Chapter 102: Man-made moat
His past life experiences told him.
In this world, every business requires competition with others, and no one can succeed easily!
Whenever there is a business that can make money, everyone will scramble to get in on it.
If this business still has huge profits and low barriers to entry, even the risk of being beheaded will not stop people's desire and pursuit of wealth.
The only thing is that no one is willing to do a business that loses money.
For example, Blue Moon in its previous life was a typical case. It had been losing money for many years and did not even have a decent competitor.
The talented players look down upon it or dare not gamble, while the weak ones are easily suppressed by it.
The same is true for food delivery in the PC era.
Take Fanjisong as an example. When it appeared in 08, the market was blank and almost no one paid attention to this corner.
Later, when Tuantuan was developing its group-buying business, it accidentally discovered the huge market for takeout delivery through its field team's street visits to stores.
However, not much attention was paid to it at that time. After all, the group buying business itself was the foundation of Tuantuan, until its development encountered bottlenecks.
That’s 13!
During the difficult transformation process, Fanjisong realized its weaknesses. How can it be possible to make a lot of money in this market?
Only then did he make up his mind and announced a high-profile entry of 10 billion yuan in funds, and started to tap most of the grassroots teams.
Is Li Zehua afraid of competition?
not afraid!
Or maybe he is only afraid of big capital.
He is not a god!
Even if he were reborn again, it would give him a broadened vision, strong self-confidence, and sufficient confidence!
It also cannot offset the huge gap in connections, background, funding, etc.
At this stage, if someone puts out tens of millions to compete with him for the Shanghai market, he will have the first-mover advantage.
I just want to say one thing: If you don’t agree, come and fight me!
Make sure the other party knows what it means to have a wasted investment.
Even if the other party has funds of over 100 million, he is not afraid. He is confident that he will have the last laugh in the fierce business war.
But if a company like Meituan has achieved huge success in a certain field, it will rush in at all costs!
He was crushed from all sides, and was beaten so hard that he had no chance to fight back.
All he could do was smear blood on someone's face and bite off a piece of flesh before he died.
Based on this, Li Zehua was so persistent and eager to build a moat.
"Don't talk to me about profit plans!"
“My plan is to not make a profit!”
“To run a business, you must build a moat. The foundation of ChiMei is the campus, which is our trump card.
From today on, everyone must understand one thing: we will never earn a penny of commission from part-time students. "
Everyone was shocked by his powerful aura.
So much so that no one dared to refute it for a long time.
There is no point in refutation because this is a company that he absolutely controls!
No one can stop him from doing what he is determined to do.
Not convinced?
Then please turn left and find another job!
"Some people might think I'm crazy and that this isn't a long-term career."
Li Zehua exudes strong self-confidence, and almost no one dares to look at him for more than three seconds. "But I want to say that you are all wrong!
If we can have hundreds of part-time students in every school, each of them can earn the local average salary every month!
Then they can influence the impression of hundreds or even thousands of students on us, and everyone will really think that this is their own company!
In the future, we will go a step further and donate to core schools and establish scholarships to further strengthen our influence among the student body and influence school decisions.
Just imagine, with the methods that Fanjisong used against us, can we turn the tables and ban all competitors in school?
Exclusive campus market!
There are tens of millions of college and university students across the country. They are the group of people with the strongest consumption power and the best future prospects. With their support, what can't we accomplish?
Mr. Gu, don’t you think it’s hard to recruit people? How about making a bet? Within three years, I will let you choose the outstanding graduates from all over the country! "
"Only a fool would gamble with you!"
Gu Shijie thought to himself.
Although this boss always smiles, once he gets serious, everything you choose will be under his control.
Having suffered greatly from this, he shook his head decisively, "I fully agree with what Mr. Li said. Based on the campus, we can attack or defend. No matter who comes, we are not afraid."
Others thought it was right, but when they thought about the promise of not making a profit, they always felt uneasy.
Li Zehua continued, "If the campus is the bottom line, then excellent employees and high-quality customers are the second bottom line.
Excellent employees, including front-line professional distribution and promotion personnel, should be recruited in a timely manner if they are particularly outstanding.
In the future, everyone’s work affiliation should first be based on a set assessment line on Hummingbird Crowdsourcing, such as delivery time, order volume, service attitude, etc.
Those who have achieved excellent standards for several consecutive months will be transferred to Chizuomei, where they will be promoted and given salary increases, thus retaining the best core team.
For merchants, we not only want to promote regional rankings, but also let more people enjoy the benefits.
Comprehensively evaluate a store based on quality, taste, timely food delivery, etc. If the standards are met, timely exposure should be arranged and traffic investment should be increased.
In short, if we want to allow truly high-quality restaurants to make money, we must find ways to bind the interests of these stores and make them completely dependent on eating.
This point is particularly important!
In the next stage, I will let the Administrative Logistics Department take on greater responsibilities, and we will provide our own one-stop services for boutique store training and opening.
From chef training to store opening and expansion, we cooperate with excellent restaurants throughout the entire process, so that you are in me and I am in you, and the interests are completely bound together!
As more and more chain stores with shares like this emerge, serving as a base, they will be able to fully implement quality control, food procurement, and assembly-line meal delivery. I wonder who will come and poach our employees.
Finally, with the addition of technology, the R&D department continues to make breakthroughs and innovations in Internet technology, aiming to create more convenient and fool-proof operations, allowing customers to place orders easily and enjoy better services.
The above three moats will greatly expand our living space and keep out competitors with insufficient strength.
Concentrate your strength to deal with opponents who dare to enter the field!
Defeat them, scare them, kill them!
When there is no competitor in this industry and we have a complete monopoly, then it will be our turn to make money.”
Everyone listened in a daze, and the more they listened, the more frightened they became.
In the past, they only knew that Li Zehua had big ambitions, but the industry he chose was not very good because it did not make money.
But now they realized that the boss didn't want to make money, but he just didn't value the small profits in front of him!
From the very beginning, he was aiming for monopoly and becoming a national business giant.
Thinking about the data used as an example before, if such a day really comes, wouldn’t everyone here also be able to become rich?
"Chairman, just tell me what to do!
I will risk my life to follow you forever. I am willing to give everything for your career!"
As Li Zehua's top man, Yang Zhichao was the first to speak.
As he finished speaking, others expressed their opinions.
Because no one will refuse greater success!
(End of this chapter)