"Uncle, why are you here again? I really can't do anything about this. The store doesn't hire employees over 55 years old.

Yes, I know you are in good health, but this is the company's rule...

Second uncle, I beg you, you know how hard it is to get this job, my whole family depends on it for a living, please don't move.

Don't help me. It would be bad if I fall and hurt myself, or break the goods. If the store manager sees, I will get scolded.

Really, I beg you, please go back. It’s so cold, don’t catch a cold.

Hey, please bring me a down jacket and write it down on my work order. Yes."

Outside the Pinduoduo store on the outskirts of Yibin, southern Sichuan, a young man in a blue work suit installed the last air conditioner on the car. He skillfully issued the invoice for the driver to sign, and then called a colleague to follow the car.

After finishing everything, he took off his gloves and took out a cigarette box from his pocket and handed it to the person following him. As he spoke, he took out the only 160 yuan left in his pocket.

Without counting, he stuffed all of them into the man's hands, "Second Uncle, please go back. I'll come back to see you and Brother Zhuzi after I finish this, okay?"

The man had a head full of white hair and was wearing thin clothes that were so washed and faded that it was almost impossible to tell their original appearance. It was such a cold day and he was shivering with cold, but his feet felt like they had taken root.

She neither took the money nor left, but just looked at him hopefully.

The young man opened his mouth and wanted to speak, but no words came out.

Want a job that can earn money to support your family?

That would require him to have the ability to do so. Who is he?
A delivery team leader who worked at Fengniao in Chengdu was temporarily seconded back to his hometown to work as a delivery assistant in the Pinxixi experience store.

What qualifications does he have to arrange for a 63-year-old man to work in the company...

"Luo Ligao, what are you still dawdling about? Have you arranged to ship the goods to the family quarters of the construction company?"

It was the store manager who came back from outside who broke the silence. He didn't even look at the old man from beginning to end because there was nothing he could do.

Luo Ligao ignored the old man's objection and stuffed a handful of change into his pocket before responding, "We just loaded it on the truck and sent it over."

"So you have nothing to do? Three truckloads of goods just arrived at the warehouse. Go over and help."

The store manager spoke very quickly, not giving him any chance to refuse. After he was done, he emphasized, "The warehouse is a restricted area and no unauthorized persons are allowed to enter. Also, this is the last time I warn you: do not let your personal life affect your work.

If the company suffers any additional losses due to your fault, you know the consequences! "

Luo Ligao nodded with a stern face, and after the store manager left, he lowered his voice and tried his best to hide his anger, "Second Uncle, be obedient and go back first.

Please don't follow me. You can't do this job. If you keep going on, you'll lose my job too.

Do you want me to be like you, with my whole family starving to death?
Don’t even think about it. If you try to find a car on purpose, the insurance will not pay for it! "

Maybe he felt the words were too harsh, or maybe a colleague brought him a down jacket, and he didn't want to be seen, so he took the jacket and stuffed it into his uncle's arms, "It's cold, wear it back home."

After saying that, he quickly walked towards the warehouse. This was all he could do.

And the second uncle, holding his clothes but not putting them on, just stood there, staring blankly in the direction he left, with no light in his eyes...

"Brother Gao, it's not a good thing for him to come here all the time. Yesterday, a truck was delivering goods and almost hit him. The driver was almost scared to death.

How many times has this happened?!
I heard that drivers from several companies have complained about it. If someone from above investigates, you will probably be fired as well."

"Don't talk nonsense, do you think the things at Xiao Luo's house are not messy enough?

Ronaldinho, don't take it personally, just focus on your work."

When his colleagues saw him coming, they all started talking at once. The oldest one shook his head and sighed, interrupting everyone's chat.

Only when everyone was no longer paying attention did he come closer and lower his voice:

"The store manager said that if something like that really happened, everyone's work would be in vain. He said that the safety system assessment is one-size-fits-all. You really have to pay attention to it and tell him not to come.

If you continue to do this, even if the company doesn’t investigate, the store manager will fire you.”

"I know."

Luo Ligao pressed his index finger hard until the joints turned pale and his lips trembled uncontrollably. "It's okay. I'll take care of it."

The older man had seen this kind of thing many times, so he shook his head helplessly and sighed, "It's good that you know what's going on, so just do it."

Luo Ligao looked back and seemed to see his second uncle curled up at the foot of the wall again.

Everyone here knows about his family's situation, and they also vaguely know what his second uncle is thinking.

Sympathy is sympathy, but few people are able to help, and no one is willing to help.

Because the second uncle’s intentions are too “sinister”!
He was eight years over the maximum employment age, and couldn't do physical work or anything else. Everyone sympathized with him and tried to help him as much as possible at first.

But I didn't expect that this person would repay kindness with enmity!

No one would have thought that this pitiful and "hateful" person would trigger a series of major events in the near future.

……

“… a complete form containing the on-site situation of the mobile phone press conference, media follow-up reports, and user feedback was submitted to me.

Mr. Wu, you are responsible for the Internet public opinion and popularity, and for negative information such as malicious slander/stirring up trouble/involving technical plagiarism.

Contact the relevant parties as soon as possible to delete it and it must not have any negative impact on sales. If there is any problem in this regard, I will contact you directly.

In addition, mobilize all the internet celebrities that can be contacted, professional electronic product evaluation agencies, influential individuals and organizations, media reporters and editors of Internet portals, etc.

Try to publish soft articles in public channels from an objective perspective as much as possible to attract the attention of electronic product enthusiasts and potential consumers. Create a storm of public opinion bombardment, and use titles that are mainly shocking and attractive.

They are professionals in this area. They pretend to be negative about the product but actually praise it, and they brag about it secretly but actually praise it. They especially highlight the real popularity of the product which is in short supply and has customers queuing up to buy it in their offline image stores.

The scene where the online products are sold out in 0.1 seconds must be promoted to the public as soon as possible to create an atmosphere for everyone that Panda and Honor mobile phones are hard to come by and you are making a profit if you buy one.

Mr. Yu, you must cooperate unconditionally on this point. You must complete the new annual cooperation contract negotiations with mainstream TV stations, newspapers, magazines and other traditional media before the end of the year.

"Mr. Wu, are you okay with the Internet?"

After receiving a positive answer, Li Zehua nodded with satisfaction.

In fact, after the press conference, the vast majority of the media present gave extremely positive reviews, saying that the appearance of the product was a "work of art" polished by Li Zehua with his forward-looking vision.

The body materials are all carefully crafted, and the moderate price and mainstream configuration are enough to make most people fall in love with it at first sight.

Thanks to the good cooperative atmosphere maintained with most of its Internet competitors, the group also has sufficient publicity budget. It started promoting the event in the circle a month ago to create a sense of mystery.

Little by little, consumers' expectations are raised to the limit, attracting enough topics and attention. Of course, the most important thing is that the quality of the product itself can stand the test.

Add to that appropriate marketing exposure, public opinion guidance methods, and supply, um~ forget about the supply.

Guo Xinyi's proposal to reallocate on-site and off-site supplies was rejected immediately.

The venue is designated for internal sales. Mobile phones that have just been assembled and rolled off the production line are distributed internally directly according to the number of pre-orders without going through public sales channels.

The approximate ratio is about 7 to 3.

However, there is a lag when Qingyun Group orders products from major component suppliers, such as Qualcomm. Qualcomm's production capacity is seriously insufficient, and it also has to supply other manufacturers such as Samsung and HTC.

The production capacity of the first batch of 50 assembled machines will be in place in three months, namely in December 09 and January and February 12.

The second batch of 300 million units ordered will not be available for unlimited supply until March.

The production line deployment and proficiency training of production line employees in OEM factories, including BYD Electronics, Huaixu Electronics, and Dongguan Chaoxu Electronics, all require time. The industrial ecological chain also takes time to establish. For the same component, different manufacturers have different quotations, production processes, and delivery times, which require repeated testing.

Only in this way can we select the most suitable supplier.

So in December, Honor Electronics only received 10.6 assembled products from the OEM factory, and Panda Electronics received 1.1 units, which were distributed among three different factories.

The components used in them are also different, and the group needs to arrange sales channels in a targeted manner according to the different tested products.

The best quality ones are naturally arranged for use by consumers and senior management of the group, the ones of slightly lower quality are arranged for internal consumption by the group’s employees, and the worst?

Of course we will arrange for rework and then hold the component manufacturers accountable. Those that can be rectified will continue to cooperate, while those that have quality defects or aging production lines that cannot keep up with progress will be eliminated.

With a distribution ratio of 7 to 3, the production capacity in December can only be allocated to the market for a total of more than 3 units. For new models, new products and new companies, the number of is not low.

After all, the lowest price is 2998, and Pandas cost three to four thousand yuan each. Many big companies with dreams have plunged into the market, but they may not be able to sell that many in a year.

But don’t forget that outside of Qingyun Group, there is an extremely huge potential consumer market, namely the upstream and downstream suppliers and customers in the industry.

Software development is a top priority for Qingyun. Based on Android 1.6 and the 2.1 version under testing, Qingyun Group started to develop special app software in advance as early as August and September.

After receiving the first batch of prototypes in December, the group selected about a thousand of the best employees and gave them mobile phones loaded with professional-grade app functions to demonstrate to partners in the market in advance.

Take-out restaurants, cooperative supermarket chains, online store merchants, small and medium-sized merchants engaged in same-city delivery business, and even middle and senior management salesmen of large manufacturers were not spared.

At that time, the apps were actually quite rough. Under the premise of adhering to the principle of practicality, they tried to save as much as possible and improve various internal commercial functions as much as possible.

Make use of limited resources to provide professional services as much as possible, scan and verify the QR code, and appear in front of everyone for the first time, binding the micropayment scan code payment system.

It also made all the merchants' eyes light up. Through the detailed explanation of the elite business, almost most people realized that this mobile phone seems to be more than just for making calls and communicating.

“Smartphones are means of production that can be used anytime and anywhere, not just ordinary electronic consumer products!

It can continuously generate economic value!"

This is the new concept that Li Zehua wants to convey to the market through his salesmen!
Through Honor P9 and Panda Z10, all companies and individuals doing business with Qingyun Group will be more closely connected than ever before, and business transactions can be made anytime and anywhere...

When a normal person spends money to buy a mobile phone, he will of course make a comprehensive assessment of the price, style, configuration, appearance, brand, quality and other aspects before placing an order carefully.

But if the mobile phone you buy is closely related to your life and work, it can make it easier for you to do business, complete order delivery, and find potential partners anytime and anywhere.

You can even make more money!

What will happen?

Of course, I bought it.
Thirty thousand units?
Don’t you think about it? Just the Qingyun Group has taken over many restaurants, and there are so many small and medium-sized manufacturers cooperating with Fengniao, plus the e-commerce companies that have opened stores on Pinxixi. It is simply not enough, not by a long shot!

In other words, the supply chain of Roewe mobile phones is still under construction, otherwise, if people want to buy a smart phone for a thousand yuan, the market will have to be reshuffled.

"The allocation of mobile phone market share is a group strategy that was set in advance. Mr. Guo, Honor Electronics must temporarily sacrifice its own interests and serve the group as a whole."

At an internal meeting, Li Zehua reiterated this development strategy. He played with the silver Panda Z10 in his hand and said, "When the deliverymen get it, they can re-optimize the delivery routes immediately.

Orders can be reassigned anytime and anywhere. Based on the feedback obtained from the test alone, the delivery rate has been increased by more than double, if the big data processing center that is about to be built in southern Sichuan and your province is also included.

By then, delivery efficiency will be increased to more than three times the current level. Do you know how much operating costs this will save for the group?
With just this one item, we can achieve the efficiency of adding more than one million new orders per day without adding a single person to the existing scale, and create more than 60 yuan in sales revenue for every people every day.

Such work efficiency increases, you can consult everyone here for specific report parameters, it is nothing more than an initial investment of tens of millions, which is not worth mentioning compared to the benefits. "

As he finished speaking, all the senior executives present spoke up one after another, saying that if you have never used a smartphone, you don’t know how good it is, and after using it, no one can live without it.

It is so convenient. Through the system’s built-in internal communication tool (the predecessor of WeChat in China), work content can be assigned to every employee in the group who stays at their post and project progress can be monitored anytime and anywhere.

You can spread your influence geometrically, and most importantly, you can keep track of all internal data at any time. Everything is under control, and it feels wonderful.

Based on the joy of technological monopoly, there is no doubt that they will allow it to be sold to the public market.

If they could control all the technology and parts production links, they would rather not supply them to the market in their lifetime.

It's a pity that they can't have exclusive use of such a powerful weapon. What a pity~
Guo Xinyi was almost going crazy. He couldn't help but utter, "But we can't release 2400 smartphones to the market in just five days.

Although the image stores in various places have not yet been fully put into use, the lobby on the first floor has been renovated and put into operation. The 26 stores across the country, plus the online pre-sale channel, are open to consumers across the country.

There is only a small amount of it. The rest has not even arrived at the store, but has been intercepted by the company through various channels halfway.

I doubt whether the 2400 units actually put on the market were actually bought by consumers.

Chairman, you see, someone online has already raised the price by 200 yuan to try to grab a pre-sale spot, and there are more than a thousand messages below, but no one is willing to make a bid.

If we over-consume consumers’ expectations, I’m worried that when we launch the product on a large scale in the future, we will face a joint boycott by consumers!”

Li Zehua became interested, "Where is it? Let me take a look."

I entered the website address into my smartphone. The response speed was a little slow, but acceptable. After quickly browsing it, I looked at Guo Xinyi who was full of anticipation.

He smiled happily, "Very good, Old Wu, you can see that even if you pay a higher price you still can't buy it, this is a hot news!
You should immediately arrange for someone to start preparing, and it is best to use a third-party company to act on your behalf and cooperate in the actions both online and offline.

What is a good product?
What you can’t buy with money is a truly good product!

The number of people queuing up to buy at the offline image store is not enough. If we want to build up momentum, what’s a hundred-meter-long queue to buy Panda Glory?
Only a thousand-meter-long queue is worthy of being popular, and I have no objection to arranging some fights to attract attention, or even if people lose control of their emotions because they can't buy the goods and smash the image store.

The trend of paying a higher price online has also become popular, coupled with a plot in which a certain man wins the heart of a beautiful woman by buying a Panda Honor mobile phone.

Make sure to make it as real as possible and make consumers believe that this is a real event happening around them.

Aren’t there still college students who have not left school?

Arrange some of the beautiful women and ugly men to give away some mobile phones for free, and let them make some extra noise according to the marketing plan designated by the group.

In short, I want to make the group's smartphones differentiate themselves from competitors from the very beginning. What they sell is just a communication tool.

What Qingyun Group sells is a kind of social spiritual need, the brand's self-identity value, and means of production that can make a lot of money.

Targeting different consumer groups.

Designing different consumption strategies, for students and young people, it is the spokesperson for fashion and the leader of trends.

For the industrial and commercial classes, it is an indispensable tool of production.

Follow this line of thought. I will first grant you a special approval of 20 million. If it is not enough, I will add more. You must do it well. When you can grab it by adding 1,000 yuan online, it will be considered a preliminary success!"

Copy Apple’s 10-year marketing strategy and first establish the product’s status. Once the status is established and electronic consumer products are sold as luxury goods, there will be room for further improvement in the future.

From now on, we will work hard on technological research and development. Only by mastering enough core technologies can we maintain the high positioning of our products and earn excess profits.

Wu Yibin was delighted to hear this, as it meant that the importance of the Public Relations Department within the group had been further enhanced.

No one else has any objection because the profit margins of consumer electronic products are really high, with a net profit of 35% as often as not. Once successful, this will be the new cash cow of the group.

Only Guo Xinyi, who was the most injured, suffered another critical blow. He pretended to be pitiful in the group meeting, but did not get the supply of goods. Instead, he stimulated the hoarding of goods in disguise.

Poor consumers, it is a sin to encounter such unscrupulous merchants.

Even though he had been with Li Zehua for so long, he was sure that he had not learned even one tenth of this man's skills.

Who can accurately grasp people's hearts with the most ordinary words like him?

He had no choice but to passively accept this established fact. The chairman had made a public statement, so who could refuse?

Zhou Shouyuan, the newly promoted executive vice president of the Electronic Technology Group, did not speak from beginning to end, but his eyes showed admiration and recognition... (End of this chapter)