Chapter 371 Jade Pendant
Xie Jingxing and the other person talked for a long time. The first topic was the strategic development direction of the two core businesses of food delivery and group buying, and the second was the Internet financial business centered on mobile payment and consumer finance.

After lunch, Zhang Tao pedaled away on his bicycle. He invested in Mobike to provide it with traffic ports, and he should be able to reach a formal cooperation next month.

"Get my stuff from the car."

Xie Jingxing washed his face and went to the outdoor lawn courtyard of the restaurant to get some fresh air and relieve the tiredness he felt after lunch.

The waiter quickly brought the laptop he asked for and a wooden box of the same size, as well as two full glasses of iced double espresso American coffee.

First pick up one cup and drink it all in one gulp, then feel the coldness rushing to your head and causing a headache, then slowly drink the second cup, perfect!

The nuclear-powered donkey instantly regained its surging power. Xie Jingxing turned on his computer and started working, efficiently processing project emails.

Business plan for shared offices. IDG and Innovation Works have invested heavily in this field. The business model is copied from Europe and the United States, but it will not be feasible in China within 15 years.

Next, an affordable domestic fast-moving beauty and cosmetics brand. This is quite interesting. With economic growth and the awakening of women's consciousness, how is an eyebrow pencil expensive at 79 yuan?

Copy to Taihe Shenxin team for follow-up.

Xie Jingxing reads one article in an average of two minutes, which is a very fast speed, and it is also trained by relying on the huge source of projects in the past two years.

At present, whether domestic entrepreneurs want to take Taihe Xiyou’s money or not, they are willing to submit a BP to his public email address posted on Weibo. As long as they receive a reply email, they can easily take it and find other institutions to arrange an interview.

"Mr. Xie, Mr. Wang is here."

In a blink of an eye, it was three o'clock in the afternoon. The waiter walked slowly towards him, and Wang Xing, who was wearing a formal suit and tie, followed him.

Xie Jingxing was slightly surprised and stood up, looked around and stretched out his hand: "How is it, isn't the weather in Demon City hotter than in Beijing? Let's go indoors."

"I've been bored all the way from Beijing, it's nice to get some sun." Wang Xing simply took off his coat and loosened his tie.

"What would you like to drink? The chef of this restaurant is a master chef from Guangdong. The improved herbal tea is very good for clearing away heat and relieving summer heat. I recommend you try it."

While Xie Jing Xing helped him pull out a chair and sit down, he asked the waiter to pour tea, and then explained apologetically: "I was in Beijing two days ago, and I was supposed to visit Meituan. I couldn't postpone the opening ceremony of Jiaotong University, so I came back early. Sorry for asking you to make this trip."

"I'm just about to come to the headquarters for a meeting." Wang Xing glanced at the computer in front of him.

"Investors look at projects, and learn through practice. I invited you here today because I want to learn from you personally... Last time we met in Beijing, we felt that we had similar views on the future development direction of local life."

Xie Jingxing moved the computer aside but did not turn it off. He seemed to be sincere in his words and actions, and had an attitude of communication and discussion.

Wang Xing was speechless for a moment. He thought that today’s meeting was the same as the internal letter announcing the merger a few days ago - yesterday’s fierce competition and today’s love and affection, highlighting the purpose of soothing people.

As a result, Xie Jingxing treated him like this. From the moment he entered the door, he seemed to be indifferent to the past, as if it was nothing but smoke.

Where is your pride, your declaration of victory, and your generosity toward the defeated?
It was as if nothing had happened. The suit was worn in vain. Wang Xing silently took off his tie and unbuttoned the top button of his shirt to relieve the heat. If only he had known earlier, he would have gone indoors to enjoy the air conditioning!

"Speaking of strategy, this topic is too broad and it's hard to know where to start."

He took a sip of herbal tea and felt that it tasted a bit off, so he tried to find an excuse: "In fact, Meituan is already working on the new Big Elephant that it wants to build. It depends on what you want to focus on."

“I split New DAE and Meituan into two parts.”

Xie Jingxing ignored the subtle details and said with his hands in thought: "It can be divided into online and offline. The online platform traffic entrance-the monetization profit business port; the offline supply-side ecological chain-the consumer-side market matrix."

Ele.me, Dianping, Meituan Waimai, and Meituan, these four apps are the online traffic entrances.

Hotel travel and catering group buying are businesses that monetize and make profits through the support of traffic entrances. Of course, the traffic entrances of the two food delivery platforms themselves are monetization businesses.

Offline food supply chains and logistics distribution are all part of the supply-side ecological chain, which then connects to consumer markets such as corporate or individual purchases or same-city express delivery.

This is a complete ecological closed loop. A user uses the traffic entrance of the Meituan Takeaway APP to place an order for takeaway monetization business, the takeaway production and distribution supply side, and the user receives the takeaway consumption market.

Wang Xing could understand what he said, but Xie Jingxing's unusually concise and clear logic, which had the beauty of sketching a human skeleton, was extremely rational and cold.

And rationality largely means idealization.

"We all know that the first half of the competition in the local life service field is over, and now we have to start the second half. Before the merger and acquisition in May... uh, we have the same understanding on this point, right?" He sat up straight unconsciously.

Xie Jing Xing nodded slightly to show his approval: "No problem, we agree."

"OK, we all said we need to play the second half. What is the second half? The offline supply-side food supply chain, logistics distribution system, and intelligent system for catering merchants."

Wang Xing is getting into the right state and investing: "Online is about integrating traffic entrances and optimizing monetization business."

"In this closed ecological loop, traffic entrances and monetization businesses influence each other in a cycle. A single traffic entrance cannot be regarded as the starting point of the entire ecology," he concluded seriously.

Xie Jingxing pulled over the computer to take notes: "So what are your thoughts?"

"...I agree with your basic business logic, but the operational direction is slightly different."

Wang Xing inexplicably slowed down his tone. No matter how he personally felt about the young opponent who had defeated him, when he talked about the fact that the loss in business was not unfair, the more he talked, the more regrettable it became.

Maybe he should have been more patient and less proud when they first met two years ago. He didn't want to think that they sympathized with each other or something, but when it came to local life services, their ideas were really similar.

The enemy knows the enemy best?

Wang Xing laughed at himself helplessly in his heart, but his words softened and turned into discussion: "I think, should we focus on business first?"

"How do you say it? Be more specific."

"For example, if you talk about traffic entrance, then a working white-collar user has a high frequency demand for ordering takeout, and may open our takeout APP (traffic end) once or twice a day."

Wang Xing grabbed the cup and took a big sip of herbal tea, rolling up his sleeves to his elbows to cool down. “This user’s demand for group-buying restaurant coupons is medium-frequency. He opens Meituan and Dianping (traffic side) once or twice every weekend to buy a coupon and go for a good meal.”

"Finally, this user's demand for watching movies is low frequency. He watches a movie once a month and buys a ticket by clicking on Maoyan or Weying Times."

He said proudly: "It is obvious that the so-called traffic entrance and business are strongly related to each other. If we take the business as the starting point, we can lock this user into our ecological cycle." Ordering takeout, group buying meals, watching movies, all demands in the local life field from high frequency to low frequency are covered in one fell swoop.

In other words, no matter what consumption this user makes in life, it is enough to click on the new Da'e-Meituan.

Therefore, Wang Xing’s idea is to use business to feed back traffic entrances. As long as the business covers all areas, an absolute moat will be formed.

A user uses Xinda Ele.com to order takeout, buy movie tickets, and book hotels, and opens the four apps under the Xinda Ele.com matrix hundreds of times every month. Would he open an account on Koubei.com only to order group-buying coupons for restaurants?
From this perspective, New DAE and Meituan have embedded Mobike to attract traffic, and the latter also attracts traffic to the former.

However, despite this logic, there is a great deal of distortion in the actual implementation.

“Starting from business will lead to one result – chaos.”

Xie Jingxing glanced at the data on the computer screen: "For low-frequency trading businesses like Maoyan, the profits we can reap are not high. There are also Mobike and other such businesses."

"If the profit is not high enough and we only use it as a supplementary traffic entrance, we will not have enough motivation and ability to do all the businesses. This will be no different from the current Alibaba and the previous Tencent, falling into the vicious circle of swallowing up external cross-border businesses to provide traffic for ourselves."

Xie Jingxing's words sounded a bit harsh to Wang Xing. How could a friendly discussion turn into swearing?

Who is like Alibaba and Tencent, the way they curse is so dirty!
"The demographic dividend has been exhausted, and the upper limit of growth in the local life sector has slowed down. If we don't rely on new businesses to drive it, how can we ensure the growth of traffic entrances?" he asked, adjusting his glasses.

“I am considering this issue and have two ideas at the moment. First, we should gradually reduce the transactional attributes of Dianping and use this traffic portal as a community to create content.

Xie Jingxing spread his hands: "The traffic that triggers transactions by clicking is far less sticky than the traffic from community content. It's like the people around me can check Weibo for half an hour every day without interruption, but they won't check Meituan for half an hour every day."

"Second, we will strengthen the importance of the strategic investment department. We will rely on our powerful traffic pool of 30 million daily active users to invest in companies in related fields, and be open, cooperative, and symbiotic. We don't need to cross borders to do these businesses ourselves. Investment can also guide them to bring traffic entrances to ourselves."

"Isn't this still imitating Tencent?" Wang Xing blurted out.

Xie Jing Xing's eyes were filled with confusion: "This is a path to success, there is nothing not to imitate."

"You are a bit idealistic. Not everyone can be like Tencent. Take the merchant ordering system as an example. We need to connect the data of the platform to provide merchants with reasonable online advertising and marketing analysis, so that the food supply chain department can come up with the most optimized food supply plan."

Wang Xing frowned and spoke faster: "In the short term, our internal data on our own platform is not working properly, so how can we achieve symbiosis with external companies?"

"You are idealistic. You only consider expanding and completing all businesses. It may seem explosive in the short term, but in the long term, when the macro economy slows down, you will not be able to do any business, and the traffic entrance will be affected."

"You have no respect for the business. You know that you need to work hard in the second half to build an offline supply chain and online traffic portal, but you are biased against the business and the technical support it needs."

"It's not good to be overconfident in your business. In the future competition in the Internet industry, the traffic entry strategy must be the highest priority."

"You are too absolute. Doesn't the traffic entrance need technical support?"

"You are simply..."

"Ahem, um, Mr. Xie, Mr. Wang, nice to meet you. I'm Li Feng, the founder of Gaodun Education. Can we take a photo together?"

Suddenly a group of people walked into the courtyard and interrupted the heated conversation. The leader, a white-faced man with black-framed glasses, smiled and shook hands to greet them.

Gaodun Education is a K12 education and training institution specializing in accounting. It just completed a large round of A financing this year and is considered one of the high-quality Internet startups in Shanghai.

Song Anli's private restaurant receives two tables each day at noon and at night. It is completely occupied by people from the venture capital circle. Projects are often negotiated here, and it seems that if they don't come here once, they will have nothing to brag about in the circle.

It was definitely a top check-in spot, and Xie Jingxing was naturally the mascot sign. He forced a smile and gave a thumbs-up, surrounded by people taking photos. Two ladies squatted in front of him and twisted and posed.

I immediately reacted with a little stress and leaned back closer to Wang Xing. At this time, I felt very safe, brother, please protect me!
Wang Xing shook his shoulders in disdain, pinched his nose and gave a thumbs up. He was wearing a white shirt rolled up to his elbows and no tie.

When this guy leaned in closer he looked like a dandy boy, making him look like a bodyguard.

"Okay, let's eat first and talk later."

After taking the photos and sending Li Feng and his group away, Xie Jingxing took advantage of the situation and stopped arguing. They had been discussing for several hours from the afternoon until lunch time.

Wang Xing raised his hand to look at his watch and said, "I'm running out of time. I have to go to the new headquarters for a meeting. Let's make an appointment next time."

"I'll greet you in advance when I get to the capital."

Xie Jing Xing didn't force it, he picked up the wooden box next to the computer and handed it to him: "This is for you."

"You're too polite." Wang Xing was slightly stunned, then declined without hesitation.

"It's a jade pendant that I collected in middle school. I've kept it for seven or eight years, but I never had a suitable opportunity to give it away."

Xie Jingxing opened the wooden box, and inside it lay a jade pendant with an ancient dragon. He introduced it with great interest, "It's from the Warring States Period, this is the only one."

"Can this thing be circulated?" Wang Xing looked at it curiously.

Xie Jingxing stuffed it into his hand and said, "I bought it abroad and paid taxes. It's a legal private collection. As long as it doesn't go abroad, it can be circulated freely."

During the Spring and Autumn Period, five hegemons emerged, during the Warring States Period, seven hegemons contended with hundreds of schools of thought, and Qin conquered the six kingdoms and swept the world.

The slight friction and unpleasantness during the discussion subsided in an instant, and Wang Xing happily took the jade pendant and left. He did not think it was a humiliation, because Xie Jingxing said that it was just this one piece, and he just wanted to keep it as a souvenir.

——Neither a confidant nor an enemy; a gentleman is one who is united yet different.

It's quite expensive, with a complete set of appraisal certificates. The hammer price is over 5 million, plus taxes and fees, so the total is about 7 or 8 million.

This kid can collect such expensive things in middle school. Compared with him, I really come from an ordinary family. Wang Xing was so disgusted that he wanted to throw the jade pendant into the Huangpu River.

His tenth entrepreneurial journey ended here, but his life has not yet come to an end.

The dusk cast a blazing red light on the Huangpu River, making it look as red as gold. The lost man strode forward with the jade pendant in his arms.

(End of this chapter)