Just when Qingyun and Sany Group met in a small city in southern Hunan to discuss cooperation.

In Yanjing, Tony Ma, Chairman of the Board of Directors of Tengda Group, Jack Ma, Chairman of Ali Group, also held a historic meeting with Yu Huatian, Chairman of the Coarse Grain Factory.

As early as 2, Yu Huatian accepted investment from Lianxiang to establish Joyo, which was considered to be one of the first B00C e-commerce pioneers in China. Unfortunately, it happened to coincide with the Nasdaq crash in and the capital market cooled.

Due to extremely tight capital chain, he was forced to sell himself to Amazon in 04. Because of this reason, the relationship between him and Ali has always been not good, and they rarely have contact in later generations.

However, with the emergence of Qingyun Group, he failed to develop the Coarse Grain Home in time as in history, let alone create a grain chat based on it, so his relationship with Tengda is still okay.

Li Zehua's sudden rise, combining the dual advantages of Internet software and hardware, has given him an advantage in the competition and naturally attracted the attention of others.

Tony Ma, who first came up with the idea of ​​getting involved in Internet hardware, initially tried to follow Qingyun's footsteps and create his own smartphone brand, but suffered from the lack of core talents in related fields.

The results have not been very good. After the three-dunk contest was criticized by netizens across the country, Tony Ma learned from his mistakes and, stimulated by the hot pre-sale of Roewe mobile phones, turned to discuss cooperation with other companies.

Theoretically, the two Mas have reached a reconciliation, and there is a ready-made choice of Lianxiang mobile phones under Lianxiang Holdings. After a brief contact, Yang Yuanqin also showed great interest, but the Minsheng Group holds 29% of Lianxiang shares.

It's like a thorn that's deeply embedded in the flesh and cannot be removed. If Qingyun takes the opportunity to cause trouble in the future, there will be no room for maneuver.

Tenda then contacted Huaban and Meizu, but neither company had any intention of giving up its leading position, and neither company thought highly of Tenda's cross-industry investment.

Meizu is interested, but Mr. Huang is only interested in money. He welcomes financial investment. Does he want Meizu to implement the strategy of a big company completely?
Sorry, nowadays, if you are a great man, there is no possibility for you to bow down and be a subordinate. He would rather build up Meizu slowly than make wedding dresses for others.

After several twists and turns, with the help of Yang Yuanqin, Tony Ma got in touch with Yu Huatian, who was looking for financing but unfortunately faced a highly competitive smartphone market.

In particular, Qingyun Electronics launched three levels of products, high, medium and low-end, and dominated the market, leaving no room for survival for coarse grain factories at all. Many investors invested in the coarse grain factories after seeing their office environment.

They all started to back out. The mobile Internet hardware market requires real money to compete. Yu Huatian originally planned to use the money to expand the market and make flagship and traffic products.

All of them were intercepted by Qingyun in advance, resulting in the subsequent financing plan being very unsuccessful. Venture capitalists and various investors came up to ask questions right away, facing Qingyun's wealth and first-mover advantage.

How can coarse grains successfully stand out from the competition?

Yu Huatian was speechless for a moment, feeling quite confused as to where the way forward lies. In fact, not to mention him, neither China Cool Union nor other copycat mobile phone manufacturers had a clear goal at this juncture.

Later on, he frequently broke news on the Internet, with his net worth rising from 4 million to 40 billion and then to 400 billion. But if you think about it for a moment, you will know that if he really had 40 billion, the grain talk would not have died halfway.

It is not the case that there is not even sufficient inventory orders for coarse grains. It may seem like Internet marketing, but the core driving force behind it is only one: lack of money.

If he can't get the advance payment, he won't have the funds to place the order. Once the capital chain is broken, everything will be over. He had experienced this once in 04 and it was a painful experience, so he won't make the same mistake again.

However, he was unable to raise funds successfully, and his business of developing mobile communication software was overtaken by Qingyun, so there was no possibility of breaking through. Yu Huatian once thought that Li Zehua was sent by God to torture him.

Fortunately, a new historical opportunity emerged. Tengda and Ali reconciled, and Lianxiang had the hidden danger of being breached from the inside. The two Ma joined forces, and Yang Yuanqin acted as the middleman.

The four parties sat down together to discuss cooperation.

Yang Yuanqin was very clear about the dilemma he was facing. The hidden danger of interest transfer by the agency company under Lian Xiang Holdings alone was enough to send everyone to hell.

Not to mention the previous aggressive internationalization strategy. Rather than acquiring the personal PC business of Big Blue, it would be more accurate to say that IBM was tied to IBM's chariot and provided it with a steady stream of funds.

When he went to Li Zehua to negotiate reconciliation, the other party's attitude was very ambiguous. Although he promised that as long as he was willing to cooperate, he would not pursue the past any further, but how could he dare to believe it easily?
He had already keenly sensed the murderous intent in the air. He was going to leave, to America or the Maple Leaf Country, relying on the huge fortune he had earned over the years and his connections in the West.

You can continue to be carefree.

But before leaving, he wanted to convert the resources in his hands into cash as quickly as possible.

For example, now, when the four of them sat together, he said without disguising: "In the process of cooperating with Intel and IBM, Lianxiang received a lot of technical support.

If you are willing, Huatian, I can transfer all my technologies to Culiang without reservation before I leave."

When making mobile phones, we turned to Qualcomm, but we were told that the production capacity for the entire year would be monopolized by Qingyun and other Android manufacturers, and there was no extra production capacity to supply coarse grains.

Fevertech is still holding on to its full range of keypad phones and is hesitating to transform itself into smartphone chip design and development. The other companies all have their own mobile phone brands, so the requirements for getting on board are high.

Yu Huatian was worried. Hearing this, he was overjoyed, but on the surface he showed worry. "Has the situation become so serious? Don't you have the Academy of Sciences behind you? How dare he completely ignore this pressure?"

If it can borrow Lenovo's channels and connect with Intel, it will be equivalent to directly holding on to a thigh, because 2G communication equipment still occupies the mainstream in the current mobile phone market.

It is said that the 3G chip developed by Intel based on current technology will soon be put into production. By then, Coarse Grain will fully take over Lenovo's technology and channels and will surely enter the fast lane of development.

"Humph, he is very popular now. He is a person that the emperor likes, and he also has strong support from American capital. Qualcomm has received his orders, and Apple wants to use his technology. He is waving the flag outside.

He is showing off, so let's not talk about this guy anymore, let's see how long he can be so arrogant. "

Yang Yuanqin couldn't do anything to Li Zehua for the time being, so he encouraged the hot money in Jiangsu and Zhejiang that suffered heavy losses in cotton futures to take action. However, this group of people had no fighting power and even tampered with his car.

The attempt to physically eliminate the enemy by arranging a lottery to provide people and money was also easily resolved by the other party. He now has no hope for any tricks and only hopes to take advantage of the situation before the Minsheng shares are delivered.

Make a big profit and leave quickly.

"Huatian, I won't say anything else. We all have a common enemy. If you allow Qingyun to continue to develop, your business venture may end in failure.

Now, both Mr. Ma are here. As long as you nod, all of Lianxiang’s businesses will be open to you. I have already negotiated with Intel on all products, including laptops.

All of them can be transferred to Culiang unconditionally. With Lianxiang's product technology and channels, and the funds of the two Mr. Ma, you can completely support a new Lianxiang out of thin air in the shortest possible time."

Before Yang Yuan came in person, he had already reached an agreement with Tony Ma. Tenda was trapped by Qingyun on the PC side, and was busy launching its own mobile QQ to attack the mobile side.

It is difficult to spare the time to compete with Qingyun in the Internet hardware industry, so Tengda is willing to give up some of its dominant position and give full respect to the management of the coarse grain factory.

As for Jack Ma, he just wanted to show his attitude and make an investment as a prelude. Ali has his own complete strategy for the hardware industry.

Yu Huatian wanted to agree right away. Currently in the market, all Lianxiang products, including mobile phones, are very competitive, despite the big fuss Qingyun has made.

However, in terms of market share, Lenovo is far ahead with sales of millions of smartphones.

It is no exaggeration to say that Lenovo is the king of the domestic smartphone market in the 2G era. At least among all the copycat phones, Lenovo is the most competitive one.

But when the two Ma brothers came together, he couldn't believe that the other party's interests were as simple as they seemed.

Seeing that he was hesitant, Tony Ma said, “Tengda has already approached several powerful friendly companies to apply for the introduction of a policy to split Qingyun, and all parties are actively promoting it.

According to relevant laws and regulations, Qingyun’s so-called horizontal strategy, ecological chain approach, and use of its dominant market position to engage in monopolistic operations by signing exclusive agreements are obvious violations.

With this example, Tengda will certainly make corresponding adjustments to avoid similar investigations, so Mr. Yu does not need to worry that Tengda will blindly pursue controlling rights as long as it stays in the general direction.

Culiang can cooperate with Tengda and Ahri to deal with Qingyun. There is no need for Mr. Yu to refuse, because Culiang's future development path will inevitably collide head-on with Qingyun.

This is an inevitable trend caused by market competition, unless Mr. Yu is only prepared to make small moves and not to expand or become stronger, or is willing to let Qingyun suppress him for the rest of his life. "

During the Three-Click War, amidst all the criticism against Tenda, Qingyun took the opportunity to launch the computer version of WeChat, and in less than half a month, it achieved the feat of 6500 million installations.

Although it still cannot shake Tenda's leading position, Tony Ma smells a more dangerous atmosphere from it. The mobile terminal, a market that the group once thought would take some time to develop, has been preempted by Qingyun.

There is one thing that Tenda is really right about. Qingyun is really leveraging its market dominance to seize opportunities without hesitation, such as the newly launched 3G network QQ app.

It was directly restricted from release by Qingyun Software Application Store in the name of risk review. Do you want to download and log in to QQ through millions of Qingyun terminals?

Then wouldn’t all of Li Zehua’s efforts in developing Qingyun Electronics be in vain?
Tony Ma, who has learned his lesson, is determined to invest in coarse grains and use Lianxiang channels to lay eggs. The war of incompatible "choose one or the other" on the Internet has spread to the smart terminal industry.

Unfortunately, Lenovo phones do not have an ecosystem, and users can download any software they need through website links.

Yu Huatian understood, and then looked at Jack Ma, who shrugged, “What Tony Ma meant is what I meant, but I am a person who speaks more directly.

For reasons that are well known to all, we don’t have much time left. Once Qingyun successfully takes over the shares of the Minsheng Group, we won’t even have the chance to make changes at that time.

Therefore, the cooperation must be achieved in the shortest possible time. Mr. Yu can directly tell us if he has any concerns, and we can make a decision now if we can agree to it.

If Mr. Yu feels that there is no need for urgency in cooperation, we will not force it. There are many smartphone manufacturers in the market, and ZTE Petals may not be a good choice.

Coolpad was very tempted, and there was also Bird Mobile from Zhejiang Province, which was also full of sincerity. "

Jack Ma was indeed discussing acquisition cooperation with Bird's management. He had a closer relationship with Liu Aiguo and Yang Yuanqin, and he was extremely jealous of Lian Xiang's assets.

If Ali can successfully connect with the resources of the scientific academy behind it through Lianxiang, its future will be guaranteed.

Yu Huatian was finally moved after hearing this. At that time, there was no technology or funds for coarse grains, and even the R&D team was cobbled together. How could it succeed?

No one was sure. The reason why he was chosen was entirely because of the relationship between them and Liu Aiguo. Yang Yuanqin also had his own little thoughts.

Coolpad and Bird both have their own mature businesses. His investment in them with Lianxiang's technology and channels is icing on the cake. In the future, he may not be able to continue to provide remote control and command after going abroad, and just sit back and reap the benefits.

Giving coarse grains is different, it is a timely help. Some people in the Academy of Sciences have the same view. As long as their interests are protected and there is a channel to continue cashing out, it will be fine.

Facing the joint pressure from the three big guys, Yu Huatian finally made a decision, "Thank you for your appreciation and the generous conditions you have given me...

I can make the decision directly on this matter and introduce Tengda and Ali as the first round of partners of the coarse grain factory, but isn’t 40% of the shares a bit too much?"

At this point, he secretly winked at Yang Yuanqin, because the supplementary round would also have to be invested by a new company designated by Lian Xiangtou, which would then invest another sum of money and acquire 15% of the shares of the coarse grain factory.

If we give up the initiative in the first round, what will happen in the future?
"US$6 million, half in cash and half in resources. The coarse grain factory has not yet produced a single mobile phone, it is just a shell. I don't think 40% of the shares is a lot."

Jack Ma is known for his dominance, and his desire for control is even greater than that of Tengda. "Qingyun made mobile phones and spent billions of cash in one go.

I asked someone in the United States about this. It was only the second time for Qualcomm to cooperate with them, but they placed an order for baseband chips for 1500 million mobile phones in one go. This is a crazy way of dealing with things.

How can the coarse grain factory win if it does not have sufficient financial reserves?

I personally estimate that this amount of money will not even be enough to last for a year, and we will have to conduct a second round of financing by this time next year at the latest.”

Tony Ma also advised, "If you raise the valuation in the first round, you can get more funds in the market in the second round.

What's more, we want to form a strategic alliance, not an ordinary venture capital. After the cooperation, all resources of Tengda Group will be exclusively provided to Coarse Grain, and QQ has strong drainage and publicity capabilities.

It will provide irreplaceable support for the brand building of the coarse grain factory.”

Jack Ma added: "After signing the contract, Ali will promote the Culiang mobile phone as its main product. I believe that with Taotao's sales channel, the Culiang mobile phone can be promoted to thousands of households in the shortest possible time."

Yang Yuanqin’s solicitation was more direct. “Lianxiang will promote coarse grains to all OEM channels, sales agents and stores across the country at the first opportunity. If they need technology, we will provide technology authorization, and if they need talent, we will provide talent.”

You can choose from the resources at the disposal of the entire academy.

40% of the shares, Tengda 20%, Lianxiang Investment (not the same company as Lianxiang Holdings) 12%, and Ali 8% is a very reasonable number. "

12% in the first round, 15% in the additional round, holding 27% of coarse grain shares is Yang Yuanqin's goal, and it is also the minimum acceptable to those behind him.

Yu Huatian fell into a brief silence. Giving away 55% of the shares in the first round was almost unique in the investment world. If possible, he would certainly want to refuse.

However, the situation is stronger than people. There is a rising star in front and several giants are eyeing it covetously from behind. If we refuse, it means that coarse grains will never have a chance to make a breakthrough.

promise?

Looking at Yang Yuanqin's attitude, he might just be inviting a wolf into the house. He doesn't want a remote-control master to appear over his head in the future...

But in the end, Yu Huatian agreed.

Because he couldn't bear the consequences of rejection.

Fortunately, after communicating with Er Ma privately, he finally put his mind at ease.

Of course, the two Mas would not help the declining Lianxiang. The development route chosen by Jack Ma for Ali is to acquire Bird Mobile Phones in full, and Zhejiang Province has already given the go-ahead.

Through Bird, it obtained a part of Lenovo and Intel's technology transfer, and then cooperated with Motorola to fully accept the other party's mobile technology and market channels.

And then developed his own smartphone empire.

Tony Ma, on the other hand, attached more importance to the coarse grain factory and promised that as long as Yuhuatian did not merge with Qingyun and advanced and retreated together with Tengda on the software side, he would choose to support Yuhuatian in other matters.

With Tengda's strong support and Ali's intentional letting go, Yang Yuanqin's plan to make a comeback with the coarse grain factory may not be successful.

However, for Lian Xiang, this is the best outcome. Before Qingyun takes over, he can quickly transfer the most valuable assets and hand over an empty shell to Qingyun.

As for how to give an explanation to investors who hold Lenovo shares in Hong Kong in the future?
Yang Yuanqin said, is this also a big deal?

As long as Qingyun enters the scene, he will be accounted for sooner or later. Considering what he and Liu Aiguo did before, he is not a big deal and it is totally justified.

As long as the transfer is completed smoothly, he can change his identity, change his name, and go abroad with money. At worst, he will never come back in this life...

"Tengda, Ali, Lianxiang, and the coarse grain factory are collaborating? Following Intel's path?"

When Li Zehua heard the news, he almost died of laughter, "Intel is such a huge pit, whoever steps into it will be killed.

High power and high output are big problems on computers, not to mention being concentrated on a small mobile phone.

Maybe the surprise prepared for audiophiles in this life will turn into a shock.”

What Intel did in the smartphone sector is almost exactly the same as Nokia. It cannot be said that it was wrong, but it can only be said that it was the best choice based on the current situation.

"Should we give up self-development and completely tie ourselves to Qualcomm to cut off the future of coarse grains?"

Unfortunately, it is all we can think about. A piece of coarse grain is not enough to make Qingyun give up its established strategy. At worst, it will fall out with Qualcomm in the future and let the latter get the advantage for free.

But this matter must be handled with greater caution. At the very least, we must wait until domestic lithography and chip technology have developed to a certain stage, sufficient to protect ourselves, before we can do it. (End of this chapter)