Chapter 373 Legendary Story
"Xie and Wang finally reunited: written ten days after the merger of New DAE and Meituan, from then on, the swallows in front of the hall flew into the homes of Wang and Xie. "

[Behind the merger of the new big hungry Meituan - changing the engine while flying the plane. The local life field has entered the Xie Jingxing era, the command power is assigned, the morale is stabilized, and the battle against word-of-mouth network is ready. ]

[Shocked, Xie Jingxing secretly met with Wang Xing last night. What did they talk about that made Zhang Tao avoid the meeting? Exclusive reveal of the story between the three powerful men! ]

"Why hasn't UC died yet?"

Early in the morning, Xie Jingxing showed up at the Grapefruit Capital office on time and quickly browsed the news about himself.

I just saw Wang Xing being asked for a photo with the founder of Gaodun Education last night, and the news spread on the Internet today. He is really more popular than celebrities.

After watching for a while, special assistant Chen Xi pushed the door open and reported that the reporter from Phoenix Finance had arrived.

As Song Anli gradually stepped out to take charge independently, she is still nominally the head of the Assistant Office. Several administrative and business assistants in the Assistant Office take turns to follow Xie Jingxing.

In fact, last summer, when Song Anli was initially transferred to take over Pony.com and Chen Xi was involved in the Yunhe Chuncheng Industrial Park and the launch of Meizu's new phone, he had the opportunity to be promoted.

Unfortunately, things did not go as planned. Xie Jingxing was hospitalized due to overwork and a cold. Song Anli immediately came back and not only cut off her career advancement path, but also almost marginalized her.

The appearance is full of the story of the heroine of the youth literature, with a miserable face and a dejected look, which is unbearable...

Putting aside Song Anli's ability in face reading, Chen Xi's own abilities are still good. After more than half a year of running-in and competition, he defeated several colleagues and stood out, turning the rotation into a stable position.

"collar."

When she reached the door of the conference room, she whispered again, "The camera is set up, start as soon as you enter."

Xie Jingxing nodded slightly, buttoned up the top two buttons of his shirt to make himself look more formal, and glanced at his hairstyle in the reflection of the glass window. He was as handsome as ever.

"Hello, Mr. Xie, I am Chen Lin, a reporter from Phoenix Finance."

The middle-aged female reporter with shoulder-length hair and a pink sleeveless tight dress extended her hand with a friendly smile.

The woman is a current affairs reporter who has a column on her own and has been involved in interviews on national political events for a long time. This interview was scriptless, with a brief outline that focused on controversial points and tried her best to dig out explosive materials.

Of course, Xie Jingxing was willing to accept the interview just to respond to the controversial points.

The new Meituan embraces regulation in its mergers and acquisitions, capital forcibly intervenes in business operations, and so on. As Internet giants have launched a wave of mergers and acquisitions, he, as the most eye-catching among them, always has to express his attitude positively.

"In fact, we want to make a financial talk show specifically for celebrities, and you are the first guest we have arranged to interview."

Chen Lin spoke in a casual manner, as if to greet people: "When we were selecting guests, we thought of Wang Sicong, Liu Qing and Yang Huiyan, people with the same background as you."

"You are familiar with Liu Qing and Wang Sicong, so what is your evaluation of them? Or, given your different paths, which one do you think is more ideal?"

Two chairs were placed side by side, with two cups of water and a Phoenix.com logo on the small table in the middle. There was no recording of the cue card and the start call. Chen Lin slowly asked the first question.

The second generation heirs started from scratch.

"Liu Qing and Yang Huiyan were born in the 80s. There is a -year age difference between us. Besides, they are women. It is difficult for me to feel their state."

Xie Jingxing made no secret: "If we are to evaluate, Liu Qing went from a career in finance to entrepreneurship, Wang Sicong started from entrepreneurship, I should be considered as inheriting while starting a business.

"The commonality is that we don't follow in the footsteps of our parents, but stand on their shoulders to find our own world."

He frankly acknowledged the benefits of being a second-generation rich, but ignored and avoided talking about his successor Yang Huiyan.

Chen Lin held on to the question: "Have you ever considered going home to help your father? What do you think about inheriting the family business?"

"This question can often be seen on the Internet. Many people say that it is harder to maintain a business than to start one. Even though Xie Jingxing has made great progress in starting a business with the help of his family's resources, he may achieve nothing if he returns home to take over."

Xie Jingxing took the initiative to point out what she hadn't asked, and said to himself: "My father has spent decades, sifting through thousands of entrepreneurs to get to where he is today."

"Why should I be able to take over just because I'm his son? That's unrealistic. From a probabilistic point of view, the probability that I'm not capable of taking over is higher."

He was very confident. Chen Xi stood at the door and together with the cameraman, he silently and forcibly controlled his distorted expression.

If the same words were said by different people, other rich second-generations would admit their incompetence and be content with being ordinary, but Xie Jingxing would be extremely proud.

He spent two and a half years personally walking the same path his father had walked, disdaining to inherit directly.

"And influence, connections, past experiences, these things cannot be inherited through DNA."

Xie Jingxing became more and more straightforward: "For example, my father led a group of people to share joys and sorrows for decades. When they were the poorest, more than a dozen people ate a pot of instant noodles. If it was not enough, they would use the instant noodle soup to dip their steamed buns. Now he slams the table and scolds people in a meeting, and everyone has to persuade Mr. Xie to calm down while being scolded."

"What if I slam the table and give it a try? Even if his brothers are clearly wrong, they still have dignity." "It's the same with Taihe Grapefruit. What I can do, no one else can do. I can't inherit my father's brilliance in its entirety, but that doesn't affect my own ability to shine."

"So each generation has its own legendary stories. Your father is the leader in his legendary story, and you are the individual hero in your legendary story."

Chen Lin helped to make a summary, which was very face-saving and raised the level of value and fully reflected the intention.

Xie Jingxing's overall response to the halo of the rich second generation was very powerful. She returned the favor and paved the way for the transition, and naturally turned to business topics.

"Is the merger between New DAE and Meituan a monopoly?" Chen Lin restrained his expression.

Xie Jingxing shook his head decisively: "The merger between New DAE and Meituan is the result of respecting business rules. Zhang Tao, Wang Xing, and all investors have done their best."

"Domestic entrepreneurs care about their reputation and think they are doing well. Merging with competitors is surrendering. This is irrational. We can see this from a rational look back after the merger."

He paused and admitted: "Whether in Wuxi or earlier in Hangzhou, the high-intensity competition has wasted social resources to some extent."

“So the merger is an optimization that will make the market dynamics return to rationality.”

"Recently, Koubei.com has been actively exploring the market, Baidu Nuomi is preparing to launch online ticket collection business for the Mid-Autumn Festival and National Day movie schedule, but the new big hungry Meituan has reduced its subsidies."

"This is our attitude. We firmly embrace supervision, refuse to blindly follow the trend of competition, and create differentiated advantages." Xie Jingxing said righteously.

Chen Lin remained silent. The young man in front of her had a schizophrenic quality. He was arrogant and sincere when talking about himself, and even used "DNA inheritance" to mock himself.

When it comes to business, it's like an old sow wearing a bra, one set after another, and the condoms are all the same.

It is okay to define market monopoly as market optimization, but the key is that it is difficult to find a rebuttal for the time being. After all, the mistake has been admitted and the punishment has been accepted.

A company with an annual revenue of more than 200 billion yuan and a reservoir of millions of jobs is actively shouting slogans to embrace supervision. This is the 'prostitute transformation' of the year, wow!

Those who are willing to reform are all fallen women, where do the bitches come from?

As a senior political reporter, Chen Lin is well aware of the subtleties involved. Even if he wants to continue digging deeper, it may not be broadcast.

"So what do you think are the market differentiation advantages of New DAE and Meituan after the merger?" She had no choice but to cooperate with the question in a nonchalant manner.

“Review content.”

Xie Jingxing was well prepared: "In the past few years, Dianping and Meituan have accumulated tens of thousands of high-quality notes and tens of millions of user reviews, ranging from catering to travel guides, covering all areas of life."

"Every review is a user's personal experience, so it is a very valuable asset. In the future, we will focus on cultivating the platform's user experience, building a bridge between merchants, and assuming the role of traffic entry."

Chen Lin was confused. She could understand content, experience, bridge and traffic individually, but she was completely lost as to how the combination of them related to differentiation.

"Uh, do you shop online?" Xie Jingxing thought for a moment and asked back.

Chen Lin followed the same idea: "I will buy some small household items online, but I prefer to buy clothes and large appliances offline."

"Then have you noticed that the shopping evaluation system of users on all e-commerce platforms has a tendency to be extremely good or extremely bad. One star is the worst and five stars are the best. Merchants and users assume that either five stars or a bad review is the default." Xie Jingxing guided the explanation.

Chen Lin thought for a moment, "Oh, that's true. Last time I bought laundry detergent, the merchant said he could give me a five-star review and give me a five-yuan cashback."

"This is called the 'cinema effect' in economics. Users naturally tend to choose merchants with good reviews. As long as one merchant makes a profit by posting good reviews, all merchants will be forced to do the same. But when all merchants think this way, the review system will collapse, and users will not be able to filter merchants by good reviews."

Xie Jingxing took the initiative to reveal: "In the future, Dianping and Meituan will focus on creating real review content based on users' personal experience. In short, four stars does not mean a bad review. This is our differentiated advantage."

Chen Lin seemed to understand, but not quite. It sounded like this, but it didn't seem quite complete...

She has a keen intuition and knows that the real review environment is only part of differentiated competition, and the full picture will only emerge in a few years.

The battle in the field of local life services has been going on for a long time. The three companies fighting are nothing more than the new big eater - Meituan, Baidu Nuomi, and Koubei. The market structure has been fixed.

The probability of new capital entering the market is extremely small, so the competitors that can exert competitive pressure on New DAE-Meituan in the future are likely to come from cross-border companies - ByteDance and Xiaohongshu.

The former has owned Douyin for two years and has taken up 30% of the local life market share. Whether it is group buying, e-commerce, or online literature, it uses super traffic ports as a sword to slay dragons in everything it does.

The latter relies on the community attributes, and the exquisite fairies there are good at photo-editing and writing guides!
Without revealing anything, they slowly undermined the foundations of community content on a number of professional platforms such as Dianping.com and Ctrip.

The reason why Xie Jingxing resolutely regards the traffic port as the starting point of the ecological closed loop is based on this.

In the final analysis, in the Internet era, from text to pictures and then to short videos, the aggregation effect of stranger social sharing platforms will always be many times greater than that of professional consumer platforms.

(End of this chapter)