"The e-commerce industry is making waves again, with Pinxixi's sales exceeding 100 million on the first day!"

"Annual sales are expected to reach 500 billion, targeting Taobao!"

"Tengda is here to help, a new force in e-commerce."

"I'm challenging Jack Ma from a distance. Come and fight if you don't agree!"

"Home appliances go to the countryside to exchange old for new ones, and new e-commerce is showing its power!"

……

"Mr. Ma, these newspapers and media are just talking nonsense. Pinxixi had 1.56 million on its first day. Everyone knows that this cannot continue..."

Ahri reacted quickly. Although her secret trick was exposed, it did not affect the strategic turn of this powerful battleship at all.

At the group's high-level meeting, Lu Qianxi first issued a military order, vowing to do his best to stop Pinxixi.

But after saying this, he turned around and looked at Zhang Yong, and his temper suddenly disappeared.

Because the preparations for Double Eleven have not been going smoothly.

More than a thousand invitation letters were sent out, but only a few responded. Large companies and enterprises all have plans for building their own channels. Although Taotao is strong, it mainly serves small and medium-sized businesses.

The ability to check and balance large enterprises is not strong, let alone forcing them to choose sides between two options.

No one paid any attention to it.

Once the data of Pinxixi’s 26 new users and sales of 1.56 million on the first day came out, no one cared about Taotao’s attitude anymore.

To this end, Zhang Yong came up with a temporary plan, "Mr. Ma, Taotao Mall brand building is urgent. For a long time, we have been ignoring large manufacturers..."

A lot of things were said in a very eloquent way, but there was no follow-up on Pinxixi's actual plan to recruit tens of thousands of people and go deep into villages and towns to develop the market.

Anyone with a discerning eye will understand.

It’s the same old story again with franchise agents, which makes Cainiao Network take on greater responsibilities.

But don’t you think about what the basics of a rookie are?
The purpose is to provide the last mile of intimate door-to-door service, but in their hands, the words "intimate door-to-door service" have been deleted, and consumers are required to deposit, retrieve and deliver items by themselves.

By the way, the downstream of the express delivery company was completely blocked, forcing the Tongda Group to compromise with Taotao.

The transportation fee for the first order is reduced from 8 yuan to 5 yuan. The express package must be deposited in the Cainiao network, and the minimum customer unit price is 1-1.5 yuan.

They say it is for the purpose of protecting the normal rights and interests of Taotao customers and preventing information security leaks. Anyway, there are many excuses, and there is always one that is suitable for seizing the moral high ground.

In fact, it is a typical case of a big store bullying its customers.

In the past, the Tongda Group might have been easily defeated one by one and forced to compromise in order to survive, but it is really embarrassing now, not to mention whether it can still make money at 3.5-4 yuan per order.

With the massive involvement of the Qingyun Group and the emergence of Pinxixi, and with JD.com giving up part of its delivery resources, there are thousands of manufacturers providing whole vehicle services.

The attitude of the Tongda Group is extremely tough, and the fact that the five SF Express companies are all moving forward and backward on this issue subtly suggests that price cuts are impossible.

Could it be possible that Taotao could create such a huge capacity out of nothing?
Don’t think that you can cover up everything just because you have a large number of packages. If you get pushed to the limit, the worst that can happen is that you just go your separate ways.

Taotao did not tolerate this. On the one hand, it invested in various subsidiaries of Cainiao Network, and on the other hand, it actively sought new generation forces in the market.

For example, Chen Ping, who left ZTO Express, founded Xingchen Express, which is currently in talks with Taotao and is expected to receive 8000 million RMB of venture capital from the latter.

EMI, the company's own subsidiary, is not willing to lag behind. Ali, together with Foxconn, is discussing with banks to increase capital by another 1.5 million to help EMI expand the number of outlets in counties and increase the number of transport vehicles.

But it is obviously of no use. The logistics and express delivery industry itself is very complicated, and all the powerful companies spread all over the country are local tyrants.

Will you just watch your competitors grow stronger?

The means used by Qingyun Tongda Group to deal with DDS Xiaoqingma are just appetizers. They have not even reached the stage of arson or car crash. Taotao really dares to cancel the delivery and order-taking business of Tongda Group in one go.

The latter dared to carry out the most thorough crackdown on vehicles and personnel serving Taotao across the country.

Things like personal threats, line blocking, loss of control and fire have happened in history. Among so many disappeared express delivery companies, which one has not been hit by unfair competition?
fight?

Only kids would use this trick, relying on the advantage of scale and competing with unbridled prices, so that you can't lower your costs, and they'll poach one driver at a time.

If you have a heavy-duty semi-trailer truck, it will breach the contract and prevent your goods from being delivered in time. In short, the first-mover advantage is never a joke.

Taotao is indeed large in size, but even if it tears its face off and intervenes personally, it will not be able to drive out SF Express because the market demand is there.

Consumers need timeliness, and this is a must. If you drive SF Express out of the market, are there any alternatives?
By the same token, in 09, the Tongda Group had already occupied half of the express delivery industry, especially the urban vehicle delivery market business and the cross-regional factory third-party logistics business.

Multiple revenue channels give the company stronger risk resistance. The mutual shareholding with Fengniao Express ensures that it has a firm foothold in the same-city bulk delivery field.

Employees of the Tongda Group can also work part-time in Hummingbird Crowdsourcing. The front-line income will increase significantly and the stability of the staff will be greatly improved.

This in turn strengthens the company's moat, and more profits will make it seem more confident.

Under such circumstances, it is almost impossible for Taotao to support new express delivery companies and completely replace the Tongda Group.

Cost expenditure is a bottomless pit. Without tens of billions of dollars in investment and a few years of planning, there is no hope at all.

Lu Qianxi understood it, Zhang Yong understood it, and Jack Ma knew it too, so they all chose to continue to increase their investment in Cainiao Network.

Only when Cainiao builds a nationwide franchise network will it have a chance to win the upcoming competition for dominance in the express delivery industry.

"At present, we can only use Ali International's business cooperation as a bargaining chip to exchange for the company's concessions."

Zhang Yong was very upset because the market development was beyond his control and several large companies he had contacted personally were all making excuses.

For enterprises, Ali is not the only company that provides enterprise-level overseas cooperation channels, especially in the context of the economic crisis in 09 when the share of international trade plummeted.

Expanding domestic demand and sinking into the market are the future of enterprises.

For the first time, Jack Ma realized his own weakness. Apart from continuing to spend money on same-city delivery and seizing the market share of Chime Hummingbird, he didn't seem to have many other options.

Unfortunately, he has never personally gone to the front line to see for himself that how can Taodiandian, a rookie employee with an average income of 2,000, beat Qingyun, with an average income of 4,000?

Don’t ask, the only thing you’re asking is if they are franchisee employees. What does their income have to do with me, Ali?
……

While Ali was in a gloomy mood, Qingyun Group and its partners were all beaming with joy, and were about to have a champagne party to celebrate.

Because everyone knows that 1.56 million is by no means the limit of the sinking market, it is just the beginning...

“I don’t know what you are so happy about. Look at the data. There are 15 people in this town, and how much did we sell on the first day yesterday?
Less than 100 million!
My dear colleagues, I don't want to say much else. With the bonus of the first single order in the country exceeding 82, we were able to achieve sales of .

This is equivalent to less than 5.5 yuan per person, which is enough to prove that we have not tapped even one percent, no, one thousandth, of the potential of this market."

Jiang Xiaoyi is the store manager of Pinxixi’s Binhai site in Wenzhou, Zhejiang Province. However, today he has added another title, Binhai regional manager.

Including him, the entire team consists of 17 people, but the second and third groups of people are on the way.

The eastern coastal cities are definitely the key priority development areas. For example, a team in a southwestern county had five people and made a sales volume of about 10,000 yuan on the first day.

"I'll put this here. I had a meeting with the company's CEO last night. By the end of the month, our site's sales target is 300 million. If we complete it, the company will give us an extra reward."

Jiang Xiaoyi finished speaking and did not forget to cheer everyone up, "Yesterday we completed the company's first 100,000-level order.

It boosted the sales atmosphere on site, and increased orders worth tens of thousands of yuan at once, especially for large home appliances!
But don't be proud, how to use good after-sales service, such as the installation and commissioning of home appliances, to promptly promote to other villagers around...

In a word, we should make good use of the company's channel advantages and let local residents believe in the quality of Pinxixi...

Well, except for the staff who stayed in the stores, we will be divided into three groups today. We will drive to the countryside to bring goods according to the selected routes. Taking advantage of the popularity of yesterday’s promotion, we will once again promote all categories in the countryside.”

After assigning the tasks, Jiang Xiaoyi called several team leaders into his office and reminded them of the important matters, especially those involving money, which must be handled by a specific person and not allowed to be withheld privately.

“I believe I don’t need to explain much about the company’s rules and regulations and the country’s laws and regulations. Your files were transferred from the Governor’s Office, and your family and company are all connected.

Everyone, remember this clearly. Don’t take anything that is not yours. If you find anyone withholding it privately, immediately hand it over to the judicial authorities for investigation…”

Embezzlement is the fastest way to bring down a sales team. It is best to set the rules in advance and deal with them immediately when red lines are crossed.

After Jiang Xiaoyi finished giving instructions, he called the reserve store manager over again, "Xiao Zhao, in addition to the daily operations and sales of the store, you will also be responsible for the personnel, personnel, and accounting and cashier reconciliation work with the superior company.

I'll leave it all to you. Is there any problem? "

Manager Zhao Cheng was not a demobilized employee, but was hired through external channels. He graduated from a junior college with a degree in marketing and had two years of internship experience. Compared with Jiang Xiaoyi, who was two years younger than him, he was more immature, but fortunately he had a strong learning ability and was willing to work hard.

Hearing this, he nodded and said, "Manager, don't worry, I will do my best and will never let the store down."

Look, this attitude makes people feel comfortable. The subsidiary company has just been appointed and the manager is called.

Otherwise, why do people say that college students are hardworking and never complain? It sounds good to be a reserve store manager, but in reality, no one is willing to do it.

It's so damn tiring, and the key is that the salary is not high. I'm working in two sales points on the front line, and as a reserve store manager, I only get a little over 2 yuan if the whole store completes its tasks.

Normally, the salary is 1500-2000. In terms of development prospects, it is not as good as a first-line sales team leader. The latter is more likely to be converted to a full-time store manager than a reserve store manager.

But Xiao Zhao doesn't care about all that, he is aiming for more than just the position of store manager.

The subsidiary says it has several districts and counties under its jurisdiction, but in fact it only has several towns, because there is only one town in each district and county that sets up an experience store. As long as the sales performance and team building can keep up.

Are you still worried that there will be no position for promotion in the later stage?
The subsidiary company doesn’t even have a proper city manager right now, but even if it does, it won’t be afraid because the first batch of people who have a chance of being promoted will most likely be its own regional manager Jiang Xiaoyi.

The first order of $82, the head office granted him a $ bonus, and the sales of $ on the first day all proved that one day in the future he would be able to successfully take the position of city manager of the Vancouver subsidiary.

But these people are all in business, and the company's policy of merging the two lines of business and management.

There is also a technical route in the head office, which has nothing to do with them.

We should build a good relationship with Jiang Xiaoyi in advance and provide good logistical support. When he gets promoted, he will definitely need to find a manager who will please him, right?

Thinking this way, I was about to go to the office to make a phone call to arrange work, when I heard a commotion at the door. I felt nervous, "Could it be that the people who bought the goods yesterday are coming back to cause trouble?"

I rushed out and was dumbfounded.

It's not that old customers are returning goods, it's clearly new customers coming in with money.

According to the living habits of rural residents, the opening hours of most of Pinxixi's first-line stations are set at 7-7.30: in the morning. Of course, the afternoon closing time will also be advanced.

But the dormitories where migrant workers live are also around the store. They say it’s time to get off work, but if there are really customers who are off work, can we just refuse to receive them?

"What's going on? Why are there so many people here again?"

After the event yesterday, the manufacturer’s staff withdrew early. They still had to travel to other cities to hold exhibitions and were simply too busy to handle the situation.

A salesperson who had just left the store was pushed back in. He was sweating and said with lingering fear: "Damn it, there are too many people. There are at least dozens of people outside, all here to buy home appliances!"

"???"

Xiao Zhao was completely confused and had no idea what was going on.

Don't say he doesn't understand.

Almost all the people in charge of Pinxixi experience stores and temporary sites (street-side shops in towns and villages rented for short-term use as warehouses) across the country were confused.

As soon as the door opened early in the morning, it was surrounded by a large number of customers.

Where do people come from?

The next town!
If there was anything to blame, it was because during the early stages of the practice, there were too many people involved and we had to run through more than a dozen towns in a county in less than half a month.

A subsidiary in a prefecture-level city, plus hundreds of employees from Chimei Fengniao, can focus on developing the market in a county. Isn't that a matter of minutes?

Subsequently, the company quickly adjusted its strategy based on the actual situation on the front line and changed to promotion in key counties and towns.

Although the team members are dispersed, the coverage is obviously wider.

For example, in Binhai County of Vancouver City, the core station that can be retained is naturally the transportation hub of the surrounding towns and the one with the best economic development.

The preliminary publicity was for the opening yesterday, but not everyone knew about it. A Wuling car equipped with a large tweeter was driving back and forth on the village roads, shouting, but many people couldn't hear it.

However, when the villagers who participated in the event and received gifts went back to spread the word, it instantly caused a sensation.

How could the village intelligence bureau let go of such good gossip?

Everyone in someone's family joined in the fun, spending 80 yuan to register five accounts, and they got 5 eggs. They also won a set of children's clothing in a lottery, making a lot of money. They even took a bucket of soybean oil with them before leaving.

There was also a family who foolishly spent two hundred yuan to buy a high-end standing electric fan, and had the Pinxixi logistics team drive them home.

I saw that my neighbor next door was extremely lucky and won a similar machine in the lottery without spending a penny.

This is a lucky draw event held by Pinduoduo for customers who spend more than 2,000 yuan. The standing electric fan is also of a unknown brand, bought by the pound from a bankrupt factory.

But with such a comparison, many people feel unbalanced and always wonder if there is something missing in their own homes.

It’s a lottery. You’re going to buy it anyway, so it’s a waste not to draw. If you can get a good deal, you’d be a fool not to take advantage of it.

Vancouver is not a poor place in the mountains of the west where people can earn less than 2,000 yuan a year. Many people here traveled far and wide in their early years and were very courageous.

money?
Isn't it just a number!
Not to mention, manufacturers also have special trade-in activities. Can a big-back TV produced in 05 be compared with today's 42-inch LCD TV?
At first glance, it is obvious that it is a product of two different eras. Others bought it, but you didn’t?

If this gets out, I'll be embarrassed!
Not to mention this activity, there are so many people coming from our town, what about the neighboring town?
We agreed on full coverage, so why are we treating people differently?

Oh, their town is awesome, but our town is like a stepmother?

Our money is not money?
As soon as the news spread, some people couldn't sit still and took buses early in the morning to rush to the towns where there were Pinxixi experience stores.

With a one in ten thousand chance, there could be dozens of local tycoons in the surrounding towns, not to mention the proportion is far more than that.

“Is your lucky draw still going on? Can I win Adidas sneakers?
My son has always wanted a pair. Yes, that Little Swan washing machine. Give me one. I won’t pay if I don’t win the shoes.”

"Give me a large double-door refrigerator. Will you give me a piece of XX brand clothing if you buy it? Then give me two pieces for my wife..."

"Don't push, don't push, give me a 5000 yuan gold bar. I heard that if you buy 5000 yuan, you will get it for free..."

Jiang Xiaoyi was almost dizzy and couldn't explain anything. The sales team that was planning to go out now could not expect to continue and should just continue working in the store.

Unfortunately, there were no manufacturers present today, so they could only frantically look for the product brochure and introduce it to the customers verbatim.

"The 5000 yuan is a lottery, and there is no guarantee that you will win a gold bar."

Jiang Xiaoyi talked until his throat was dry before he could barely convince consumers that there is no such thing as a free lunch.

Even if you buy goods worth 5000 and get a gold bar worth for free, it’s impossible to make the big boss Li Zehua lose all his money.

"Oh, you bought the goods, but you can't get them today?"

"Auntie, don't worry. We only need you to pay a part of the deposit in advance, and then you can lock in the product and participate in the lucky draw. It only takes three to five days, and we will personally deliver it to your home, including installation."

The team leader next to him also took the opportunity to come over and said, "Auntie, don't worry, as long as there is no quality problem, you can return it at any time.

Plus, the prizes for the lucky draw are more expensive than the 200 yuan deposit, so what are you worried about?"

The old lady bought an electric rice cooker and a water heater for use in winter. After registering on Pinxixi Mall, she was lucky enough to win a generic brand mobile phone with a market retail price of 899 yuan.

She was so happy now, but when she heard that it was out of stock, she hesitated again.

Finally, after the two salesmen patiently explained, I paid a deposit of 200 yuan and secured the order.

As for the prizes, they will definitely be delivered by express delivery. There is only one model in the store, and people don’t want it even if it is given to them.

"Director Lin from ICBC, right? Come quickly. Our store has received a huge number of orders today and we can't collect all the cash..."

"???"

The deposit manager of ICBC Vancouver branch who answered the phone looked confused. Was he kidding?

"You did nothing else all day but count money for Pinxixi?"

What a happy trouble! Don’t you see the Postal Savings Bank in this town? Its eyes are red with envy.

A large number of applications were submitted at once. If we don’t cooperate with Pinxixi, the users in the town will withdraw all their money and deposit it in ICBC...

(End of this chapter)