"Directly lowering the price is definitely not an option. The purchase price of an LCD TV is 4800 yuan, and the manufacturer's suggested retail price is 5999 yuan. If you add five points to the price and sell it for yuan, you will damage the manufacturer's reputation.

But let’s change the concept. What if you sell it for 5999 and give it a 900 RMB coupon for any purchase on JD.com?

Facing his ally's proposal, Dong Ge spread his hands and said, "I've tried it, but it doesn't work."

He then explained that the key point was that apart from one digital product, JD.com did not have many other product categories, which could not arouse consumers' desire to buy.

Since such a large mall does not have the products that consumers want, the consumption coupons given to them are naturally not attractive.

Li Zehua thought about it and said with a smile: "Why don't you take out some money and invest in my micropayment, and then exchange the shopping vouchers for micropayment binding funds, so that you can spend it smoothly.

I won't take advantage of you. Can I give you 10 points as commission for all purchases?"

Liu Qiangdong looked at him suspiciously, "You want to take advantage of me again? You can buy shares, but you can't give me a deposit.

JD.com’s promotions are designed to boost sales, allow consumers to experience real discounts, and make JD.com their first choice for future shopping.

What’s the point of advertising your micropayment now?
Don’t just go out and eat takeout or send express deliveries, and then buy things on the Pinxixi e-commerce platform. Isn’t this just making things easier for you?
Unless the bound funds can only be used for consumption on JD.com, in this case, it would be better to just give JD.com shopping vouchers directly. "

As I was talking, I started to feel envious, "What's wrong with your brain? You can run a successful business and the key is to make these industries interact with each other.

Let me do the math. Hummingbird's involvement in material exchange is a core demand. In addition to door-to-door meal delivery, you have also created so many restaurant chains. This means you are involved in the catering industry.

I saw your advertisement in Guomao some time ago. Even the most basic rice, vegetables, meat and fruits were included, and there was also a Pinxixi platform that integrated sales and purchasing.

Are you planning to arrange the most basic necessities of food, clothing, housing and transportation?

Add to that micropayments, grabbing online payment shares, what is this, the ancient landlords opened money houses, are you planning to go to heaven?"

The more Dong Ge talked, the more he felt something was wrong. He always felt that this guy was very dangerous and subconsciously wanted to stay away from him.

Can Li Zehua give him a chance?

He came over calmly and said, "This is just the beginning. For food delivery, there is Taodiandian and Lihua. For express delivery, there is Cainiao, SF Express, you, and Tongda. Fengniao is at best a runner.

Not to mention e-commerce, Taotao is such a huge mountain standing there, and you and I together are not even one-tenth of the size of others.

To put it bluntly, this is the group's normal diversification strategy. Which company doesn't do this now?

Look at HNA and the Delong that was reported not long ago. Which company doesn't span more than a dozen major industries and have hundreds or thousands of subsidiaries to make money everywhere?"

"I don't know how much money they make, but there aren't many companies that have an advantage in every industry like you do."

Liu Qiangdong shook his head and said, "You'd better hold back. Attacking from all sides may seem to have advantages on all fronts, but you will also attract a lot of enemies.

For example, aren't you working with others on a commercial real estate project in Xingcheng? Someone in Yanjing is very dissatisfied with this and is rumored to be dealing with you.

Even I, who sells 3C digital accessories, have been warned by the other side that I will not cooperate and will follow the example of these offline channel dealers to restrict manufacturers from supplying me. "

"Lian Xiang? Why is it everywhere?

In this case, there is no need to hide it. Just as I said last time, we should join hands with Pengcheng Shenzhou Electronics to increase our market share first.

If you don't mind, Pinxixi can also share some of the pressure in the next stage. There are so many manufacturers of digital products and accessories. Threat? Do you really think you can cover the sky with one hand? "

Li Zehua encouraged, "Deal with it resolutely. You're threatening me before anything happens. If something happens in the future, I'll kill you!"
I am planning ahead for you. Besides, you, who call yourself a righteous brother, dug a hole here, and I jumped in without blinking an eye!"

After saying that, he pointed to the computer screen, and on Weibo, Su Ning's vice president Li Bin had a new response. Every word was a direct response to the question, and he seemed to be asking for abuse.

Because Pinxixi is subject to agreements between manufacturers and cannot directly sell home appliances in urban areas, it is difficult for it to pose a direct threat to Su Ning.

A group of onlookers, who were not afraid of trouble, went to Li Zehua's homepage to leave messages. One of them said, "Hurry up and don't be scared!"

The one who said that Pinxixi overestimated its own capabilities and brought disgrace upon itself.

In short, few people are optimistic about Pinduoduo, because users who can access the Internet at this time have little exposure to Pinduoduo. Its customer base generally does not access the Internet, and salesmen place orders on their behalf.

Liu Qiangdong only took one look and was deeply touched, "Now you know how I feel, right?
Chunchun is a villain who has achieved success. He relies on his advantageous sales channels to threaten manufacturers to cut off their supply. Why can a middleman be so arrogant?
If JD.com can get sufficient supply, it will take less than three to five years for it to defeat all offline channel dealers.

Not to mention Su Ning, even if it was Lian Xiang, he would still be beaten."

"Three to five years? I've always believed in taking revenge, and I don't need to wait until the next day to take revenge?"

Li Zehua smiled confidently and dialed a number, "Director Zhao, are you interested in further cooperation based on the current situation?
Sure, I'm in Yanjing, OK, I'll wait for your call."

Liu Qiangdong asked in confusion: "Who is it?"

"Changhong Zhao Yong."

Li Zehua did not hide it from him, "Plasma is not that easy to make. He may be able to hold on this year, but in a few years, well, it's hard to say.

But this has nothing to do with us. Changhong also has Meiling and Huayi, which cover all mainstream home appliances, including TVs, air conditioners and refrigerators.

You said this thing has technical content, it does, but the market has very serious competition for homogeneous products. Other companies won’t give it to us, so we will find one that is willing to cooperate.”

“Will this not affect Pinxixi’s cooperation with other manufacturers in rural areas?”

"Oh, now you remember that you are a shareholder of Pinxixi?

When you took out the 150 million yuan worth of goods stored in the warehouse without telling them, why didn’t you consider whether it would affect the basis of cooperation between Pinxixi and the manufacturers?”

Liu Qiangdong grinned, "It happened suddenly. You know me. I don't do business by using crooked means. If I'm asked to offer a discount, I must give it.

You can’t just say that the product is out of stock and then arrange a refund. Isn’t that playing tricks on consumers?
So this move by Su Ning and Gome really makes me hate it. If it weren’t for Pinxixi to save the situation, I would definitely go to the market and spend a high price to buy similar products and give them to consumers.

Even if the loss is tens of millions, I will never frown. "

"Then I will definitely vote for you!"

Li Zehua nodded in agreement and said, "Business should be based on honesty and integrity, and only by not engaging in dishonesty and deceit can it last long.

Hey, this guy changed his words again, saying something like how many people Su Ning's thousands of offline stores employ, how many jobs they provide, how much tax they contribute, etc.

They say that the real economy is the cornerstone of maintaining stability, and they insinuate that e-commerce is a disaster for the country and the people. "

Liu Qiangdong was not angry. "I'm not talking about me. JD.com has quite a few employees, including the logistics company."

Li Zehua was also amused. "That's definitely not me. Qingyun has over 30 employees, including part-time employees. No matter how you calculate it, it's more than Su Ning, right?"

Then, the two of them smiled at each other and said almost in unison:
"That must be a curse on Jack Ma."

"He is blaming Mr. Ma for his ulterior motives."

“Hahaha x2.”

It's inexplicably joyful. I wonder what Mr. Ma, who was inexplicably implicated, would feel when he sees this.

Li Zehua was so mean that he did not forget to use his newly authenticated account to tag the official account of Alibaba Group.

As for the rural teacher spokesperson, I couldn’t find him after searching for a while. I don’t know if he is not registered or has been specially hidden.

Anyway, given the special relationship between Weibo and Ali, it is impossible for Jack Ma not to show his support.

"Tenda has QQ, Ali controls half of Weibo, Qiandu itself is the absolute traffic entrance of the Internet, and a Tieba has tens of millions of sticky users.

It seems that the group’s WeChat promotion plan must be accelerated. Once the smartphone market penetration rate is in place, no matter Fetion or other chats, they will all be eliminated.”

While sending the message, he did not forget to set a trap for Liu Qiangdong, "Now it's what you wished for, you dug a trap for me to jump into, and for no reason, several major channel dealers joined forces to encircle and suppress me.

I don’t know how the board of directors will harass me when I return to the company.”

Liu Qiangdong took on the responsibility and spoke proudly, patting his chest, "Push all the blame on me. Isn't Hu Zhiyuan a director at Hummingbird? Let him take the blame on my behalf."

"Come on, you're the chairman. Old Hu works diligently at Hummingbird. He wants to break himself in half all day long. He just sleeps in the company. Not to mention that he led the team to come up with the most suitable rules and regulations for Hummingbird. Even if he has no credit, he has worked hard, right?
And you just throw it out there and take the blame?"

Dong Ge started to act unruly, and most people were no match for him. "I haven't even talked about you yet. You said you would take 50 people, but you ended up taking away more than 300 core logistics managers. It took JD Logistics two months to recover.

Besides, when Lao Hu went there, he got a lot of original shares of Fengniao, and JD Logistics also got one. If you get the money, you should work hard. "

"You deserve to be blamed?"

Li Zehua sneered, "Aren't you afraid that his small body can't carry such a big pot?
If things really get out of hand, how tempting would it be for manufacturers if a few channel dealers add up to 200-300 billion yuan in annual sales? "

Dong Ge frowned slightly. "Pinxixi should have 3000 experience stores in its offline channels, right? Can manufacturers still ignore this piece of cake and dare to treat them differently at will?"

"As of last Monday, there were 2677 stores in total, and now about eight new stores are opening every day."

Li Zehua casually explained, "But they are all stores in towns and suburbs. The sales of each store are not that high. They can't compare with Su Ning and Gome. Their annual sales of each store can easily exceed 100 million yuan, and they have a greater influence on manufacturers.

Even though the richest man has gone to jail, his influence is still there. We are all one family in Guangdong Province. The previous unpleasantness was wiped out with his going to jail. From now on, we will have to speak with our strength.

In addition, the sales scope of the experience store occasionally encroached on the area agreed upon in the original dealer contract, causing complaints from below. Later, the Pinxixi online sales area protection was added.

There is also no way to take care of all the small and medium-sized businesses whose interests have been damaged. The recent continued expansion of the part-time team has led to a sharp increase in cross-selling every day, and conflicts are intensifying.

The quarrel between you and Su Nian might even break the fragile balance between Pinxixi and the manufacturers. In short, it is not as beautiful and stable as you think. "

Thinking back to his actions just now, Dong Ge was stunned, "It can't be that serious, right?"

He said it with ease. JD.com did not originally have a market share in the home appliance market, but with the help of the Pinxixi channel, it took in sales of 500 to 600 million yuan in one go, and everyone was grinning from head to toe.

Just when he was imagining a bright future, he was suddenly blatantly suppressed by channel dealers, who also forced manufacturers to control the supply to JD.com. Dong Ge couldn't swallow this and simply overturned the table to gain sympathy.

The purpose of quarreling is not to vent, but to set a benchmark, find out the enemies of channel dealers, widely win over allies, and at the same time send a signal to consumers that JD.com sells high-quality and low-priced home appliances.

As long as consumers start to know JD.com and become curious and sympathetic towards the website, there will be room for action.

For example, users who have been cheated by offline channel dealers will find it difficult to tolerate the low efficiency, high prices, and relatively poor after-sales service of traditional channel dealers once they have enjoyed JD.com’s high-quality services.

But Dong Ge never thought of cheating Pinxixi. The two companies hold shares in each other, have common enemies, and have a basis for extensive cooperation.

Especially the two bosses are like-minded friends.

"What did you say?"

Li Zehua snorted coldly a few times and took the opportunity to complain a few more words. Although Dong Ge was thick-skinned, he was not a capitalist who was completely controlled by interests. He would always feel a little guilty and ashamed.

This was exactly what someone wanted, and seeing that he apologized sincerely, he waved his hand and said, "If apologies are useful, what's the point of having the Six Gates?

Believe it or not, there are already manufacturers who have received threatening calls from Su Ning, asking them to stop supplying certain specific models of goods to Pinxixi.

Do you want to take a gamble?"

Liu Qiangdong, who knew the nature of those people well, shook his head like a rattle and said, "I didn't think it through. I will definitely make it up to you when I have the chance."

"Well, I have a chance for you to repay me now."

"I told you that you are not a fussy person. Why are you waiting for me here for so long?"

"Then you can help me or not."

"help."

"That's what happened..."

Li Zehua was very satisfied with successfully taking over JD.com's sales network.

Liu Qiangdong was left disheveled in the wind. "So you quietly built a smartphone factory and are going to launch a new brand next month?"

I feel like I'm being left further and further behind by Qingyun Group in terms of business, and it's a bit hard to catch up...

Su Ning has indeed made another move. This time it is not just one company fighting alone, but it has brought together many small and medium-sized distributors across the country to represent the collective interests of traditional channel dealers.

Major channel distributors such as Gome, Dazhong and Wuxing also joined in, and seemed to be forcing manufacturers to abandon e-commerce channels.

Fortunately, they did not lose their minds and did not target the entire online market. Instead, they focused on JD.com and Pinxixi, believing that the prices of their online products were too low.

This enables the two e-commerce companies mentioned above to sell goods at more favorable prices, thereby achieving the goal of taking over the offline market.

Subsequently, major manufacturers responded, making it clear that the supply prices to each company were the same and there was no differentiation between online and offline.

Traditional channel dealers do not accept this and clearly state that manufacturers should take practical and effective actions to constrain online dealers to strictly abide by the manufacturers' pricing system.

Don't damage the interests of tens of thousands of traditional dealers across the country just for a tiny bit of profit online.

At this point, it is obvious that there is someone secretly colluding behind the scenes.

Attacking e-commerce channels without mentioning Taotao, coupled with Lianxiang's pressure on JD.com's procurement channel manufacturers in the field of digital products, things become increasingly clear.

The manufacturers' response is to procrastinate. It is not advisable to abandon any part of the multi-channel sales network online and offline. For example, Pinxixi is currently developing at an astonishing speed and is not controlled by manufacturers at all.

During the private communication, Li Zehua made it clear that if any manufacturer restricts shipment of certain best-selling products, delays delivery, and other measures to Qingyun, it will affect the normal sales of the website.

Or if a manufacturer is clearly informed that it will no longer ship that type of product, Pinxixi will immediately remove all products from that manufacturer and settle the remaining balance after deducting any fees within the specified time as per the contract.

No one should spoil anyone else, and everything should be done according to the contract. If there is no basis for mutual trust, end the cooperation as soon as possible. Everyone should part ways in peace and we can still be friends when we meet again.

Pinxixi is not JD.com. Including the city group buying projects, the monthly sales of Qingyun Group exceed 60 billion. With more than 15 full-time employees, it will not accept any form of threats.

Pinxixi responded publicly through Weibo, fully demonstrating the advantages of integrating online and offline, from the company structure to the transportation and sales links, and precisely mastering the advantages of logistics and express delivery.

With nearly 3,000 offline experience stores and a large number of part-time employees, it is possible to create such a huge sales volume.

In terms of the jobs provided and the tax revenue contributed to the local area, it is definitely no less than that of offline traditional dealers. The so-called e-commerce will cause the hollowing out of the manufacturing industry.

The groundless accusation of not fulfilling corresponding social responsibilities is completely groundless and is an untenable fallacy.

Not only that, Pinxixi is committed to developing and boosting the rural economy, and has currently generated real income for more than 200 million farmers.

In the future, more jobs will be created in suburban, urban and rural areas to help more farmers get out of poverty and become rich.

Finally, the official account of Pinxixi did not forget to put up an advertisement, releasing a large number of high-paying jobs and recruiting from the entire society...

For manufacturing companies, Pinxixi has an advantage that franchise stores do not have, which is also its core competitiveness.

That is, from the very beginning, the manufacturer trained an after-sales service team for Pinxixi, which is something that no single agent can compete with, not even Su Ning.

Manufacturers are the ones who know best how much it costs to maintain such a nationwide after-sales service network, but even they are unable to do so.

Pinduoduo's emerging incremental market represents a new future. Competition in urban stock markets has become increasingly fierce, and almost every company is trying its best to maintain its market share.

With the help of the national policy of bringing home appliances to the countryside, every company has seen that there is still a huge potential consumer market in the vast rural areas.

But except for the super first-tier brands, no one has the strength to build a comprehensive sales network on its own. Four years ago, Midea proposed a plan to cover 10,000 township stores.

It is still in the theoretical implementation stage, because it is difficult for a single brand to survive successfully in rural areas, especially it is unable to provide after-sales service independently, which is particularly important for rural consumers.

But Pinxixi can do it. Although it encountered constant troubles during the implementation process, it did continue to deepen the popularity of first-tier brands in rural areas through solid door-to-door services.

Well, this is also what first-tier manufacturers hate the most, because this convenient coverage network not only facilitates them, but also provides a possibility for a number of second- and third-tier brands to overtake on the curve.

It’s just like Brother Dong cursing the hummingbird in his heart for no reason. He both loves and hates this thing. Why provide such good service for no reason?
How can consumers judge which company is stronger through differentiated services?
There is no difference in service. Isn't this forcing everyone to work together to improve product technology and product experience?
Will Pinxixi's happy days of relying on past achievements, putting old wine in new bottles, and fooling consumers come to an end? (End of this chapter)