Chapter 166: The Beginning of Dominating the Takeaway Market

"The taste is OK, but it's not very friendly to people from Jiangsu, Zhejiang and Shanghai. It's a bit too strong."

Zhang Lei drank the mineral water he brought with him and frowned slightly. He was trying his best to speak tactfully.

But when I saw my colleague at the next table constantly reaching for his chopsticks, with the crab legs and shrimp shells piled up like a mountain in front of him, I was surprised and asked, "Is it so delicious?"

The deliciousness of the shrimps and crabs was masked by a large amount of seasoning, which was difficult for him to accept as he was used to the original flavor and healthy eating.

But if you look closely at a few tables, you can see that most of the original flavors he praised are still on the tables with no one paying attention to them.

The taste is strong, and the shrimps and crabs, which are famous for their taste, were swept away. Paired with iced cola and a glass of 1982 Sprite, the sourness is refreshing and refreshing~
"what?"

The venture capital manager, who was eating heartily, looked up blankly.

He is said to be a manager, but in fact he is at the bottom.

The positions in venture capital institutions are more exaggerated than one another. Investment managers are the younger ones, and above them are directors, deputy directors, vice presidents, senior vice presidents, executive vice presidents, presidents, senior executive presidents, directors, and so on.

This is related to their special working environment. Investment is no small matter. For companies, no matter who the venture capitalists are, it is common practice to arrange a high-level reception.

There are even cases where the bosses come out in person to receive guests, but as for venture capitalists, the number of people is usually small, with only a few people involved in a project from beginning to end.

The grassroots are also needed to do the work. It is impossible to send senior management over after the first meeting to get a feel for the situation, so a large number of low-level high-level positions came into being.

He is so arrogant and everyone he goes out to is a boss.

Normally, a lowly bag-carrying brother like him would never have the chance to drink at the same table with the big guys. When he heard the noise, he was poked by his companion while he was at a loss.

He finally reacted and scratched his head, "It's, it's okay, actually we don't usually eat this."

It’s okay to eat it occasionally, but if you eat it every day, you’ll have a mine at home!
"Boss Shi, have you ever considered promoting this dish as your signature dish?"

Li Zehua ate and drank his fill, and then he used his subordinate's briefcase as a cushion, took out some documents and checked them, "After all, the tastes in Jiangsu, Zhejiang and Shanghai are relatively light, and those who often come here to eat heavy flavors are probably mostly students from other places.

If we can put more effort into the selection of ingredients, replace the imported prawns with farmed prawns, and crabs don’t need to be so big, and control the cost and centralize the purchase, the price should be affordable.”

"Is this okay?"

Shi Jueming was stunned. He opened a mid- to high-end restaurant, but many of the seafood dishes were not taken seriously. On the contrary, this dish, which catered to the special tastes of a few people, was taken seriously. It was so embarrassing.

"The situation may be different from what you imagine. We mainly focus on online delivery, and the demand for ready-to-eat meals is mainly based on online delivery. However, there is also a very large market for impulse purchases to improve meals occasionally."

As he spoke, he took out a survey document from his bag and said, "Look, this is the result of our investigation through millions of orders.

It can be said that there is actually a large market that has been neglected around Jiangsu, Zhejiang and Shanghai, and that is the daily dining of migrant populations.

Maybe it’s the ingredients, or maybe it’s other reasons, such as adapting to local customs, but in short, it’s hard to satisfy everyone.

It is difficult for these people to eat authentic hometown food because of work, study, or distance restrictions in their living environment. Streetside restaurants cater more to the tastes of the large number of local people.

Seafood such as shrimps and crabs were excluded first because of their relatively high prices.

But if we can provide differentiated services and reduce the price of dishes to 50 yuan, or even lower, do you think we can still succeed?"

Shi Jueming thought carefully for a moment, "The cost is not a big problem. If you only consider a single meal, two catties of crabs and two shrimps can be changed to half crab and half crab, and the side dishes can be reduced accordingly.

The raw materials can be live shrimps, farmed shrimps, or even frozen shrimps as long as the taste is not affected.

But considering the rental costs, geographical location, and the time it takes to cultivate the store’s sales volume, the store will continue to suffer losses in the early to mid-term, and may not even be able to succeed in the end.”

This is his main business for 30 years, how could he not be familiar with it?

From the initial establishment of seafood procurement channels to the testing of seasonings and flavors for meals, each one is experience they have gained through their own exploration bit by bit.

Even so, development was still very slow. It took him seven years to expand from two stores to five stores, and the revenue and profit were barely enough to support his family.

Well, those who earn enough to buy an apartment in Shanghai for a living with just one or two years' income are all humble and low-key.

As they talked, the venture capitalists were listening. Even though the matter was small, it was part of Chimo's plan to monopolize the country.

In the initial stage, no matter how small or tedious the matter is, they will not find it boring, but listen very carefully.

This is the attitude of being a person and doing things. What's the point of spending money without doing anything and starting a business just by talking? It would be easier to just drop money from the sky or from a card.

Even Zhang Baige interrupted with interest, "These are not problems. I'll give the city investment company a heads-up and they'll arrange a place for you in the core area.

The key is how quickly you can expand your management team and chef team."

"This is very important. You can take your time with stores, funding, and market development, but you can't be careless about the taste of the dishes, the hygiene quality, and the speed of serving the food."

Li Zehua tried to recall the restaurant chains that specialized in delivery in later generations, but unfortunately he didn't know much about it.

We can only try and explore slowly with the existing resources and try to find our own way.

“Boss Shi, I see that you are also a person with ideas, otherwise you wouldn’t keep contacting me.

How about this, give me a time frame, how long will it take to double the current size? "

"Double?"

Shi Jueming was stunned. "I dare not answer this casually. You take care of me so much, I can't cheat you."

“Don’t be stressed, take your time!”

Lin Wenhui tried to smooth things over, “Seafood is a niche restaurant after all, and our plan is more about mass catering, but we must also have mid-range and high-end food.

Just like the middle and senior leaders in commercial office areas and customers living in luxury villas, sometimes they also order takeout, so isn’t that a demand?”

Not everyone who lives in a luxury house or works as a senior manager will hire a nanny. On the contrary, because they are busy with work and have high demands on quality of life, eating becomes a big problem.

You have social engagements at work, and then you finally take a break to work from home. Who would be willing to commute to the city center at mealtime?

When things get busy, many people have to make do with instant noodles.

Especially for those working in finance and investment, who are rich and busy, it’s okay to eat fast food and instant noodles, but doesn’t that mean they have no choice?
“Yes, don’t put too much pressure on yourself. If you think it’s feasible, we can proceed in two steps. On the one hand, we can look for a suitable location in a prosperous area of ​​Shanghai.

Expand influence and enhance store image through image store and flagship store models.

On the other hand, we have opened up mid- to high-end takeout chain stores, mainly in residential areas, high-end residential communities, and storefronts around schools, and provide dine-in services, mainly selling a variety of seafood delivery sets.

It’s okay to suffer losses in the short term, or even not make any money in the next two or three years.

What I want is to establish a stable and replicable supply chain system, with standardized processes including management, chefs, procurement, etc.

Then we cooperate in store site selection, decorate and open the store, and promote the store online, forming a self-closed business logic.

Therefore, this cooperation is more of an experimental nature, and Mr. Shi does not need to worry too much!

Apart from providing funds, dispatching financial and cashier personnel, tracking purchases, and establishing a unified inventory management system, we do not interfere with the specific operations of the stores.”

The chain store plan is one of the next strategic plans of Chumi. It is meaningless to do food delivery and force stores to choose one or the other.

Even if a group is as strong as one in the future, it cannot avoid having best-selling stores and can secretly use a second business license and a second legal person to circumvent this restriction.

What you said about the deliverymen helping with supervision is complete nonsense. They can just rent a small store next door or not far away and the cost is not high.

After it’s done, they take it over to the second delivery man, or even deliver the food to the second family directly through the back door. Who knows?

You can't always supervise the kitchen to prepare food, right?

You can do a chain restaurant brand plan, that would be a lot of fun, and no one can impose any rules. Do I have to cooperate with you, right?

what?
You offer lower commissions, better services, and more subsidies to consumers?

Merchants can make more money in the short term and also receive traffic support. As long as they go to a certain group, Baidu, or Tencent, they are guaranteed to make money without doing anything?

What the hell does that have to do with me?
Look carefully, has my boss eaten it?

Even if you are not the boss, you are still a major shareholder. From raw material procurement, catering cashier, purchase and sales system, commission model, rental landlord cooperation, decoration promotion, etc.

A series of lifelines are in Chi Mo's hands. What's the point of cooperation? Even if you cooperate secretly, when you check the consumption of raw materials, you will find that you have eaten it yourself.
The reason why I chose to start with Shiji Shiweixian is more because of a realistic perspective.

The first is that there are more mass-market restaurants involved and they are more complicated. Also, because each store has a different owner, it takes a long time to negotiate and the other party may not be willing to cooperate.

The second point is that there are not enough staff and the management team is not well built. In the early stage of restaurant planning, in addition to the front-end work, the procurement link is also very important.

The financial arrangements involved here can easily give rise to various problems. For vegetable vendors in big cities, it is not as simple as just growing vegetables and selling them for money.

In addition, the most important point is that when the landlord discusses cooperation and investment, he must at least guarantee one thing, that is, the profit he gets cannot be lower than the current level.

The simplest example is that the landlord has a 60-square-meter street-facing shop, which is now rented to a restaurant and collects 6000 yuan in rent every month.

If you want to discuss cooperation and investment, 6000 is still not enough, because it is a corporate cooperation and you have to pay taxes!

At least we have to ensure that they have more than 8,000 before tax. I have already anticipated this and made a separate report when the boss inspected in the morning.

The boss asked a few questions and showed great interest, and the leaders of other departments who were traveling with him were also very happy!

Support, must support!!!
This is a great thing that benefits both the country and the people. To put it simply, assuming there were 3.6 stores for rent, the monthly rental income would be million, or million a year.

But this part is basically not taxed, especially for individual landlords, no one will check if they don't declare it.

Now that Chizuome has implemented this plan, it is a company's business behavior. Even if it is tax-exempt, individual landlords can invest in shares and deduct costs.

Then, do I have to pay the 20% personal income tax every month and the profit minus the cost (i.e. the monthly cost of using the house for commercial purposes, roughly like this, the specific implementation and recognition is more complicated) on time?
Add to that the income from store operations, which is another huge amount of tax, who would complain about having too much money?

Of course, whether to levy according to the rated amount or the difference, and what the proportion should be, still need to be discussed and revised repeatedly by both parties. If too much is collected, it will be unprofitable.

The relevant departments will not be happy if the collection is too little. Are you kidding me? These 10,000 stores can contribute tens of millions in just one month, right?

It would be hundreds of millions in a year, plus the invoices for upstream purchases of food, and the tax revenue from downstream orders. Guangmodu is just one place, so if it does well, it is possible to make three to five hundred million a year.

Not to mention that Chimo's headquarters is in Shanghai. When it develops, it may become one of the top ten private enterprises in terms of tax revenue.

No, just empty promises!
Are you just going to eat it? Currently in Shanghai, there are 6,000 job openings being recruited. It seems that they are the kind of people who are dedicated to their careers.

With so many investment institutions behind it, as long as we work hard and down-to-earth, this grand blueprint will be realized sooner or later!

Did Li Zehua lose money?

No loss!
The chain store plan was successfully implemented, and Chumi was destined to be the only dominant player. What if Ali rushed in?

What if a certain group enters the scene?
As long as this plan is implemented, every locality will vote with their feet without having to think about it.

What your Ali Group can provide is what others can do better, create more jobs, and keep the tax revenue in the local area in the branch model.

Any more thoughts?

In addition, Li Zehua secretly transferred a large amount of funds to Lin Qingyi's financial and advertising companies every year to ensure that all parties would be satisfied.

Helping you to gain improper benefits is against the law and will offend people, and they will have to consider whether it is worth it.

However, we will provide appropriate care within the rules to star enterprises that operate legally and in compliance with regulations and contribute to national development.

No one can find fault with it!
If there are, they must be a small group of conspirators with ulterior motives, spreading rumors and making malicious slander. If they are all arrested, the people will only applaud.

The most important owners of mass restaurant chains will actually be swept up by the general trend and participate in it either actively or passively.

Wait until you leave Shiji Shiweixian and ignore the store manager who is crying and begging for an explanation.

In the car, Li Zehua discussed this issue in depth.

“At present, most of these stores are run by couples. Although they make a lot of money, it is actually very hard work.

They even have to get up early in the morning to prepare and operate until eight or nine in the evening. Some store owners even only sleep for a few hours a day.

As for the money earned, most of it is used to pay rent, and the rest is the hard-earned income, which may be more than working part-time.

But don't forget the current social situation. Various miscellaneous expenses and interpersonal relationships in private are all considerable expenses.

At the very least, our presence on site can help with cost savings and labor intensity.”

"I admit that what you said makes sense, but don't forget that these people tend to focus more on immediate interests, and their plans may not be able to be implemented smoothly."

Zhang Lei thought about it and raised a very realistic question, "Past examples tell us that the more people participate, the greater the possibility of failure."

Li Zehua is very confident, "So we have to go for scale, so we have to start with these mid- to high-end restaurants.

On the one hand, these people are more receptive to new business models, have stronger risk resistance, and are more courageous in trial and error.

On the one hand, there are many people in mass restaurants with diverse tastes, making it difficult to integrate them into a force in the first place.

But don't forget, chef!
They are not the bosses, but they are often more important than the bosses. Don’t they want to get rich? "

"I discovered you."

This is a business car with seven seats, which makes it more convenient for chatting.

Lin Wenhui in the back row reached out and tapped him, "You really understand people's hearts. If you continue like this, I suspect that half of the people who open shops in the world will hate you to death, and half will love you to death."

Talk to smart people and you will understand everything.

The chef is the most important one!

And there are already many examples to prove this. In so many five-star hotels and high-end restaurants, good chef teams often hold the majority of the shares.

Because they have core competitiveness.

The same is true for street restaurants. If the boss and his wife do not cook, the hired chef is often the core.

They could guess Li Zehua's thinking immediately. Which chef would refuse more income?
Youchimo provides a full range of protection, even waiters can be arranged. The chef still does his original job, but he has become the boss and earns an extra income.

Who would refuse such a good thing?

As he continued to talk about this idea, Li Zehua felt that it was more and more feasible. "Start with the mid-to-high-end, and establish a unified standard process, from finding stores, finding people, finding customers, to dishes, processing, and serving.

We cover the entire upstream, midstream and downstream. After the system is formed, we will look for and contact chef teams who want to work alone. We will provide stores, a full set of equipment, and full operation and management.

After reaching a certain scale, it will in turn force other catering outlets to join in, taking advantage of cost advantages such as capital scale and centralized procurement.

Any single mom-and-pop store either joins us or goes bankrupt. There is no other choice."

Zhang Lei frowned, "Are we going too far by doing this?
They are doing well, but if we do this, it will take at least half a year, or at most one or two years, and sooner or later we will destroy their jobs. "

The three people in the car stared at him in confusion. Zhang Lei chuckled and said, "I think it's too slow. Should we increase the intensity a bit and make them go bankrupt faster?"

"Depend on."

Li Zehua rolled his eyes to show respect, turned around and said to Zhang Baige, "Boss Zhang, please think of a way to improve the appearance of this side of Magic City."

Then he said seriously, "Everyone, although I am not a good person, I still want to continue to be a human being.

I hope that the restaurant chain plan can be a supplementary plan for Chizume, which can bring more stable income to more people while ensuring its own competitive advantage. "

When Li Zehua said this, his face was more serious than ever before, "Making them bankrupt is not the goal, but for greater success in the future!

Once a restaurant chain becomes bigger and stronger, it will definitely go public, and at that time, every store partner must get their own share of options."

“Everyone holds shares?”

Zhang Lei opened his mouth in shock, "Are you planning to become a saint?"

"No, I'm just an ordinary person, that's all."

(End of this chapter)