There were many reasons that prompted Zhou Hongyi to take the risk, such as his public praise of Tengda at the Internet conference held in August to no avail.
They tried to persuade Tencent to invest in 361, Xunlei and other companies to help it build its own Internet ecosystem, but they only got a bland response from Tony Ma:
You have no investment value.
Being slapped in the face is such a shame and humiliation!
Tenda is pressing forward step by step, leaving no way out. 361 is about to go public, and its market share and development prospects are facing great challenges. This is pushing it into a dead end, and it has no choice but to fight back!
“At the time, I thought that Tenda was the largest Internet company in China by market value and the third largest in the world after Google and Amazon (2010). It was not shameful to bow down to such a powerful opponent.
But he is too arrogant, he doesn't look down on our small family at all, he is determined to kill me!"
Zhou Hongyi said to Li Zehua on the phone: "The most important thing for a business is to survive. 361 is certainly powerful in the anti-virus software industry, but look at what Tenda has done over the years.
It has killed countless competitors through copying and borrowing, and can be said to be the industry's Paraquat. It has always been aggressive with its powerful traffic, and no one in the industry can match it.
The QQ Pure Assistant that was previously created included saying that he was still receiving special subsidies for Pengcheng talents to buy a house, and scanning files that were secretly stolen during the use of QQ users, etc.
All of this is to turn around public opinion, arouse public sympathy for 361, and at the same time let them condemn Tenda and prevent it from taking further measures.
But Tengda has completely ignored moral condemnation. Can you believe it?
As the largest Internet company, they actually copied the interface and functions of 361 Antivirus Guard in its entirety. Even the typos that I deliberately left in the interface were plagiarized by them.
I contacted Coco and Niu Niu again. These companies came out to slander me. How can I tolerate that? Qihu has offended many people by launching a free strategy. In just a few words, I classified them as losers.
But what I didn't expect was that in just over two hours, Tenda responded so quickly. "
He was talking about the launch of QQ Bodyguard. Due to the intrusion of Qingyun, this software, which triggered the most intense close combat in the Three QQ Wars in history, was launched earlier than its original history.
Zhou Hongyi was also forced into a panic, because Tengda also used a countermeasure, downloading QQ Butler to give Q coins, which can increase the speed of QQ level upgrade.
There are also a large number of skins and game props, and the effect is surprisingly good. In just half a month, tens of millions of users were snatched away from 361. These were all learned from Qingyun.
The main reason is that the latter put too much pressure on us. Although the threat from 361 exists, its size is large but weak, and its revenue scale is not large. As of the first three quarters of 2010, its net profit was less than million.
However, the Qingyun Group, which is making great progress in the smartphone sector, owns half of the Internet market. Although it has not yet gone public, its subsidiaries have no decent competitors in the industry.
This was the first time that Tenda faced such a situation and was completely helpless. In the past, those cases where they could easily win by relying solely on traffic diversion were completely ineffective when applied to Qingyun.
From food delivery, express delivery, same-city delivery, to navigation maps, rural e-commerce, Internet hardware, and smart logistics, Tenda has tried them all and failed without exception.
Only the urban group buying business can barely keep up with the pace, with a 5% market share. The gap between them and the local life service company Pinxixi, which occupies 70% of the market, can only be described as desperate.
Now that QingCloud has made early arrangements in the mobile Internet, WeChat Technology has quietly built up a user base of nearly 10 million around the world, which has already touched the core foundation of Tenda, so it has no choice but to be anxious.
So on the day when 361 launched QQ Bodyguard, which directly targeted Tenda’s vital point, Tengda reacted most violently!
Especially when he realized that 361 was secretly copying the entire QQ address book from the backend, Tony Ma could no longer sit still. He even smashed a cup in the headquarters conference room and patted his chest and yelled.
You have to make a choice between the two. First kill 361, then use all resources to encircle and suppress Qingyun. The powerful Tengda will never compromise.
Ever since the war with 361 began, Tenda has been criticized a lot. Even the most authoritative computer newspaper used a rare title in its article: Lovely Tenda!
The article uses the word "dog head" and adjectives as adjectives, and also lists out all the evil deeds that Tengda has committed over the years, as if it is settling accounts after the autumn.
A group of ignorant people followed suit and criticized Tengda from top to bottom. 361 even opened a special column on its homepage for consumers to criticize QQ.
It is tolerable and unbearable.
For a time, people all over the country were confused by the "choose one of two" rule. Could it be that Internet business competition could be played like this?
(This has been done before, for example, Zhou Hongyi in the 3721 era, once joined forces with Yahoo, Microsoft tried to replace Tenda, and 361 and Kingsoft also played the game of choosing one of the two.)
Zhou Hongyi didn't understand this, so she was anxious. Li Zehua understood it but pretended to be confused, "Mr. Zhou, you are a senior in the industry, and you don't understand it, so how dare I make random guesses."
I held back my laughter, thinking that I was lucky in this life. At least the faster Tengda reacted, the safer you would be, and you wouldn't have to worry about thirty or so uncles in hats coming to arrest you.
Zhou Hongyi had a bitter face at this time, "It's useless to guess, isn't he forcing consumers to make a choice? No matter how important antivirus software is, it is not as important as communication software.
If consumers are really allowed to choose, I will definitely suffer. Within half an hour after the open letter was sent, more than 100 million people chose to uninstall 361. If things continue like this, I will be finished soon.”
He also wanted to use QQ Bodyguard to scan the QQ backend and completely copy the QQ users' friend network, preparing to use it as a bargaining chip in exchange for the full support of the Qingyun system.
He saw one thing very clearly: the guy on the other end of the phone had no bad intentions. He had put a lot of effort into developing WeChat on mobile phones, and now he got involved in the dispute between the two companies at a critical juncture.
The purpose is to push 361 to the forefront to take the blame, so as to create opportunities for the promotion of WeChat on the computer side.
But it's useless to understand, Tengda wants his life, and now there is no third way to choose!
"Don't worry. As long as you keep calm, there is a chance. I mentioned before that we can develop a QQ app to help people get out of a fight. It's just a matter of tampering with the running data. We can use technical means to let QQ and 361 run at the same time. It won't be a big problem."
Li Zehua, who had been prepared for this move, was not panicked at all. In history, Renren.com did not make a clear statement on whether to take sides, but secretly developed a QQ software for mediating fights (that's really its name).
He didn't understand the technical aspects, but he understood the literal meaning. This was adding fuel to the fire and passing the knife. He just wanted to watch the fun and make trouble!
He hopes that Tenda and 361 will become really popular, and it would be best if all the Internet peers can be pulled in to make a mess, and also create a brand new future!
Zhou Hongyi sighed, "It seems that this is the only way."
As soon as he hung up the phone, he arranged for someone to post the prepared dispute resolution software on the official website and open a pop-up window so that all consumers could download it immediately.
"If you want to mediate a fight, you should adopt the attitude of mediating a fight."
After hanging up the phone, Li Zehua paid attention to the preparatory work on WeChat computer as usual. He felt relieved when he learned that everything was ready and he was just waiting for the right time to enter.
Then he arranged for Lin Wenhui to visit Qiandu and asked Wu Yibin to leave 361 and go to Sohu headquarters to visit the two companies separately to win their support. Even if they did not take sides, they could not invest in Tenda.
He also contacted 361 President Qi Xiangdong on WeChat for Business and asked him to try to persuade Sina to stand on 361's side.
Historically, Sina supported 361 because Jack Ma wanted to take the opportunity to cause trouble for Tenda. As the hidden second brother of the Ali system, Sina has a long-standing grudge with Tenda and also wanted to take the opportunity to stir up trouble.
But this life is a little different. Although Ali Sina has conflicts with Tenda, there are also conflicts between Taotao and Pinxixi, Taotao Mall and JD Mall, Cainiao and Fengniao, Taodiandian and Chimei.
They are all mortal enemies.
It is unknown whether Jack Ma would still choose to support 361 if he knew that Qingyun was involved.
"Besides, do you think Qingyun's plan is just this little bit? You are underestimating me."
Li Zehua looked at the chaos on the Internet and sneered: "A bunch of poor leeks, seemingly having the right to choose, are actually being used as guns.
Don’t you think about why these companies can unscrupulously scan background data, install bundled software without user permission, and maliciously pop up various advertisements?
Tenda promotes QQ Butler, which can be automatically installed by logging into QQ. 361 launches QQ Bodyguard, which can also be automatically installed in the background by logging in. Who gives them the power?
Go ahead and fight. It’s better to fight with real anger, until both sides are incompatible, and until consumers can no longer tolerate it. Then wait for the higher-ups and Qingyun to come in together to clean up the mess, and then solve it once and for all.
All the loopholes exposed in the disorderly development of the Internet in recent years should be blocked, and everyone should play within the rules in the future!"
His ambition has never been small...
"Boss Ma, something is wrong. 361 has launched a so-called dispute resolution software. After users download it, they can log in to QQ and 361 at the same time."
The lights in Tenda headquarters were bright, and the conference room on the 37th floor was bustling with people. It had been temporarily converted into an emergency command center, and all Tenda executives were there. Tony Ma was in charge of the command, and Liu Zhiping was reporting the latest situation. "The specific technical means are still being analyzed, but the speed at which 361 is being uninstalled has been significantly reduced."
"Find out immediately, and then update immediately. Users must be allowed to choose between the two companies. This is a battle between me and him."
Tony Ma's face was murderous. "Continue to contact the financial institutions that are the main underwriters of 361. Tengda is willing to offer more favorable conditions and lobby them to give up the underwriting of 361's listing."
As the saying goes, hit the snake at its most vulnerable part and capture the thief first.
Tony Ma was well prepared for what he did. The reason why he chose to take action against 361 this year was because the other party was about to go public. Once Zhou Hongyi got the money through the capital market, things would be difficult to deal with.
So he took action at this critical juncture in order to disrupt Zhou Hongyi's expansion plan. When they talked about investing before, he didn't think highly of this small amount of money. He had big ambitions and wanted it all!
"UBS has responded that as long as we agree to certain necessary conditions, they will suspend the underwriting of 361's listing due to future development risks.
If Zhou Hongyi loses the support of financial institutions, he won’t be able to successfully go public. If he can’t get the money, he won’t have the chance to continue fighting us.”
Tengda's network and background are extremely powerful, allowing them to connect with mainstream overseas financial institutions that provided assistance for 361's listing in the shortest possible time.
Tony Ma did not hesitate at all. "Promise it. As long as it can prevent 361 from going public, you don't need to ask for permission. Just do it."
Liu Zhiping nodded and continued, "The current public opinion environment is very unfavorable to the company. Even if the spokesperson burst into tears at the press conference, it did not reverse the decline.
The Internet was flooded with accusations and insults. Sina even took the opportunity to launch a vote to uninstall both softwares, and more than 7% of users chose to uninstall QQ.
Hundreds of negative comments about the company are added every second on the 361 homepage~"
"Don't worry about these consumers. They say they want to uninstall QQ, but they are honest behind the scenes. In a short period of time, the number of users who uninstall 361 is dozens of times that of those who uninstall QQ.
This proves that consumers cannot live without QQ. As long as we grasp this key point, 361 will definitely lose. Regardless of it, let the technical department analyze the so-called dispute resolution software and update it in a targeted manner. "
Tony Ma has recovered from his initial panic and is now murderously angry. "Within two hours, I want to see the result. Consumers must make a choice between 361 and QQ!"
On this day, for netizens across the country who were surfing the Internet, every single thing that happened on their computers completely refreshed their worldviews.
The initial letter suing a QQ user has shattered everyone's three views. It turns out that Internet business wars can be played in this way.
"Fuck, uninstall QQ, I just won't fall for it."
"Without 361, who will protect my computer from viruses?"
"Fuck Tengda, they don't even give us a chance to survive!"
But for most people, no matter how they curse with their mouths, their bodies are very honest. Even if they delete QQ immediately, they will feel uncomfortable all over.
Because they can leave QQ, but they can't take their contacts with them, and there is no product on the market that can replace QQ.
It’s okay for business people, as they can satisfy their communication needs by downloading products such as MSN. However, most ordinary people simply cannot use such high-end and classy products (complaint).
The reason is that MSN is not friendly enough to novices, and with its complicated operating interface, few people are willing to try it too much.
Although popular products such as Fetion have benefited from this wave of wealth, the products themselves have major flaws and are simply unable to meet the diverse needs of users.
It is just a text chat interface, and nothing else. It is neither convenient for users to display their own personalities nor does it have related products to provide entertainment needs.
Users hope for an app that is easy to operate, has a simple interface, no ads, can be linked to multiple other products, and can be operated with ease and perfectly replicate the original social circle product.
After choosing and choosing, it seems that only QQ meets this requirement. As for WeChat Technology, it is still actively contacting various Internet companies and winning over allies to prepare for a full network release.
Fortunately, 361's technical capabilities are strong enough to foresee Tenda's possible response and develop targeted QQ mediation software in advance.
Hi~ You didn’t expect that, right? As long as users download the software, they can continue to run two software on the same device, and QQ Bodyguard can still run and continue to intercept QQ information.
You should know that more than 90% of Tenda’s revenue relies on QQ traffic. Losing pop-up ads, advertisements, QQ shows and QQ games means that Tenda will not last more than a month.
However, its rash release of the "choose one of two" option was despised by thousands of netizens. So after the QQ mediation software appeared, countless netizens adopted a rebellious mentality and downloaded the QQ Bodyguard as well.
For a moment, Tengda, who had lost all his financial resources, was completely furious. Tony Ma's eyes were red and he gave orders in the most vicious tone of his life.
"We must update the version in the shortest possible time, set restrictions in the background that cannot be circumvented, and completely cut ties with 361."
Technology is not Tenda's strong point. Although the mediation software is specifically developed for the latest version of QQ, it will become invalid as long as the QQ team modifies the version information.
But there is really no way to deal with it for the time being, because they will upgrade and their opponents will also upgrade.
At the same time, Qingyun's public relations maintenance department was also attacking everywhere, setting the pace and adding fuel to the fire.
Sina was no less enthusiastic and simply put a "have to xx" title on its Weibo homepage, encouraging all netizens to participate and continue to put Tenda on the spot.
"When you see this letter, we have just made an extremely difficult decision. Because you are a user of Kendeqi, Mai De Lao has to provide you with Coke without a straw..."
"Because you have bought the same instant noodles before, Kangshoufu has to make a difficult decision. From now on, the instant noodles you buy will not have seasoning packets."
"Because you are a QQ user, Microsoft has to make a difficult decision. From now on, as long as QQ software is detected on your infected system, you must make a decision.
Either uninstall QQ or uninstall the deadly system..."
For a time, QQ was almost ruined. Just after the decision of choosing between the two was made, the search download volume of MSN increased by more than 500%, and correspondingly, the access download volume of Kingsoft software also increased dramatically.
Just before 361 released version 1.0 of QQ software, over 400 million users chose to uninstall 361 and then flocked to Kingsoft Software's official website to download Kingsoft Antivirus.
There is no way. Everyone sympathizes with the weak, but cannot escape the QQ information network.
Fortunately, 361 reacted quickly and released the mediation software, and the uninstall trend was stopped.
In turn, the installation volume of QQ Bodyguard has skyrocketed.
Zhou Hongyi was also very angry. She made a public post on Weibo, clamoring that even if 361 was gone today, she would continue to update QQ Bodyguard and would fight Tenda to the end.
Tony Ma was furious, Zhou Hongyi went berserk, the entire Internet was alarmed, and countless companies began to take sides, either choosing to support Tenda or to denounce Tenda.
Countless netizens were enraged by the harassment and were typing away on their keyboards, accusing Tenda of tyranny on the Internet.
Li Zehua smiled happily... (End of this chapter)