Li Zehua, who was waiting for changes within AutoNavi, was not idle either. He arranged for Guo Xinyi to collect detailed information about Hou Jun and Cheng Congbin, while stepping up contacts with several other venture capital firms that held shares in AutoNavi.
At the same time, he did not forget to keep in touch with Daodaotong. As the boss of the company, he had to prepare for the worst. Once Xiao Jun's internal lobbying failed, he had to come up with a solution.
As far as I can remember, after AutoNavi went public and before it was acquired by Ali, among the three founding members, only Cheng Congbin continued to be active in the industry, which proves that he is very tactful and has great skills.
He is also good at dealing with capital, but in Li Zehua's eyes, this kind of person is precisely the biggest obstacle to his plan, and he has to be on guard against him.
Xiao Jun holds a little over 32%, and Hou Jun holds the remaining 17%, which together is close to 50%. If he can get a part of it from other venture capitalists, it means big things can be expected.
If both founding fathers refuse, Daodaotong will be the alternative. Qiandu can acquire it in the future by paying a higher premium now and then invite Xiao Jun to take charge of the situation.
Use a completely free strategy and learn from 360 to become an industry disruptor. First, clear out the players in the in-car navigation market. At the very least, block the listing plans of NavInfo and AutoNavi.
This is how business works. The market share is there. If you don't take it, your competitors will. Instead of waiting for your competitors to successfully raise funds and expand their operations, it is better to bring them down.
If you can't do addition, you can try subtraction by changing your thinking.
"Hmm~ I need to make a feasibility plan for JD.com to enter the lower-tier markets. Let me take a look at the information first."
After returning to the hotel, Li Zehua prepared to make a simple PPT. It would be enough to have a title and a list to fool people. The specific data and filling content would naturally be completed by his assistant.
"That's the comfort of being a boss. You don't have to do anything yourself. You can just arrange the request and it will be done in a few minutes."
Just find a few internal documents, copy the titles, ask your office assistant to remove sensitive data, and polish them. In just a few hours, you can come up with a perfect plan.
These are all real examples of Pinxixi’s successful practices and are very representative.
“Huh? Yadi electric bicycles are now on sale?
Didn't you say that you would wait until the battery swap cabinets were widely promoted before making arrangements?"
In my spare time, I clicked on some market sales data and found something was wrong.
Then, “It’s selling pretty well. Is the rural market so receptive?”
Thinking of this, he picked up the phone and called Ning Tao, the new assistant to the chairman of BYD and general manager of the marketing department.
The latter said excitedly on the phone: "Mr. Li, the factory's production capacity is fully utilized. Not only is the Guanneng 2nd generation in short supply, but the speed of putting the battery swap cabinets into use has also increased several times!"
"Tell me what's going on."
Following Ning Tao's introduction, he finally understood that after all the efforts of Gusu Qingyun Power Technology Company, it had taken an unconventional approach and found several friendly companies to start cooperative production.
Production capacity suddenly exploded, and the promotion of battery swap cabinets was suddenly accelerated. In addition to first-tier cities, many provincial capitals also began to launch battery swap plans.
The technical content of lead-acid batteries is not high. Thanks to their safety, stability and low cost, scaling up production and reducing costs are their core competitiveness.
However, even if the Suzhou factory fully utilized its production capacity and operated in three shifts in the early stage, it could not meet the dual demands of BYD electric vehicles and battery swap cabinets at the same time.
Just BYD Electric Vehicles needs more than 200,000 batteries a month, and the original battery factory also has OEM contracts with other electric vehicle manufacturers.
The remaining production capacity can barely supply 3 to 4000 battery swap cabinets each month, which is not enough for the entire country, let alone the megacities of Beijing, Shanghai, Guangzhou and Shenzhen.
It’s just the beginning. The factory area of Suzhou Qingyun Power Technology is full of empty battery exchange cabinets, starving and waiting for batteries to be put in.
Making battery swap cabinets is much easier than making batteries. Often, while a battery factory produces one battery, three or five battery swap cabinets are delivered to the factory.
But the management of Qingyun Power Technology had no way to refuse because this was an order issued by the boss himself.
Li Zehua has so many things to do, how can he have the time to think carefully about the details?
In his opinion, the battery factory operates in three shifts and produces 36 to 40 batteries each month, while BYD electric vehicles consume just over 20. The battery swap cabinets are designed according to 12-inch or 16-inch specifications.
Don’t they have to fill up 10,000 or 20,000 cabinets every month?
Therefore, the purchasing target issued to the battery swap cabinet manufacturers is to produce more than 12 units per month according to the 16/24/2 opening specifications.
Now the cabinets have arrived, but the batteries are not, forcing the management to temporarily rent a warehouse for storage.
If you want to blame someone, blame the original management for bragging and reporting to the company that the second phase of production capacity expansion could add hundreds of thousands of units of production at any time.
It turned out that it was all bragging. Due to substandard technology and lack of skilled workers, it was estimated that it would take at least three months for the company to go into formal production.
As for the upper echelons of the Qingyun system, why didn’t anyone discover and stop this problem in time?
This is purely Li Zehua's own fault. He almost regards batteries as the core technology of the group, so naturally he takes charge of the leadership personally.
The Suzhou Power Research Institute has also done it, and has never stopped poaching people with high salaries. Collaborative research with universities is also progressing steadily. However, all of these require time and continuous investment to produce results.
He is serious about investing in scientific research, but he is not so concerned about other issues.
In particular, he also elevated the importance of Power Technology Company to the first-level authority of the group, on par with Chimei, Fengniao, and Pinxixi.
This is even more of a mess. The original connection with Gusu Power has been lost. The Hummingbird executives are not qualified to manage it. There are only a few people left who are qualified to intervene. They are too busy to handle it, so how can they have the time to manage it?
It was not until Qin Lang passed by Gusu one day and saw the mountains of empty cabinets in the factory that he asked a question casually, and then he realized the seriousness of the matter.
After returning, he reported to Liu Zijie, who scolded the Compliance Supervision Department's team in Suzhou and transferred the two unlucky guys on the spot.
The people below are full of grievances and have reported them in a timely manner. However, when they reached the chairman, there was no response. What can they do?
They can’t urge him, and they can’t get any information from him. What they can do is to find the chairman himself and scold him, asking him why he doesn’t solve the actual problem?
They are desperate too.
Liu Zijie acted quickly and didn't even bother to scold Li Zehua, the culprit. He went directly to Wuxi and called Luo Yuanming and Ning Tao to discuss the matter in person.
Several solutions were found. One was to transfer the production contracts from other manufacturers, freeing up production capacity to fully supply charging cabinets. We must not let small gains lead to big losses and affect the overall planning of the group.
The second is to find a suitable OEM factory, entrust the production to it, and try to fill the existing more than 30,000 cabinets as soon as possible and send them to the front line.
The third is to acquire battery factories with poor performance. Anyway, the technical content of lead-acid batteries is not high, the acquisition price is not expensive, and it is also conducive to preparing for the subsequent large-scale expansion of production capacity.
After completing the task, Liu Zijie arranged for Ning Tao to be responsible for this plan and also to be in charge of the battery power technology company.
After returning, he greeted the group's chief financial officer, Lin Wenhui, and submitted an implementation plan, preparing to allocate funds from the Qingyun Investment account to implement it.
Li Zehua didn't care when he signed the contract. It was only right to acquire a battery factory to increase production capacity. A quick look at the reference price of similar factories that had recently transferred showed that they were more expensive than acquiring them himself.
This was a good deal, so he signed and let the car go.
But he didn't notice that there was another clause below the group's plan for acquiring and entrusting the production of battery capacity.
Regarding the internal penalty regulations for the group chairman, Mr. Li Zehua, who was negligent in his work and caused serious waste of the group's resources, he will be deducted 2 yuan from his performance bonus for that month.
Well, considering that he is the boss, we won’t criticize him publicly. The higher-ups all know the truth anyway, so they are just holding back their laughter and waiting for the show.
He doesn't know all this yet. He just heard that in just over a month, many practical difficulties have been resolved, and the plan to bring electric vehicles to the countryside and replace batteries has been progressing smoothly. He's very happy.
I just don’t know if when he sees the pay slip in mid-September and the commission and performance bonus for August is issued, he will jump up and curse: Who the hell deducted his salary and performance bonus?
He works diligently, earns a meager salary every month to support his family, works himself to death and neglects sleep and food, it's not easy for him...
Do you remember Wei Hengshan, the young man who almost broke his calf when he fell while trying to grab an order during a rainstorm?
He turned a disaster into a blessing, not only were all his medical expenses and lost work time paid by the company, but his family was also in special difficulties and the company made special arrangements to take care of them.
Not only did colleagues in the group actively donate money and materials, but the Simple Love Mutual Aid Fund also stepped in to take his mother to a major hospital in Shanghai for intensive rehabilitation treatment.
Then he was discharged from the hospital and ran away.
hmm~
I didn’t run far, I just ran from Chimok to Pinxixi!
Now I follow the boss Liu Xiaobo and work in the Xingcheng area of Qingyun Hunan Branch. My main job is selling home appliances and my part-time job is selling electric vehicles.
Recently, the situation has changed again. He found that selling electric bikes is more cost-effective than selling home appliances.
A commute of 3 to 8 kilometers does not require charging, and it only costs 3 yuan. It’s only 8 yuan for everything. You won’t suffer a loss or be cheated. Don’t miss it if you pass by.
At the beginning, he was scolded by consumers for false advertising. What?
Can you buy an electric car for 3.8 yuan?
Then hurry up and buy it!
After asking, I found out that it costs 3.8 yuan to replace the battery.
A customer was so angry that he cursed on the spot. I was so angry that I wanted to hit someone.
"Auntie, don't be anxious!"
"Who are you calling aunt? I'm only 37."
"Oh, sorry, sister, I was born in the 90s, I'm 18 this year, please don't mind if I can't speak."
Wei Hengshan was willing to endure hardships and learn. Perhaps he was born to be a salesperson. He was known for not caring about his reputation, but now he was giving it all away.
His family is taken care of by the company, and his younger brothers and sisters receive extra living expenses from the foundation every month. If he doesn’t work harder to repay his boss, is he still a human being?
Look, he doesn’t care at all when being scolded and continues to introduce the product to consumers.
From the commuting costs to work, to the convenience of going out to buy groceries, to brand awareness, quality and cost-effectiveness.
He mentioned two key points. One is the convenience of battery replacement. "You see, buying BYD is definitely not a wrong choice. With the current social security, you know it without me telling you.
It’s hard to guard against three hands on the road. If you buy a new electric car, you never know when it might be lost.
But if you buy our brand, you can rest assured that it will never be lost. See this? It has a hidden serial number that is unique in the country, plus a 24-hour working signal tracker.
As long as the battery has power, no matter where you lose it, we can find it for you, and we will compensate you if it is stolen."
Auntie, oh no, the young lady in her late 70s and early 80s’ eyes lit up, “Really?”
I discussed it with my husband who came with me for a while, "2998, the style is not bad, it looks pretty, and my workplace is far from home, so I have to take two buses to buy it."
Her husband thought about it carefully for a while, then asked worriedly, "Are you really going to pay for it? Can you replace the battery for 3.80 yuan?"
He has his own gasoline-powered motorcycle, but he has to be careful when driving on the road. If he is caught by the uncle in the hat, not only will he be fined, but his car will also be confiscated.
Xingcheng banned motorcycles in 03, and banned motorcycle licensing in 04, but everyone continued to ride them secretly, and the uncle in the hat turned a blind eye.
But this year, that is, after May 09, 5, Xingcheng banned gasoline-powered motorcycles from riding within the city limits, and any motorcycles found would be confiscated on the spot.
This made the man very distressed because he had no formal job and the state-owned factory where he used to work was not doing well and could not pay his wages.
He could only ride his bike to the streets, and when he saw someone suitable, he would approach them and ask mysteriously, "Would you like to take a motorcycle taxi? Shumuling? Go ahead, 15 yuan is not a bad price."
If you think about it this way, it only costs 3.8 yuan to replace the battery after riding to kilometers?
It’s much more cost-effective than burning oil!
There was an immediate urge to buy.
But when I saw the simple bracket of Guanneng 2, it was difficult for one person to sit in the back seat, so I pointed to another model in the Pinxixi experience store and asked: "How much is this? Can it also be compensated and replaced with a battery?"
Wei Hengshan thought there was a chance, so he quickly introduced a few to him.
With the in-depth promotion of the battery swap plan, BYD has also begun to gradually convert its other models to a unified battery interface.
However, because the battery capacity and material specifications of these models are different, the supporting project of the battery swap cabinets is progressing relatively slowly.
At present, the main model promoted by Qingyun series is Guanneng 2, which is a special model for food delivery couriers.
However, as market conditions change, such as the development of same-city delivery services, couriers are also looking for electric vehicles with longer battery life and higher speeds.
Perhaps in the future, the battery models in the battery swap cabinets will also change, and batteries with three different ranges, high, medium and low, will be gradually installed.
However, at this stage, only two mainstream battery types, medium and low, are supported for battery replacement.
“…If you buy now, you can also participate in the Pinxixi group buying lucky draw. If you are lucky, you can win Nokia, Motorola mobile phones, and laptops.
For a single purchase of 5000 yuan or more, you can get a shopping voucher worth at least 698 yuan for the entire store.
The model you selected is 4998, and the model your wife selected is 2998, and both can enjoy a one-year preferential battery replacement plan.
From now until December 2010, 12, you can enjoy a single battery swap at 31 yuan anytime and anywhere. Currently, there are 3.8 battery swap stations in Xingcheng, and the company plans to set up 25 in the next year...
Don't worry, we are a formal large company. As long as you replace the battery at a formal battery replacement station every time, all batteries have independent trackers. If theft or loss occurs, the company promises to compensate for it within three years. "
Wei Hengshan knows where the customers’ pain points are, especially for those users who have the need to attract customers, and he directly presents the facts.
"Look, this is a long-term cooperation document signed between the company and the Hunan Province Liushenmen and Xingcheng Liushenmen to severely crack down on battery theft and stolen goods sales dens.
Our company provides 300 million special funds to Hunan Province and Xingcheng Liushenmen every year. Anyone who dares to receive and sell stolen goods will be severely punished! "
In fact, the cooperation between Qingyun Group, Liushenmen and traffic management departments is by no means limited to this. It also paves the way for the future development of the online car-hailing market.
It's just a few million every year, so much trouble can be avoided. As for the profit, there is no need to worry about it. Now BYD's supply price is very cheap.
This is equivalent to taking out more than one or two hundred yuan of profit from every electric car sold and donating it to public safety, fundamentally eliminating the possibility of BYD electric vehicles being stolen.
Without the cooperation of selling stolen goods, who would the three hands sell the stolen batteries to?
Don't think that those who engage in private recycling are stupid. Under the high-pressure and focused crackdown, and the fact that the tracking chip is embedded, it will be difficult to get it out in a short time unless it is destroyed.
You can't let three hands walk on the street with a special signal blocking device, right?
So in theory, as long as someone steals something and wants to sell it, the final address will be exposed, and they will be caught without fail.
There is no harm without buying and selling, and theft is fundamentally eliminated. In addition, the battery replacement plan is progressing smoothly, judging from the current market sales.
If it is done, coupled with the increasingly stringent ban on motorcycles across the country, the market sales of electric two-wheelers will definitely not be low.
After seeing the recent continuous surge in orders for its products, even BYD's Dong Chaogui is full of confidence and has proposed a plan to expand production by three to five million vehicles in three years.
Well, Wei Hengshan has proved with facts that with a full set of supporting facilities and after dispelling consumers' doubts, selling electric vehicles is so easy.
"You're really good, you've sold about 30 cars this month, right?"
Every time Liu Xiaobo came out of the branch, he would always pass by the experience store downstairs, stop and observe for a while, and only speak after the consumers took out cash, registered, placed orders and completed the lottery.
Wei Hengshan chuckled, "37 cars cost about 20 yuan, plus the home appliance sales, this month's sales just exceeded yuan."
"37 cars?"
Liu Xiaobo gasped, "You are really good, you get 5% commission for electric car sales, at least a hundred yuan for each car you sell. The one just now was 5000 yuan, and this one is 250 yuan."
If you do the math, it's incredible.
This kid makes 7,000 to 8,000 yuan in commission from electric cars alone, plus another 1,000 to 2,000 yuan from home appliances, as well as miscellaneous sales task rewards, team completion awards, and additional incentive policies.
All in all, it would be at least fourteen or five thousand, right?
It's really sour, this guy's salary is not much lower than his as the branch manager.
However, the gross profit margin of electric vehicles is high. For example, the supply price of Guanneng 2 is only more than 1300 yuan, and it is sold for 3000 yuan. You can make a profit by investing in BYD Company, and you can also make a profit by producing the batteries yourself.
If there is profit, the commission will naturally be high.
Wei Hengshan looked at him warily, "Are you trying to trick me into treating you again? Don't dream. The boss told me that the shares you hold in the company are now worth nearly a million."
Liu Xiaobo pouted, "Is it a big deal to have the boss's contact information? Really, I'm telling you this too. Forget it, wait until you get the shares in a while, and I'll make you poor if you see me."
After failing to trick him into giving him a midnight snack, someone could only retreat in disgrace. (End of this chapter)