this, the proprietress is really not in line with the style and should be called "manager".
The art gallery is run by a pair of young twin sisters. The first floor belongs to the older sister, where trendy dolls, wall paintings, graffiti and other fashionable arts flourish.
The second floor belongs to my sister. Qi Baishi's shrimps and Andrew Wyeth's portraits complement each other. Thousands of books lie quietly on the bookshelves, with delicate handwritten bookmarks.
"Don't worry, there are no outsiders here. Two fellow villagers from Shaanxi are here on business trips, so we can get together and keep in touch."
"There is also a friend from the Electronic Commerce Department. They are on a business trip to Beijing to report on their work at the end of the year."
"You must give me this face. Do you want me to be too ashamed to go back to my hometown in the future? Do you have the heart to do that?"
The conversation in the lobby on the first floor continued, and it was mostly the woman in the beige coat who was talking. Her brother didn't like to talk much and would only join in a few words from time to time.
Xie Jingxing looked at the slender figure moving among the bookshelves with interest. The long-haired girl in a pure white dress happened to turn around, smiled shyly, and walked away again in a pair of white flat shoes.
"How about this place? Isn't it nice?"
As they looked at each other, footsteps were heard approaching on the stairs, and the woman in the beige coat and her brother appeared in front of them.
Xie Jingxing was happy: “That’s great.”
"What a mean smile."
Her brother sat opposite her in a sullen manner. This good brother looked good, but he looked nothing like his sister.
The beige coat is 80% similar to the white dress, from the height and legs to the face and eyebrows, it is really good.
Twins are easy to see, and beautiful twins are not difficult to find. They are brokers who are free from political and business relations rather than being kept in a cage. They are a rare and precious species of canary.
"You ask me to do something, but you don't have the attitude of begging for help?"
Yan Wenhua crossed his legs and glanced at the empty table.
Xie Jingxing tapped the long wooden table with his fingertips: "I'll give you a chance."
"Thank you for your generosity, sir. Then let's listen to the details?"
Yan Wenhua is speaking in a pretentious manner. From last year to now, Mr. Xie has been so high and mighty that he has achieved nothing. It would be foolish of him not to say a few words to insult him.
Xie Jingxing was quite indifferent, as if he had swallowed his pride. Over the past year, many things had changed. Xiao Yan, who had been playing with cars in Shanghai, participated in the WhatsApp acquisition and earned millions of dollars in hard-earned money.
Now that the drama is over, Xiao Yan has transformed into Brother Yan and even dares to go to Beijing to have fun.
For this kind of guy, as long as he has enough money and power, he is really not far from sublimation and transcendence, and he can definitely be a half-immortal on earth.
You have to cater to their preferences and go along with it. Xie Jingxing said carefully: "Didi Uber, the public's praise for the Liu Qing and Liu Zhen sisters is not entirely true. Liu Qing's business is not so good, and Liu Zhen is more of a mascot."
"There is no place for her in Uber's three-level management structure: Silicon Valley headquarters, four regions in China, and city managers. The position of strategic officer is a very vague one. It has something to do with everything and nothing at the same time. It all depends on personal ability."
He speculated on conspiracy theories: "I guess Uber hired her as the chief strategy officer of Uber China in the first place with the intention of transitioning her to the CEO position. Unfortunately, it turned out that she was deceived. Liu Zhen did not have the resources and ability to support Uber and was eventually marginalized."
"So, what does this... have to do with my chance?" Yan Wenhua pretended to be confused and leaned forward to support himself on the table.
"Good question." Xie Jingxing nodded: "You now have an opportunity to enter the workplace in an upright manner and demonstrate your personal value."
"A little weak." Yan Wenhua sat up straight and curled his lips.
Xie Jingxing waved his hand and said, "What do you think if he becomes a senior executive in a private enterprise?"
"My brother has this ability. He sent out resumes anonymously and many companies were eager to hire him."
The sister took off her beige windbreaker and put on a high-necked slim-fit wool sweater. She had red lips and a moist smile, and was polite but a little distant. She didn't take the financial tycoon in front of her seriously at all.
Yan Wenhua uttered a proud "hey" and Xie Jingxing smacked his lips.
Woman, you caught my attention? No, skills, all skills, this is a very measured woman.
"Brother Wenhua will have rumors when he goes to a private enterprise. Most conspiracy theories come from the fog."
A pair of small white shoes came floating over, and the girl in the dress was very considerate. Yan Wenhua was so happy that he almost hummed in comfort.
Are you the only loyal, good, and wise minister?
We all understand the truth. Those who can listen to good advice that may be unpleasant to the ear and criticize me in my face will be rewarded!
Yan Wenhua was so happy that he flew up. Xie Jingxing laughed helplessly and continued the conversation more bluntly: "That's it. In the past, when you went to a private enterprise, you would inevitably be slandered for picking peaches and forcibly seizing other people's businesses."
"It's different now. Many companies involved in the public infrastructure of the Internet need to introduce talents with some kind of high-level public relations resources."
He paused for a moment and said, "Didi needs you so that it can maintain the boundaries of free and independent market operation to the greatest extent possible. Is that false?"
"So you're saying Liu Qing isn't good enough?" Yan Wenhua raised his eyebrows.
Xie Jingxing was silent for a moment: "You can't do that either. It depends on Didi's future ceiling. If Didi gets bigger and bigger, it will sooner or later cede its own business rights to the public."
Grandpa, I have to look at each case specifically. With the scale of Internet companies like Tencent, Alibaba, Douyin, and Didi in ten years, not to mention my grandson, even my grandfather can't do it even if he wants to.
The happiness and sorrow of all people do not depend on the rise and fall of one family.
——Xie Jingxing restrained his posture and pushed a bookmark to the center of the wooden table: "But I think you can do better than Liu Qing. I have always said that it would be a pity for you not to do public relations a long time ago. The WhatsApp acquisition case proves that I was right."
"Joining Didi openly and honestly as a bridge between the enterprise and society, believe me, this will be a very valuable and beneficial job for the people."
His expression was serious and his tone was firm. The twin sisters were speechless. After all, he was a top capital promoter. His grand and righteous posture was really not exaggerated.
Yan Wenhua looked at his friend of many years carefully, and finally started to get serious: "So what should I do?"
"Didi's net loss for the year was $8 million, while Uber's global revenue for the year was $38 billion, a 40% month-on-month increase, and a net loss of $13 billion. I don't know how Uber's Chinese branch's financial report is, but it will definitely not be better than Didi's. The parent company's losses have expanded month-on-month, and the heaviest bleeding point."
Xie Jingxing slowed down his speech and tried to make him understand the logic: "With global performance growing rapidly, the capital behind Uber's parent company is becoming less and less patient with the huge losses in the Chinese market."
"It is foreseeable that Didi will have the last laugh next year, when a giant with more than 90% of the online car-hailing market will emerge. A tall tree attracts the wind, and you need to strike a balance between the market and regulation."
"If a serious safety incident occurs, public opinion will criticize and demand that Didi be shut down; local governments will protect local taxi companies and set restrictions on Didi's access to operations... There are many important things. A market without heavyweight competitors is too scary. PR is Didi's last safety lock."
Yan Wenhua fell silent and thought. He felt that he could do it, but because of this, how would Liu Qing and Cheng Wei deal with it.
The effort and reward are proportional. Can Didi give him enough rewards?
"Didi will conduct a new round of financing early next year. Before Uber China is defeated, I personally still have a certain influence on Didi's management and investors." Xie Jingxing threw out the last chip.
Yan Wenhua did not comment: "Then according to your speculation...what happens after Uber China fails?"
“Then they will have to be responsible to the capital markets.”
Xie Jingxing smiled with relief and indifference. After acquiring Uber China next year, Didi will have the opportunity to go public and fully enter the capital market.
The sister in the dress got goose bumps unconsciously on the skin of her arms that were not covered by the fabric. The sister in the high-necked sweater looked around and suddenly felt that maybe it was not a high-sounding decision. He really thought that recruiting a super second-generation into a company with a monopoly industry level to do PR was a good thing for the people.
"Whether it's the online car-hailing business or PR, someone has to do it. I don't think anyone can do it better than us."
Xie Jing Xing looked towards his sisters: "What do you think?"
"Well, Cao Cao once said, if I were not in the country, I don't know how many people would be emperors and how many would be kings." My sister trotted to the bookshelf, took out a book and held it in front of her chest, with a faint smile on her face and a slight blush on her face.
"Okay, then I will surrender to Cao first and wait for Liu Qing and Cheng Wei to surrender."
Yan Wenhua agreed with self-mockery. Being upright, benefiting the people and upholding personal values seemed to be all he could pursue in his life.
Otherwise, would you really hang out with Da Qiao and Xiao Qiao for your whole life, support a small director, and sell favors to a fellow Shaanxi native?
Just try it first, just try it, Yan Wenhua said to himself.
(End of this chapter)