It is not easy to increase capital and acquire shares in a short period of time.

The shareholders' money does not come from the wind, especially since there are two special units involved, Magic Investment and Bank of China Investment, which even require reporting and applying for losses in advance.

Fortunately, there is a bottom line agreement in place, and the state-owned assets do not hold a large stake, so the resistance is not great.

Venture capitalists also want to take this opportunity to see whether the price subsidy war will be effective since Mejia Fengniao has more than 200 million yuan.

If we can increase the number of new users several times, or if we can force Ali to return to the normal competitive path.

Then go for it, and invest money later when necessary. The logic of venture capital is that they are not afraid of early losses, but are afraid that the losses are worthless. Even if you lose 100 million today and make 10 billion tomorrow, you will invest with your eyes closed.

Even Gao Ling has the same attitude.

But if the effect is not good, or Ahri is determined to fight to the end, then I'm sorry.

Venture capital money does not come from the wind. At most, it can raise tens of millions of dollars through debt-to-equity swaps for the Hummingbird and Pinxixi projects.

There are no extra cents.

Li Zehua didn't care. When Gu Shijie and Lin Wenhui were left after the meeting, he said something meaningful.

"The Human Resources Department and Pinxixi have set up a special recruitment company in Qiantang. They will focus on recruiting front-line employees under Ali regardless of other matters.

Don’t ask for those with a monthly salary below 5,000 yuan. We’ll take as many as we can. It’s best to dig until there are no more Taodiandian and Rookie candidates.”

Gu Shijie was bewildered, while Lin Wenhui was delighted. Both of them thought of a question almost at the same time: it seemed that Ali was spending the money in the wrong place?

Question: Does Ali dare to hit the front-line employees?

Even after more than ten years, if you ask Cainiao Network, can their franchised employees, with five social insurances and one housing fund, still get the monthly salary of more than 09 yuan as in ?

Why should we ask Ali, who was born in 2024, to give this high salary which he can't get even in 09?
……

In short, the catering businesses around Qiantang were the first to be happy.

As soon as Ali Tiejun left, the promotion department of Qingyun Group came to the door. The conditions were similar, and everything was negotiable with promotion services and commission ratio.

It's almost free work, no money required, we will help you promote and attract customers for free.

Free door-to-door delivery for customers who place orders.

Not only that, the store has three or five signature sets of meals, and the prices are all lowered to the lowest level, and it is euphemistically called Ali/Qingyun, inviting people all over the country to have a free lunch.

The main feature is that you don’t have to pay any money after using the coupon.

Don’t miss it if you pass by, go to Taobao/Eating and have a look. They have everything for breakfast, lunch and dinner, with a large variety of dishes and large portions. They are delicious and free.

Relying on its own huge traffic support, Ali forced its way into the food delivery industry and showed an unrivaled momentum from the very beginning.

In terms of customer acquisition channels, Ali is easier than Qingyun.

This includes but is not limited to public transportation around Qiantang, radio and satellite TV stations, taxis, newspapers, the Internet and other large and small publicity channels.

In terms of resources in this area, Qingyun can never catch up with Ahri.

Therefore, Li Zehua avoided the empty talk and adopted the strategy submitted by the Zhejiang branch.

According to Tang Zhongmin, it is difficult to win directly through comprehensive competition under the current circumstances.

The simplest example is here. Ali International's market value originally was more than 800 billion Hong Kong dollars. After a dispute with Yahoo over the equity of its payment system, its market value still remained at more than 600 billion after a continuous plunge.

The situation has calmed down recently, and Ali can quickly raise funds through various channels if he needs money.

Since Ali was founded, the cumulative financing scale has exceeded 08 billion yuan. In 30, the group's total revenue was more than 12 billion yuan and its net profit exceeded billion yuan.

Public data shows that the Ali Group holds over 10 billion in cash and cash equivalents, which is why it is stuck with more than 100 million when it acquired a logistics and express delivery company.

We can still mobilize resources quickly and have the confidence to counterattack quickly.

In the hands of Qingyun Group, apart from Pinxixi, Qingyun Investment and the assets of the real estate company, the available cash is only over 2 million yuan, plus subsequent loans and bonds publicly issued in the financial market.

Without considering the capital increase by shareholders, the funds available within three months are less than 10 billion (including 4.5 million jointly issued by Chizuome and Qingyun Real Estate, and bank loans).

Even if Li Zehua used other funds for short-term borrowing, he would not be able to raise more funds in a short time.

But those with less money have their own ways of playing. After Tang Zhongmin investigated the market on the spot, the survey data showed that the current PC customers are mainly concentrated in large commercial districts and around office buildings.

Together with areas with concentrated migrant population, the population in these areas accounts for less than 15% of the total urban population, but contributes about 70% of the order volume.

Instead of launching a full-scale subsidy war, it is better to maintain competitive advantages in key areas, strategically give up on developing new markets, and lure Ali into deep waters first, and then wait until it has done a good job of market cultivation.

Qingyun will then launch targeted attacks based on the specific circumstances.

After this plan was passed on to the headquarters, it was quickly adopted by Li Zehua, with only slight adjustments to the details and the addition of the school's surroundings.

Because this is Qingyun's traditional advantage area, and school is about to start, we dare not give it to Ali easily.

In the designated areas where the enemy must attack and we must defend, Qingyun’s strategic goal is to follow comprehensively, increase follow-up efforts in core areas, and ensure market share.

For other consumers who want to place an order on the Chichimo website but are too far away, we can only say sorry. Beyond the three-kilometer delivery-free zone, the delivery price will skyrocket.

Qingyun's money didn't come from the wind, and it couldn't be spent in the hundreds of millions.

Money is really worth spending if it is used wisely.

Li Zehua set two standards. The first was to poach people with high salaries. It did not require them to be from the team with the highest performance in Taodiandian. As long as they could reach the average level, they would be poached with high salaries.

With an income of just over 2,000 yuan, what's the point of playing with your life?
Come directly to Qingyun Group, and they can even arrange for you to go back to your hometown and earn three to four thousand yuan. There are plenty of positions in Pinxixi and Fengniao, and you can take as many as you want.

This is differentiated competition with Taodiandian. No matter how big a market share you occupy, it is not a direct sale.

Unless Ali is willing to provide five insurances and one fund to 10,000 or 20,000 people in a region, and guarantee that their monthly salary reaches 4,000 or 5,000 yuan.

Otherwise, the bigger the market of Taodiandian becomes, the greater the gap in professional delivery teams will be.

Of course, Taodiandian can learn from later generations’ full outsourcing and find part-time workers. Li Zehua is not worried about this because this is based on continuous subsidies and false prosperity of an abnormal market.

If large-scale subsidies are no longer provided one day, will it still have such a huge market growth?

Ahri has a large business and provides subsidies across the board; Qingyun follows closely behind, focusing on competition. The gap between the two sides is not too big, but the minimum subsidy amount of the former is 2-3 times that of the latter.

Li Zehua has the courage to invest 1 billion yuan just to temporarily slow down Ali's pace of progress. Once Pinxixi's business volume grows, who will be afraid of whom when there is competition across the board?

Recruiting talents is the first strategic priority. The second is to make the entire Qingyun Group determined to implement the restaurant chain plan well.

These stores are fence-sitters. They will follow whoever pays more. They have no loyalty at all.

Then don't blame Qingyun Group for abandoning them and taking its own independent discovery route...

For consumers, happiness is at its peak. Is there such a good thing?

Eating for almost no money?
A Chinese meal that usually costs 15 or 16 yuan can now be purchased for only one or two yuan with a discount coupon, and in some special stores you only need to pay 0.01 yuan.

Of course, every penny is worth the love, which has been complained by many customers. Why can’t it be completely free?

Paying via online banking is troublesome, isn't it?
"It's completely free, what the hell do you want?"

In response to this, both Jack Ma and Li Zehua used their own powerful weapons, Alipay and WePay, and started a fierce battle in advance in another time and space.

In the first stage, Alipay wins!

Relying on an almost free strategy, Taodiandian quickly gained an advantage in Zhejiang Province and expanded outward step by step.

For example, the Magic City, Qingyun’s base camp.

For Ali, the new growth momentum of food delivery and same-city delivery business is like opening the door to a new world, making it too easy to increase business volume.

Coupled with Ali's golden signboard, countless investors flocked to the company, waving their money, and couldn't wait to get on board.

"War with me on price?"

At the Qiantang headquarters, Jack Ma looked at the information he had collected about his competitors and sneered, “Young people are still young people after all, they are still a little too impatient.

He doesn’t understand how the game is played.”

Next to him, Ali's vice president and the new executive general manager of the local life business unit, Lu Qianxi, smiled and said, "It looks smart, but it's actually stupid."

Being the industry leader is not just a joke. Once you get serious, you will crush others in all aspects.

For example, the Qingyun system's response plan is now completely under Ahri's control.

"It's not bad to be able to do this at this age."

Jack Ma shook his head, “His biggest problem is that he doesn’t have enough funds, but he wants to do everything.

Of course, if you are a bit rational, choosing a key follower strategy in the takeout market is also a good way to preserve yourself.

But the rules of the game are destined to be winner takes all, just like the battle against eBay, where you either don’t follow at all and wait for your opponent to make a mistake.

Either go all in right away, show the spirit of fearlessness and die on the road to charge. "Unfortunately, he is not a god, and it is impossible for him to have a plan that is perfect. Li Zehua was holding back and was preparing to give him a big surprise.

Lu Qianxi was transferred from the position of President of the payment system. His strength lies in strategic operations, and he has been meeting with investors frequently in recent days.

The effect was very ideal. Taodiandian's valuation was growing like a rocket every day, and everything was as predicted by the results of the group meeting.

burn money?

Only those who don't know the business will burn their own money.

Ali is a large multinational company, the leader of the three giants in the Internet industry (as it claims), so of course it is happy to spend investors' money.

"...We are meeting with Sequoia Capital today. They have made a preliminary offer, but it is still some distance away from our goal."

Jack Ma frowned slightly, "How come your old friend from Qiandu has come to Qiantang?"

“Buy tickets.”

Lu Qianxi looked relaxed, "Now the market is full of true and false rumors, which seem to have come from America, saying that Yahoo is going to withdraw.

I want to sell my 40% stake in our company for a good price."

Jack Ma turned his head and looked out the window, "Fake news, the iron lady of Yahoo is carrying out drastic reforms to save the group from the difficulties it is facing.

Jerry Yang was unable to change the collective resolution of the majority of shareholders. State Street and Pioneer sent people to talk to them, but there was little progress.

This person seems to have big ambitions, especially regarding the equity interest in Alipay, so what happens next will require creative solutions.”

In front of his confidants, he is always generous in sharing, and after he finished speaking, he couldn't help laughing, "It's just right, it can inject a shot in the arm for the group's new business.

Qianxi, let's see how you perform next. Take-out is just the first step. Delivery within the city is just a by-product. The main target should be the express delivery companies.

I have talked to SF Express several times. Wang Wei is not the type of person who is willing to be under someone else for a long time. It is impossible to build a solid moat in e-commerce by relying solely on EMI.

Be ruthless, get rid of Chimo first, then deal with the hummingbird, let those people in Tongda see clearly that as long as Ahri is determined to do something, there is nothing that cannot be done! "

Lu Qianxi nodded solemnly, "The outcome of Zhejiang Province is no longer in doubt. In a week at most, I can break into the Magic City and gain a foothold. In a month, I can destroy the foundation of Chimo's base camp."

Jack Ma was not surprised by this. "Well, let's do as you say."

Isn’t it just dealing with a startup?

So what if the other party raises $2 million in financing?

A young man who is ambitious and wants to open up multiple fronts. Does he really think he has the ability to turn everything into gold?

I sent people to discuss cooperation with good intentions, and was willing to invest at a high price so that we could get rich together, but he didn't even appreciate it.

What he could not accept the most was the Pinxixi model, where there was no way for him to compete directly.

At this time, Ahri was like a battleship, fearless in the face of any enemy, but Pinxixi created by Qingyun was like a speedboat.

They are scattered all over the country, showing up from time to time to show their presence. They are not a big threat in the short term, but in the long run they are a missing part of the group's strategy.

What will Ali do if other giants take advantage of it and occupy the vast rural market?
This is like using an anti-aircraft gun to shoot a mosquito. It's disgusting even if you can't hit it!
Fortunately, this young man attacked from all sides and revealed a flaw in the field of takeout delivery, which was caught by Ali and continued to bleed him.

I believe that in the near future, Ali will successfully defeat several core businesses of Qingyun Group, and then with the power of a great victory, he will go to the latter and force it to hand over the controlling stake in Pinxixi.

Combined with the rookie system that penetrates into rural areas, finding agents and franchisees, we can still achieve good results while saving countless funds.

"Although he is young, his abilities are still remarkable. It is entirely possible for him to continue to run Pinxixi for a while, and then split it up or sell it to Taotao in the future."

Jack Ma couldn't help but fantasize, but he didn't know that at this moment in the Magic City, something that would make him so angry that he would jump up and down was happening...

"Tomorrow is the first show of Pinxixi. How is it going? How do you feel?"

There was no sign of suppressed rage and helplessness on Li Zehua's face. He even had the leisure to arrange the details of the press conference himself.

Pinxixi, an e-commerce platform!
It has 50,000 to 60,000 employees and has been conducting offline business activities in more than a dozen provinces. It is a unicorn company with revenue exceeding 100 million yuan even before its website is launched.

Shouldn't this be promoted well?
If that is not enough, add in the weight of Sun Tongyu, former vice president of Ali and executive general manager of Taotao.

how is it?

There's no need to even announce it to the world. The press conference will be held tomorrow, but the invitations were only sent out before the end of get off work this morning. Are you afraid?
Not coming?

Then you're missing out on the big news.

Just the two words "Sun Tongyu" and "e-commerce platform" are enough to attract enough attention. Which media doesn't want sales?

Anyway, the media that received the notice were all jumping up and down and cursing, saying that they had never seen such an unreliable company. It was like entering the bridal chamber tonight and then notifying the bride that they were getting married.

But who can blame Qingyun Group for keeping the secret so well? In order not to provoke Ali to go berserk in advance, they kept the news from leaking out.

Sun Tongyu was not at all flustered when being teased, "I am used to big occasions, this little noise is nothing.

But you are focusing on the wrong point, aren't you concerned about the fact that he is being beaten up by Ahri after eating it?"

"What do you care about?"

Li Zehua was calm, "The plan has been made, and the market share has stabilized and is no longer falling. Although it ranks second in Zhejiang Province, it depends on who we compare with.

It is not shameful to be suppressed by a giant for a while. "

Sun Tongyu didn't know the specific details of the response they were discussing. Seeing that he was so confident, he said suspiciously:
"Are you serious? This doesn't seem like your style at all. Meal delivery, Fenglin Road, you are the first to lead the charge."

"The martial arts world is not about fighting and killing, it's about the human relationships and worldly wisdom!"

Li Zehua stretched and said, "It's Pinxixi's home game time now, so let's talk about this.

In the short term, there will be no major changes in the strategy of Chimo. It is enough to have people below to execute. We should choose to delegate power appropriately. Otherwise, how can we grow?"

"Do you still need to chat on Pinxixi?"

Sun Tongyu imitated him, "I started with a king bomb and four twos. I don't know how I can lose."

"It's not good to be too proud."

Li Zehua was about to speak with a laugh when Guo Xinyi came in and whispered, "Chairman, the Tengda people are here."

"Come so fast?"

He was stunned. "I'm afraid Lao Zhang has been planning this for a long time. He is determined to drag me onto Tengda's chariot before he will give up?"

After complaining, he thought about it carefully and said, "First arrange for Mr. Lin Wenhui to receive them and find out what conditions they can offer."

Guo Xinyi hesitated slightly: "Mr. Zhang from Gaoling is here too."

"Don't worry about it. I'm not asking Tengda to invest in me. Just tell Mr. Zhang that I'm discussing a new strategy for promoting Pinxixi with Mr. Sun and will come over later.

He will understand!"

The latter had no choice but to withdraw and go to find Lin Wenhui, the new chief financial officer of the group.

Sun Tongyu, who witnessed the whole process, was very confused, "Chairman, you seem to be very wary of bat?"

“If you follow a giant, you will always be a younger brother.”

Li Zehua lit one and said in a deep voice amid the smoke: "This thing is like a dog-skin plaster, no, it's even more disgusting than super glue.

Once it's stuck, you can never pull it off.

It seems that it is easy to find a company to join and rely on for shade, but in the long run, the giants have their own strategic plans.

Can you imagine a scenario where Tenda would spend billions of dollars to gain a competitive advantage just to make a living?

I bet that the so-called sincerity brought by Tenda this time is the traffic support they have always boasted about.

As for cash, I'm afraid it was only tens of millions that were casually given away."

Have you eaten? Are you short of traffic?
Otherwise, Qingyun wouldn't have to spend hundreds of millions on advertising in places like Yanjing.

The key is the traffic performance in the PC era. It is a false proposition. The effect of investing 100 million is not even as good as the output of 100 million.

It is completely different from the traffic monetization on mobile smartphones.

If Tenda is really that powerful, it would not have to rely on the gaming business to digest its excess internal traffic.

As for Pinxixi?
Do you expect a group of people who have never even touched a computer to use QQ to complete the traffic diversion?
The current competitive pressure is indeed very high, but Li Zehua only wants cash and has no interest in the so-called traffic.

If it weren't for Zhang Lei's sake.

He is not even interested in chatting with Tenda. He is very stingy when giving money. It is not WeChat traffic, so he can give it or not.

Sun Tongyu was confused by his attitude, and his mind was full of only one thought: "Boss Li, are you crazy?" (End of this chapter)