Chapter 480: When Products are Specially Empowered

“Wearing a hat is great, it’s very broad!
Even the picking of navel oranges has a specific time set, and the size of the first batch of fruits picked must be larger than an adult's fist. If you are caught selling them beyond the limit, you will be fined.

It’s really new that I grow fruits at home and sell them for money, but I still need to be supervised.”

At the foot of a mountain in southern Jiangxi, an old farmer was carrying a basket on his way up the mountain when he happened to meet a fellow villager who had contracted a mountain forest next door. He couldn't help but complain:
"These people usually do nothing but eat us country folk. Oh, these boxes are the fruits in paper bags from your house. They look good, but I don't know if they taste good.

People were sent to my house before to advertise that it can prevent diseases and pests. Isn’t that nonsense? Oh ~ if you put a bag on it, the bugs won’t bite?
"One bag, including the labor cost, would cost at least a dime, wouldn't it? Who would waste that much money?"

Before the fifty-year-old man opposite could speak, his young man popped his head out and said with a smile:

"Uncle Gen'er, you don't understand. The fruits with bags are better than those without bags. See, each one of them is beautiful, big and beautiful in appearance. Most importantly, it can also reduce pesticide residues.

It was said in the group a long time ago that navel oranges grown in bags according to uniform standards are rated as high-quality fruits and have a minimum purchase price of 15-25 yuan per kilogram. They are almost purchased as good-quality fruits.

I don’t know how much higher the price is than before.”

"It sounds better when spoken than sung, and it's still twenty or thirty years better."

Uncle Gen shook his head vigorously, as if to say, "I'm not well-educated, so don't lie to me." "I went to the town to inquire, and the purchase price this year is still 7 yuan per kilogram, it hasn't increased."

“Hehe, then you must not have gone to the Pinxixi store to inquire. They put up a sign in the store and sent a plane before the acquisition. It seemed that no one was around and flew around to take pictures.

After confirming, we are willing to buy it at a high price. Don’t disbelieve it, you can see it in the group. "

The young man boasted a few words, but fearing that he didn't believe him, he put down the basket and took out his mobile phone. The frame contained the fruit samples that he was going to send to the town for review.

I saw him swipe on his phone skillfully and the screen lit up. Unfortunately, the signal in the mountains was not very good and was intermittent. However, there was no problem opening WeChat to view previous chat records.

After searching for a while, he successfully found the previous acquisition documents and handed them to Uncle Gener, "Take a look, it says this. My family also signed a contract and received a deposit of 500 yuan."

"Don't lie to me, is there such a good thing?"

Uncle Gener was dumbfounded, he couldn't read, but the phone looked high-end and unique, without even a place for a button.

The young man read the contents of the file in the group to him and explained, "How could I lie to you? Didn't my dad come to your house and tell you about it before?"

"Is this true? Why don't I remember it?"

Although Uncle Gen'er had little education, he was very concerned about accounting, especially matters involving his own personal interests. He tried to think carefully for a while, but he couldn't remember it.

"Brother, don't think about it. It happened at the end of July. But at that time, they didn't mention the price increase. They just gave an extra 500 yuan and asked the signer to bag it according to the requirements.

After they checked and confirmed, they promised to pay an extra one or two yuan per kilogram. At that time, you didn't believe it and said it was a scam, saying there was no such good thing. "

After his peers explained, Uncle Gener remembered, "That's true, but how come the price has increased by six or seven yuan per kilogram at once? Wasn't it one or two yuan?
There was no definite news at that time, so who knew whether it was true or not? "

The young man happily said: "Someone in the group said that the agricultural company temporarily raised the purchase price because there were too few people willing to bag the fruits.

He also told us not to sell fruits that are beautiful in appearance and meet the specifications at a low price."

Scarcity makes things valuable. Qingyun Agriculture and Pinxixi Company have developed characteristic agriculture in rural areas in an organized and targeted manner, and the first batch of farmers have naturally received preferential treatment.

As the saying goes, words are not enough. As long as the cooperative farmers can earn much more money than other farmers, there is no need to explain anything else. By next year, there will naturally be a lot of people crying and begging for cooperation.

However, the company still underestimated human nature and the difficulty of cultivating and promoting the rural market, even though Pinxixi has tens of thousands of experience stores in suburban towns and villages, including Qingyun Agriculture.

Even with hundreds of thousands of employees working day and night to promote the program, they are unable to dispel the doubts of the vast majority of people. Rural people have their own survival rules. If they believe everything easily, they will lose everything.

This is what the government did in the past few years. In the first year, they called for the planting of fruit trees. In the second year, they called for the raising of funds to set up factories. In the third year, perhaps someone was replaced, and they started planting economic forests.

Good fruit trees are cut down before they bear fruit, or when people are rushing to plant fruit trees, they don't consider the issue of sales at all, and only come to their senses in a hurry when the products are piled up.

Well, he called on the county and the township to help buy it. What everyone will eat this year depends on what the boss ordered to plant in previous years. In short, the decision is made by the top on a spur of the moment, and the people below are only concerned with completing the task without considering the reality at all.

The only ones who suffer are the farmers and planters. They are so happy that they think they can get rich together, but they don't realize that they are just the price paid at any cost in the cold statistical data reports.

Farmers who have been cheated before are naturally unwilling to believe Qingyun Agriculture’s propaganda. For example, in southern Jiangxi, many farmers did not receive the 500 yuan bagging fund.

Most people, like Uncle Gener, still grow navel oranges using the old method. In their opinion, this is how they have been doing for thousands of years, following the laws of nature and relying on the weather. Any rash changes will involve risks.

It also requires a lot of extra energy and money. High-quality fruits are not as simple as bagging. There are special requirements for fertilization, cold protection and pruning. It is difficult to meet the standards without on-site guidance from agricultural experts.

All in all, the cost of each tree is dozens of dollars higher than traditional free-range planting, and it is also very risky. What if Qingyun Agriculture and Pinxixi change their minds during the harvest?
There is no stipulation in the contract that the purchase price will be high, so please read this at your own risk.

Qingyun Agriculture is not without money, but it is not a good business to rush in. It has to guarantee a bottom line here and there. Li Zehua is not a god and he does not have mountains of gold and silver to consume.

Besides, doing business requires mutual consent. If you listen to him, you will get rich. Don’t you believe it?

Then you just have to hope for the best. Anyway, we will buy the high-quality fruits at 20 yuan per kilogram, and the miscellaneous fruits at 7 yuan per kilogram as well. The only difference is the sales channels.

Uncle Gener was very distressed. He looked at the mixed fruits in his own shop that cost three yuan per catty, and then at the other party's high-quality fruits of uniform specifications that looked excellent but sold for seven or eight yuan per catty. He felt so regretful that his intestines turned green.

"Who knew they were serious? Damn it! They usually only know how to sell things in the countryside. They won't tell us anything even when asked. It's a big loss."

His family has a bumper harvest this year, with 50,000 to 60,000 kilograms of fruit hanging on the trees. If the purchase price is three or four yuan more per kilogram, wouldn't he make an extra 100,000 or 200,000 yuan?

While feeling regretful, he did not forget to look at the young man's mobile phone. Although he was illiterate, those small, square, densely packed characters were the secret to making a fortune in his eyes.

"Xiao Chong, you said they usually post acquisition information here, is that reliable?"

Facing Uncle Gen'er's composition, the young man nodded and said, "It must be reliable. Look, this is the production and specification identification standards sent this morning. Just fill in the information and someone will contact you.

They also provide door-to-door service, including manual labor, vehicle packaging and cartons, which is a full-stop service. It is very convenient. When the time comes, they will be responsible for picking and transporting the fruits in the mountains.

We just need to confirm on site and collect the money.”

"Is it so convenient?"

Uncle Gen held his chin and pondered for a while, then slapped his thigh and said, "Then I have to make one too."

People of the same age laughed and said, "Do you know how to use it? My son said it's very expensive, one costs three or four thousand yuan, and you have to add WeChat, and you are not a member until you join the group."

Uncle Gener was stunned. "Three or four thousand?"

The young man quickly took the phone back from him, fearing that he would drop it. "Yes, uncle, this is Honor P9, but this year they launched the second generation Honor P10, and the lowest selling price is 3299.

But if you catch the right time, their company will also launch a cheaper model, called Roewe 1, which is only priced at 798, but it is not easy to get. Now you have to pay to yuan more to buy one in stock.”

"798? That's okay."

Uncle Gener breathed a sigh of relief, "Buy it, you have to buy it. If you don't join the group, you are not a member, and you will miss the information about making money."

When we arrived in the town, we followed the young man into the Pinxixi store. I saw him greet the Pinxixi staff in a familiar manner, and then I saw the staff measuring the premium fruits back and forth with a standard caliper.

After tinkering with it for a long time, he offered a purchase price of 22 yuan per kilogram, which was more than twice the price of his mixed fruits.

"Is this done? Are you rich?"

He stared blankly, feeling extremely distressed. While the staff was signing the contract with his peers, he secretly pulled the young man aside and recalled the details of the cooperation that both parties had just discussed.

In a low voice, he said, "Xiao Chong, how do I usually treat you?"

The young man was puzzled. He was just about to talk to the Pinxixi staff about picking and transportation. He was a little unhappy about being interrupted, but when faced with questions from his neighbor elders, he could only force a smile.

"Uncle Gen'er, if you have something to say, just tell me." "Ahem, uncle, I have an unreasonable request. You see, the production is filled by yourself, can you help me and fill in the fruits of my family as well?

One pound sells for about seven or eight yuan. You've seen my fruit, it looks almost the same as your premium fruit. As long as you can do it, I'll give you a big red envelope of five hundred yuan.

No, one thousand, do you think it's okay?"

Wealth is attractive, let alone a huge sum of tens or hundreds of thousands of dollars. It is not easy to grow navel oranges. It often takes hundreds of thousands of dollars to invest in the early stages of planting, and all the work of protecting the seedlings, fertilizing, pest control, and pruning is very tedious.

It is still early to prevent natural disasters and man-made disasters, as well as various diseases and insect pests. If you are not careful, fruit trees will wither and die on a large scale. Even if the trees are bearing fruit, you should not take it lightly.

Market expectations, number of merchants, transportation environment, labor, and the impact of cold waves during harvest may all cause product prices to drop or become widely unsalable. In short, your livelihood depends entirely on luck.

Now, just by passing Qingyun Agriculture’s premium fruit certification, you can turn miscellaneous fruits that originally cost six or seven thousand yuan per kilogram into high-end fruits that cost just over twenty yuan per kilogram. Who wouldn’t be tempted?
Uncle Gener stared at the production declaration paper in his dreams. If, just in case, he could fill it in with his own mixed fruits as inferior ones, wouldn't he become rich?
"What the hell are you dreaming about? Even if I can help you sell it and make a few hundred thousand more, you'll only give me five hundred or one thousand yuan in a red envelope? You're just giving alms to a beggar."

The young man was nearly angry to death. He muttered something in his heart and subconsciously glanced at the clerk who was still negotiating with his father. He felt his heart beating faster and his blood rushing.

He didn't even care about the order of seniority, and dragged Uncle Gener out of the door, lowering his voice and asking angrily: "Uncle, do you want to kill me?"

As he spoke, he quietly explained Qingyun Company's identification policy, "Do you think that big companies are all fools?

In July, a notice was issued requiring those who signed the contract to bag the fruit trees to report the number of fruit trees, and later people were sent to check on the trees.

After bagging is completed, compound fertilizer is prepared according to the number of fruit trees, branches are pruned and excess parts are cut off as required, there are strict regulations on the number of fruits left on each tree, and various preparatory work is arranged very carefully.

Even the number and weight of fruit on each tree, the number of trees, and the total yield have been stipulated in advance. Anything beyond this requires a special application.”

As the young man spoke, he was still sneering in his heart. During the fruit-bearing period, their next-door neighbors, including Uncle Gener, had come to check on their house, and most of them had been sarcastic and mocking.

It's because refined scientific management requires real-time monitoring of growth data. People from Qingyun Agriculture, local government offices, and the Academy of Agricultural Sciences often come to inspect in groups.

We also organize contracted farmers to participate in collective training, which not only has strict regulations on fertilization, light, temperature, air humidity, etc., but also requires them to undergo regular assessments. If they fail, they have to participate in training at their own expense.

In the eyes of outsiders, Qingyun Company is trying to make things difficult for people. Could it be that organizing learning and installing some sensors in the mountains and forests will produce good results?
It’s nonsense, isn’t it?

But now, seeing that Qingyun Company is really willing to pay a high price to purchase these products, those who originally cursed and ridiculed it can no longer sit still, and they have jumped out one after another to try every means to mix their own products in.

The difference between three yuan per pound and more than ten yuan per pound is enough to drive people crazy.

At the end, the young man spread his hands and said, "Uncle Gener, it's not that I don't want to help you, I just have no choice.

I have only 400 fruit trees that meet the standards. Their certification is too strict, with strict regulations on the age of the trees, variety, trunk thickness, load-bearing spacing, soil, etc.

In the past, a tree could yield at least 120 kilograms of fruit after it matured, and kilograms was possible. However, according to their requirements and standards, a maximum of kilograms can be left from each tree.

All told, only 4.8 jin, or 22 kilograms, of fruit were purchased in compliance with regulations. The total contract amount was set at yuan per kilogram. Anything beyond this amount required a special application...

I would like to bring back tens of thousands of kilograms of fruit to pretend to be mine, but the problem is that they have people on site to supervise the picking and the entire transportation process, so there is no way I can take advantage of the situation.”

In fact, he did not tell the truth, because the contract stipulated a 10% fluctuation in production, and a certain deviation was allowed within this standard.

However, according to Li Zehua's high standards for work, his subordinates added a lot of requirements during the specific implementation process.

Not only are restrictions placed on the cooperative farmers, but records are also kept of the entire forest and even every fruit tree, making it impossible to pass inferior products off as good ones.

It is impossible to replace the original with another one because Qingyun registered the premium fruit brand of Gannan navel orange in advance, and it also comes with extremely high certification standards.

The most important thing is that the transportation and sales channels of these high-quality fruits are all in the hands of the group. If outside merchants want to impersonate them, they will be taught a lesson by the group’s legal department in minutes.

Faced with Qingyun Group's strict defense policy, Uncle Gener, who wanted to take advantage, gave up and could only settle for the next best thing, "Then help me, uncle, and add me to the group.

I can also get certified, and I am willing to work harder and be more tired! "

“That’s fine, but you don’t have a smartphone, so you can’t sign up for WeChat.”

"I can have this one. It's only 800 yuan. I'll buy it."

But wait until the two of them come into the store again and ask.

shocked.

"Roewe phone? It's out of stock."

Uncle Gen'er's eyes turned red. He had just heard that in addition to navel oranges, there were also various agricultural products for purchase in the group, which were all golden opportunities to make a fortune.

For example, free-range chickens and ducks are often purchased at ten yuan per pound, and even local eggs are purchased. Vegetables and fruits grown on a certain scale are all purchased, as if everything in the countryside has become a treasure.

"When will it be available? You can't delay my fortune making!"

"I'm so sorry, but there are too many people who have made reservations. There are more than 200 people waiting in our town alone. The branch has received orders for nearly 1.3 units. It may take two months to arrange them."

The shop assistant was also helpless!
Seeing that there is no money to be made, with plenty of orders and almost no quota, the OEM factories have been working at full capacity, but they cannot withstand smartphones and WeChat, which have now become essential means of production.

People all over the country are waving money and rushing to buy things!
"Really out of stock?"

"Why don't you try other mobile phones in the store, such as the newly launched Panda Z20 and Honor P10. Their configurations are much better than Roewe, and they use a variety of new technologies..."

Uncle Gener followed the clerk's guidance, went over to take a look, and gasped, "Excuse me, the Panda Z5988, which was priced at a minimum of 20, was so beautiful that he was deeply attracted at first sight.

But I’m short of money. The foreign debt I borrowed to grow navel oranges has not been repaid yet. How can I have extra money to buy such an expensive mobile phone?
Looking at Honor again, the lowest selling price is 2899, and even with a bunch of coupons it still costs 2500 (stuck at the maximum limit of national subsidies, with a 13% rebate).

"You don't want to buy the 800 yuan Roewe, but you want to buy this. Are you crazy? Only a fool would buy this."

Uncle Gen'er's head was like a rattle. After muttering something in his heart, he said, "I'd better wait in line to buy a Roewe. That one is pretty good."

The clerk was not surprised. After all, it is normal for high-end mobile phones costing five or six thousand yuan to not be sold in rural areas.

But no one expected that just one day later, Uncle Gener came again, and as soon as he entered the door, he shouted anxiously, "What kind of mobile phone do you have? Give me one quickly."

"Roewe? Out of stock."

"No stock? I've brought the money. You have to buy me one today. It's only 2,500. Hurry up."

He just slapped the money on the counter, looking so arrogant.

"Oh, you mean glory, right? We have this."

"Hurry up and get it for me. Install everything according to what's written on this paper. Hurry up and don't delay my fortune-making!"

Uncle Gen'er is neither crazy nor a fool.

It was he who saw with his own eyes the staff of Qingyun Agricultural Company going to the countryside to purchase navel oranges and agricultural products. They were so open-minded and generous in giving money that it was eye-opening.

He once again missed the opportunity to make a fortune because he did not make an appointment in advance in the WeChat group to participate in the review. His fruits, chickens and ducks can only be sold next time they come to the door.

Miscellaneous fruits also have different qualities. In the spirit of never wasting resources, Qingyun Group selects the best from the best. The high-quality fruits are supplied to high-end customers, and the high-quality fruits are sold to large supermarkets and high-end community fruit and vegetable stores. Wouldn’t it be great to make them into high-end gifts?
Uncle Gener, who was hurt again, was furious. Even though he couldn't read, he had to take his smartphone and WeChat home. If he couldn't figure it out, it wouldn't stop his grandson from going to school from helping him.
The same thing is happening in rural areas across the country.

Roewe, which was in short supply, and Honor, which was gradually gaining in volume, like a blind cat catching a dead mouse, began to gradually penetrate into the rural market.

At the same time, WeChat, Weifuzhi, Yunyunbang, Shunfeng Travel and other software apps began to enter thousands of households... (End of this chapter)