Chapter 454: No Need for Creation

QR code patent, is it important?
important.

Scanning patents, is it important?
It is also very important.

Question: Do Tengda and Ahri need it?

There is no need for it for the time being. The key is that there is no strong demand. In the past, we tried to persuade Tengda Ali to invest in it, but it took a long time to succeed.

Ali's demand for QR codes is indirect, because Taotao has an annual revenue of more than 200 billion yuan and generates more than 1 billion express parcels, all of which are transported through third-party express outsourcing.

The Tongda Group acquired the shares and patent licenses of the Fama Group from the very beginning, while Best and SF Express obtained the patent licenses later (transfer to third parties is prohibited).

Although it is just a small code, it creates great value. In particular, the shareholders of Qingyun Code-Making Group are driven by practical interests and are working behind the scenes to push QR codes to replace barcodes step by step.

As of early November 2010, tens of thousands of companies across the country have used the unified QR code framework and have begun to implement barcode and QR code parallel standards.

Qingyun Code-Making Group strictly controls identification equipment manufacturers to block the disorderly spread of QR codes at the source. It is okay to use QR codes, but the key is that you need professional equipment to parse and transcode them.

During this process, the decoding device equipped with a control chip will automatically scan and record the product information of the manufacturer using the QR code, and then charge patent fees based on the other party's usage.

Half of the shares of Fama Group are in the hands of the state. It is not an exaggeration to say that it is a monopoly collective enterprise. Do they want to evade patent fees?
It's just wishful thinking.

The source has been resolved.

Li Zehua focused on the demand. He could have waited patiently for the QR code to shine in the convenient Internet payment industry and for countless third-party payment companies to come knocking on his door.

We will cry and shout to give him money, even if it is only one cent for a single time, or a total licensing fee based on the scale of usage, and the transaction volume will be hundreds of trillions of yuan every year in the future.

That is also an astronomical figure. At the very least, it means that the company is making tens of billions of dollars in patent income every year.

But Tengda turned against him without mercy, which made him angry. Everyone was not a child. They could not play the game of "choose one of two" at every turn. Even the signed contract and the money paid could be invalidated.

"Since you are unkind, don't blame me for being unjust! Humph, QR code, scan it. You don't need it for the time being, right? So there is no response.

Well, let me tell you the real purpose of scanning the QR code and see if you are interested in it and whether you would like to use it.

It is useless to have shares in Famao Group. We will first give you a sharing economy package. Once the smartphone coverage rate reaches a certain critical value, the potential financial attributes can be brought into play.

Then, we will bring in small and medium-sized stores in the physical economy, and before you guys can react, we will grab the fat meat of the QR code scanning convenient payment market, and then we will see who will be anxious.”

In his office, Li Zehua directed all matters related to the war with Tenda in an orderly manner. The most important point among them was Internet payment. He knew better than anyone how big this piece of cake was.

The internal deposited funds alone are enough to make the Big Four banks go crazy with envy, not to mention the information data, behavioral analysis, and user consumption preferences that come with it.

To put it bluntly, after 13, the reason why the market value of major Internet companies soared, their profits increased, and they could not be eaten up was largely because the financial attributes of the Internet were developed.

"It's such a wonderful era. It's no exaggeration to say that there is gold everywhere!
One hundred million power banks are just the beginning. Once people enjoy the convenient services brought by smartphones, no matter men, women, young or old, it will be impossible for them to live without the support of smart devices.

Right now, Tenda’s main focus is still on suppressing WeChat Technology on the computer side, but it doesn’t realize that the real battle will be on the mobile Internet, where there is no mobile QQ with the scanning function.

Why do you want to fight me?!"

After that, he picked up the landline and called He Li. "Report the production volume, shipment volume, and pre-order data of the Roewe series every day. I will ask all departments to cooperate with you as much as possible."

He Li felt a lot of pressure, but facing the boss's special attention, he could only repeat his previous statement, "Please rest assured, we are well prepared and have the confidence to perfectly complete the tasks assigned by the company."

How can I not have confidence?

At the same time, tens of thousands of Pinxixi experience stores, more than 600 group buying websites, more than 30 Qingyun Electronics experience stores, and half of the Internet industry were involved in the promotion.

Hundreds of thousands of full-time employees are on standby, and even more part-time employees are ready to go. The sales of mobile phones booked through internal channels alone exceeded one million units.

The group's human resources department will not leave any obvious evidence when recruiting, but will "require" new employees to join WeChat for Business and become micropayment users through smart devices.

How do you add someone without a smartphone?
Using Panda, Honor, and Roewe phones that are not made by Qingyun Electronics?
Sorry, you are not in the interest of the company. Turn left and find another job.

Qingyun has never publicly stated that one must use Qingyun electronic products to join the company, but the group has the right to refuse those who do not purchase Qingyun electronic products from joining the company.

Even colleagues from the company's administrative logistics department and purchasing department went everywhere and took the opportunity to promote the products of WeChat Technology and Roewe Technology when discussing cooperation with friendly companies.

Even the small and medium-sized stores on Pinxixi and the small bosses of Mimei catering stores were not spared. The Honor and Panda phones, which used to start at two to three thousand yuan, might not be affordable for those who are more cost-conscious.

You can definitely buy a Roewe for 798 now. Not only can you receive orders and arrange shipments anytime and anywhere, but you can also enjoy other benefits provided by the Qingyun system.

For example, Qingyun is teaming up with local channels such as Dragon TV to launch a cashless survival challenge month with extremely generous prize money.

The main purpose is to promote the concept of convenient micropayment through authoritative media. As long as you use micropayment to consume in any store during this period, micropayment will provide subsidies to varying degrees.

The WeChat red envelope function has not yet been opened, but you can enjoy the red envelope function in advance by using offline scan code payment. At the most exaggerated time, Qingyun Group can even provide a subsidy of 9.9 yuan for a payment of one yuan or more.

“Buy things without spending money, micropayment can help.”

As long as there is profit to be made in this world, there will be countless people trying their best to take advantage of it. Based on the principle of not letting go of any wrongdoers, people who participate in this activity challenge.

There is almost no reason to refuse. Just spend 798 to sign up for the event, receive a Roewe mobile phone, and challenge yourself to buy it in supermarkets, restaurants, the Internet and other places within a month.

A minimum of three consecutive consumptions per day and no less than a hundred consumptions per month seem like something that no one can’t do. The subsidy for each consumption ranges from a few cents to several dollars or even dozens of dollars.

If you are lucky, you can spend a few dollars three times a day and get a subsidy of more than ten yuan, which is really a great profit.

After completing the task, you can enjoy a 798 discount from Qingyun Group through micropayment, which is equivalent to giving away a free mobile phone.

When we first proposed this event promotion month, the whole company went crazy. Is this a joke?

为期十四个月(从2010年11月1日,到2011年12月31日截止),每个月从全国十座主要大城市,挑选出一万名幸运儿。

You actually sell a mobile phone at the price of 798, and then participate in the activity by binding a QR code. Not only will you get a subsidy for free, but you will also get a 798 discount after completing the task. This thing is like cash!

When the merchant receives the discount and settles the bill through the bank system, an equal amount of funds will be directly deducted from the reserve account provided by Qingyun.

Even if some consumers fail to complete the task, they will not lose out, because the mobile phones are still there and the consumption subsidies are earned, so a large number of people sign up to participate at one time.

Are you kidding? Only a fool wouldn't sign up, because you can't even buy a Roewe phone. With the discounted price of 798, you can just buy a feature phone from a different brand. Now it's better to buy a smart phone that can access the Internet.

Wouldn't that make you rack your brains?
Qingyun doesn't care how much money he spends. At most, he only invests 10 or 20 million yuan a month.

The company is pursuing 14 people distributed in major cities across the country (a total of 14 people in phases), who can encourage more consumers to develop the habit of convenient payment through participation in the activities.

At the merchant level, where there is demand there must be a corresponding service. Simply promoting payment QR codes door to door is not only cumbersome, but it is also easy for merchants to regard you as a scammer with ulterior motives.

“What? If you use your QR code to collect payments, withdrawals are free for the first three months, but after that, you will be charged a 1000% handling fee for every 0.6 yuan you withdraw?

Forget about the bank fees, I might as well use cash."

After hearing that the money was delayed by one day, the store owner could no longer suppress his anger and said, "Go away, go away. You can't afford this QR code."

The first batch of promotion colleagues who came to the store full of confidence were kicked out without even being told about the convenience of using credit cards.

The smaller the business, the more savvy the merchants are at calculating their accounts. It is already difficult to get them to transfer their operating cash flow through a micropayment account, as they have to pay a handling fee and the payment will be delayed by one day.

Who would?
Therefore, the success rate of the first wave of promotion was less than 5%. After the situation was exposed, the company's management turned to consumers. Since the merchants were unwilling, the company would not tolerate it. Currently, there are not many companies holding Internet financial payment licenses.

Qingyun is the only company that has the authorization for both the scanning and QR code technologies. It operates in a monopoly mode and there is no such thing as compromising with the service objects, nor the historical two-way subsidy policy for stores.

It will never happen again in this life!
It is difficult for merchants to cooperate as it is not profitable, but what if consumers insist on asking?

He can refuse one person, but when ten people ask the merchant to provide QR code payment service, he will waver.

a hundred?

Unless he does not intend to continue his business, he will have to take the initiative to find Weifu and accept the QR code payment system.

The cashless payment month event is one aspect, and shared bicycles and electric bicycles entering campuses, and shared power banks entering thousands of households are another aspect.

In short, we must do everything we can to gain market share, or even have the cake all to ourselves, before competitors join forces to put pressure on us, and then make the online banking and micro-payment business a reality.

We can’t even think about replacing banks, but becoming a bridge of communication between banks and users may not be impossible!

……

"Why is it that I have to scan the code to ride, but what should I do if I don't have a smartphone?"

On a university campus, a lovely female college student frowned and looked confused as she held the keypad feature phone in her hand.

She wanted to go out for a walk, which was a bit far, more than three kilometers.

Normally, she would walk 800 meters to the bus stop, take the bus to her destination, and then walk another 500 meters to arrive.

But since Qingyun Cycling joined hands with thousands of students to launch free travel activities and entered the campus on a large scale last week, their school alone has selected more than 20 locations for bicycle storage.

You only need to download any app of WeChat Technology, Weifuli or Qingyun Cycling, or you can use the associated services of any other app under Qingyun to enjoy the convenient cycling with just a scan.

College students can enjoy three free one-hour cycling tickets per week by using their ID card and student ID number. No deposit is required and the free tickets exceed the number of free rides.

The starting price is 0.5 yuan per trip. After exceeding the time and distance limits, subsidies will be given according to the most favorable price. 10 kilometers will cost less than 1 yuan (the price during the promotion period is subsidized).

Since the main business only covers schools and surrounding areas in the initial stage of promotion, students have limited return locations when using the car and need to mark the area through Qingyun (AutoNavi) map.

You can return the bikes near marked Qingyun Eat, Fengniao, Pinxixi, Tongdaxi, Qingyun Agriculture and other service stations, or ride them back to school.

If you do not need to use the service during the journey, you can use the pause service function through the app, but you will need to ride again or return the service after the three-hour free waiting period.

The upper limit for a single use is 99 yuan. If you have any complaints, 24-hour manual customer service will be at your service.

"Where are you going? I'll sweep it for you."

A kind-hearted "suck-up" secretly followed the girl all the way, and when he saw the girl he liked standing in front of the shared bicycle stop with a frown, he immediately stood up and showed his courtesy.

"Look, just scan the QR code and click OK, and the smart lock will open automatically. It's so convenient."

The licker is worthy of being a licker, and he patiently explained to her the usage specifications and rules, "There are high-definition cameras here, and each time you use it, it will be linked to the background of the mobile phone and transmit data in real time.

If the shared bicycle itself is defective or damaged, do not continue to use it. There is a damage report function here. After clicking it, you can choose to leave, or take a photo and upload it.

If the verification is correct, you can receive free cycling coupons and even participate in the micro-payment discount gold lottery.

If there is damage on the road, the driver needs to pay for it according to the price..."

The boy took out another bicycle and said, "Let me take you there. It's not that I want to follow you, but every time you ride you have to pay a fee, and it's more expensive if you exceed the specified time.

I don't know how long you'll be gone, so I'll just go along with you."

In the early stages of promotion, the operation team considered everything very carefully. Originally, one mobile phone and one ID card could only scan one bicycle at a time, but they took into consideration that some people did not have smart devices and could not scan the code.

Therefore, we have thoughtfully opened a dual-control background for one machine, and a third bicycle can be added upon special application.

The girl frowned slightly and said, "Forget it. I'll just take the bus later."

It was obvious that she didn't want him to follow her, and the boy was a little at a loss. Seeing that she really had no intention of riding the bike, he walked forward.

I was anxious and quickly stopped him, "No, no, no, you should just ride your bike. How about you give me a call when the service is suspended later?"

The girl reluctantly accepted it and straddled the bicycle with her long legs, revealing an extremely beautiful figure, making the boy feel that all his efforts were worth it.

Looking at her receding back, the boy said, "It's a pity that after pursuing her for so long, she won't even accept the smartphone I gave her. But I will work hard to make her accept me."

He himself didn't even realize that he was telling the girl how to scan the code and ride the bike, but he didn't tell her how to return it.

I received a call from a girl in the middle of the day, and happily clicked on the pause service. Then two hours later, I called her again and learned that she had finished her work and had other things to do and would not be returning to school for the time being.

He also happily clicked to continue serving...

"These kids are so careless and don't take money seriously."

Gao Laosan is a shared bicycle maintenance specialist recruited by Qingyun Cycling Company. As the name suggests, he is responsible for recovering bicycles.

Thanks to the chip positioning function provided by Qingyun (AutoNavi) Map, the mobile phone background warning system can detect if a bicycle stays outside the service area for a long time without reporting it.

If the service is suspended, or the user still fails to enter the service area after the service ends, the background system will automatically alarm and the maintenance manager will be responsible for retrieving the user.

College students have a high level of quality and rarely forget or lose things. There are return points in school teaching buildings, dormitory buildings, libraries, canteens and other crowded areas.

In addition, if the item has not been returned for a long time, the intelligent system will issue an early warning in the background of the app. In serious cases, a customer service specialist may call for consultation to prevent disputes caused by overtime deductions.

However, if a bicycle appears outside the school area, it will trigger an automatic alarm device, and the staff will run over to pull it back immediately, and then deduct additional fees from the account of the user whose service has not been suspended.

The pay-later model, which does not require a deposit, allows consumers to actively accept deductions. This relies on the big data information database built by the entire Qingyun system.

If you refuse to pay for a product of a certain company and fail to collect the payment after a long period of time, you will be blacklisted by the entire Qingyun system and refused to provide any credit services.

Today, Gao Laosan encountered another careless person. The bicycle hidden in a corner of the city was automatically locked because it had been in an abnormal state for a long time.

No one dared to steal it, because the four big words "Qingyun Cycling" written on the body of the bicycle were enough to deter petty thieves and stolen goods dealers.

By stealing from others, you may be able to avoid being punished.

Anyone who steals Qingyun's electric bikes, bicycles and express parcels will be brought to justice by Qingyun with a payout of 10,000 yuan, even if the stolen goods are worth only 100 yuan.

"With the positioning function of Amap, it is so convenient. Unless the bicycle grows wings and flies away, I can find it back immediately wherever it is."

Gao Laosan lifted the bicycle onto his tricycle and walked leisurely to school.
What he didn't know was that some unlucky guy in the school was crying as he looked at the 25 yuan bill for cycling on his phone.

He was not worried about the money, but about the cold attitude of the girl he liked when he called her to ask about her.

Combined with the final destination displayed on his phone, he gritted his teeth, took a taxi and rushed over to take a look, and finally gave up.

"It's not even dark yet, are you so impatient?" (End of this chapter)