"You dig at everyone you meet, is that so disgusting?"

Li Zehua has thought about the final outcome of the food delivery subsidy war, such as ending quietly or expanding the scope of competition to compete in more areas.

The only thing he never thought was that Ali would come to poach his people.

It is simply the opposite of Tiangang!

It’s deceiving God!

“So, all Fengniao Express stations in large and medium-sized cities, especially those with large order volumes and top business capabilities, including all levels of management, have been contacted?
This shouldn't happen. Don't these people still have stock options in the company? Are they willing to give up this part of their interests and run over there?"

"That's not the case, but all the sites have responded that the base salary and commission offered by Cainiao are very high. Pinxixi campus promoters and part-time team leaders have also been contacted."

Zeng Haiyang frowned, very puzzled. "But I heard that Tongda Group hasn't made any big moves recently. Cainiao can't get enough orders from express delivery companies. What's the point of poaching people?"

"Who knows."

Li Zehua was also speechless. He really couldn't understand why Ali would fall in love with its own employees, its iron army.
"It's really a dog-skin plaster. Once it's on, it can't be removed."

……

"There are more than 200 people on the list. Five days have passed, and only four have voted. Together with those who have clearly expressed their willingness to come, there are only seven people in total?"

The Qiantang city manager of Cainiao Network was very confused. Where was this?
This is where Ahri’s headquarters is!
With a reputation built up over the years and the added bonus of being a multinational corporation, and with the price increased by one thousand to two thousand on the original basis, how come so few people are willing to invest?

Isn't this nonsense?

“Manager, it’s not that we didn’t work hard, it’s just that Hummingbird and Pinxixi are strictly guarding against it, so we don’t have a good chance to interact with each other.

Occasionally, when we meet someone who is alone, those people act like crazy and get angry after just a few words. The poaching process almost turns into a boxing scene.”

Those who come to report on their work dare not tell the truth for fear of being held accountable.

Should I tell the manager that the people I poached were not originally on the list and were added by them secretly?
Originally, the list contained all managers of Qingyun’s core sites, such as regional managers, webmasters, promotion team leaders, and part-time team leaders (concurrently) in charge of school areas.

After getting to know them gradually, I found something was wrong. It seemed like these people were all stubborn and I couldn't find a way out.

Not to mention the fierce conflicts that broke out between the two sides across the country in the past two months, where some people were beaten as soon as they met and introduced themselves.

Still want to talk nicely?

Do you want to talk with fists?
The progress of poaching people can be imagined, it is basically a scam.

There was nothing the higher-ups could do, so they expanded the list little by little. Many of the people on the list were from the poaching team, and those who added themselves were actually new recruits who had just joined Hummingbird a few days ago.

They have no historical baggage and no option rewards from Qingyun Group's subsidiaries, so when they heard that they could increase their income by one or two thousand yuan, they came over immediately.

……

This time, Jack Ma personally took charge of the command, and a series of actions were all in preparation for Double Eleven, the Taobao e-commerce carnival.

The resources mobilized are much more than when Lu Qianxi was there. Not only did they send people to contact various manufacturers, asking them to give Pinxixi preferential treatment and support Taotao in long-term activities.

They also sent people across the country to poach key sales staff and grassroots managers of Pinxixi and Fengniao.

Picture what?
Of course it is to suppress the Qingyun system!
The takeout industry thinks the subsidies are too high and the profits are too small, so Ali has gradually begun to give up, but same-city delivery provides long-term services to corporate companies and individuals in need.

Ali’s management did a simple calculation. It costs more than one yuan per kilometer, and even if the starting price is cut in half, there will be no loss. If the subsidies are invested here, it will be much more cost-effective than investing in the takeout market.

Because companies can sign long-term contracts with each other, but food delivery platforms cannot sign contracts with individual consumers.

There are many benefits to relying on huge subsidies to grab market share. First, it can provide a stable source of orders for Cainiao Network's franchisees.

After all, it is difficult to compete head-on with Hummingbird Express by relying solely on orders from EMI and small express companies and not delivering goods to customers’ homes.

We can subsidize franchisees with a portion of the funds, but there is no way to directly control the allocation of funds, and they might all be withheld along the way. It is better not to spend a penny.

The second is that it can effectively slow down the expansion speed of Hummingbird. If Cainiao enters the market and takes a bigger bite of this part of the existing market, there will be less left for Hummingbird.

By the way, it can also hit SF Express and force the latter to take sides.

SF Express is already very confused because with the competition from Hummingbird across the country, especially in the eastern Guangdong market, it has snatched away a lot of its same-city orders.

Now Cainiao has come in again and is relying on huge subsidies to grab business. This is really weird.

The third point is that through the expansion of the Cainiao network, express delivery companies have been forced to compromise. Previously, goods shipped from Taotao merchants were completely dependent on third-party express delivery companies for transportation.

Now that the group buying business is online, Cainiao is providing same-city delivery services at the terminal. In large cities, especially in first-tier cities, Cainiao has begun to systematically recruit franchisees.

In some areas, franchise operations were changed to direct operations, and the salaries of outstanding team members were increased. They fully followed the example of Hummingbird, and the salaries were even higher than the latter.

Ali finally showed its advantage as a big company, using its capital to hurt its opponent, dragging its opponent into a price war, dragging it down and killing it.

Hummingbird really has no way to avoid this move, unlike takeout, which has a targeted defense policy and can also gain a certain advantage in the competition.

As soon as the same-city delivery contract was signed, the customers were snatched away. The other party offered a low price, so Hummingbird had no choice but to go for it. As soon as the contract was signed, all the money in the account was gone.

This is also the reason why Zeng Haiyang is so panicked. Li Zehua also has a headache. Is this really endless?

In contrast, Jack Ma was dismissive and said, "It's just money. I'm not interested in money!"
Ultimately, it is Qingyun Group's own fault. Although the outside world cannot see the details of Chizume Hummingbird's orders, Ali understands Chizume's strategy of only counterattacking in large and medium-sized cities.

Regardless of whether it is cowardly or not, the effect is very good anyway. Now Ali is following suit and has direct-operated teams in big cities, so it can provide high-quality services.

This will force express delivery companies in big cities to cooperate with Cainiao Network, and through Ali's financial advantages, gradually squeeze Hummingbird out of first-tier cities.

If this policy is implemented properly, it can be extended to the urban areas of second- and third-tier cities in the future. With so many wealthy populations in prime areas, it is enough to support a stable basic base.

Jack Ma sees it very clearly. Given the current domestic economic environment, he just needs to grasp the middle-class and above families in big cities.

Taotao is in an invincible position, which is in line with the concept that the Ali Group has always adhered to, embracing consumption upgrades!
There is no doubt that the consumption capacity of urban population is much more cost-effective than going to rural areas to establish sales networks and cultivate the market.

In rural areas, county towns and villages, Ali can continue to compete with Pinxixi through franchisees in the future, but Ali is sure to take the cake in big cities.

Jack Ma said so!
It’s useless for anyone to come!
As for the franchisees in the eight pilot cities of Beijing, Shanghai, Guangzhou, Shenzhen, Qiantang, Jinling, Jiangcheng and Chengdu, will they protest and make trouble?

It is impossible to refund the money. How can you get the franchise fee, deposit, etc. back once they are in your pocket?

Give some original allotment shares and everyone can become a common shareholder. Of course, this valuation is outrageous. The business volume is not even one-tenth of Hummingbird's, but they dare to offer a valuation of US$5 million.

Harvesting leeks properly.

Don't be unconvinced. Several venture capital firms invested in the company at this price. As for whether there is a private agreement, no one knows.

In short, the acquisition of Cainiao network franchise stores in large cities with the help of the equity investment agreement was forced forward amid a chorus of criticism, and individual franchisees were left with no room for resistance.

After direct operations began in large cities, the iron army teams originally responsible for promotion and investment promotion transformed themselves into local management.

Ali was forced to do this and went deep into rural areas to compete with Pinxixi, but the shareholders disagreed.

The investment cycle is too long, the risk is too great, and the expected returns may not satisfy everyone's appetite. The most important thing is that with Pinxixi, Taotao cannot get the first-mover advantage.

Jack Ma is determined to do this well, and he also has the full support of Guan Mingsheng. Both of them understand that the Qingyun Group is already a domineering trend, and if they don't cut off the source of the trouble, they will lose.

If we don’t take action on its core market, this e-commerce battle will never stop.

However, shareholders voted with their feet. Not to mention the conflicting Yahoo, even its absolute ally Sun Zhengyi made it clear that the expansion of the lower-tier markets can wait until Pinxixi's layout is completed.

Then rely on the advantage of funds to enter the market and grab the spoils. Now there is someone who is foolishly laying the groundwork and cultivating the market. Isn’t that good?
Interests are an art of compromise, and Jack Ma has no choice but to accept it no matter how uncomfortable it is.

Finally, with the unanimous agreement of the board of directors, a new Taoduoduo group buying network would be established in addition to Taotao, and Taodiandian and Cainiao Network would be merged with it.

The Ali Local Lifestyle Business Group was formed and listed as the company's core business alongside the e-commerce Taotao.com. Lu Qianxi was transferred back to Taotao to continue serving as president, and Zhang Yong was replaced as president of the business group.

With Jack Ma and Zhang Yong personally watching over the situation, the people below also sped up their actions. Hundreds of Iron Army members, plus the original franchise store management, were sent out to cast a wide net, focusing on poaching the elite Qingyun salesmen wearing blue uniforms, and even the staff of Tongda's direct-operated outlets were not spared. In short, as long as they met Ali's requirements, they were all caught in one fell swoop.

hmm~
The fight was intense!
A second ago, salesmen from the two companies were still fighting.

The next second, the situation suddenly changed. No more fighting, but poaching people instead?

How can such a good thing happen!
Who is being insulted by increasing the salary by one or two thousand yuan?

At this moment, Li Zehua's initiative played a full role.

The core reason why people below are unmoved is that options are distributed to all team leaders and outstanding salesmen in the group, so that they can all prosper together and get rich together.

One or two thousand, whether you can get it is one thing.

So what if the income increases by 10,000 or 20,000 yuan every year?

Qingyun Group is developing rapidly, especially after the rise of Pinxixi business, everyone sees the possibility of a successful listing in the future.

Going public means this round of large-scale wealth creation. Unlike other companies where only a small number of people enjoy this benefit, at Qingyun, almost every hard-working employee.

They can all get option rewards, which is basically a free gift compared to half the venture capital investment price.

Although the shares allocated to grassroots managers are not many, and those who came late only received a few thousand yuan, but the group has not stopped there and there is still a distribution plan for the remaining 12-13% of options!

Taking Pinxixi as an example, this time Tencent tentatively offered an overall valuation of US$25 billion, and planned to acquire a 20% stake by using 80% ​​cash + 5% traffic support.

When the quotation came over, Li Zehua almost laughed.

Just kidding, JD.com's estimated revenue for the whole year is not as much as Pinxixi's revenue in two months.

This time, Gaoling Capital led the investment, followed by Qingyun, Temasek, and Magic Investment, with a total investment of US$4.5 million, accounting for 30% of JD.com's post-investment shares.

Pinduoduo, whose performance scale is at least six times that of JD.com, even if it has not yet experienced any challenges and has established its absolute competitive advantage, its valuation should not be twice that of JD.com, right?

Li Zehua, through Zhang Lei, directly said that there would be no deal if the amount was less than US$40 billion, and that the investment in traffic support must be reduced to less than one-third.

To be honest, Qingyun may not think highly of QQ's traffic. Online viral marketing methods are not that valuable without the support of smartphones.

At this time, Tengda’s help to Qingyun Group is not as good as Qiandu’s.

At least 75% of real users (excluding Pinxixi’s rural salesmen) enter the Pinxixi group buying website and place orders through Qiandu, hao123, and Google Navigation.

In the PC era, most people simply associate logging into QQ, opening Baidu and Google with surfing the Internet. Don't expect them to directly enter the URL and enter Pinxixi.

Whether it is 25 billion or 40 billion US dollars, a 15% option reward is an astronomical figure. Currently, there are nearly people who are eligible to participate in the option subscription.

If distributed to each person, it is a huge sum of money, not to mention that its value is increasing every day.

It is precisely these 7,000 people who support the most important management, sales, and technical links of Pinxixi. They are the well-deserved core force of the company.

How does Ahri dig?
However, when all is not well, there is always light in the west. Pinxixi does have its weaknesses, namely the part-time team leaders in the campus market and the best part-time students.

The full commission is certainly not low, but compared with the welfare benefits provided by Ali, the Qingyun system is really not very competitive.

For example, Pinxixi supports college students in opening stores, and this policy was immediately adopted by Ali. No matter how good Pinxixi's development momentum is, it can never be better than Taotao.

Excluding the sales brought by the sinking market (38 billion that month), the number of orders for Pinxixi group buying in cities was only over 7 million in the whole of September.

And what about Taotao?

In September 09, the sales volume exceeded 9 billion, and the gap between the two sides was nearly thirty times. Taotao's nationwide advantage instantly exploded.

The Pinxixi logistics team focuses its main efforts on rural areas, while Taotao is almost at full capacity!

The temptation to students is too great...

"You can't follow!"

Sun Tongyu, who rushed back from Jinling after receiving the news, decisively rejected the suggestion of his subordinates, "The company now has a team of nearly 3.5 part-time students, plus tens of thousands of other part-time employees in urban areas.

Their biggest advantage is that they do not take up any company resources, do not require a basic salary, do not need five social insurances and one housing fund, do not need any logistical services, and receive commissions based on their personal serial numbers.

Now Taotao is coming on strong, reducing subsidies in the food delivery industry and turning to competition in the same-city delivery sector.

The next step will inevitably be to target the group buying market, otherwise why do they recruit part-time campus workers?
How many people can be supported by the school’s local orders?

Therefore, the company’s limited funds must be used to prioritize supplying Fengniao and Pinxixi to deal with the upcoming malicious competition.

If we increase the income of all part-time teams by one or two thousand, then should we also increase the income of salesmen and part-time employees in rural areas?

With more than 100 million employees every month, the fixed expenditure will increase by 200 to 300 million. What will happen when there are millions of employees in the future?

Therefore, increasing the base salary is absolutely not advisable. The more you work, the more you get paid. The company should unswervingly implement the strategy of paying more for what you do! "

At this point, Sun Tongyu looked at Li Zehua with dissatisfaction. This boss was good in everything. He was willing to delegate power and fully respected capable people.

They are also willing to spend their money, and they would easily give away original shares worth hundreds of millions of dollars and real estate worth hundreds of millions of dollars for everyone to share.

But we were too greedy. We wanted to do everything and try everything. The company's business was too complicated, although there was a main thread running through everything, which was the huge promotion business team.

But many investments are not necessary at the moment, such as the overseas version of WeChat, the overseas version of the smartphone business, and recently there has been an overseas version of Qingyun Investment?

It is said that you also want to invest in Qiandu’s stocks?
In addition to the hastily launched commercial real estate projects, the acquisition of affiliated companies such as Dajiang, Gohigh, and AutoNavi also cost a lot.

In short, many of the bank loans and corporate bonds issued with Pinxixi and Fengniao shares as collateral have been used other places.

For example, the US$12.5 billion bonds issued in Lijiaopo in the name of Pinxixi have not yet arrived, but the group has made arrangements in advance.

Pinduoduo only received more than 4 million US dollars. Even if it was used to buy servers, expand the technical team, open one or two thousand new rural experience stores, and pay employee salaries, it would probably not be able to sustain it for half a year.

Now that Ahri has shifted the battlefield to group buying, it is bound to be another life-and-death battle!

But who made Li Zehua the big boss? He is the absolute controlling shareholder. After obtaining the consent of other shareholders, he borrowed money in the name of an affiliated company.

Could Sun Tongyu still refuse?
"Boss Sun, let's talk about what's going on. Why are you looking at me like that?"

Someone felt guilty being stared at, and after coughing, he changed the subject and said, "Actually, you don't have to worry too much. After all, it's easy to recruit part-time students in school, so it won't matter if a few of them run away.

In the next stage, the company will also recruit more full-time or part-time salesmen in urban areas to improve the distribution of performance sources in the group buying market and get rid of its dependence on schools.

Mr. Sun, regarding the issue of outstanding college students starting a business and opening a store on Pinxixi and then opening a store on Taotao, you can discuss it with Director Wu Yibin and try to inform the school and make things clear as much as possible.

It would be safer to have the school conduct the interview!
As a college student, you should focus on studying. How can you only think about money? Besides, if you go back on your word right after signing the contract, it will also affect the reputation of the school."

Sun Tongyu nodded and waited for others to report the situation, and the high-level meeting came to a collective decision and adjourned.

He stayed alone and said to Li Zehua half-jokingly and half-complainingly: "Boss, shouldn't you pay off part of the debt you owe to Pinxixi in advance?"

As he spoke, he also listed some necessary countermeasures to deal with competition from Ahri.

Nowadays, no matter what you do, you cannot do without money. Recruiting people, developing technology, improving user experience, advertising, money is spent everywhere.

He has thought it through. It doesn't matter even if the other party doesn't pay back the money.

At least give Pinxixi a few hundred million more of Li Jiaopo’s $12.5 billion corporate bonds!
Mr. Li was stunned for a moment!
Who is he?
The boss of the company, the absolute controlling shareholder!

He borrowed money from a company under his own name to develop other business, such as promoting micropayments, which in turn supported the further development of Pinxixi.

It was agreed that the repayment would be made in three years, and the financing interest would be borne by micropayment through WeChat and the smartphone company, and an additional bank interest would be paid for the same period.

It’s only been a month and they’re already coming to collect the debt?
He spread his hands and said, "I borrowed it with my own ability, why should I pay it back?" (End of this chapter)