Chapter 238: The beginning of a fierce price war

"Hey, hey, hey, I'm talking to you. Who let you in?"

In a residential area in Shanghai, an old man opened the window of the security booth and pointed at the delivery boy who wanted to go in, cursing:

"See clearly? This is a high-end residential area. No unauthorized persons are allowed to enter."

"Can you please leave it here until the customer comes to pick it up?"

"No, it would be irresponsible if we just leave it here and lose it!"

Delivery boy, oh no~

Who else but Li Zehua is the one wearing a yellow helmet and carrying takeaway food?
Looking further away, several Mercedes-Benz cars were parked on the main road, and all sounds were transmitted in real time through the intercom that Li Zehua carried with him.

For example, now, Li Zehua used the shield of his helmet to lower his voice and quickly said, "I simply don't want to do anything evil.

I also want to tell you that, many times, don’t easily trust your eyes and ears, because these largely determine the overall image of the company.

I’m not sure how many of the 17 communities that reported the incident were due to genuine user complaints, and how many were due to the property management simply wanting to get a piece of the pie.

But it doesn't matter, we have time to slowly formulate a new rule."

I haven't said it all yet, the rest needs to be understood by yourself.

Survival of the fittest, in the law of natural competition, the beasts at the top of the food chain do not hunt carnivores most of the time.

Expulsion is the norm, and even killing is mostly to deter potential competitors.

After all, herbivorous animals are more docile, and most of their skill points are spent on escaping and surviving.

And this is precisely the most crucial point. Even if they resist, it will be temporary and can be dealt with calmly.

Those that are large in size have difficulty in movement, those that are small in size do not have enough strength, and those that have evolved in a balanced way in all aspects are less threatening.

Hunting carnivores is bound to encounter fierce resistance, which will result in the risk of injury and bleeding, and will also make potential competitors hiding in the dark ready to make a move.

But Li Zehua has no choice. His future has unlimited possibilities, and he wants to go further within his ability.

The Qingyun faction under his leadership does not do evil and only targets the general public.

Whether it is a restaurant chain, a township experience store, or assistance to farmers, including the simple love mutual aid fund, each one is aimed at increasing the income of the lowest level.

His ambition is so huge that it is difficult for normal people to understand!

Establish an internal economic cycle from scratch.

Pinxixi, Chumome, Fengniao, and the Tongda Group extend to the entire logistics and express delivery industry, as well as city delivery.

In addition to the smart phones and instant messaging software currently being prepared, and the cooperation with BYD and future new energy companies, the car manufacturing industry is being built.

The mineral resource cooperation with Temasek, and all the subsequent plans including overseas agriculture, food, animal husbandry, energy investment, etc.

We are all working hard towards this goal!
Being too big to fail has never been something he pursues.

Because no matter how big it is, it can never be bigger than a group or a region.

No matter how much debt there is, can it be more than the US debt of thirty or forty trillion US dollars?

From the beginning to the end, he has been carefully hiding his deepest dreams.

Based in our own country and facing the world.

Even if a single economy is hit, it can quickly mobilize resources from other regions to recover quickly or even launch a counterattack.

For this, he admires Li Bancheng of Hong Kong very much. He has used his life to perfectly interpret what business, businessman and business ethics are.

Unfortunately, he has a bad fate.

The society he lived in had never been as information-developed as it is today.

The information explosion brought about by the mobile intelligent era has completely subverted all aspects of human society. It cannot be easily explained in a few words.

It is like a small QR code. When it is combined with the scanning function and installed on a small mobile phone, it can subvert so many industries.

There are so many that Li Zehua would tremble with excitement just thinking about it, because as long as he has complete control over one of them, it will be difficult to be completely defeated.

If he masters two or more of them, he can proudly say that he can easily decide the fate of millions of people.

He is so lucky, yet so lonely.

Fortunately, there is no Squid Capital behind the Qingyun Group to make decisions, so he can plan his plans calmly.

Southeast Asia, South America and Africa, which have been temporarily forgotten by capital, have never been at the center of the world.

If he wants to get a head start, he must have sufficient foundation to support him. The foundation of his overseas strategy is a strong domestic foundation.

Whoever stands in the way of this goal is the enemy!
Property management is precisely the first obstacle in the fields of logistics, express delivery, food delivery and same-city delivery.

The express delivery industry in later generations will have enough profits to be bought out.

Therefore, in news reports, most of the conflicts involve deliverymen, rarely couriers.

Li Zehua also paid, but he wanted to change the rules. Since you have to pay unreasonable fees on a regular basis, why can't you directly replace part of it within the rules?

Cooperating with real estate companies is part of the plan.

Now, the other part.

"Uncle, our company has paid the fees, so we were able to come in before. Why can't we do that now?"

Li Zehua smiled and stuffed a whole pack of cigarettes into his pocket. "Can you help me find someone I can talk to?"

He thought that it was just like the previous two communities, simply because they couldn't agree on the price.

But he didn't expect that the other party's next words would catch him off guard.

Seeing that he was quite sensible, the security guard nodded with satisfaction and said, "Young man, don't waste your time. To tell you the truth, another company has contracted the delivery for this community.

The manager has said that you are no longer allowed in."

"Can you tell me which one it is?"

"That won't work."

"Can you help me?"

"I don't know either. What to say."

"Hey, uncle, did you drop 100 yuan on the ground?"

"Where is it? Yes, yes, I lost it."

The security guard was also a smart man. He quickly bent down to pick it up and whispered something quickly at the same time.

When he stood up, he waved his hand impatiently and said, "Let's go quickly. This high-end community does not allow entry."

Li Zehua did not continue to pester him, and walked aside to make a phone call, "Hello, have you eaten takeout? Is this Ms. Wang xx? Your takeout has arrived at the east gate of the community. Is it convenient for you to come and pick it up?"

The customer was puzzled. “I wrote the address down, why didn’t you just deliver it to me?”

“Sorry, your community prohibits food delivery, so we can only deliver to the gate of the community.

By the way, your community security guard stopped putting the food at the security booth. I’m worried that the food will be lost, so could you please help me and pick it up at the entrance of the community?”

Perhaps this customer had a better temper, or was really hungry, and said on the phone: “It’s really annoying.

Guess why I ordered takeout. It only takes five minutes to walk from here to the East Gate. It’s not difficult to walk!

Okay, okay, I'll come down now, you wait for me at the door, and I won't need your house next time."

Li Zehua waited quietly, without moving.

This new news had a huge impact on him and he needed time to think carefully.

It has finally come to this, a fight to the death with no scruples, a competition that breaks the bottom line, a fight to the death.

"It's quite interesting. I only saw it on the news in my previous life and didn't have any direct experience of it. Now that I'm one of the parties involved, I feel a little excited when I think about it."

He quickly accepted it calmly, but the people in the car couldn't sit still and started to give their opinions.

It was a mess, so I just asked them to be quiet and think before talking.

I looked at the time again, and suddenly understood some of the deliverymen who have been particularly bad-tempered and always complaining recently.

For this one order, from negotiating at the door to asking the customer to come downstairs to pick up the food, the time wasted was enough to start delivering the next order.

"Chairman, we have negotiated with this community several times, but now we can't even see the person. We asked a middleman to contact them, but the price they offered is very high."

Finally, Liang Xiaolong spoke up, "The branch office has discussed this in a meeting. If only this one company does this privately, we can still barely accept it.

But we are afraid that other companies will follow suit. If they all offer such a price, the company will not be able to bear the cost at all." "It doesn't matter. The world cannot allow us to take action without allowing our opponents to fight back."

Li Zehua flexed his wrists and spoke in a relaxed tone, "Is Guo Xinyi listening? Contact the courier company and the person in charge of the marketing department to set up a meeting."

"Ok."

“Xiaolong, find someone to find out the situation in other communities, especially these 17 communities with relatively concentrated business volume, and find out exactly how many of them were caused by complaints from owners.

How many companies were bribed by competitors and not allowed to enter?

How did the other party find these communities so accurately? Did someone leak the information on purpose? Or something else?

Liang Xiaolong paused for a moment and said depressedly: "We are also confused. We specifically asked the technical department to investigate and found that there was no data loss."

This is a fact. The Qingyun Group has developed to this day and is no longer a small shrimp that can be bullied. In particular, its investment in technology is increasing every day.

Although it is not yet top-notch, it is still possible to detect whether it has been invaded.

Liang Xiaolong continued: "Not many people have access to these core data.

Even when each site holds a meeting to report performance, it can only know the approximate figures for other areas and it is impossible to get specific figures for a certain community.

It was someone from YeZi Delivery who brought the news. Their method was very simple. They sent people to wait at the entrance of every business district and community to record the frequency of our food delivery.

At that time, we were still laughing at the other party for not even having orders, but who could have thought that it was a backup plan for now.”

In business competition, there are not so many high-end black technologies. Often the simplest routines are the most effective.

Li Zehua was somewhat speechless. "These people are really idle and have nothing to do. There is no need to think about it. They will definitely focus on attacking the restaurants with the most orders on the website."

Liang Xiaolong obviously thought of this consequence and was very worried. "Chairman, what should we do now?"

"Gather the information first and then discuss it at the meeting this afternoon."

If it were any other competitor, the Qingyuntongda Group could still join forces to fight back, but facing YeZi Delivery, which is owned by Ali, this tactic is unlikely to be effective.

Nothing else, just prepare for a tough battle.

After barely delivering the order, Li Zehua returned to the car with a blank expression, "This is the third one. Fortunately, they didn't act quickly, so there is still a chance to save the situation.

Look for the remaining ones and see which ones have a particularly firm attitude. According to what you said, the quotation given by the property is just within the upper limit of what the company can accept.

It was organized and planned, not like it was carried out by a makeshift team.”

At this point, he was very surprised, "Didn't Liao Fan, who stayed at Leaf Food Delivery and was in charge of the local life department, have been reassigned?

How did they restore order so quickly?
The information given two days ago was that they met with the people from Emma Electric Vehicles, but no results were reached and the two sides parted unhappily. Could it be fake news?"

He guessed that the level of the people who stayed in Ye Zi was not high enough.

There is a lag in information collection, and the incident does not necessarily occur during leaf delivery.

Thinking of this, he sent a message to Sun Tongyu, asking the latter to use his previous connections to try to find out what had happened.

Sun Tongyu did not refuse.

He is not the kind of person who would sit and wait for death. In his previous life, a certain group and the Fan Jisong caused a commotion in the streets and alleys of the Magic City. Even if only a small part of it was leaked, it was enough to be shocking.

"back office."

Countless response strategies flashed through Li Zehua's mind, but none of them could be final.

The company has been in development for too short a period of time and has not yet completely formed a competitive advantage. It still has a long way to go.

This also sounded a wake-up call for him. It was far from the time to rest easy...

"The situation in Shanghai is relatively good. Many restaurants developed in Qiantang have begun to change their locations. Taodiandian is based in the local area and has an absolute advantage in terms of connections and funds."

Qin Lang looked solemn, "According to feedback from first-line sites, the top 100 in the local category have all received quotes from Taodiandian, with almost no commission, and they also provide support for traffic and promotion exposure.

When it comes to consumers, Taodiandian’s policies are even more preferential. For example, the same takeaway meal, if ordered from the same store on the Chimei website, will cost about 16 yuan, including the delivery fee.

On Taodiandian, it only costs 2 yuan. It is not clear yet whether this is a temporary promotion or a long-term activity. "

"To hurt others with my own power."

Li Zehua picked up the cup and slowly took a sip of hot tea, then said slowly: "The good days are gone forever, put away your fantasies and prepare to endure the hard days."

Everyone's face changed, Zeng Haiyang couldn't believe it, "Do you think this is not just a policy in Qiantang?

Could it be that Ali is so determined that he is ready to launch a subsidy war across the country?"

"Such a big thing, all popped up in just one or two days, it must be Jack Ma who spoke personally, and we don't know what happened for the time being.

But one thing is certain, he must have received some special promise in America, and perhaps the issue of the payment system will soon come to an end.

We will face a completely unfettered Ali, and a brutal price war will inevitably unfold.”

It's inevitable to sigh. In the previous life, Yahoo and Ali had been fighting for two whole years. How come this time, in less than two months, Jack Ma has time to launch an all-out war against Qingyun Group?

But he was not afraid, and even smiled and said, “What is there to worry about?
Now the entire group is not surviving on takeout orders. If Ali had used this trick two months ago, I might have gone to Qiantang in person to beg Ali to stop the war.

No matter how harsh the conditions are, you have to agree to them, because only those who are alive are qualified to have a future!
But now, the same-city delivery and Pinxixi teams have been set up, and we are on the eve of take-off.

In the logistics and express delivery industry, we have acquired 10-35% of the shares of the Tongda Group through a blitzkrieg approach. Even if Ali uses the trick of choosing one of two, he can't drive us away.

With same-city delivery and express collection and delivery businesses, and the Pinxixi e-commerce sales market, the group is no longer the isolated and helpless entity that can be slaughtered at will.

In this environment, Taodiandian and Cainiao are courting their own demise by starting a price war! "

As he spoke, he glanced at the puzzled crowd and sneered, "Do you think I'm bragging?

But what I want to say is that the key is how much Ahri can invest in this goal.

Unless they do not want to take the opportunity to redeem their shares in Yahoo and do not want to develop their core business, there will not be much money invested.

Isn't it just a matter of burning money? I have already contacted all shareholders and asked them to send people to attend the meeting. We will be able to work out the results in the evening.

Just feel free to make plans, starting from Qiantang. No matter what moves Ahri makes, just follow him.

Even if I have to burn five million or ten million every day, I will fight this battle to the end!"

With sufficient funds in hand, he dares to fight at the risk of his life and property. Does Ali dare?

Zeng Haiyang was infected by this momentum, and the words of worry came to his lips, but he choked back.

Li Zehua saw this and said with relief: "The express delivery business will not be impacted for the time being, after all, the Tongda Group is at the forefront.

I will do their ideological work, even if it only takes one or two months, it will be enough.

When Pinxixi's business picks up, the company will settle accounts with Ali sooner or later."

Qin Lang then asked: "Chairman, what should we do with these communities for the time being? If we follow up on all of them, what if other communities also follow suit and make offers?"

"impossible."

Li Zehua waved his hand and said, "Just like Ali poaching stores, they will only target restaurants with good performance.

The same principle applies to residential properties. There are millions of households in Shanghai, and excluding old communities, there are at least thousands of them with property management.

Each family gave tens of thousands of yuan, which even Ali couldn't afford.

I have set a principle: any community that we cannot enter, no one else can enter!

If it dares to do this, I will overturn the table."

"It's not going to be such a big deal, is it?"

Qin Lang was stunned. "If this gets out of hand, the impact will be much greater than the previous incident on Fenglin Road."

"I'm just worried that things won't get out of hand!"

Li Zehua sneered, "This is Modu, not Qiantang!

It is not possible for Ali to dominate alone, because he has money to buy people off. Then let's put everything in the open and let the whole country see it.

Does it really think that anti-monopoly and anti-industry unfair competition laws are just for show?

We should bring out all the cooperating news media, expose the incident on the spot, and establish our image as victims first, so that we can fight back with justification.

At that time, no matter what tricks Ahri uses, Qingyun will accompany him to the end. If we want to play, we will play to our death!"

The meeting was still going on. Guo Xinyi pushed open the door and came in, whispering in his ear, "Several bosses from the express delivery company are here."

(End of this chapter)