"Boss Li, great news!
Seven ministries including the Development and Reform Commission, Finance, Civil Affairs, and Science and Technology are expected to jointly issue a notice in the near future. It has now been found that smartphones will be clearly included in the subsidies for home appliances going to the countryside.
The price limit ranges from less than 1000 yuan to a maximum of 2500 yuan, and all vehicles will enjoy a 13% special fiscal subsidy..."
Early in the morning, before Li Zehua even left the house, he received extremely good news.
He almost dropped his phone. "Really? How come it's so fast? Didn't they say that the resistance would be huge?"
The person on the other end of the phone was a venture capital firm. “We are still investigating the details, but there are rumors that Lianxiang is working with mobile phone manufacturers to actively promote it behind the scenes.
After careful research by the ministries and commissions and with the efforts of all parties involved, the decision was finally made to include domestic mobile phone manufacturers’ products in the subsidy scope.”
“Domestication?”
Li Zehua was a little confused, "How is this standard judged?"
"We have to wait for official notification for the specific details, but Qingyun Electronics products are very likely to be included in the subsidy list..."
"The 2500% subsidy for 13 yuan makes it 2825 yuan, which is only 100 yuan less than the current retail price.
If it is successfully selected, doesn’t it mean that smartphones will usher in a new round of sales surge in wealthy rural areas? "
Li Zehua did a simple calculation and felt that this wave was stable.
The second batch of core components for over 300 million mobile phones have been shipped in succession, and the foundries are working overtime to produce them. Negotiations for the third batch of chips are continuing, if they can be selected into the subsidy list.
Sufficient production capacity plus subsidies are like adding wings to a tiger. The most important thing is that it will have a far-reaching impact on the Roewe series of mobile phones that have not yet been released. Taking the subsidy factor into consideration, the 888 can be made.
At the end of 2010, 888 was more cost-effective, with contribution points from telecommunications operators and part of the subsidy for home appliances going to the countryside. It rapidly expanded the scale of mobile Internet users without losing money.
“But, under what name are coupons issued to consumers?
The new product has been on the market for more than three months, but less than 10,000 units have actually been sold to ordinary consumers. It is not advisable to directly reduce the price.
It does great harm to the product positioning and image.”
While quickly getting dressed, he sent a message to the company's management group, asking everyone to take action quickly.
"Are you going to the company?"
The noise woke up the person next to him. Shen Wanyi stretched her body and reached out her little hand to gently button his shirt.
This is a villa located by the river. Shen Wanyi doesn't come here often. She only occasionally stays overnight with him here. Most of the time, she lives in a rental house outside the South Campus of Jiaotong University.
It is convenient to take care of Shen Wanqing and Chen Xiaomin's daily life, and it is also closer to Qingyun Industrial Park. She always does this, giving priority to the feelings of those around her.
"Well, something came up that needed to be dealt with, but I'll be back before noon."
After getting her, he realized how adorable she was. On the one hand, she was clingy, but on the other hand, the noise she made every time really gave him a headache.
It's not that he was unwilling to continue living in the rental house. He had already discussed it with the landlord and independent director of Qingyun Group, Professor Wu Liangyu, to exchange it for the newly developed commercial residence in Pudong.
Neither party suffered a loss. Now he is the actual owner of the entire building. Chen Xiaomin and Shen Wanyi were so stupid that they didn't know it and still paid the rent on time every month.
But new problems arise. No matter how the old residential buildings are renovated, the sound insulation effect is unsatisfactory, which may be acceptable to ordinary people.
The key point is that the girl next to him is not an ordinary person. No one would have thought that just staying at the simplest touch stage would bring about high and wonderful movements, greatly satisfying his psychological needs at the same time.
It also brought a new trouble. It could not be concealed upstairs and downstairs. Shen Wanyi also realized this problem, but no matter she covered it with a pillow or covered it tightly with her hands, it was of no avail.
The only attempt ended in a hasty manner. Not only was he not having fun, he didn't even finish the prelude. He was so angry that he had to endure it. The next day when he went to work, everyone in the company saw his sour face.
Thinking of this, he couldn't help but pinch her, "Sister Wanyi, I never dared to imagine how beautiful your singing voice would be. It's so beautiful that I will never get tired of listening to it in my life."
It would have been fine if he hadn't said anything. As soon as he said that, Shen Wanyi's face instantly turned red, even her earlobes were stained with a hint of red. She buried her body in his chest, pouted her lips and looked up at him shyly, "I just can't control it~"
"Don't act cute so early in the morning. You're a big sister."
He deliberately emphasized the words with a stronger tone, his hands moving restlessly up and down, "I can't believe it, it looks so soft and cute, why is it like this? Try again."
The villa is large enough, and the decoration, especially the sound insulation and privacy, are done to the extreme. The surrounding residents are far enough away, which perfectly proves the saying: no one will hear you even if you scream your throat out...
"Sister Wanyi, why don't you move here? It's much more convenient here than in the old residential buildings."
In the car, Li Zehua whispered in Shen Wanyi's ear, but was rejected mercilessly, "No, you only bully me in various ways."
Thinking back to the ridiculous scene just now, she was happy but uncompromising, "Wanqing and Xiaomin are both in school, I have to take care of them."
Li Zehua was hurt, "Who will take care of me then?"
Even if he smeared honey on his mouth, he couldn't shake his sister's determination, so she said helplessly: "Can you come over here to rest every night in the future? You also know your voice~ um!"
"Nonsense, nonsense, I didn't do that."
Shen Wanyi wanted to cover his mouth, but when she thought of her uncontrollable voice, she didn't dare to make any noise in the rental house.
Unable to resist the persuasion, he could only say, "One day a week at most. Well, two days~ no more."
The voice was so weak that I would have thought he was forcing her to say something against her will, which made Li Zehua laugh.
Sometimes, I really don’t know what’s going on in her little head. She’s clearly more eager than I am, and she has to act like she’s being forced.
But if I can get two days a week, it's enough.
After dropping her off near the family quarters, it was already 10:30 in the morning when he arrived at the industrial park. He rarely came at this time.
The meeting has been going on for quite some time. It is said to be a meeting to respond to changes in mobile phone industry policies, but in reality there are only a few core members participating.
Zhou Shouyuan has already set off for the United States to build a bridge of communication between the two parties and traditional American financial groups to safeguard the common interests of both sides.
Guo Xinyi, President of Honor Electronics, He Li, the new president of Roewe Electronics, He Jiawei, General Manager of Pinxixi Digital Products Division (a direct descendant of Sun Tongyu), and Wang Xing, Vice President of Pinxixi Group Buying.
Together with the decision-making committee, it provides economic theory support and a core economics analysis management team for policy analysis.
Wu Liangyu was also there. He was the head of this brainstorming department. His office was staffed by senior professors of economics from various universities and industry experts, who were think tanks specially hired by the group at a high price.
The six major offices under the Decision-making Committee, namely, Economics, Law, Investment, Information, Security, and Strategy, are all composed of professors, industry experts, and retirees.
As for the management of Panda Electronics, I'm sorry, but Panda's retail price decision has nothing to do with the promotion of home appliances to rural areas.
As soon as he entered the room, Li Zehua smiled as everyone stood up to greet him. He waved his hands repeatedly, "Everyone, sit down. Professor Wu, Professor Xu, you are all here. Xiao Guo, what are you talking about?"
After taking the meeting briefing handed over by Wang Fei and listening to Guo Xinyi's detailed report, he finally had a clear and comprehensive understanding of the matter.
I have to say, it’s really worthwhile to hire a university professor as a part-time professor!
These professors who seem to be harmless and just teaching in schools have actually produced many successful students through years of hard work.
The students I taught when I was a lecturer 10 or 20 years ago are now in key positions.
Exchanging resources and benefits with them is not only reasonable and legal, but also allows you to get the accurate information you want in the first place.
Of course, it is not easy to ask them to help. Ordinary companies cannot hire great scholars and professors. Now is not the era of combining production, teaching and research, so everyone should be more cautious.
Fortunately, Qingyun has a good reputation. To date, it has donated more than 3 million yuan to various universities. Together with the support for scientific research cooperation projects, the total is conservatively over 5 million yuan.
We just invited a large group of big guys to join us. They don't come often when they have nothing to do. We sent a group of master's and doctoral students to come for internship and work hours, and help with some analytical work.
The situation today is special, and many people have come. It involves projects related to the subsidy of home appliances to rural areas and the increase of smart phones. It is a small matter to get a few hundred million in subsidies, but what is more important is the profound meaning of the strategic transformation of a major country contained in it.
"No, what are you doing here, Lao Wang?"
Li Zehua glanced around and suddenly realized something was wrong. Why did Wang Xing come over?
Pinxixi’s group buying business is basically limited to urban areas, so it has nothing to do with the subsidy program for home appliances going to the countryside, right?
Before Wang Xing opened his mouth, Wu Liangyu laughed first. "Mr. Li, do you think that the home appliance going to the countryside is to subsidize the production/sales companies to sell products in rural areas?" Li Zehua was stunned for a moment. "Before the company and the manufacturers connected, they all registered and reported uniformly by region, and then after the local tax department reviewed and completed the review, they uniformly deducted the tax."
Wu Liangyu nodded. "That's not wrong, but this is an additional preferential policy given by the state to large companies that can be monitored. In fact, there are also detailed regulations in various places..."
To sum up, consumers with registered residence in rural areas can apply for additional subsidies with value-added tax invoices regardless of whether they purchase subsidized products in cities or rural areas.
"So, all the hundreds of thousands of employees with rural household registration in the company who buy mobile phones can apply for subsidies?"
Li Zehua held his chin in his hand, his heart bursting with joy. Taking into account the market of part-time employees and college students, wouldn't the total subsidy be several hundred million?
Who doesn’t like to get some real benefits?
After the subsidy is implemented, consumers will not only benefit, but also have an impact on other products in the 9 yuan price range on the market. It is no exaggeration to say that if the Honor P2500 is sold at yuan, it will have at least tens of millions more potential customers.
The extra hundreds of millions of net profits can be used to do many more things and drive the further development of many domestic companies. Relying solely on his personal investment and support without any output is not a long-term solution.
Many times, only with market sales can companies in the industry chain have confidence and actively expand production capacity, develop technology, and improve production processes. Relying on him to spend money can only be temporary development at best.
But what Wu Liangyu said next made him start to become less confident.
"Based on the information we have so far, there are specific requirements and strict restrictions for smartphones to be included in the subsidy list.
First of all, the place of registration and tax registration must be in China, and only joint ventures and foreign-funded enterprises can apply. "
"That's no problem. Qingyun Electronic Technology Group is registered in Shanghai, and Honor Electronics' headquarters has just moved from Suzhou to Pudong."
Li Zehua couldn't wait to ask: "Any other requests?"
Wu Liangyu continued: "It is required that the enterprise must have been operating in the industry for more than three consecutive years."
"Wait a minute, I just said that the person behind the policy was Lian Xiang, right? It doesn't have the qualifications to manufacture, produce and sell smartphones for three years, right?"
Li Zehua could not help but say, "I read the draft for comments, and the definition of a smartphone is a communication tool with a full screen or a screen that accounts for more than 75% and can use a mobile network of 2.5G or above.
Apple didn’t appear until 07.”
Wang Xing smiled and said, “Mr. Li, actually in 02/03, some manufacturers experimented with full-screen mobile phones, using a stylus to type and play games, but you may not have noticed.
Lenovo has previously worked with relevant foreign manufacturers to produce and sell this type of product.”
"Is this happening?"
Li Zehua tapped the table and thought for a moment, "I'll take care of this. Isn't it just three years of sales experience? It just so happens that Roewe Electronics is short of a mobile phone network license.
Wang Fei, please arrange a meeting for me with the CEO of Ningbo Bird. I remember that their company has done similar business exploration before.
We only have three years of production and sales experience. We will inject the network access numbers of Bird's products into the company. At worst, we will change all the next batch of products."
Then he asked, "If the license plates we bought are exchanged, it should be possible to pass the inspection, right?"
Wu Liangyu exchanged information with several professors nearby and replied, "In theory, there is no big problem, but we all agree that things may not be that simple.
The decision-making committee had previously held a meeting to study and discuss that although Ali would not adopt a follower strategy in rural areas, it would definitely find ways to take action in other directions to delay the group's development speed.
The proposal to increase subsidies for smartphones has its own shadow behind it. Initially, it attempted to change the intensity and timing of subsidies by uniting several foreign companies in China.
But this obviously goes against the overall decision to expand domestic demand and achieve a soft landing. Although the worst phase of the economic crisis has passed, the overall environment of weak investment market and sluggish consumption has not changed.
In this situation, it is conceivable how difficult it is to get together to interfere with decision-making, but in order to maintain a balance, the above has to consider all aspects of the impact, so an industry alliance led by Intel was formed.
This is the first time they have entered the subsidy list. They have a lot of 2.5G mobile phone chip production capacity and other patents, which is obviously more beneficial to Lenovo.
According to some internal information, some people are spreading rumors in the market, promoting the scarcity of network access licenses and continued operations in advance, which will increase the difficulty of the group being selected for the subsidy list. "
Guo Xinyi added: "Jinling Panda Electronics has produced similar products before, but without continuity, while Honor Electronics obtained its license from a company in the north.
They also do not have the qualifications. From the time we received the news until now, based on the information the group has collected, there are no more than 15 companies on the market that meet all subsidy conditions.
Moreover, more than 10 companies are still operating normally, and it is almost impossible for them to sell the licenses to us. The only two left are Bird and Lianxiang mentioned earlier. I have already sent people to contact the remaining three companies.
There has been no response yet, but Tomorrow Capital has reported that a mobile phone manufacturer in Jinshi is openly selling its network access licenses.
"Openly peddling, fishing? Is it difficult to get the license by contacting several other companies?"
"It's very difficult."
“What if we separate the Roewe series from the headquarters and set up a new group?
For example, placing its headquarters in Ningbo and its production base and actual operation location in Pengcheng can not only impress the local people in Ningbo and get them to come forward to negotiate with Bird, but also strive to obtain the license as quickly as possible.
On the other hand, it does not hinder the development of overseas markets, and is close to the production base of raw materials and parts supply chain, which reduces production and transportation costs. "
Li Zehua always feels that some people’s thinking is too rigid and they don’t know how to adapt?
The first is the subsidy itself. It would be best if Honor Electronics is included in the list, but it’s okay if not. If that doesn’t work, you can just get some coupons and sell them to the public.
What he wants is the scale of mobile Internet users brought by smartphones, so as to develop sticky app customers, but he is only giving priority to protecting the business of his own group in the near future.
Secondly, he really intends to separate Roewe and Honor to avoid the situation where both companies will be hit together after being sanctioned in the future.
The cases of Honor and Huaban, new energy vehicle brands acquired in packages, in later generations had already told him how to do it in advance.
Anyone with a discerning eye could see that the company in Jinshi that openly sold network access licenses was most likely a bait deliberately thrown out by someone, just waiting for Qingyun to take the bait.
Then you can slowly manipulate the situation and sell it at a high price in the end. In the meantime, you must delay the process as much as possible to delay the time for Honor to enter the subsidy list.
"Chairman, this will greatly increase the company's operating costs. Originally, the Electronic Technology Group could be managed by one company, but now we are preparing to start a new business and have to prepare a new team.
Not to mention the increased operating costs, it will also cause temporary management chaos at Honor Electronics.”
Even He Li, the direct beneficiary, couldn't help but stand up and persuade him, let alone the others present.
It is no wonder that the people who set up the scheme fell into inertial thinking and could not adapt at all to the weird decisions made by the time travelers based on their advanced thinking.
A new company produces a homogeneous product line. Although there are differences in price, the products are fully compatible in operation and one system can manage several sets of products without any problems.
I have never seen someone like Li Zehua, who plays with internal splitting and proactively increases costs before the product is even released.
If you want to blame someone, blame them for not understanding the general trend and what is bound to happen in the next 6-8 years.
If there was no time traveler like Li Zehua, it would be difficult for anyone to proactively spend hundreds of millions of extra costs to avoid risks based on a possible probabilistic event.
"Transferring people from Honor will only cause chaos for a while; the chaos caused by the merger will be difficult to completely resolve."
Li Zehua did not discuss it with them, but informed them, "The matter of Roewe Electronics operating independently has been decided. Invite Bird to come out for a discussion and contact the local authorities in Ningbo to inform them of the situation."
He Li was speechless, but did not dare to continue to resist because Qingyun Electronic Technology Group was a company wholly owned by Li Zehua.
There aren’t even any other shareholders, so to whom does the boss have to explain when he wants to do something?
Wu Liangyu wanted to persuade him, but he was too embarrassed to speak. He could only find a private opportunity after the meeting to ask, "Doing business is not about fighting.
Even if you and Lian Xiang have a falling out over the issue of controlling Shenzhou, you cannot use company affairs as a weapon to fight with each other.
It would take at most half a year to acquire the company in Jinshi, and more than 100 million yuan would be enough.
But now we are talking to Bird about setting up another company and another management and research system, involving the work of tens of thousands of people and an investment of hundreds of millions. We have to be cautious!"
"I did this because I thought it through."
Li Zehua did not explain too much, and smiled and said: "Speaking of which, I have to thank Lian Xiang and Ali for their work behind the scenes, which made me determined to split in advance.
Professor Wu, let's take a long-term view. Maybe in ten or eight years, we will burn paper and incense for these two families to thank them for everything they have done." (End of this chapter)