"Brother Dong, why are you always hiding from me?"

At the Jingdong headquarters in Yanjing, Li Zehua and his men blocked Liu Qiangdong. The latter had known that he had come to Yanjing, but he always said he was too busy after being invited several times. It was obvious that he was avoiding him.

Today he specially picked a time and came over in person to block Dong Ge in the special passage.

When questioned, Liu Qiangdong, who was caught on the spot, pretended to be confused and said, "Hiding from you? No, how could that be possible?"

It is natural for an honest man to play dumb. If you don't know his background, you might be able to get away with it.

Unfortunately, he ran into Li Zehua, who exposed him without hesitation: "It's just a little advertising fee, what's the big deal? It's not much, just a contract worth tens of millions, it's nothing to JD."

"You call this a mere tens of millions?"

Liu Qiangdong's defense was instantly broken. "It's only been more than a month, and there are already more than 3000 million users. And this is just the beginning. When there are really hundreds of millions of active users, I will have to contribute billions to you every year, right?"

Li Zehua put his arm around his shoulders, holding him tightly to prevent him from leaving. "Do you want to default on your debt?"

"You can refuse to pay the debt if you want to. Anyway, there is no contract. You can just use me to pay off the debt."

Liu Qiangdong simply gave up and looked like he was in a state of disbelief.

Faced with this kind of tough guy, Li Zehua sneered, "Okay, okay, you want to cheat, right? Wang Fei, notify everyone to stop the traffic from WeChat Nine-square Grid, WeChat Business Platform, and WeChat Payment."

Wang Fei wanted to laugh out loud, but fortunately he was very professional. He turned his head and looked elsewhere, with a smile on his face.

"You don't have to be so drastic, do you? We're still in the testing phase, and we haven't gotten to the point yet. Why don't you give us another three to five years of testing? By then, I'll definitely give you a big promotion contract, and the amount will satisfy you."

Liu Qiangdong begged for mercy, and said sincerely, "Don't worry, we are not related. I will make the decision. I will double your salary. How about 60 million per month?"

"Bullshit! You're sending away beggars."

Li Zehua let go of her hand and pretended to leave. "To tell you the truth, if you don't pay, the recommended position will only go to Pinxixi, and you won't get a chance."

"Everything can be discussed. Don't be so impulsive."

This time it was Liu Qiangdong's turn to catch him and not let him leave. He even put on a smile and said, "Looks like you're here. Come into my office and have a cup of tea. I'll treat you well."

"I'd better not do it. When I think about working hard to earn money by setting up a stall early in the morning and late at night, and then being ripped off by someone else for only 0.6% management fee, I lose all hope."

"Even if we don't talk about money, we are still good brothers."

"Brother, pay the money first."

One of the two people insisted on leaving, while the other insisted on staying. Fortunately, they took a special passage and were not seen by the employees, otherwise their plans would have been ruined.

The cause of the incident was simple: WeChat Technology exploded.

As QingCloud continues to tap into the resources of friendly companies and effectively advances its dual strategies of offline empowerment, WeChat installation volume and active users have both reached new highs.

Compared with PC users whose value cannot be accurately identified, mobile Internet has a more obvious advantage, that is, the person holding the mobile terminal device must be the person himself.

Unlike users who access the Internet through computers, they can also log in through Internet cafes or company computers. There is a layer in between, which makes it impossible to accurately identify the user himself, thus resulting in most of the information being leaked.

wasted.

Users of smart terminals have to undergo real-name authentication, and many of them have also bound their bank cards. After data aggregation and analysis by the QingCloud Big Data Center, a tracking file can be established.

Information often contains endless commercial value. Especially when WeChat and micropayment develop towards platformization, various subsidiaries based on the development of Internet traffic have benefited greatly from it.

For example, companies like Chimei, Fengniao, Pinxixi, and Yunyunbang have grown rapidly by using the nine-square grid to attract traffic. Take SF Express as an example, before logging into WeChat and Weipay.

Reservation services are only provided in the vicinity of airports, railway stations, bus stations and large hotels in a very few cities. Even thanks to the World Expo, more than 3,000 reservation-based vehicles have been developed in Shanghai.

However, the subsequent development speed inevitably came to a halt. This was certainly due to the low penetration rate of smartphone users, but more so to the constraints of publicity channels.

However, with the promotion of WeChat micropayment mobile software, Shunfeng Travel, which relies on this platform for development, has also begun to set off a new round of expansion frenzy in big cities.

JD.com, one of Qingyun's most important strategic allies, also took advantage of the opportunity. With the help of this round of registration and certification, JD.com successfully issued millions of coupons.

While attracting a large number of high-quality customers, JD.com also used the Double Eleven promotion name to successfully get many people to complete secondary and multiple repurchases, and completely become loyal customers of JD.com.

It can be said that WeChat micropayment has become JD.com's new sales channel on the mobile terminal, and its share is growing. Users can log in to JD.com directly through the WeChat backend.

JD.com pays WeChat micropayment promotion fees on a per-time basis and pays a service fee of 0.6% of sales as agreed. The more than million yuan is the commission generated over the past month.

As well as new customers, rewards for active customers, and advertising costs, among which new customers account for the bulk. Even if the discount is only a dozen yuan, it is still 10 or 20 million.

Liu Qiangdong and JD.com were both happy and sad. On the one hand, they were delighted with the multiple sales channels, but on the other hand, they were shocked by the rapidly rising contract amounts.

Just as he said, it is just a new reward. If WeChat micropayment reaches a scale of hundreds of millions in the future, the discount will be stopped and the price will be restored to 30 to 50 yuan per person.

For this item alone, JD.com has to pay WeChat billions of dollars in promotion fees?
Not to mention the user scale brought about by this. Once users are accustomed to using WeChat, the micropayment platform will log in to JD.com and charge a single transaction amount, with a minimum of 0.6% each time.

What if the company reaches a scale of hundreds of billions or trillions in the future, and the commission and advertising fees alone will be tens of billions each year, wouldn’t JD.com become an employee of WeChat?
“Can we have a negotiation? 0.6% is too much. JD.com is different from Pinxixi. Except for a few self-operated stores, most of them are opened by merchants themselves, and there are additional merchant service fees.

I've heard about it. You passed 0.6% of the revenue onto the merchants and created an omni-channel promotion project. Those who don't pay the fees will not be displayed on the WeChat platform.

But JD.com can't do that. We have always been selling at low prices and in large quantities. The 5% gross profit just covers the operating costs. If we have to pay you more, how can we survive?
Also, do we need to change the criteria for new customers?"

Facing Liu Qiangdong's desperate pleas, Li Zehua refused to give him any face. "Then break up. You want the horse to run, but you don't want to feed it. Do you want to get your girlfriend for free?"

"No way."

Chen Shengqiang, the CFO of JD.com, chimed in, "Mr. Li, you are a major shareholder of JD.com and a member of the board of directors~"

"No, no, no, no, no kidnapping!"

Li Zehua interrupted quickly, "6/1000 is the bottom line, don't even think about cutting your losses from me, not to mention that Lao Liu and the group have also bought an industrial fund of 100 million US dollars, which means you are also a shareholder of WeChat.

It's a matter of mutual benefit to all, why bother talking about anything else?"

When Liu Qiangdong saw that this plan didn't work, he immediately changed his expression to questioning, "How long have you not attended the JD.com board meeting?"

"Forehead."

Li Zehua was stunned. It seemed, as if, perhaps, that since he acquired shares in JD.com, he had always entrusted the shares to Liu Qiangdong for trust, and only sent the finance and audit departments to perform their job duties.

However, he has too much to do, and even though he has to report regularly and separately on important matters, he rarely worries about JD.com's affairs.

Wang Fei was very clear about it. Hearing this, he came out and said, "Boss, there is almost no money in the JD account."

"what?"

Li Zehua couldn't believe it. He looked at Brother Dong, then at Wang Fei, and was very curious. "No, it's been less than a year! The more than 400 million US dollars of financing has been spent?
No, there is also the special bond for smart logistics construction issued in Lijiapo. I remember JD.com also received several hundred million US dollars.”

He thought he spent money quickly, but he didn't expect that the guy in front of him with thick eyebrows and big eyes was just as quick as him.

Liu Qiangdong spread his hands and said, "It's all your fault. You came up with a rural development plan and the board of directors decided to follow it. As a result, after half a year, you only managed to set up more than 500 key township stores.

I also followed your Qingyun Real Estate to purchase a large amount of real estate in urban areas, but before I could accomplish anything, I started building a smart logistics network and upgrading its technology.

Now, we have bought up land in suburbs all over the country at a higher price, and we have to invest in intelligent identification production lines and equipment, technical patents, and purchase our own vehicles to improve the logistics distribution network.

Even a bank cannot afford to be built like this!"

At this point, Liu Qiangdong looked at him with a complicated expression, "It means I know you very well, otherwise I would have thought you were deliberately setting a trap for JD.com and draining the group's funds step by step.

Waiting to buy shares at a low price and completely swallow up JD.com."

"Don't change the subject. From what you said, you can't pay the channel fee for the WeChat micropayment advertisement for a while?"

Li Zehua asked Wang Fei again, "Has the money Lao Liu and JD invested in the industrial fund arrived?" Wang Fei shook his head, "As far as I know, not yet."

Liu Qiangdong smiled bitterly, "Don't ask, the answer is that we don't have the money. I'll owe you the money first and give it to you when I have more money. The funds needed for this diversified development are beyond the estimation of everyone in the group.

In addition to your judgment on the real estate industry, the group has invested a large sum of money in the logistics industry, and is now investing in it. Sometimes, in the blink of an eye, four or five hundred million yuan can be invested in a project.

Smart logistics is too expensive. For a large distribution center, the minimum cost of belt and equipment is 3 million yuan. The company invested in 6 of these at once, and also bought cars.

It makes me angry when I talk about this. What did you say at the beginning? The more the better. Qingyun has countless and endless transportation capacity. But after buying the car, you gave priority to your own family.

The transportation resources allocated to us are either dead-end roads with no return orders or have no benefits. So they are all working for your transportation gang, right?

The funds cannot keep up with the consumption. Now when the banks hear that we are the ones applying for loans, they all shy away.”

Liu Qiangdong was expressing his true feelings and became more and more excited as he spoke.

He was very angry. Ever since Qingyun acquired a stake in JD.com, its influence on JD.com has grown. The board of directors and management have inevitably learned from Qingyun when making resolutions and decisions.

The price is that JD.com's historically conservative and prudent style in building sales channels and its aggressive style in logistics construction business have all turned into a race against time and work fast.

It’s as if the group has mountains of gold and silver.

As a result, Qingyun has huge financial income to supplement it and does not have to worry about a break in its capital chain.

However, JD.com's good business strategy was interrupted, and it tried to imitate the local tycoons to achieve leapfrog development, but its steps were too big and inevitably caused setbacks.

"No, I never forced JD.com to develop according to Qingyun's model! You can't blame others for this."

Li Zehua quickly passed the buck, "Don't be ridiculous. JD.com now has a lot of high-quality assets. If they were taken to the bank, wouldn't they be able to lend it billions of dollars to alleviate the urgent need?"

"It's not a good thing you did!"

Speaking of this, Liu Qiangdong was furious, "The gap in related loans found in the Minsheng Department is more than 350 billion.

Outsiders don’t know the real data yet, but the conservative estimate is that it will double. It’s really a bombshell. No matter how many heads there are on this line, they are not enough to be chopped off.

With such a big fuss, do you think it won’t affect other private enterprises? Now many companies are begging for help and trying to get life-saving funds through connections everywhere.

But the banks said they had received clear instructions from above to conduct a three-month self-examination and self-correction, especially for enterprises with a total loan amount of more than 1 million yuan, to conduct a comprehensive investigation and eliminate hidden dangers. "

"I thought it was some trivial matter. Well, BOE is planning to make additional investment in its second phase project in Yizhuang, and is currently negotiating with the Yanjing State-owned Assets Supervision and Administration Commission. You can send someone to join in.

I will try to coordinate the relationship and try to get you 10 to 800 million from Yanjing Bank to tide you over the difficulties first."

Li Zehua was quite puzzled when he spoke, "Why didn't Qingyun Real Estate's report mention the bank's thorough investigation of loans?"

"Forget it, what can one billion or eight billion do? It's not even enough to transfer it to your industrial fund account to buy shares."

Liu Qiangdong was so envious and jealous that he almost burst out, "As for your Qingyun Real Estate, don't even mention it, everyone knows that it holds hundreds of billions of high-quality assets?

The properties owned by them either have shops in core areas of first- and second-tier cities, or they are luxury homes that countless people have dreamed of throughout their lives. When they are put on the second-hand housing market, they are snapped up by countless people in minutes.

In addition, with your support as the secret richest man, you can mobilize any amount of funds at the first time. Those guys in the credit department of the bank will only suspend cooperation with you if they have nothing better to do.

Okay, stop discouraging me. Either find a way to get 20 to 30 billion to tide over the current difficulties, or follow Mr. Zhang’s suggestion and raise another sum to completely solve the problem.”

Li Zehua asked curiously, "Has he found someone to take over again?"

It was thought that Zhang Lei had been cleared of some of his shares in Qingyun, and in turn he raised money to buy shares in the Qingyun Investment Industry Fund, which theoretically gave him more shares eligible for dividends.

Zhang Lei was unhappy and helpless about losing the influence of corresponding shares. However, for a venture capital manager, losing influence is more terrible than not being able to get money from investors.

In order to maintain his special position in the industry, it is normal for Zhang Lei to turn his attention to JD.com and prepare to expand his share.

Liu Qiangdong nodded and said, "Well, Mr. Zhang contacted a large Russian fund. After the initial contact, it was okay. The other party agreed to give JD.com a valuation of 60-80 billion US dollars based on the scale of Pinxixi.

Six times in one year, that’s pretty impressive.”

"At the beginning of the year, it was $4 million, accounting for 40% of the shares. At that time, JD.com had just completed sales of more than 60 billion, right?"

Li Zehua asked Chen Shengqiang for the latest data, "This year's sales are not bad, 210 billion in November, December is the traditional peak season, and we can still push up.

If we calculate financing based on this growth rate, a starting point of US$30 billion is no problem. The other party is willing to give a double premium, which shows sincerity. This is a great thing!

What do you think? If you can accept Qingyun continuing to expand its shareholding, I don’t mind letting this number invest in you again.”

His memories were a little fuzzy, but he was sure that in history, JD.com definitely did not achieve sales of 2010 billion in 200. This was because Qingyun came in and provided support not only for digital products.

It also brought JD.com many new series such as large household appliances, daily necessities, etc., almost opening up all-channel sales. It is also developing together with JD.com in promotion channels and offline sales channels.

The most typical example is JD Logistics, which now contributes more than one billion in sales to JD Group’s headquarters.

Unfortunately, Brother Dong has always attached great importance to the issue of shares. Taking the first round of financing as an example, he wanted several million to offset the debt owed by a state-owned enterprise.

At that time, he had no experience and obtained 500 million in financing from a state-owned enterprise. At the beginning, he was only given to million. But then the global economic crisis hit the investment industry hard.

Everyone was holding on to their purse strings and living a hard life, causing the state-owned enterprise that paid the money to go back on its word and ask Dong Ge to pay back the debt. By chance, he met Xu Xin and took 10 million US dollars from the latter.

Unfortunately, after just a few days, they were short of money again. This time, Dong Ge quit and refused to agree to Xu Xin continuing to invest in full. Otherwise, who would have the final say in JD.com?
Xu Xin was forced to find other investors to invest together, which dispelled Dong Ge's vigilance. Now Qingyun's situation is similar. It has become JD.com's largest shareholder and continues to invest.

Will Brother Dong give in?

"Why don't you agree? I have entrusted all your shares to you, and there is a large bonus before the listing. Only a fool would refuse it."

Dong Ge was cheerful and had no grudges at all. "I have to thank you. Without your insistence, the 15% pre-IPO option reward pool would not have been negotiated.

Now the main investor of the third round of financing has also agreed to the terms. I am thinking of making it bigger this time, raising more than a billion dollars, to completely solve the funding needs for the company's development."

"That's fine. Let's talk about the share later. I'll contact the bank to give you a short-term loan to ease the current pressure."

Li Zehua did not refuse, he accepted all orders no matter how many came.

Liu Qiangdong solved the big problem and felt relieved. He asked curiously, "Have you offended anyone recently? I heard that the higher-ups are pushing for the implementation of the Internet self-regulatory clause policy.

I heard that they will also restrict related-party transactions and thoroughly investigate those who abuse their dominant position to engage in monopolistic operations? "

"Mad, it makes me angry just talking about it."

Li Zehua simply explained the situation, "Why should I be responsible for the money they borrowed? I might as well write a petition, so that no one can have fun."

"No, are you crazy?"

Liu Qiangdong was confused. "Reporting myself, and dying together?"

"What can we do? They will leave hundreds of billions of holes behind, and you and I will have to fill them?"

Li Zehua patted him on the shoulder with a firm look in his eyes, "You should take on as much responsibility as you have the ability. You and I both know that the business environment requires the joint efforts of everyone to maintain.

It is not the responsibility of one or two people, nor can it be decided by one or two departments.

I don't care. Qingyun has invested in too many industries. Even if there is an open split, I am still the number one in the industry. I will just pay according to the rules. For example, WeChat cannot promote micro-payments.

I spent money to compete for the cooperation quota, okay? It's nothing more than passing it from one hand to the other, and in the end the meat is rotten in the pot.

But Internet finance is different. Once it is opened up, trillions of dollars will not be able to stop it. When all parties rush in, it will be strange if the market does not collapse.”

Fortunately, he didn't say that he was going to destroy the financial industry, otherwise Dong Ge would have been scared to death. (End of this chapter)