When Li Zehua was on a flight from Pengcheng to Shanghai passing over a national highway in Jiangxi Province, he was looking down at the agricultural benefit data report jointly created by Chime and Pinxixi.

Inadvertently looking through the plane window, I seemed to sense the movements thousands of meters below the clouds.

On the ground, heavy-duty semi-trailer trucks, hanging banners of "Pinxixi Helping Farmers", are rushing from the southern part of Jiangxi to the whole country...

"You're just good at talking, why don't you send in the transport capacity? A truck can carry 32 tons, but the actual weight is less than 28 tons without the baskets. Even if you pile it up hard, it's only 30 tons per truck. Send a truck!
Fuck Chen Baopi of Yunyunbang, if you continue to register social vehicles with Yunyunbang before allowing them to load goods, believe it or not, I will let the Pinxixi brothers come and smash your office.

Don't talk about the mission assigned by the company. Transporting goods is the top priority now. If you keep complaining, I will immediately call a van of people to block you."

Liao Chengming, city manager of Pinduoxi's Gannan subsidiary, is going crazy. This 31-year-old man has only rested for 14 hours in the past four days, and now he is so sleepy that he can hardly open his eyes.

But he still couldn't sleep because of the surge in orders.

As the Chinese New Year approaches, other regions are busy selling home appliances and New Year gifts, but he is the only one selling oranges. He is not selling them locally, but from his local area to all parts of the country.

Qingyun Agricultural Service Company and Pinxixi channels, urban fruit and vegetable supermarkets responsible for delivery by Chimei, and community stores are all frantically urging for delivery.

Question, where is the car?
Hummingbird, where did those people from Yunyun Gang go?

As we all know, Gannan navel oranges are generally harvested on a large scale starting in mid-to-late November of the year, and December is the peak shipping period.

Now, three days have passed in January, which is supposed to be the end of the shipping period for navel oranges. However, the situation is a little different this year. According to local statistics, the navel orange production in southern Jiangxi that year exceeded 110 million tons.

What is this concept?
It would take 30 trips of 3-ton semi-trailer trucks to haul all the goods away. But how many trucks does Liao Chengming have?
Oh, there are 140 vehicles registered on the group platform, and more social vehicles are restricted from loading cargo.

Why?

Because Chen Youtian, manager of Yunyunbang's Gannan business department, is busy registering social vehicles with Yunyunbang and then collecting a commission of 10% of the freight each time.

At this rate, he won’t be able to ship the goods out in three months.

In 08, due to the ice and snow disaster, more than 17 tons of navel oranges were unsold in the area, and this year's sales are also not ideal.

By January, the number of unsold navel oranges was still an astronomical figure, such as at Zhou Lao's home where Liao Chengming is now staying.

A 7.5-acre orange orchard harvested 3.3 kilograms of navel oranges, but almost all of them were unsaleable because they were picked late.

But the farmers can’t delay even a day longer.

……

In mid-to-late December, when the whole city is busy celebrating the imported Christmas.

Old man Zhou felt like the sky had fallen. His family of six had worked hard for five years, not to mention the investment costs. The first three years of cultivation had only produced no output.

I am looking forward to it, looking forward to the fruits to exchange for money to pay off my debts, looking forward to the fruits to save some money for my youngest son to get married. The bride price is so expensive now, if I don't get married soon, I will be doomed.

Unfortunately, things did not always go as planned. Last year, due to the ice and snow disaster, many high-quality fruits were damaged by wind and frost while hanging on the trees. It cannot be said that there was a complete loss of harvest, but only that all the money was lost.

At that time, he dug a hole on the mountain, intending to bury himself in it. The wind and snow in the sky were not even a fraction as cold as the chill in his heart.

He was close to numbness and collapse at that time. Looking at the tragic scene all over the place, there were no tears in his eyes and his mind was blank.

Finally, when the creditor came to the door during the Chinese New Year, he lost control of his emotions and rushed up the mountain with a hoe, a hatchet, and everything he could find, towards the fruit tree that he had once cherished as if it were his life.
Cut it off!

"If you want to chop down trees, chop me down first! If you chop down the trees, what will my family eat and drink? How will we live in the future?"

At the critical moment, it was his wife, who was over 50 years old, who tried her best to protect the fruit trees. Next to her was a four-year-old child who was crying loudly with fear.

These two thousand fruit trees are the lifeblood of their entire family!

It is the hard-earned money accumulated through a lifetime of hard work, it is the money that is trembling as one reaches out to relatives and friends with his head down, it is the hope of investing hundreds of thousands of dollars in a pile of scraped together...

Just hold on, hold on, life must go on.

Disasters will always pass, and as long as you are alive there will always be hope.

Old man Zhou, who looks ten years older every year, was not defeated by the difficulties before him. He dragged his slightly bent body and moved forward step by step with difficulty.

He was humble and begged for alms everywhere, relying on the connections he had accumulated over the years, the help from relatives and friends, and the special policy loans he obtained through the village.

He was burdened with a foreign debt of more than 20,000 yuan and was barely able to hold on, hoping that this year would be a good harvest so that he could sell the oranges and have a good year.

The eldest son Zhou Da'an wants to go out to work. He doesn't want to suffer in poverty anymore. It doesn't matter if he suffers a little, but he can't let his wife and children suffer with him.

Other people of the same age, even if they work hard in factories in eastern Guangdong, can earn at least a thousand yuan after working hard for a month, which is less than ten thousand yuan a year.

Even if he only sends back 10,000 yuan, it shouldn't mean that the child won't have any fat in his bowl for ten days or half a month, right?
Want to get rich by growing navel oranges?
Since planting the fruit trees, he has never seen a penny of return. He is a junior high school student who has a good job in the city, but he insisted on kidnapping him and bringing him home to help.

Now that’s it, five years, a full five years!

He eats less than a dog, gets up earlier than a chicken, and works a lot, but has he earned a penny? He even lost the income he had earned from working outside, and he is still burdened with a foreign debt of 100,000 yuan.

Look at my younger brother Zhou Xiaoan, he is 25 years old, and he would accept any matchmaker who came to him, but is there one?

When people heard that his family was in debt and that he was dreaming of getting rich by growing navel oranges, they turned around and left without even drinking a cup of tea.

Even his wife said, it’s a good thing that your family didn’t grow navel oranges before you married me, otherwise this marriage would have been doomed to fail.

Every time Zhou Da'an heard this, he could only bury his head and hug his son and smile foolishly, without saying a word and letting his wife complain, because she was also suffering, and if she kept the suffering in her heart and didn't vent it, big problems would arise.

Zhou Xiaoan?
He would just silently carry a hoe and go to the mountains with Old Man Zhou to weed the fruit trees.

Zhou Da'an wanted to leave, but Old Man Zhou forced him to stay.

"I am an old man, your father, and I don't have many years left to live. If you leave, this family will be broken up.

I can never be wrong in judging people. Once your wife follows you out to see the world, she will never come back.

There is no reason in this world for a woman to live in poverty with a man all her life. A poor couple has many sorrows. She is still following you today because she has no choice. Once she sees the outside world and her heart becomes wild, you can't keep her.

Stay in the mountains, guard these two thousand fruit trees, hope for good weather, and hope that they will bear more fruits in the next few years. Then you will still have some hope in your life.

Once I close my eyes, I won’t be bothered by seeing anything, and you can do whatever you want, even cut down all these trees!”

Zhou Daan was silent. He didn't dare to gamble, or rather, he already knew the answer to this question and didn't dare to choose.

Old man Zhou sees things clearly. He is not blind because he has never been far away. When he was young, he followed the engineering team to repair reservoirs and build buildings.

But at that time I couldn't get a quota and didn't have the ability to stay in the city, so I could only go back to my hometown to dig the land to earn a living. Over the years, I have raised my two children by doing hard labor during the slack season.

When his eldest son got married, he took out half of his savings and paid a high bride price, which made his father-in-law smile so much.

The remaining half was originally intended for his youngest son to use for his marriage, but when he saw people around him getting rich by growing navel oranges, he couldn't bear it and helped out in other people's orchards for two years.

I had to learn a lot about fruit tree pest prevention, fruit tree maintenance, and pesticide ratios before I could start contracting the mountains and forests and planting navel oranges in an orderly manner.

I dare not think about providing for my retirement in my old age, but being able to earn a little more money to renovate the house for my children, and give my grandson an extra red envelope during the holidays so that he can have an extra meal of meat is better than anything else.

Unfortunately, he was unlucky. It took three years to cultivate navel oranges, but a natural disaster hit the tree just as the fruits were set in the first year. More than half of the 6 kilograms of fresh fruits were lost on the tree, and the remaining half was sold at a very low price.

The money earned is not enough to buy pesticides, pay for picking labor, and transport the fruits from the countryside to the county.

The old woman's complaints, the eldest daughter-in-law's accusations, the youngest son who is still unmarried at the age of 25 and keeps silent and works hard, and the obedient grandson who is happier to eat meat than during the Chinese New Year.

Coupled with the relatives and friends who came to collect debts from time to time, Old Man Zhou became more and more taciturn.

After a long wait, it finally doesn’t snow heavily this year, and good days are finally coming.

But who the hell is it?
The variety of fruit trees sold to him is different from those sold to other families!

Improve, improve, improve the big-headed ghost!

I couldn't see the difference last year due to the heavy snow, but I could see the obvious difference as soon as the fruits were set this year. Why are the flowering, fruiting and size different from those of other plants?
It took another twenty or thirty days before their 2,000 trees were fully mature. The fruits were really sweet and looked good, but most of the merchants who purchased the fruits had gone home for the New Year.

No matter how good the product is, why sell it to ghosts?

The man who sold the fruit trees became rich, but the bastard who sold him the fruit trees disappeared long ago.

It's all over now!
Five years. How many five-year periods are there in a person’s life?

He still has a few years to live.

"I regret it so much. I shouldn't have disobeyed the eldest brother. The second brother hasn't gotten married yet. I have ruined his life!
Hundreds of thousands, how can I pay it back in this lifetime? I could kick my legs and cover my face, but what about the living people? "

Old man Zhou was completely panicked. He ran around the county and the villages, but every household had inventory and merchants from other places were trying to lower the price.

He couldn't sell his improved product at a high price, especially in this remote area where merchants were unwilling to come in. If he took the product to the county or city, he would probably lose everything.

The most important thing is that he has no land to store the fruits. The weather is getting colder and colder. If he doesn't pick them, they will rot in the fields. He can only borrow a few thousand yuan to hire people, and the whole family will join in the picking. Even his five-year-old grandson is busy in the orchard. They pick and sell a little bit, but the harvest is too little.

If we sell several hundred kilograms of these navel oranges a day, how long will it take to sell them all?

In another week, these navel oranges that cannot be sold here will not be available for purchase by outsiders, and he will have to use them to fatten the oranges while crying.

Just because there is no frame to put it in, no place to store it, no one to buy it...

Forced into a desperate situation, Old Man Zhou once again came to the town, like a walking corpse, and once again got nothing.

Because there are a lot of navel oranges for sale on the street, and the price is cheaper than another.

The most important thing is that it can’t be sold!
No one buys in large quantities. At most, they buy in batches of 50 or 100 kilograms.

Those who set up stalls have become numb. If they just keep selling like this, how long will it take them to make back their invested capital?
As I walked along, the faces of the stall owners were colder than the weather. People can put on more clothes when it’s cold, but can I put on more clothes for the navel oranges that can’t be sold?
Those who were setting up stalls and those who were going out to buy seemed to be perfectly divided into two worlds by some special energy. Those who were squatting were numb, while those who were standing were laughing and talking happily.

Well, from time to time, people would walk by with smiles on their faces, talking about buying big items for their home this year, and this one said they were going to the city to buy them.

The guy said no, there’s a new Pinxixi store opened in town, they have everything and it’s cheap.

Old man Zhou didn’t know what Pinxixi was, and he didn’t want to know.

The cold wind scraped at his body and face like a knife, causing him pain. He just sat there stupidly on the concrete floor at the side of the street, watching the hustle and bustle of the world, lost in thought and memories.

It’s not so easy to go back home.

The disappointed eyes and desperate resentment flashed through his mind all the time, devouring his internal organs and dragging him completely into the abyss.

Some are happy and some are sad. The winter in southern Jiangxi is not full of laughter and joy as everyone imagines.

There are many people on the street like him, whose navel oranges or other cash crops are unsaleable, and they have tried everything but to no avail.

Coming to town to set up a stall?
But look, is there any space?

There are people selling oranges everywhere, but how many of them can be sold?
I can only wander around aimlessly like this.

Turn and turn, hoping for a miracle to happen.

When I was tired and confused, I would just find a place on the street to sit or lie down. I wouldn't eat when I was hungry and wouldn't drink when I was thirsty. The only thing I could hear was smoke coming out from the foot of the wall from time to time.

Even if they only have the last glimmer of hope, they will wait until it is completely dark before they dare to go home, hoping that their wives, children and the elderly have fallen asleep and will not see their tired and desperate faces.

But, hope, does it really exist?

Miracle, if it happens so easily, can it still be called a miracle?

It's nothing more than another day of despair and torment, repeated over and over again.

All farmers whose products are unsaleable feel like they have been weighed down by a heavy rock.

Shout, but no sound comes out.

Cry, cry silently.

Because the tears have long since dried up.

……

"Pinxixi is here to collect~~"

At first, the sound was quite far away and I couldn't hear it clearly in the cold wind.
Gradually, the noise grew louder, and some people in the crowd, who were originally in despair, stood up and looked around.

Do you hear auditory hallucinations after squatting for a long time?

The man who was selling his wares weakly at the stall was also asking around, asking if someone had just said they were delivering the goods.
Deep down in their hearts, they hoped that it was true, that a big boss really came to collect the goods?

As the message conveyed by the crowd got closer, the voice came through with incredible clarity.

"Hurry to the town government gate. The big boss of Pinxixi is here to collect the goods. The mayor is with him."

In an instant, it was as if a mountain was thrown into a dead body of water, splashing up huge waves.

Almost everyone gathered around as quickly as possible and started asking questions.

What's worse, he grabbed the messenger's arm tightly and no matter how he struggled, he couldn't get away.

"It's true. I saw and heard it with my own eyes. The mayor was shouting with a loud speaker, saying that the person coming was a big boss from a big company, a Pinduoduo from Shanghai, and there was no limit on the number of orders. You can take as many as you want..."

"Don't pull my hair, don't pull my clothes."

"Tear~"

"My Banilo, a brand name product, I just bought it on Pinxixi for 30 yuan!"

Unfortunately, no one listened to his complaints. The crowd rushed towards the town government office like crazy...

After all, Old Man Zhou was old and could not run as fast as the young people. When he arrived, the entrance of the yamen was already surrounded by people in three layers.

Hundreds of thousands of tons of unsaleable fruit cover several surrounding counties, dozens of towns, and hundreds of thousands of people.

It is their lives and property, almost all their belongings, no one dares to be careless in such a situation.

Who knows how many millions of kilograms the big boss who comes here can buy? How can this amount be divided among so many people?
Well, in their eyes, those who can spend millions or tens of millions to harvest fruit are super bosses. As for those who harvest hundreds of millions or even billions of kilograms?
They didn't dare to think about it, let alone that super-super, in short, a very big boss had come, and the county magistrate and the prefect should also appear with him.

As for the messenger who said that we would buy as much as we could, that was a joke. Ten thousand tons is equal to 20 million jin, and several hundred thousand tons is almost billions jin, even if the purchase price is lowered to one yuan and twenty cents per jin.

How much does it cost?

Anyway, it's an astronomical figure. Which big boss is so narrow-minded as to tease others for no reason?
People push and shove each other based on the first come, first served basis, just to squeeze forward, grab a good position and sell their own fruits first. No one wants their fruits to be forgotten again.

Old man Zhou tried his best but failed to get a good position, and he was desperate again.

The loud speaker blared, and the mayor's voice shook the sky: "Stop pushing! If you keep pushing, I won't accept a single pound of fruit today.

I'm talking to you, pushing forward, trying to get someone pregnant!
Everyone, be quiet. Director Lin from the Six Gates, take your men to maintain order. Anyone who disobeys orders will be dragged out and thrown out.

Ahem, everyone be quiet, I am the town...

This is what happened. The person next to me is Manager Liao from Pinxixi Gannan Company. Let him say a few words and everyone applaud. "

"Clap clap~"

After a series of chaotic crackling sounds, Liao Chengming, who was forced to do something, stood forward with sweat all over his forehead, looking at the huge crowd of people.

Especially when each of them looks at you with expectant eyes, as if they were their savior, that heavy sense of trust and responsibility makes you instantly overwhelmed.

He finally understood why the company had repeatedly emphasized that private purchases in stores were not allowed and that cooperation with government agencies was required, even if it meant paying an additional fee of 0.5 cents per pound.

We also need to find out why the government office has to come forward to receive the goods!

Open your eyes and look, there are hundreds of people rushing here after hearing the noise. From afar, there is a steady stream of people rushing over to join them.

They are like rushing streams and small rivers, which eventually merge into the big river here, endlessly and continuously.

If the town had not stepped in, it would have been strange if the Pinxixi experience store had not been packed with people on the spot.

Good intentions do not necessarily get things done. The labor fee of 0.5 cents per kilogram is clear and transparent, and is directly transferred from the Qingyun Group headquarters to the prefecture-level cities in southern Jiangxi, and then passed down one level at a time.

Public donations are one thing, and privately promising bonuses to every person involved is another. Every penny counts.

Farmers in a town can easily produce hundreds of kilograms, or thousands or even tens of thousands of kilograms each. That adds up to hundreds of millions of kilograms, or even more than 100 million kilograms, which translates into tens of thousands or even hundreds of thousands of kilograms in bonuses.

Each person gets a few hundred to a few thousand, which is more than a month's salary. The most important thing is to just show up and maintain stability...

“…Pinxixi will mobilize 14 full-time employees, 5000 part-time employees, and more than 47 experience stores across the country for this big promotion.

As well as 700 friendly companies that cooperated in the promotion, over 70 employees worked together to increase farmers’ income…

In order to win this acquisition battle, our company, under the wise leadership of the Governor's Office of Gan Province and the prefecture-level city office of Gannan, has established a base in xx County...

Thank you to all the leaders of xx town for your full support and love...

Our chairman Li Zehua and general manager Sun Tongyu care about our farmers and have approved 10 billion yuan of special funds.

It will be used for the first batch of agricultural and sideline products, fruit and vegetable purchase and promotion. According to actual needs, our company will continue to invest funds to solve the practical difficulties of farmers...” (End of this chapter)