Go to bed late, get up early, and exercise.

After morning exercise, I feel refreshed.

While humming a little tune while taking a shower, he looked back at Lin Qingyi who was exhausted from overwork.

Shaking his head, he said, “Still practicing dancing, that’s it?

Shall I ask the driver to take you to school later?"

Someone who was half asleep opened his eyes subconsciously and said in a slightly hoarse voice, "No~ I'm not going to school."

Then she forced herself to smile sweetly, "Will you come over tonight?

I'll cook for you."

As if afraid that he wouldn't believe me, I explained with gestures: "It's delicious. I'm learning how to make Hunan dishes with chili peppers during the summer vacation."

"Let's talk later. I'm very busy today."

"Oh~"

Li Zehua didn't respond, turned around and went downstairs with a smile...

At the end of nine o'clock, I stepped into the three-story building of the Yanjing branch.

Liu Fugen led the team to develop the market in Northeast China, leaving Wang Chenglin, the international trade regional manager of the Yanjing branch, to temporarily take charge of daily affairs.

The top student who had given Li Zehua advice before was promoted to site manager out of turn.

In more than two months, he led the Chimei Hummingbird team and successfully surpassed Unilever Food Delivery in the Guomao area, leaving the latter helpless.

Relying on his outstanding performance in the Yanjing market, Wang Chenglin was naturally promoted to regional business manager and became a strong contender for Yanjing city manager.

"It's not bad."

After reading the report submitted by the branch, Li Zehua casually praised, "The only thing is the rate of people being sent to the hospital. Isn't it a bit too high?"

He recalled, "Even in Zhejiang Province and eastern Guangdong, where competition is fiercest, it's not this exaggerated."

After several months of frontline training, Wang Chenglin has become more capable and his original bookish vigor has faded away.

Facing the boss's scrutinizing gaze.

He did not back down at all: "Boss, the situation in Yanjing is very complicated. Lihua has 500 to 600 people delivering food here. They have no competitiveness, but they are good at playing tricks."

"That's not right either."

Li Zehua looked at the V-shaped data and said, "The data in the past week has increased significantly."

It’s really a headache. It’s really unique that he has achieved such success in his career.

A good business promotion was turned into a boxing match.

It's right under the feet of the emperor. If outsiders see it, they would think that Qingyun Group's main business is promoting safflower oil and medicines for injuries and sprains.

Speaking from personal experience, don’t look at the advertisement but the effect?

Wang Chenglin was a little embarrassed, “Recently, a group of competitors have emerged in the market, especially Taodiandian and Cainiao.

In the busy areas of the city center, they were afraid to take action because of the impact, but in the suburbs, the fighting was particularly fierce.”

As he spoke, he also highlighted several areas where the most fierce competition was taking place.

"Ahri's Iron Army is very decisive when it comes to fighting!"

Li Zehua knew the group of people who came to Pin Xixi very well. He knew how they had gone through the past five years. To say that they were brave and hardworking was not enough to describe their strength.

An iron army is always fought for, not boasted about.

From 03 to 08, 5000 people created a market with annual revenue of 50 billion from scratch. In an era when it took two or three days to run a thousand kilometers, their fighting power was unquestionable.

Because in addition to dealing with customers and solving problems with competitors, they also have to face endless emergencies in various places. To put it bluntly, they may be walking on the road and suddenly ask you to borrow cigarettes or lights.

To give or not to give?
When you are staying in a hotel, someone sticks a hook in your pocket in the middle of the night and takes away your belongings. Should you chase the person or not?
Those who try to keep quiet and admit defeat have long been eliminated by nature. Only those who face challenges head-on, overcome one difficulty after another, and finally survive are qualified to be called the Iron Army.

Now, the crackdown on the Qingyun system across the country has just begun.

The emergence of Pinxixi has taken the already tense competition to a higher level.

Because core and fundamental interests are involved, this war has become fierce from the very beginning, and only one winner can remain in the fight to the death.

Li Zehua was having a headache. He hadn't felt the impact during his inspection of several northern provinces, but when he looked at the data from Yanjing, he realized the seriousness of the matter.

With such a large-scale attack going on, can the weak management links of the Qingyun system withstand it?

"This is an attempt to force me to transfer personnel from the towns and villages to deal with the situation. This is a really good plan."

Li Zehua was not afraid and carefully looked through the data reports. Wang Chenglin and several managers of the branch company waited quietly on the side.

"General Manager Liu Fugen has been in the Northeast for quite some time. He should have recruited a lot of people. Let him come back and bring some people with him."

Li Zehua closed his eyes and thought for a while, "Under normal circumstances, do they fight the moment they meet, or do they fight in front of the customer's store, or do they leave the customer's store and make an appointment to fight somewhere else?"

There have been many similar reports in the past. After a big company becomes successful, this information is naturally blocked artificially, as if everyone is a good guy.

Fighting was not a big deal 16 years ago, and even the Six Gates were reluctant to get involved.

As long as no firearms are used and no one is missing any limbs, the goal is to ensure that the people don't report and the officials don't investigate, and it would be best if everyone lives in peace.

But now that I have experienced it myself, I know how difficult it is for normal people to get something done. It’s like the Thousand Regiments War. To see how fierce the fight was, please refer to the Hong Kong movies released in the 90s.

Well, the Young and Dangerous series without weapons.

To the extent that when I went out alone, I didn't dare to say that I worked for a group buying company, because I didn't know if there were any competitors around who would suddenly jump out and beat me up.

When market competition was the most intense, a company would spend millions on advertising every day while maintaining a field sales team of thousands of people.

You can imagine how much pressure there is.

But the market is so small, with nearly 6,000 companies crowding in, and everyone wants to survive. If others take a bite more, it means they might starve to death.

In addition, many local tyrants took advantage of the situation and relied on their local network of contacts to exclude outsiders.

How to do?
You can only fight until your competitors see you from afar on the street and run away in disgrace...

Hearing the boss' question, the people below didn't know how to answer for a moment, and Wang Chenglin came out with a bit of uncertainty, "It seems like a little bit of both.

At the beginning, everyone was able to restrain themselves. After all, it was just normal competition. For example, when dealing with Lihua Food Delivery, the most we could rely on was our advantage in numbers.

During the three peak meal times of morning, noon and evening, people were sent to surround their food delivery trucks to prevent them from delivering meals, and occasionally they would deflate the tires.

I haven’t committed any crime.”

"So you have used all the means allowed by the rules?"

Li Zehua just found it funny. "No wonder when I went to Gusu for inspection, I received an invitation from the boss of Lihua Food Delivery, asking if he could restrain you guys and not go too far.

The last time I came to Yanjing, the accompanying personnel of the relevant departments also hinted at something similar. They are right. After all, they contract a lot of canteens for units. The decrease in business volume affects the pockets of many people. "

Wang Chenglin misunderstood, "Then should we relax a little and crack down on Lihua Food Delivery?"

"No, if you don't kill the snake, there will be endless troubles."

Li Zehua showed no mercy, "Especially when Ahri enters the field, we must not leave any hidden dangers, and we must also prevent them from forming groups.

You should have the contact information of their responsible person here.

Make an appointment and name a price. Don’t be reluctant to spend money. Isn’t it just the canteen of the relevant department?

They jumped over to negotiate contracts with both people and contractors, and gave them to each one. One is to work for the company and get a salary, and the other is to get benefits for themselves. They know which one to choose. "

The Qingyun Group also has its own network of contacts in Yanjing, so it would be no problem for them to clean out the few people in charge of the canteen from top to bottom.

But why should he touch this line?

Everyone has his own way of survival, live by the mountain, live by the water.

This is human nature. Moreover, in a place like this with abundant logistical resources, who knows who is standing behind each person?
He could easily make millions every year by contracting a canteen. It was a mutually beneficial thing. He also had to thank Lihua for delivering meals and helping him prepare for the most difficult entry.

Wang Chenglin understood immediately and nodded in agreement.

“I’m not doubting your ability, but this kind of protracted war requires a comprehensive plan and unified organization and leadership to achieve final victory.

Next, I will send President Yang Zhichao of the Promotion Department to sit in Yanjing and coordinate all affairs in North China and Northeast China."

This idea has been in Li Zehua's mind for a long time.

The longer Yang Zhichao stayed by his side, the slower he grew, because he was different from others, such as Liu Zijie, Lin Wenhui, and Gu Shijie.

Before joining the company, they were all independent senior managers. Zeng Haiyang, who had the worst resume, was a regimental logistics supervisor in the army. At his peak, he was responsible for the logistics work of tens of thousands of people.

As for Yang Zhichao, let’s not mention him.

He was forcibly promoted to the third position in the group. It was obvious that he was no longer able to cope with the increasingly complex work environment. Because he was in the way, he was in a high position but did not have the ability, background and skills to match it. This indirectly led to the continuous decline of the promotion department's overall voice in the company.

He was secretly excluded by his peers and his subordinates were disunited, but Yang Zhichao didn't notice it yet. Maybe it was because he was in love with Youyou, his reaction was slow.

This won’t work. Sun Tongyu had only been in the company for one month when he took control of the Pinxixi promotion department.

If this continues, the Promotion Department, which is a powerful weapon to restrain various companies, will be destroyed in the hands of Yang Zhichao.

Even Li Zehua himself has to keep learning and improving in order to barely cope with such complicated group affairs. Fortunately, he is the boss and everyone has to revolve around him.

"Brother Chao, I've given you this opportunity, it's up to you.

If you can gain a firm foothold in the north, establish your own prestige, and win this crucial battle between e-commerce and online shopping platforms, you will always have a seat at the top of the group."

Can’t win?
There is nothing to say. The Security Department happens to be in need of a full-time deputy general manager.

Qingyun Property Management Co., Ltd. is also in need of a CEO. Without exception, these two positions are quite suitable for retirement...

Just as Li Zehua was busy mobilizing his troops, the Ali faction's counterattack tactics were also escalating.

With the rise of a number of group buying websites such as Meituan, the originally peaceful campus market has been constantly impacted, and many group buying companies have set their sights on the campus market at first sight.

Because in China, there is hardly any other group that is more concentrated and has more spending power than college students.

Especially since Wang Xing used to work on the campus network, he has a certain degree of popularity among the student community and has a good relationship with the school.

In Yanjing, Meituan’s core business is centered on the China Europe International Business School and is gradually expanding to surrounding schools.

This inevitably led to direct competition with the Qingyun Group. At the beginning, Meituan’s strategy was to hire part-time students to promote its own website and group buying projects.

But he soon discovered something was wrong, because the Qingyun Group had triple business advantages in food delivery, express delivery, and group purchasing, as well as the Jiandan Ai Mutual Aid Fundraising campaign to promote on campus and help poor students.

Not only does it have a good reputation, but it also has a better relationship with the school.

Meituan's track seriously overlaps with Qingyun. In terms of the scale of its part-time students, it is less than one-fifth of its competitors. It is impossible to gain an advantage by playing normally.

Otherwise, how can the Meituan king be ranked alongside the SF Express king in future generations? The aggressiveness in his bones is not something that ordinary people can possess.

The most terrifying thing is the spirit of never giving up when facing a strong opponent.

Since the part-time team couldn't win, he simply brought his former business teams from Fanfou and Yunei.com and headed straight for the campus market.

Relying on more professional and effective promotion methods, they snatched food from the Qingyun system.

Facing the concerns of his subordinates, Wang Xing didn't care, "Qingyun Group is facing all-round competition from Ali and has no time to deal with us.

Besides, I, Wang, am a man of great stature. Even if the Qingyun faction attacks in large numbers, there is nothing to be afraid of!"

This makes sense. Normal people would prioritize dealing with stronger competitors instead of caring about small companies that steal a little market share.

How could Wang let go of such a good opportunity to establish his reputation...

The battle between the Qingyun faction and the Ali faction is intensifying in major cities across the country.

Ali's idea is very simple. Takeout delivery is the right-hand man of Qingyun. If it is hurt or crippled, Qingyun will inevitably withdraw personnel from Pinxixi to provide support.

This indirectly delayed and interrupted Pinxixi's rural cultivation plan.

It is unlikely for Taotao to learn from Pinxixi because in terms of the number of direct employees, Taotao only has a business team of five to six thousand people.

Under Qingyun, Pinxixi alone currently has 40,000 to 50,000 employees.

One is a franchise system, the other is a direct operation, they are not equal no matter how you look at it.

However, Taotao has the advantage of capital. It can leverage the resources of its franchise stores to extend its tentacles into towns and villages in disguise, using other people's funds and manpower to complete its own layout.

But this will take a lot of time, and Pinxixi is conquering cities and territories every day. If it drags on, its momentum will be established and its foundation will be solid, and Taotao will then face its biggest competitor.

A competitor that is rooted in the grassroots in rural areas, has a base of nearly one billion people behind it, and is almost impossible to defeat.

Ali was anxious. What’s the use of a 10 million subsidy every day?

While spending money, it also began to dispatch franchisees from all over the country and concentrate its efforts on launching head-on challenges in big cities.

So what if Qingyun has more than 100 boxing coaches?

Ahri's five thousand strong soldiers are all elite troops tempered by blood and fire. According to Jack Ma, one can defeat ten enemies with ease.

"You're just bragging."

Zeng Haiyang is not afraid of this at all. It is true that more than half of the demobilized army have gone to Pinxixi, but the same-city delivery field has also welcomed groups of burly men.

Ahri wants to start a war, let’s fight, who is afraid of who?

Almost at the same time, fights and brawls broke out in Yanjing, Shanghai, Qiantang, eastern Guangdong and other places.

It was like the courier wars in the barbaric era, where rivals from two competing companies met outside a customer's door and decided the winner by playing rock-paper-scissors.

The losers retreated in disgrace, while the winners, even if they were injured and bleeding from the nose, would simply bandage themselves and then walk into the store with a proud look on their faces to negotiate the deal.

The owners of restaurants and small factories are no longer surprised by this. They even stop at the door to watch with interest, comment on the boxing scene and make suggestions.

It can also be regarded as adding a bit of fun to the boring life.

Anyway, there was no harm in fighting, so both gangs were very restrained and just treated the fighting with bare hands as physical exercise.

They encourage those who lose to try again next time after practicing better, and applaud those who win.

When it came time to sign the contract, these people seized the opportunity to make a bunch of unreasonable demands. As long as they were not too excessive, the winning group would always have to accept them.

We can't fight in vain, right?

This is the little wisdom of the Chinese people. Only with competition can one fish in troubled waters. If one company dominates the market, everyone else will become the leeks that are dominated and harvested regularly.

Everyone thought that this tit-for-tat competition would continue for a long time. After all, both companies seemed to be difficult to deal with.

But what no one expected was that as group buying companies entered the market in large numbers, what kind of mess would be created in the future...

"In a war of a thousand regiments, there will be no winner."

When Li Zehua saw the growth chart of the market share of Yenching Campus, he smiled and said, "Mr. Wang, long time no see."

Wang Chenglin next to him was stunned for a moment, but soon realized that he was not being talked to, so he told him all the information he had collected.

At the end, he added, "How can I put it, it always feels weird that others go home to inherit the family business after failing in starting a business.

He is lucky, there are only a few entrepreneurial experiences that can be found. "

"This kind of person is terrible!"

Li Zehua recounted with emotion the competition he had once had with Zhang Xu.

It always feels weird when I talk.

The king of Meituan and Mr. Zhang, the food delivery man, were a pair of mortal enemies, but they were separated by themselves in advance.

In the end, karma has its own way and no one can escape it.

Now it is Meituan’s turn to face this master who has fought again and again despite repeated failures and has never given up. Can Meituan still break through successfully as it did in the past?
Wang Chenglin was listening quietly at the side, somewhat understanding what he meant, but still confused, "Boss, are you saying that this person is very powerful?

But it seems that his methods are just like that. In Tsinghua University, he has more than a hundred full-time employees, and almost two hundred including part-time employees.

I haven’t made 200,000 yuan in sales in a day yet.”

"This is the real ambition. They are not fools. They invested so much just to seize the core territory."

Li Zehua shook his head, his eyes revealing murderous intent. The greater the achievements of the Meituan king in his later life, the deeper his fear of him is now.

Why not kill the big guys in advance while they are still in the budding stage of development, and wait for them to grow up and challenge themselves in the future?

"When Liu Fugen comes back from the Northeast, he will replace the people he brought with him. The best people from Fengniao Express and crowdsourcing companies will come out and form a fist to attack Meituan first.

One thing we must pay special attention to is that we must not give him a chance to breathe, and we must eradicate him completely!"

No matter how powerful the king of Meituan is, he is not a super boss worth hundreds of billions in the future who has an absolute advantage in the food delivery industry.

Right now, he is just a group buying rookie with only $200 million in his pocket and is still suffering huge losses every day...

Even the rival Ahri was stunned. In this battle, both sides put all their manpower and material resources into it, and the Qingyun faction was constantly active in the northern region.

With the boss in charge, Group No. 3 airborne the North China region, mobilizing troops and sharpening their swords.

They were so scared that they kept transferring people from other places to Yanjing to prepare for the thundering attack.

That's it for co-authoring?

A fist from the battle actually hit a small group buying company?

Wang Xing was beaten and confused and was very desperate. What happened to the fight between Ahri and Qingyun, and the hunter would benefit from the fight between the two tigers?
"???
How unlucky am I to see giants fighting and destroying my market???" (End of this chapter)