Chapter 316: The Takeaway War Reignites
Both New DAE and Taobao were on the list, but Meituan, which was invested by Alibaba, remained unscathed. Therefore, Xie Jingxing and Mr. Ma, who were socializing harmoniously at the dinner table, had no reaction and could only smile.

Or they can't give any reaction. Taobao has just withstood a heavy blow and shook hands with the relevant departments. Now it is on the list and if it doesn't humbly accept the rectification and make corrections resolutely, will there be another fight between the gods?

New DAE is just one of Xie Jingxing's investment projects, and Meituan and Alibaba are not very close. Moreover, he is also counting on Mr. Rama's large amount of fundraising.

The complicated relationship decided that the matter could be left to the subordinates to handle on their own. It didn't matter if a human head was hit or a dog head was hit. As long as the blood didn't splash and hinder the eyes of Xiao Xie and Lao Ma, a pair of good brothers, they continued to sing and dance, and happily agreed to go hiking tomorrow.

[Issued an apology statement at 1 a.m.]

When Xie Jingxing returned to the hotel at night, he had just finished taking a shower and sat down at his desk to turn on his computer when Song Anli reported the situation via WeChat.

Concubine Pei's agent took the party too lightly as it had nothing to do with her, but Concubine Pei herself, who had just taken a position as a capital, took it too seriously.

In fact, there is nothing wrong with being on the list. How could a company like Xinda E not have a plan for its annual party?

Don't be stubborn and admit your mistake quickly. Don't dare to do it again in the future. Admit your mistake again after being caught. This is the best way to deal with it.

"The essence of this kind of thing is that the problem cannot be solved by the company itself, but there must be a typical example, and Xinda E happens to be the market leader in the food delivery industry."

Xie Jingxing laid down in a large office chair, stroking Concubine Pei's soft hair and imparting his experience, while operating the computer and opening a video to watch.

The undercover reporter disguised himself as a food delivery rider and made his way into an old and dilapidated residential area. The food delivery merchants hiding in the houses did not have any business licenses.

In the dirty and messy environment with oil stains everywhere, the proprietress bit the ham sausage with her teeth and threw it into the wok. Finally, she scooped out some egg fried rice with a big spoon and brought it to her mouth to taste the saltiness. She stirred it twice and took it out of the wok and packed it in a box.

After the discount, a serving of fried rice costs only RMB 10.90 and is delivered to consumers.

——Accompanied by the voice-over, the video camera turned, and the fake physical photos of this takeaway merchant on the Ele.me platform were clean, regular and hygienic.

The evening party characterized Ele.me as allowing illegal workshops to settle in. So, does Ele.me have the qualifications to supervise the catering industry and eliminate illegal workshops?
The answer is obviously no. Ele.me can only refuse black workshops from settling in and push them to dozens of food delivery platform competitors. Meituan and Baidu Takeout will be so happy that their faces will burst with laughter.

"Then can Xinda E collect evidence of illegal workshops on other platforms and report them?"

When the video ended, Concubine Pei had just finished her preparations. She stood up with her moist lips pursed.

"So this is not a problem that the companies can solve on their own. People are reporting each other, and the general public is slowly discovering that there are more and more illegal restaurants. What should we do?"

Xie Jingxing held her shoulders and breathed a long sigh of comfort: "Wait a minute, I'll check an email."

"That's annoying, could you please pay attention?"

Concubine Pei hummed in dissatisfaction, leaned her back against his arms, stretched out her hand to grab the mouse and clicked on the latest email in her mailbox.

[…We attach great importance to the issues reported tonight and have urgently set up a special task force to remove all restaurants involved in the violations…We have also deployed overnight to verify the qualifications of restaurants across the country.

...Online food delivery is a new business model. We sincerely accept the guidance and supervision of the media and all sectors of society...We will work hard to provide consumers with a safe and secure user experience. 】

It was an apology statement prepared by Xinda E. It was quite standard and as expected, Xie Jingxing continued to share his experience without reservation: "Currently, Ele.me is the only unicorn startup company that provides local life Internet services in Shanghai."

“Will the Magic City properly protect the healthy development of local startups?”

Princess Pei seemed to be thinking about something. It was very reasonable that Meituan was not on the list. It was a local Beijing company.

In this case, the impact of being on the list on Xin Da Hung is much smaller than she thought, and it cannot divert the gossip between her and Xie Jingxing this afternoon.

[I am very sorry for occupying public resources due to personal matters. I will focus on my work from now on. Thank you for your continued support. ]

Pei Fei exited the email interface, opened Weibo to check the fake-death response statement posted by her agent on her Weibo account, and then looked at the statement posted by the studio account to investigate the rumor.

"Pay attention."

Xie Jing Xing held her shoulder and snatched the mouse. He was about to switch back to the email interface when he accidentally saw the comments from the brainless fans defending the pure goddess. He felt inexplicably happy and trembled all over.

"Hurry up and reply to the comments. Thank the fans for their support. Reply to more comments!" He ordered excitedly with his eyes shining.

…………

At the same time, thousands of miles away.

The lights in Ele.me's Beijing office were on. Zhao Zhuo, the regional market public relations manager, walked through the noisy workstations and said, "Notify all employees in the department to report to work within two hours. If you don't arrive within the deadline, you will bear the consequences yourself!"

"Anyone above the senior expert level who can breathe, come to my office immediately!"

These two sentences made many overtime employees even busier. After a few minutes of chaos, several senior expert colleagues squeezed into the office, either sitting or standing.

Zhao Zhuo closed the door and asked without hesitation: "Is there any problem in following the plan?"

"Well, my colleagues at the Shanghai headquarters said that the headquarters will issue a public statement at 1 a.m., and we will follow the headquarters' pace."

In the strange silence, a colleague who looked the youngest stood up and said something tough.

Zhao Zhuo asked expressionlessly, "The headquarters sent a formal notice, why didn't I receive it?"

“Why do we need to send out a formal notice in advance for something like this? We knew we would be on the list, and we have already prepared a foolproof plan to deal with it.” The young colleague simply argued.

Zhao Zhuo completely ignored the latter sentence and stuck to the former one: "Two hours after the news was broadcast, I did not receive any official notification from the headquarters. In our industry, time is life, and we must take the initiative to take responsibility for the headquarters."

"The manager (city manager for the Beijing area) notified all departments in the WeChat group that afternoon to remain silent and speak with the headquarters." The young colleague responded sharply.

"Get lost, if you're so obedient to headquarters, go back to headquarters. This is my territory!"

Zhao Zhuo couldn't reason with him and started to curse: "I don't support any masters here. No matter where you come from or what your background is, you should behave yourself."

"Idiot, you want to cause trouble and make everyone take the blame. I'm not doing this job yet. Go to hell with you." The young colleague threw his work badge and walked away.

Zhao Zhuo said sarcastically with disdain: "See, these are our CEO Xu Nuo's direct subordinates. They are sent to our region to be spies and traitors. They are not on the same page with us at the critical moment."

"Boss Zhao, there's no need to get angry. We're all here for work."

He dared to speak but no one dared to listen, so someone quickly interrupted and spoke to ease the atmosphere.

Zhao Zhuo was like a big wolf dog that would bite anyone it caught: "You still know that I am doing this for work? It's already the middle of March, how much has the department achieved? All the colleagues in the department want to get the lowest KPI rating for the first quarter, so that they can all get out next month?"

"I'll go and coordinate with the manager later. Now I'll do whatever you say. If you don't want to do it, get out now."

He waved his hand forcefully to announce the final result. Several colleagues looked at each other and all remained silent as they carried out the plan.

[Please pay attention to my words later. If you haven’t followed our Ele.me subscription account, please follow it now. I will issue a statement later. 】

Zhao Zhuo worked hard to post messages in a group of more than 70 people named "Ele.me and Media Partners," shouting: [Please increase your followers, please spread the word.]

[FXXK, you are still trying to increase your followers at this time, you are really crazy.] Phoenix.com Ma Xiaoning replied. [I suggest Zhao Zhuo publish all the evidence that the readers of the subscription account support Ele.me.] IDG Capital Zhang Ying was sarcastic.

[… and they are still gaining followers now.] The people at Sina News were speechless.

Zhao Zhuo was quite pleased with himself as he checked the news that was frantically being refreshed in the WeChat group. This was exactly the effect he wanted. The headquarters' statement on public relations to deal with negative public opinion was the headquarters' work performance.

But if he doesn't seize this good opportunity of public opinion, he will be doing a disservice to his work performance.

At one o'clock in the morning, the official Weibo account of Xindashi released an apology statement. Xu Ning, senior vice president and head of Ele.me platform operations, sent an internal email to conduct self-examination and reiterate Ele.me's positive values. The email was copied to all employees and leaked to the Internet half an hour later.

Both internally and externally, the brand image was gradually restored through a quick and sincere attitude, and the direction of public opinion became more stable.

[Sorry! I forgot to renew XX today! ]

At two o'clock in the morning, the official certified Weibo account of the Beijing area started to publish this content alone, and WeChat Moments and public accounts simultaneously.

"Zhao Zhuo, what's wrong with you?!" the city manager yelled on the phone.

Zhao Zhuo sincerely apologized: "Boss, I'm sorry, I got carried away and acted impulsively. I have deleted the Weibo post."

"Don't talk to me about this. Your people are reporting your problem to my office right now. I will report it to the headquarters. You can handle it yourself." The city manager simply hung up the phone.

Zhao Zhuo cursed inwardly, he didn't believe that the young man from the headquarters would go and tell tattles to the manager at this very moment.

That bastard manager must have known what he was going to do before he took action, and he just watched silently and coldly, and now he jumps out and pretends to be a good citizen.

I want regional operating performance, but I don't want to be blamed for anything. What's that?

Zhao Zhuo checked the WeChat subscription account, Weibo and the skyrocketing visit data of the platform with a sullen look on his face. He felt a little relieved. As long as the performance was good, the headquarters could not do anything to him.

At most, it was just an impulsive mistake at work. He didn't go for it blindly and even replaced his name with XX.

[XX, you XX, X you X, XX you, so what does XX mean? (dog head emoji)]

[No, no one told me that I have to do reading comprehension to eat melons. Who is XX? ]

[So, has Meituan recharged XX? This is a question worth pondering. ]

It was a premeditated plan. Although Zhao Zhuo deleted the content on all platforms in seconds, it was still captured and saved by various professional media and curious netizens.

The words he posted were even made into a blue-background promotional poster with the Ele.me logo, and quickly spread across the entire Internet with the help of some fun people making fun of the meme.

…………

Early in the morning, Concubine Pei yawned, opened her eyes, and instinctively grabbed her phone to check the message.

All stars will have the anxiety of waking up and feeling like the sky is falling, so every morning the agent will compile a list of news and opinions related to her. Whether good or bad, at least it proves that she is still popular and the public can still see her.

First, she and Xie Jingxing are still ranking high on the trending search list, which is expected; second, a young actress who went to the red carpet at the fashion week bought articles to outshine her, humph, bitch.

Concubine Pei lazily twisted her body to adjust her comfortable position, looking at the man sleeping peacefully beside her pillow, and couldn't help but kiss him lightly on the face, half shy and half happy.

I accidentally unlocked a new way of playing last night. The attack speed and attack power of the dead man were both maxed out, and the damage output was overflowing.

The quality was extremely high. She had an inexplicable feeling that she must have hit the target last night. She touched her flat and flawless belly, slid the screen of her mobile phone to open Weibo, carefully selected an article that discredited the younger young actress who had walked the red carpet, and deliberately clicked the "like" button.

There was no need to fight like this in the past, but now, we are fighting against you, you bitch!

Concubine Pei was in a good mood and was browsing Weibo. She was slightly stunned when she saw an entry at the bottom of the hot search list. She clicked on it to see that it was an administrative penalty of 15 yuan imposed on Ele.me by the relevant departments in the Magic City. The small punishment and stern warning were exactly the same as Xie Jingxing's analysis.

But what does it mean that I didn’t recharge XX? This is completely opposite to the attitude of the apology statement I saw last night.

"Hubby, wake up."

Princess Pei was a little panicked when she saw the negative comments filled with disgust and accusations from a large number of professional media. She knew very well what kind of media weight Phoenix.com and Sina News were.

Xie Jing Xing's eyes relaxed as he groped around with his hands: "Maybe their PR strategy has changed. Let me sleep a little longer."

"Oh? It's a strategy to divert attention and focus the negative impact on the brand on the employees' individual complaints about the party. In comparison, New Big Hungry is naturally in a weak position. Ordinary people like conspiracy theories and sympathize with the weak."

Concubine Pei is now obsessed with business operations. Her serious analysis sounds quite plausible.

Xie Jingxing gradually became clear-headed: "Don't worry about it, didn't Song Anli send me a message?"

"Hehe, didn't you say you wanted to sleep a little longer?" Concubine Pei had a pretty face, innocent eyes, and her breath was as sweet as orchid.

"You should get some sleep first."

"what?"

"I told you to close your eyes. You are asleep now. Don't move."

…………

Beijing, Meituan, the morning sun shines directly into the conference room, dispelling the shadows.

Wang Huiwen threw a folder on the table: "The name of the plan is not good, it needs to be changed."

"The name of this plan was temporarily adjusted last night. There have been changes in Ele.me's public relations. As the popularity increases, there is a chance that they will blur the focus, so we believe that corresponding measures need to be taken." The head of the marketing operations department explained.

Wang Huiwen frowned. "What does 'safe meal' mean? Can you explain it to me? You can try to take advantage of Ele.me's popularity, and you can do so at the specific implementation level, but you can't just give the activity plan such a straightforward name and blame the takeaway market."

"Have you counted how many street vendors in Beijing are now on our platform? Do they have all the necessary qualifications? Can you guarantee that all the vendors on our platform have no hygiene issues?"

He tapped the table for emphasis and asked three questions in quick succession.

There is a balance between boosting people's livelihood and economy and food hygiene and safety.

There is nothing wrong with Meituan taking advantage of this public relations crisis with Ele.me to take the initiative and reignite the war, but there is really no need to dwell on the issue of food hygiene and disgust people.

Because it’s not just Xie Jingxing who will be disgusted, there are also many closely related regulatory departments.

“Hurry up and change the original copy so that the event can go online on time this afternoon.” Wang Huiwen finally said in a gentle tone.

At 3 p.m. that day, Meituan’s official Weibo account released a message, fully restarting a new round of food delivery subsidies.

After more than half a year of recuperation, the spring offensive came unexpectedly.

(End of this chapter)