Chapter 383 Live streaming to sell goods? !
Yesterday, when Xie Jingxing realized that the development of Kujiji Studio exceeded expectations, the first thought that came to his mind was to adjust the equity structure and personally enter the market to hold shares.

Personal feelings had no binding force and he hated testing human nature.

It was just that it was agreed that the studio was a career given to Concubine Pei, and now that she was pregnant, she had to give up the golden period of development, so she was hesitant for a while.

As a result, Song Anli gave a reasonable and unexpected reason for breaking the deadlock. Xiaoma Pentium needed financing support to develop the upstream artist brokerage business.

Xie Jingxing felt sorry for Concubine Pei whose resources were taken away by her good sister, so it was only natural for him to invest in Kujiji Studio as compensation, which would be good for everyone.

"Emperor's mentality, huh?"

Xie Jingxing jokingly laughed at himself. He not only hit Song Anli, but also took advantage of the opportunity to achieve his own goals. He was really becoming more and more scheming.

He strolled out of the crying office villa, turned around and looked up at the fourth floor, where Miao Nan was discussing the investment terms with Ding Jun in the conference room.

Then guess, guess carefully what I am thinking, and which of them I am willing to give more and which one less this time.

"No need to follow me, go find Concubine Pei's agent and ask her to report Pony Galloping's latest business plan to Concubine Pei." Xie Jingxing waved his hand.

Chen Xi was slightly stunned and confirmed: "Now? It's night time in Los Angeles."

"This is something her agent should consider."

Xie Jingxing spoke in a light tone, and then added: "Ask Taihe to produce a research report on the cultural and film and television industry and give it to me in three days."

"Ok."

Chen Xi lowered his head to avoid the silent scrutiny from his boss, quickly got into the car and left alone, while thinking about how to keep a distance from his former assistant Song in the future.

Xie Jingxing watched his car slowly drive away, then walked to the entrance of the industrial park and took out his phone to call a Didi.

Maybe the location was a bit off, so I stood stupidly on the roadside for more than ten minutes before I got a car and headed to the MCN business office of Kujiji Studio in downtown Beijing.

Miao Nan was left to bargain over the details of the investment terms one by one, but that didn't mean he was deaf and blind. The prerequisite for being scheming was to have a clear idea of ​​what was going on.

"Hello, I'm going to the 15th floor, 'Seventy Media'."

"Mr. Xie, long time no see."

"Wow, you've changed a lot."

Xie Jingxing was talking to the lobby security guard who was swiping the elevator card in the office building when a tall girl with wheat-colored skin, wearing a linen shirt and slim jeans, came towards him.

Zhao Mengche stopped walking, raised his hand and tucked a strand of bangs behind his ear: "You didn't recognize me?"

"It's even more beautiful and full of vitality. It feels like you can plant three acres of land in one afternoon." Xie Jingxing joked without any awkwardness.

Zhao Mengche pretended to be angry and rolled his eyes: "I hate it, you're saying I'm black in a roundabout way."

"I watch every travel video you post, especially the one about the blue town in Morocco. I almost decided to go on a trip after watching it." Xie Jingxing blocked the elevator door.

Zhao Mengche entered the elevator first and asked curiously, "So why is it almost?"

"Because I am Sun Wukong."

Xie Jingxing shrugged his shoulders with a hint of helplessness. The weight of the responsibility on his shoulders was no lighter than a mountain, and he had long lost the freedom to leave whenever he wanted.

Zhao Mengche smiled knowingly, revealing his neat and white teeth, which contrasted with his wheat-colored skin, making him look more unrestrained and energetic.

The workplace variety show she filmed in Juntai is now in its third season, and she is still a recognized beauty that netizens can't forget.

I have spent most of my time traveling around the world in the past two years. Even after joining Kujiji Studio as a partner and taking charge of the entire MCN business department, it did not stop me from pursuing my freedom and hobbies.

Time rushed by like a wild donkey, shattering her heartlessness, pampering and arrogance, and giving her calm confidence and cheerfulness.

It's not that I've become prettier, but that I've become more beautiful from the inside out.

"Everyone, let's welcome the most handsome Mr. Xie to visit us."

After swiping the access card and entering an office of three to four hundred square meters, Zhao Mengche clapped his hands and waved his hands in front of Xie Jingxing.

In charge of video editing and account operation, a total of more than a dozen young employees applauded and cheered.

Xie Jingxing cooperated by bowing exaggeratedly to express his gratitude: "Thank you for your recognition of my looks. I will be neither arrogant nor impatient in the future and strive to be more handsome!"

"Stop it, Mr. Xie, there are police everywhere outside!"

Some employees started to make a noise, which caused laughter again. The director and staff picked up the camera and asked everyone to take a group photo.

Xie Jingxing and Zhao Mengche turned slightly to the side and stood back to back, each with their hands clasped in front of their chests and looking up coolly. The others were either squatting or standing around, some of them holding colored flower tubes, and two of them simply lay on the ground and made faces.

After a while of lively atmosphere, Xie Jingxing and the other person went to the small meeting room and closed the door to chat alone.

"The oldest employee here is 28 years old."

Zhao Mengche raised her eyebrows proudly and said that she gave her independent office to the anchor and would temporarily share the workstation with the employees.

Xie Jingxing's troubled thoughts over the past two days were inexplicably relieved, and he happily praised: "Your team is facing the sun. Believe me, in three to five years, you will be the most professional group of people in the MCN industry."

"No, I'm just the first person to try it."

Zhao Mengche felt a little embarrassed by the compliment, so he turned to self-deprecation and said, "Do you know who the most professional person in our company is right now? He's a junior directing intern who was just recruited from Beijing Film Academy."

"I spent 20,000 yuan to sponsor the student club activities of Beijing Film Academy, and I managed to get a position in the campus recruitment by saying nice things. But when the students heard about it, they thought it was a foolish idea to recruit a top student of Beijing Film Academy to shoot videos and write scripts for internet celebrities and anchors, and they almost kicked me out."

As she spoke, she couldn't help but pout, vaguely resembling the little princess who used to order the boys around.

Xie Jing Xing asked with interest: "Then how did you recruit this junior intern?"

"The next day I asked a few female anchors to stand in front of the campus recruitment position to hand out flyers and attract people to come for interviews. This intern took a fancy to a female anchor and chose her as the heroine of the online micro-film for his graduation thesis next year."

Zhao Mengche blinked his clever big eyes and raised his chin towards the outside: "I transferred the female anchor back the next day. He chased her to the company and waited at the door for three days."

"Great! After all, micro-movies are still movies, and they belong to the serious entertainment industry. You have a good control over the female anchors." Xie Jingxing gave him a thumbs up in affirmation.

Zhao Mengche almost had the words "Of course" written on his forehead. He said leisurely, "All the female anchors under our company have full agency contracts, and they are contract templates made at a high price, unless they pass the civil service exam or sell grilled starch sausages on the street in the future."

"If you want to work in the film and television industry, all brokerage business must be approved by me." She said it with confidence without any sense of being a black-hearted capitalist.

Currently, Kujiji Studio has three businesses: artist management, idol management, and MCN incubation.

The three nominally operate independently and parallel to each other, but in reality, idol brokerage business has to ask the studio for money and resources, and the operation status is affected by the studio. The MCN sector seems to be at the bottom of the contempt chain, but it has achieved profitability early, and Zhao Mengche, a partner who holds dry shares, has 100% say.

The eight female anchors under her who do singing and dancing entertainment live broadcasts on live streaming platforms such as YY and Panda TV were all signed by her one by one.

There are contestants who were eliminated from the “Creation Camp 101” talent show, as well as the atmosphere group bees who were recruited from nightclubs.

"I found the one from a nightclub. She initially thought live streaming was tiring and the money was too little. I gave her a guaranteed salary of 30,000 a month, and she reluctantly agreed to give it a try."

Zhao Mengche unconsciously stopped smiling and said seriously, "Before the stock market crash, her highest monthly income was 42 yuan. She didn't have to drink until she vomited every day and be taken advantage of by clients to sleep with her."

"Now I dare to go home and tell my family what I do for a living. A few days ago, I paid for a piano training course out of my own pocket, hoping to get a certificate and improve myself."

She paused and pursed her lips: "It sounds like a guaranteed salary of 30,000 yuan, but what you can't hear is that the operation staff stayed up late to help her adjust her personality again and again, make live broadcast content and popularity, and spend a lot of time and money to find platforms to ask for traffic packages."

"She can't even handle the beauty camera and sound card for live broadcasts. The cost of incubating her is hundreds of thousands."

In short, Zhao Mengche doesn't think that anyone would be willing to give a hostess a basic salary of 30,000 yuan and push her into a money-making female anchor.

Therefore, the eight female anchors of the company's current live broadcast business have a total monthly turnover of over 50, which is what she deserves.

Moreover, contracts must be strictly enforced so that female anchors, who generally come from backgrounds that lack business acumen, always understand that it is the platform that makes them successful.

Don't be impulsive and think you have grown wings and want to fly solo, because the result will be a lose-lose situation for both parties.

"Wait a minute, I'll make a call."

Listening to Zhao Mengche talking about her management ideas, Xie Jingxing suddenly thought of someone.

When Panda TV was first launched last year, Xiao Wang invited him to the stage to have dinner with several MCN agency bosses. Those people were all quite creative. One of them was a fat black guy who was good at packaging female anchors to talk about consumption.

There is also a young man with a slicked-back hair and a high emotional intelligence, who wants to stand out and has a quick mind and is mainly engaged in live broadcasts of entertainment shows on the YY platform.

Xie Jingxing searched the address book and called the operations manager of Panda TV to find out the situation. He then asked Zhao Mengche, "Wu Rui, have you heard of this person's name?"

"Can you give me the contact information of the operations manager of Panda TV?" Zhao Mengche stared at his phone with shining eyes.

Xie Jing Xing smacked his lips speechlessly: "...You are a super internet celebrity with 500 million fans, but you don't even have the contact information of a platform operations manager?"

"I don't do live streaming. Our live streaming business is still small, and you don't know how powerful the platform is to MCN organizations like us."

Zhao Mengche sighed, "They spend hundreds of millions of dollars to attract traffic, but as long as the operations team clicks their fingers and gives us a traffic recommendation package, it will be enough for us to earn tens of thousands or even hundreds of thousands of dollars."

"Don't think too much, I don't mean anything else." She realized something and added quickly.

Xie Jingxing just smiled. It was a simple logic that the MCN agency was willing to spend money to bribe the key employees of the live broadcast platform not for charity, but because they were confident that they could earn it back or even more.

So to some extent, this behavior optimizes the platform's operating efficiency.

However, although bribery cannot be eradicated, it will affect platform management over time and must be eradicated.

There was no need to be serious about these things with Zhao Mengche. Xie Jingxing just kept it in mind and put it on his schedule for the time being. With a smile on his face, he forwarded the contact information of the operations manager to her.

"If I inject capital into you, would you be interested in expanding your business through investment and mergers and acquisitions to integrate high-quality peer institutions like Wu Rui?"

Zhao Mengche happily accepted the contact information, but when he heard the questions that followed, he was speechless and fell into deep thought.

Xie Jingxing added: "I am investing in the main body of Kujiji Studio. The funds that can be allocated to you should not be much, about 1 million? So don't be embarrassed, just tell me what you really think."

"How about I show you other businesses first?"

Zhao Mengche thought about it and didn't give a direct answer. Xie Jingxing had no objection. She thought of something and said, "Would it be convenient for me to shoot a vlog record?"

"Okay, just don't tell me I have an investment in you."

Xie Jingxing has 700 million followers on Weibo, and he has never bought any fans. Of course, the platform has never counted how many zombie fans it has given him. On average, the advertising value of one Weibo post is 200 million yuan, so you can imagine his influence.

Concubine Pei disappeared from the public eye for several months and gossips were frequent. Xie Jingxing didn't want to add fuel to the fire, and it was discovered that the two already had a child.

“In our lifetime, some people are stars, some are planets, and those that pass by, we call them shooting stars. After two years, I saw a shooting star again.”

Zhao Mengche nodded vigorously towards the camera: "Yes, this is the first time we have met in two years. Xie Jingxing came to visit my studio!"

"The writing is top notch."

Xie Jingxing stood by and marveled. Xiao Zhao was indeed the leader in the literary and travel blogger field. The level of his words was as high as several floors above the ground.

"Hehe, I was inspired to write this. Actually, I lose a lot of hair when I write copywriting. Come, hug me, and make a material picture for me."

Zhao Mengche held the sports camera with a pole in one hand and hugged him with open arms: "Just pretend that the camera doesn't exist. We can communicate normally and edit it later."

"It's still the same as it was two years ago." Xie Jingxing was moved.

I looked at the camera for a cool hairstyle that couldn’t even be found on Google. Although I no longer had a young mentality, at least I was hanging out with young friends who were truly free from worries, and sometimes even had a bit of fun.

Zhao Mengche bumped him with his shoulder: "Alright, alright, let's get going. Today's theme is to take you to experience a day at my job."

"OK, Mr. Zhao, please." Xie Jingxing automatically turned into a little follower.

Walking out of the conference room side by side, Zhao Mengche pointed to the public office area and said, "We now have three businesses: video influencers, text influencer accounts, and live streaming."

"The text influencer accounts are collectively operated by the team, including on Weibo, WeChat official accounts and other graphic platforms. There are 25 accounts with more than 75 followers, 50 accounts with more than 32 followers, and 8 accounts with more than million followers."

She spoke at a moderate pace, trying to let Xie Jingxing absorb the information: "The graphic content accounts will be centered around my personal IP account to form a new media vertical matrix in the tourism field."

"We have already received promotional orders from travel platforms such as Ctrip and Mafengwo, and the average monthly turnover can reach 20 yuan per quarter."

Xie Jingxing read this part in the financial report yesterday. In the early days of the MCN business, most of the millions of funds allocated by Kujiji Studio were used to acquire graphic and text internet celebrity accounts.

An active account with 20 followers has a purchase price of around to yuan. When it reaches a million followers, the price suddenly doubles. It is basically in a state of no market and no one is selling it.

"Video network experts are in the process of casting a wide net. The support we can provide is limited for the time being, and they are still in the incubation period for a short period of time."

Zhao Mengche walked to an office at the end of the corridor first: "So there is nothing much to say about this business. The live broadcast business is still the main source of our revenue."

"Come on, babies, don't talk too much, we are ready to link you up, five, four, three, two, one!"

The office door opened, and Xie Jingxing listened to the passionate brainwashing words, and his eyes suddenly became dazed and his head felt dizzy.

Live streaming sales, what year is it now? !
(End of this chapter)