Chapter 337: A Brief History of Ten Years of Burning Money

The small investment share that Xiaoma Pentium made in Microfilm Times was nothing to the entire Xie Capital, but it actually drained a large amount of cash flow for itself.

Alibaba Pictures is extremely wealthy. If they could get some investment, wouldn't it be great to be able to join the Alibaba Taotao ticket distribution camp?

"Sort out the priorities. Have you arranged the two projects I agreed to?" Xie Jingxing was not very happy.

Song Anli suppressed her joy and whispered solemnly, "Huang Zheng of Pinhaohuo will meet in Shanghai on June 6, and Li Bin of Didi Hitch will meet on June 3, after the press conference of 'Didi Industry Alliance'."

As they were talking, the rehearsal ended and Xie Jingxing returned to the independent lounge in the waiting area. Prince Wang, who was leaning against the back of the sofa playing with his phone, nodded slightly in an unnatural manner as a greeting. Several celebrity guests standing next to him and chatting greeted him one after another.

"Your team is quite powerful this year."

With the launch of the "Education Powerful Nation" project, the dispute over Panda TV's equity has been settled, and Xie Jingxing is happy to take the initiative to repair the relationship.

Prince Wang couldn't tell what he felt, so he forced a smile and said, "Is your team going to win the S championship this year?"

"It depends on Mr. Song's arrangements. Anyway, my goal is to not be beaten like a robot by you guys in the summer season." Xie Jingxing stepped forward.

Song Anli pursed her lips in distress and said, "Our team is confident that we can defeat any opponent, but we can't stand the fact that President Wang is personally supervising the three armies and risking their lives."

This year, she took the initiative to spend a lot of money to buy two star players from South Korea to form a galaxy battleship. They won the championship in the spring season, but suffered two setbacks in the regular season and were defeated by the mediocre Wang Gongzi team.

The League of Legends game players and spectators are all fun-loving people. They tease and mock this as a natural nemesis. No matter how much money Xiao Xie spends to be an enemy, he will eventually be stepped on by the real son of the richest man.

In the past, Prince Wang would have enjoyed this kind of flattery, but now, ever since the Panda TV equity dispute was won, he had been sick and went to Europe to feed pigeons to relax. After returning, he has become much calmer from the inside out.

He no longer had the passion he had when he first returned to China two years ago and watched what Xie Jingxing could do, which made him feel that he had to be as good as others in every way.

As long as you don't compete with yourself, you will feel relaxed. You can be a young business leader with glory, and it's also fine for me to be an incompetent and stupid son of a landlord.

“Is quantitative trading of grapefruit good this year?”

After a brief chat about games to ease the atmosphere, Prince Wang returned the favor and mentioned business. He had investments in Grapefruit Capital and was a major shareholder of Panda TV. No matter what, Xie Jingxing was helping him make money.

A few days ago, Lao Wang also privately advised him that there was no need to have a bad relationship with Xiao Xie, as Wanda and Taihe Grapefruit Capital might have a big collaboration in the future.

There were too many people to discuss the details at this time, so Xiao Wang said indifferently, "Let's find a time to talk later."

"It depends on your time." Xie Jingxing responded positively.

Currently, Wanda has hinted that it wants to repurchase shares, delist and privatize, and there will be no shortage of financial capital to recommend itself. Therefore, their willingness to raise funds is relatively low, and they will have to wait until the stock market explodes.

At that time, it would be best to use Wanda Cinema Line as collateral for financing, and Pei Fei's personal studio + Pony.com + Microfilm Era and the cinema system, the entire traditional pan-entertainment industry chain from the upstream content manufacturing to the downstream distribution terminals will be completely integrated.

Another new media entertainment ecosystem of short video platforms and live broadcast platforms is still incomplete, which will be the focus of his efforts in the second half of the year.

In order to prevent clothes from getting wrinkled, the lounge was clearly equipped with sofas and chairs, but everyone just stood there strangely and chatted aimlessly to pass the time.

"Don't bother. We have our own makeup artist. We've prepared everything. We'll issue you an invoice later. What? This isn't an independent lounge? Then why did you bring us here? Do you understand the rules? Don't you know who is the sponsor of this variety show?"

Suddenly, the door was pushed open from the outside, and a sharp and high-pitched female voice was arguing something very quickly. Through the half-open door, one could vaguely see a fat middle-aged woman who was dressed in an old-fashioned way.

This fat woman is Concubine Pei's agent. She has been famous in the circle for the past two years and is a typical example of a spoiled and evil servant. Several celebrities present had different thoughts and secretly observed Xie Jingxing and Prince Wang.

The two sponsors seemed to have heard nothing and chatted as if no one was around. Song Anli, on the other hand, reacted very quickly and floated out of the lounge silently like a ghost.

"Hello, Mr. Xie, this is an artist from my studio."

After two or three minutes, the fat woman walked into the lounge first, waving with a greasy smile: "Ling'er, come and meet Mr. Xie, Mr. Wang, and all the seniors."

"Boss Xie, Boss Wang, Sister Mi..."

Chen Duling, who has the face of a youthful school beauty, wore a dark plaid shirt with high-waisted wide-leg jeans and a pair of popular Vans canvas shoes. She looked refreshing and had the tone of a small town girl.

He shyly turned around and nodded his head vigorously to say hello, then stood there at a loss.

"Ling'er, go put on your makeup first. We're late, so be quick and don't cause trouble for everyone."

The fat woman pushed her, and also drove the accompanying makeup artist, assistant and others to the makeup mirror in the corner of the lounge.

He looked at Song Anli quietly and got her permission with her eyes, then explained in a low voice: "This girl is a top student at Nanjing University of Aeronautics and Astronautics. She is a junior this year. She is still young and unstable, so she needs to be pointed in the right direction."

"Train him well, he has great potential." Xie Jingxing encouraged warmly.

The fat woman's heart tightened immediately, and she promised repeatedly: "I will definitely take good care of her and live up to your recognition!"

Some time ago, Chen Duling was able to star in the movie "Left Ear" as the heroine because of the strong recommendation of the author of the original novel. As the copyright owner of the novel's film and television adaptation, Pei Fei's personal studio "Ku Ji Ji" naturally signed an artist agency contract directly with her.

Otherwise, why don't they promote their own artists and give concessions to outsiders? As a result, they are signed with agents and act in movies, but then they do something weird and show that they are not interested in the entertainment industry. How can this be acceptable?
While Concubine Pei went to the United States to rest for the baby, she assigned the boss's team of makeup assistants, which cost millions of dollars a year, to Chen Duling, and personally took care of this school beauty and top student in a ostentatious and high-profile manner.

It's nothing more than using fame and fortune to dazzle the eyes. What's the point of studying? The right way is to concentrate on the entertainment industry. So her subtext is to defend herself that she is not so arrogant and domineering in normal times, and she has not offended people everywhere for Concubine Pei.

But the fact that Mr. Xie just turned the page so lightly made her feel timid - a big boss who is angry is usually a good big boss.

"Mr. Xie, please shoot a promotional short video with Teacher Chen."

The fat woman was sweating on her forehead. An assistant director saw Chen Duling finished her makeup and immediately spoke to promote the work.

The first movie she made was a big hit at the box office, and the girl who is currently in her third year of college became Teacher Chen. The entertainment industry is a bit crazy...

Xie Jingxing silently glanced at the short drama script with a few concise sentences, and stood side by side with Chen Duling in front of the camera, reciting the lines in unison like good friends.

"Xiao Ka Xiu, I remember I just saw this short video project BP two weeks ago." He said puzzledly after shooting the short video.

"Weibo has given great support to this project. When Xiaokaxiu was first launched this month, it opened a recommendation and traffic diversion function on the Weibo homepage, and guided the platform's celebrities and internet celebrities to join Xiaokaxiu in batches."

Song Anli explained: "So before Xiaokaxiu went online, our variety show signed a social platform and Weibo exclusive short video platform promotion and publicity cooperation plan."

"The growth of the picture and text community platform has reached its limit." Xie Jingxing made a thoughtful judgment. Xiaokaxiu and the earliest short video platform in China, Miaopai, belong to the same parent company. Weibo invested in it as early as two years ago when he just returned to China.

The latter gave full support to Miaopai short videos at the time, but unfortunately the timing was wrong, and the 4G network did not have the network infrastructure, so it was slow to gain momentum.

But early layout always has the first-mover advantage. This year, a large number of short video and live broadcast platforms such as Meipai Video and Yingke Live have emerged on the mobile Internet. It is obvious that the time has come.

Miaopai short video instantly entered a period of rapid development and developed Xiaokaxiu, a short video product in the vertical niche of entertainment and comedy.

Weibo used a buy-one-get-one-free method to forcibly bind a variety show with a production cost of more than 200 million yuan to promote a product that has just been online for more than ten days. It can be seen that it has once again invested a lot of money.

This indirectly confirms their expectations for the growth of the platform's own graphic community business and their decision-making judgment on the prospects of the short video business. Xie Jingxing can already smell the blood in the two fields of mobile live streaming and short videos.

Since the group buying wars that broke out before 2010, what has been the result of the decade-long money-burning war in the mobile Internet, which has been fought once a year?

"Thank you, Mr. Xie."

Hearing the repeated greetings in his ear, Xie Jingxing came back to his senses and pressed his eyebrows: "What's wrong?"

"It's time to go on stage."

Song Anli paused for a moment and asked worriedly, "Are you okay?"

“No, I was thinking about Kuaishou’s daily active users breaking 100 million, and when ByteDance’s short video project will be launched.”

Xie Jingxing exhaled deeply. As he was talking, the assistant director led Prince Wang and several celebrity guests out of the lounge.

Song Anli lowered her voice and said, "Kuaishou's daily active users have exceeded 1.4 million. The development progress of ByteDance's short video project has been repeatedly delayed. Zhang Yiming said that he was not satisfied with the intelligent recommendation algorithm. It should also be to keep the progress confidential. It will probably be launched by the end of the year at the latest."

"Let's wait and see, hopefully there will be surprises."

Xie Jing Xing pulled himself together and walked out. In the two years since his rebirth, he had been spending money and money in competition. He inevitably became more and more numb.

Fortunately, Kuaishou is telling the story of the grassroots and growing wildly in a corner forgotten by the mainstream. Pinduoduo, which has not yet been born, has a similar story to tell; Didi plans to jointly create the term "flexible employment" with New Big Elephant, and ByteDance has just turned over the prologue of its overseas journey...

There are too many stories to write, each one is exciting and vivid, and to be continued. This brief history of the past ten years of burning money for all living beings is not too boring.

…………

[What is your dream? Yes, I will use my lamp to make your dream come true. ]

[What is your dream? This is a girl group audition site, not a wishing well in the God of Wealth Temple, and my lamp is not Aladdin's magic lamp.]

[Please tell me your dream for participating in the show? Okay, here's the autograph and photo. You can now go off the stage, turn left, and buy a ticket to go home.]

Every time Xie Jingxing spoke seriously on the computer screen, the whole audience would laugh. Huang Zheng watched attentively with great interest.

Perhaps it’s a professional habit that I keep asking people what their dreams are?
Curiously, he picked up the mug and took a sip of coffee. Out of the corner of his eye, he caught a glimpse of a young man who had sat down opposite the booth at some point, and then he lowered his head to look at the computer screen.

"Hello, Mr. Xie." Huang Zheng slowly took off his headphones and paused the video.

Xie Jing Xing smiled and said, "Seeing that you are very engaged, I don't feel comfortable interrupting you."

"The internet speed in this cafe is very fast. Our company employees like to come downstairs and relax here during their lunch break."

Huang Zheng pointed to the computer screen and said, "Excuse me, when you ask each contestant about their dream in the variety show, do you have any special considerations?"

“I see everyone asks that.”

"..."

"The Voice of China, Wang Feng." Xie Jingxing reminded in detail.

Huang Zheng was speechless and remained silent for a few seconds before explaining: "I have been involved in many entrepreneurial projects in the past few years, and I rarely have time to watch entertainment programs."

This time it was Xie Jingxing's turn to be speechless, thinking that this thing was specifically studying me, so you might be overthinking it.

The variety show live broadcast over the past two days was the first preliminary round, with hundreds of contestants each showing their talents for an average of 8 minutes, plus interactive communication, the total duration was more than ten hours. As expected, it became a long broadcast.

Coupled with the various bizarre behaviors of the contestants to attract the spotlight, he and several celebrity guests who served as mentors were completely tortured into dementia. In the end, they had no idea what they were saying and had to rely entirely on the backstage director to give commands through the earphone monitor.

"I think if the camera can magnify a person's strengths and weaknesses, then live broadcast cameras, which have extremely high uncontrollable factors, can better show a person's instinctive way of thinking," Huang Zheng admitted frankly.

Xie Jingxing did not comment: "From what I know, you seem to be from a science and engineering background?"

"I studied in the mixed class of Zhejiang University in 02, which is the predecessor of Zhu Kezhen College. After graduation, I went to the United States to study for a master's degree in computer science."

Huang Zheng thought for a moment and then changed the subject: "I was admitted to Hangzhou Foreign Language School. My classmates all came from well-off families. My family was not poor, but it was tight."

"This growth experience has a great influence on my way of thinking. Children from poor families grow up early and are too goal-oriented. Knowledge is a tool, not an end. I read both programming reference books and economic philosophy books," he summed up.

Xie Jingxing looked at him carefully with great interest. Huang Zheng had a very typical image of a programmer, with small eyes, black-framed glasses, and protruding cheekbones. He looked simple yet shrewd.

This person was not quite what he had expected, or rather, he was in stark contrast to Pinduoduo's future ultimate, concise and effective business management style. His face was clearly filled with complex ambitions.

In short, it is a founder who is good at calculating everything and then choosing the most practical path to solve the problem.

"Would you ask the founder what his dream is?" Huang Zheng went back to the original topic.

Xie Jingxing shrugged: "Rarely, I usually talk to the founder about the project itself."

"Very rarely...but the project itself often carries the founder's dream. If you don't talk about these, how can you communicate your business ideas smoothly to each other?" Huang Zheng continued to ask.

“Oh, you mean development strategy.”

Xie Jingxing suddenly realized: "I'm quite busy, so most of the time I talk and they listen. This way the communication is smoother and more efficient."

(End of this chapter)