"Another meeting?"

Wang Xing yawned and lay lazily on the chair.

God knows how busy he is during this period. Before the summer vacation, he deployed the last wave of group buying business for college students. As long as the products can be used by these students, they will be promoted crazily.

In order to get more option rewards, Wang Xing wanted to buy toilet paper for every college student when they went home, as well as clothes, shoes and socks for summer.

Under the pretext of being an independent and sophisticated college student, how can you ask your parents to help you choose personalized outfits?

“Lao Zeng, you went to Qiantang just to get houses for your subordinates. Now the company WeChat group is full of employees talking about the city that the real estate company has not set foot in.

How to solve it? Does the company have any plans? "

Since Wang Xing joined the company, he has been close to Sun Tongyu and Zeng Haiyang. Originally, there was also Yang Zhichao, but this guy is either in Yanjing or wandering around the northwest, and is basically not in Shanghai.

Zeng Haiyang pointed at Zhang Weiqiang and said, "Old Zhang, what Director Wang asked is what I want to ask. The group's business is all over the country, you can't always focus on buying houses in big cities.

What about those employees working in county towns and underdeveloped cities? "

Zhang Weiqiang had just arrived and was not familiar with the situation. Recalling the company's development plan, he smiled bitterly and said, "How should I put it? If we follow the rules set by the chairman, cities and counties with poor liquidity will be affected.

The short term is not under consideration. As you all know, on the one hand, the group's repeated pledge rate of funds has been pulled very high. Although the real estate is appreciating in value, we must guard against sudden changes in financial policies.

On the other hand, the living environment in backward cities and counties has few means of monetization, so it is easy for the group to lose money. "

He had had a full discussion with Li Zehua on this point. The boss's suggestion was to leave it alone for now, as housing prices in many backward areas have not increased much in the past two years anyway.

At worst, we can wait until 13/14, and with courage and initiative as the core, intervene in third- and fourth-tier cities on a large scale, develop key county towns ourselves, and allocate houses to employees after they are built.

It not only saves costs, but also pleases the local government in disguise.

Thinking of this, Zhang Weiqiang spread his hands:
“For now, there are only real estate investment plans targeting the eastern coastal areas and a small number of third- and fourth-tier cities, and most of them are still concentrated on shops in core areas and street shops.

At present, real estate investment beyond second-tier cities is mainly for leasing to meet the daily needs of employees..."

Wang Xing was not very satisfied. "This won't work. Our business is all over the country. Big cities have good performance and high income. They also solve the needs of food, clothing, housing and transportation, and the cost of living has plummeted.

The employees below are all very smart. They will naturally choose what is beneficial to them and stay in big cities. They will never go to other cities in the province. This situation is already very common.

There have even been extreme cases. A few days ago, the Shandong branch reported a case like this: a business team leader in the Huangdao region was promoted to city manager in the southwest Shandong region.

Ordinarily this was a good thing, with a promotion and salary increase, but this guy was unwilling to go and even sent several appeal documents to the branch, demanding to stay in Huangdao.

Why? The last question was, the responsibility lies entirely with the real estate company, because in Huangdao, the company bought fully furnished houses, everyone could move in early and even bring their families to enjoy the houses together.

That guy is doing pretty well on Pinduoduo, making tens of thousands of dollars a month.

According to company policy, he is the outstanding employee this year. He was also an outstanding employee last year. He met the two-year excellence requirement and can enjoy the internal housing purchase discount after serving for a minimum of three years.

In the core area of ​​Huangdao, the price per square meter is 6,000 to 7,000 yuan. If you calculate it based on more than 100 square meters, the maximum discount you can get is more than 300,000 yuan. What does this mean?
It’s no wonder he doesn’t want to leave. What can he do in southwestern Shandong? He wouldn’t even want a house there.”

When he said this, many people in the conference room stopped to listen, because there were countless similar cases, among the employees below, especially the particularly outstanding core backbones.

They all have similar ideas: if they are transferred from first- and second-tier cities, they cannot take away the welfare benefits they enjoyed before. For example, Hu Zhiyuan was promoted to Pengcheng Hummingbird District 2 and then transferred to Huizhou region as manager.

"The housing prices in Pengcheng are more convincing. The current price is 2.5 yuan. If you calculate the maximum discount for one house, the difference is one million yuan. He was asked to move to Huizhou, but the housing prices there are only more than yuan.

The difference in monthly salary is not that big, but the difference is more than one million yuan, and he would have to work for ten years without eating or drinking. "

Someone asked curiously, "How was it solved in the end?"

"We put forward policies to do ideological work. When the real estate company was first established, it issued a notice that real estate in the four cities of Beijing, Shanghai, Guangzhou and Shenzhen must be at the provincial level before it can be purchased.

For provincial capitals and second-tier cities, only city managers or regional managers, including the company's best technical personnel, sales personnel, and logistics management personnel, can purchase.

To be able to gain a foothold in a big city, the housing currently allocated to them is only temporary. If it cannot be raised, they will have to vacate the house when it is bought by someone else in the future.”

Hu Zhiyuan sighed, "I have seen the obsession of Chinese people with houses. If you ask around, almost everyone dreams of having a house of their own.

The last time I went to Pengcheng to deal with this issue in person, I saw that the new Huizhou city manager had tears in his eyes when he moved out. His wife and children were beside him, and they didn't say anything, just wiped their tears.

I feel really bad in my heart.”

"Old Hu, I know you are a kind person, but rules are rules."

Li Zehua arrived at some point and stopped everyone from standing up to greet him. He then continued, "The signs are very wrong now. It seems that the people below are trying to come up with all kinds of ways to fight back.

It's human nature. Those who arrived first take up the best resources and want to change the rules to achieve long-term possession.

But I want to say that this situation is absolutely not allowed. Don't always think that it is not easy to cultivate a stable and combat-ready team.

We should be tough at critical moments and fire those who disobey orders. We should serve as a warning to others.

I still don’t believe that the group’s current salary package can’t attract real talent!”

Gu Shijie was laughing beside them. It used to be difficult to recruit people, but now they have reserved excellent talents in advance and fill the vacancies immediately. The group has passed the most difficult period.

Qingyun Group, relying on its salary packages far exceeding those of its peers and good development space in the future, has become a hot commodity in the job market, and countless people are trying hard to squeeze in.

It has even developed to the point where today, people cannot get formal jobs and have to do part-time jobs in society, such as delivering takeout or express delivery. Even those who work part-time selling insurance or home appliances are thinking about changing jobs.

For example, last week Qingyun Modu Property announced recruitment, and more than 60 applicants came for 1000 positions. When he inspected the site, he thought they were recruiting male models, but they were all young men over 175cm tall.

Eight-pack abs are standard, and those with less attractive looks can’t even pass the first hurdle.

Why?

Just for the security work in high-end residential areas, the starting salary of 6000 yuan is enough to attract countless people to try their best to get in.

The group is developing well, and the management are happy and feel a sense of accomplishment.

"Okay, today we have called a meeting of all management to prepare for the company's sprint plan for the second half of the year and the next three months, mainly for electronic product coverage and instant messaging software."

After exchanging pleasantries with everyone, Li Zehua clapped his hands and said, "The following meeting will be chaired by Mr. Gu Shijie, the co-chairman of the group. Mr. Gu, please take a seat."

Gu Shijie did not refuse. After a brief decline, he sat in the main seat.

The administrative assistants in the chairman's office immediately distributed all the information to each executive.

Li Zehua sat at the upper left and whispered to Yang Zhichao next to him, "I'll give you three months to reorganize the promotion business department. This time it's a protracted battle, going into campuses and rural areas.

One is to promote and sell smart phones, and the other is to download and use WeChat software. Both involve the core business of the group. If we do it well, we won’t have to worry about problems in the next ten years.”

The two of them were whispering to each other and sharing information in the front. Most of the people below were doing the same, looking at the information and exchanging opinions with the people next to them.

Gu Shijie didn't care, because everyone needed to be fully prepared to fight a business war that had never been fought before. It was the first time for He Li and Fu Yujie to attend the high-level meeting of the entire group. When the seats were arranged, these people from Qingyun Electronics were next to each other. Guo Xinyi knew the inside story.

After quietly introducing everyone present to Fu Yujie, he lowered his voice and asked, "Has all the testing work for the Roewe series been completed?"

I feel jealous. Honor and Panda sold two to three million units in half a year, but the company didn't hold a general meeting to praise them. Roewe was designated as the group's key development strategy before it even left the factory.

He Li glanced at Fu Yujie who was silent, and said first: "The specific packaging and testing work has been inspected and accepted according to strict requirements, and no major problems have been found so far.

However, the software department has made some rather excessive demands, and I am worried that this may cause trouble in the future. Do you think we should bring this up at the meeting?"

Guo Xinyi hushed and shook his head. "Don't interfere with the technical software work. The company has a unified plan for what to do."

He Li was a little impatient, "But those software."

"I've already said that this is not your responsibility. What's wrong with the software? Isn't it the same to disassemble similar products from other companies?"

Guo Xinyi was not afraid at all, "It's nothing more than internal software for remote monitoring, eavesdropping, and hardware control. These have all been approved by the Jinyi Department and the Five Military Commandery.

All the information is collected passively, and the backend is not in the company. If something goes wrong, it can be blamed on the component manufacturers, saying that the hardware they provided has backdoors. "

When Guo Xinyi was with Li Zehua, he experienced countless similar incidents and had long been immune to them. As long as the work phones and computers used within the group did not have any problems, he was fine.

Fu Yujie didn’t know much about control chips and the backend, so she didn’t comment, but she had doubts about the expansion of foundry business capacity in the second half of the year. “Mr. Guo.

Zhaoxu currently has nearly 5.5 employees. If the company's expansion plan is followed, the number will increase to 15 in the second half of the year and to 50 by the end of next year.

What if, and I mean what if, the sales of the Roewe series are not as good as expected, there are deviations in the official purchase orders of Shenzhou Electronics, and there are hidden dangers in the cooperation with the home appliance companies.

After all, with so many cooperating companies involved, no one can guarantee that there won’t be any problems. What if we rashly increase production capacity and can’t digest it? "

"Zhaoxu Electronics' capacity increase is still very conservative."

Guo Xinyi stands tall and sees far, "tens of millions of smartphones, tablets and tens of millions of laptops and desktops, as well as hundreds of millions of core components for home appliances and hardware OEM business.

They also need to introduce a whole production line for LCD TVs, refrigerators, air conditioners, washing machines and other home appliances to produce OEM products for the group. Let alone 50 people, I doubt that this strategy can be implemented.

Adding a zero at the end may not necessarily fully consume the production capacity.

If you have time, you can go to Pengcheng and discuss it with BYD Electronics. It is also a company controlled by the group, but the operating and management rights are in the hands of Mr. Wang Chuanfu.

But there is no problem for the two companies to exchange resources and complement each other's strengths. For example, Zhaoxu can first arrange to expand the production capacity of mobile phones, and give priority to the production capacity of notebooks and desktop computers to BYD Electronics..."

They were chatting animatedly, and Gu Shijie had also finished discussing with several core management members, and then he said, "The negotiations for smartphones and the three major operators are nearing completion.

The Roewe series has also successfully entered the national list of home appliances subsidies for rural areas, with an initial price of 798 yuan per unit. To be honest, the company has almost no gross profit at this price.

But I also hope that all companies can show their utmost enthusiasm and do their best to cooperate with the head office to complete the smartphone promotion strategy.

This is not just about selling mobile phones, but about building a complete mobile Internet business system. Mr. He from Roewe Electronics is also here, and he will introduce the specific promotion plan.

Mr. Wu from WeChat Technology, please prepare yourself. Mr. He, it will be your turn to speak next.”

He Li stood up and walked to the projector. With the help of his assistant, he skillfully called up the information and introduced the configuration, cost, and market target customer groups of the Roewe series.

"My goodness, including patent fees and taxes, the cost is 1022 yuan, and the price is 798 yuan, so the loss per unit is 224 yuan? They also set a grand goal of 3000 million units in the first phase.

This alone will result in a loss of more than 60 billion?"

Sun Tongyu was the closest to the scene. He took one look and felt that this world was really fucking crazy. Taking into account the purchase of various parts, technology licensing, labor costs, transportation costs, etc., is it a loss on every car sold?
"The cost has been compressed again and again to the best result. The original plan was to reduce it to around 900 yuan. Unfortunately, domestic parts manufacturers have been unable to make breakthroughs in key technologies.

The company was in urgent need of a product to pave the way for the market, so I had to bite the bullet and execute the plan.”

He Li cleared his throat and continued to introduce: "Roewe's configuration cost is basically in line with the current market mainstream, but you don't have to worry about it being completely unprofitable.

The first point is that the three major operators offer new 3G users rewards and upgrade old cards with rewards ranging from 20 to 150 yuan depending on the level of the traffic package.

The price of new cards ranges from 100 to 400 yuan. If 3000 million units can be successfully promoted and operated well, this alone can recover all cost losses for the company.

Not to mention that the three major operators have already signed a contract. As long as the product launched in October can sell 200 million units within two months, they are willing to issue a customized contract with a rebate of 120 yuan per unit. "

As soon as these words were spoken, everyone present finally became interested, because when selling products through sales channels, costs must be assessed. If the work is in vain, how can the losses in transportation and sales commissions be offset?
"Don't worry, everyone. Every mobile phone and every new active customer are valuable resources. I called you all here today to discuss the charging issue for built-in software."

Finally, it came to the stage of asking for money. He Li looked at the people present with a smile, especially the new president of WeChat Technology Wu Yibin and the president of Micropayment Xiao Chengdong. It was time for these two big guys to pay.

Wu Yibin never thought that he would be robbed one day, and he was very reluctant to say, "One dollar per user, 3000 million, I paid 3000 million."

Xiao Chengdong also chimed in, "We are the same."

He added, "Mr. He, it's not that we are stingy, but you just said it yourself, the Roewe series is mainly aimed at domestic rural areas, Southeast Asia, and economically backward areas in Asia, Africa and Latin America.

As we all know, consumers in these regions generally don't have much money in their pockets and are not the best customers, so one dollar is already enough for a pre-installed app.

Aren’t there active customer rewards after activation? "

That is because Li Zehua is present, otherwise he would have to curse. One dollar per customer, making money from active users?

Sending away beggars!!!

“Ten yuan. I know WeChat Technology and Micropayment are being promoted in Southeast Asia. The lowest pre-installation fee is 2 US dollars. For the sake of our family, I will give you a discount and only charge 10 yuan.

In addition, active users within 500 million will be charged 50 yuan each, and those over 500 million will be charged 100 yuan. "

"Robbing money?"

Wu Yibin shook his head wildly, "That's impossible. How can the domestic environment be confused with the foreign environment? Even if it is 2 US dollars, it is only for Lijiapo and big cities.

The price of the Roewe is destined to be purchased by low-end consumers.”

As he said this, he hinted to Xiao Chengdong to come out and help, and the latter understood immediately, "That's right, if you don't believe me, ask Mr. Guo from Qingyun Electronics about the pre-installed software on Panda and Honor phones.

It's only 8 yuan per unit, and the price for active customers is 40 yuan. Why is it more expensive here?"

"That's because Rongwei has a larger base."

He Li responded bluntly that as the head of an important subsidiary who was the only one who failed to be elected as vice president of the group this time, he felt it was necessary to teach everyone a lesson.

He, the vice president of Qingyun Electronics and the president of Roewe Electronics, is the foundation of the most important strategy of the entire group. Without him, the software coverage plans of everyone here would be castles in the air.

“Can the price of 3 million users in half a year be the same as that of 30 million users in a year? What does it matter if you get the best customer base if there is no coverage?
The general environment is to win by quantity. Without scale, can micropayment win over payment insurance? Moreover, scanning a QR code to enter a physical store and thousands of households also requires a smartphone.

Mr. Xiao, don’t you think that these can also be developed and promoted with a small number of high-quality customers? "

(End of this chapter)