Qingyun Group’s Southeast Asia headquarters is in Lijiaopo. Due to its special organizational structure, it is not under the leadership of the global headquarters but is commanded by the company headquarters.

For example, Zhou Shouyuan, head of global business at the Silicon Valley headquarters in the United States, is theoretically at the same level as Wei Kejian, president of the Southeast Asia Business Group. When making work reports, Wei Kejian is even ahead of him.

After the grand reception banquet, a group of branch managers lined up in the hotel suite to report on their work.

"... Let's leave it like this for now. Don't be too harsh on the local employees. After all, the outdoor temperature in tropical areas is so low that anyone who stays under the sun for a day will become lazy and listless.

But what I am more curious about is why the business progress in Lijiapo, where the headquarters is located, is slower than in many rural areas? "

Li Zehua listened to Wei Kejian's report and was puzzled. "For example, in Malaya, a city with a population of less than 50, there are more than 300 people providing various services at the station.

It doesn't make sense that in Lijiaopo City with a population of six to seven million, the life service group has less than 1000 full-time employees, especially the comprehensive business department that combines express delivery, food delivery, and online ride-hailing.

There are only 370 people. What can they do with such a small number of people? I am afraid they can’t even provide % of the daily services? Looking at the data analysis of last year, they can’t even make it into the top ten in the express delivery industry? "

Facing the questioning, Wei Kejian was troubled, "Chairman, please listen to my explanation...

Lijiaopo introduced a series of legal regulations a long time ago, for example, the timeliness of takeout express delivery business is important.

The most convenient means of transportation is electric two-wheeled vehicles, but if you want to deliver goods in Lijiaopo by electric vehicle, you cannot use the sidewalk, and you cannot stop and deliver goods at will.

The most important thing is not to exceed the specified speed, otherwise you will face a fine of up to 2,000 yuan.

After losing these advantages, the company joined the online ride-hailing business, which made its subordinates even more confused, because electric vehicles cannot carry people. "

"Then buy a car. Can't you adapt to local conditions?"

When Wei Kejian heard this, he had an even bigger headache, "Boss, this is not worth it!
It is expensive to buy a car in Lijiapo, and it is even more expensive to drive it. The cost of buying a car here is several times higher than in the mainland. The most important thing is that you may not be able to register the car after buying it. You need a vehicle ownership certificate, which is even more expensive..."

What he said was absolutely correct. The main reason was that the city area of ​​Lijiaopo was too small and the population was too large. All necessary resources had to be imported in order to ease the traffic pressure.

In addition to building various road infrastructure and investing in updating public transportation to ensure convenient travel for people, the Lijiaopo Yamen also restricted the number of private cars through policy regulation.

To put it simply, it means finding a relative balance point by referring to population density and the average number of private cars owned per capita, the total number of cars owned and the upper limit of urban road traffic.

If there are few cars, issue more license plates to encourage car purchases.

If there are many cars, fewer license plates will be issued to impose restrictions. For example, a vehicle license plate can cost up to hundreds of thousands of yuan and can only be used for ten years. After ten years, the car cannot be driven on the road unless it is scrapped.

Because there are no more drivers who can drive.

This results in a consequence that most people who can drive are highly qualified people (otherwise they don't have the money to buy a car), and their income from any job they do is higher than delivering food or driving an online ride-hailing car.

The new era triathlon focuses on repetitive physical labor, which any normal person can quickly get started with, so it is naturally difficult to give high income.

Online ride-hailing is a newly launched business, and it is no wonder that people laugh at it. Apart from the hotel and tourism industries and a few adventurers who are brave enough to try it, no one else has joined in.

There are very few vehicles with full-time drivers, but there are hundreds of part-time drivers. It was the Lijiaopo government that issued temporary policies to encourage them out of friendship with the business community, such as hotel special cars.

Only after having complete certificates, purchasing specific commercial insurance and providing adequate protection for drivers and passengers can you go on the road.

It is difficult to recruit online car-hailing drivers, let alone driving a car to deliver food. Currently, most of the branch's food delivery couriers carry bags and take public transportation to complete the delivery.

They are not like those in China, where people are eager to take five, six or even more orders and deliver them all at once. Instead, they deliver them slowly, one by one, which is quite like the feeling of special delivery of high-quality products.

Those who are capable do not like this job, and those who are not capable cannot solve the transportation problem. Due to operating cost considerations, the company cannot completely purchase vehicles to provide services...

"So now we are stuck in the area of ​​transportation, and another issue is the convenience of online payment.

Because the company cooperates with two major banks, DBS and UOB, in Leekath, transactions must be completed through their online payment systems.

But, oh, it’s hard to put it into words! ”

Wei Kejian has experienced the highly efficient operating mechanism in China. In other regions in Southeast Asia, he also relies on the management team sent from China and adopts a wolf-like incentive culture.

Following the principle of "more work, more pay", as much profit as possible should be tilted towards the front line. After all, the task given to him by the company is not to make a profit, but to seize market share in the shortest time possible.

make money?

No need!

Anyway, the larger the user base, the more people will use micropayments, and the more funds will be raised through microwallets. In the form of exchanging left hand for right hand, the company has a thousand ways to do it.

With the cooperation of friendly companies, the company's valuation is quickly raised. As the saying goes, the bigger the market, the greater the loss. The more users there are, the greater the amount of funds. Once the funds are in the WeChat wallet, it is the same as your own money and you can spend it at will.

So it becomes a weird situation where the greater the loss, the more profit you make.

But our competitors are not strong enough!
After personally experiencing the payment process of Lijiapo Bank, Li Zehua slapped his forehead and said in a rather amusing way, "Sure enough, I trust people too easily."

He is still using domestic thinking to measure foreign competitors. They don't have one-click payment, small amount payment without password, face recognition, fingerprint payment, QR code scanning and the like.

It is still in the testing stage in China. It will take a long time for foreign countries to learn and promote it. Now it is just a matter of plugging in the security protection interface and confirming various certification documents. Oh~
One or two minutes were wasted, the experience was extremely bad!
Especially in the various business rules of the mobile Internet, before effective security standards have been explored, offline face-to-face payments require signatures and handwriting verification.

As for online?

Sorry, even if Qingyun is an ally, DBS Bank and UOB will not easily give up their online banking payment channels. It is troublesome, but the resources are in their hands.

Micropayments are convenient, but they do not have controlling rights. Even if they are friendly competitors, don’t expect them to compromise easily.

“In other countries and cities, because there are so many banks involved and the big banks are unwilling to compromise, some small and medium-sized banks come to us for cooperation, forcing the big banks to accept micropayments.

But in Lijiapo, there are only a few banks that are qualified to participate in the business, and it is difficult to persuade them to compromise. It seems that we can only wait for Minsheng Bank and MyBank to come over and then find a solution. "

Li Zehua threw the mouse away, frowned and said a few words, then took a quick look at the relevant policies and said, "Buy a car, don't be reluctant to spend money.

The branch company will submit a report requesting the number of operating vehicles and transport vehicles required, and we will buy them no matter how expensive they are.

Don't be stingy with the small amount of money. No matter how expensive it is, how much can a car with a certificate of ownership cost? It's only two or three hundred thousand dollars. Buying a thousand cars only costs two or three hundred million.

If you buy it, you can occupy the market; if you don’t buy it, you will have nothing. Don’t just look at the present, look to the future!

With market share, the company's valuation will naturally increase significantly in the future. If it raises an extra 10 million yuan at any point, it will add up to 1 billion yuan.

Moreover, e-commerce business, employee loyalty and other aspects can continue to benefit..."

The boss has spoken, and driven by practical interests, the entire branch has no objection.

Zhou Shouyuan listened for a long time and couldn't help but say: "Based on the progress of domestic business, I have been worried about the American and European markets.

Now it seems that there are more restrictions on development in Southeast Asia. At least developed countries and regions have perfect infrastructure, which makes it easier to recruit people and conduct business.”

Then, he briefly introduced the European and American business, “…according to the new annual plan, a comprehensive business department integrating food delivery, express delivery, and online car-hailing.

This year, the company will recruit more than 20 employees in countries including Europe and the United States, most of whom will join on a part-time basis to save operating costs.

As for e-commerce business, it will develop in the form of cross-border e-commerce and a combination of online and offline in the future, and it will be difficult to achieve a major breakthrough in the short term.

The company is actively cooperating with local large supermarkets and channel operators, striving to participate in the distribution business first, and then gradually develop into channels. After finally achieving physical operations, it will feed back to the online business..."

Qingyun is very familiar with e-commerce, especially the sales model in rural areas and through general agents. However, with the existence of a giant like Amazon abroad, it is almost impossible for Qingyun to break through successfully.

This is not a problem of funding or business model, nor is it whether the management and business teams work hard. It is just that it is almost impossible for European and American countries to accept Qingyun and become a leader in the local e-commerce field.

Just like Tokyo University, it is impossible for it to give up its controlling stake in public opinion and finance. It will always find ways to restrict multinational corporations from getting involved in its core resources. No one should laugh at anyone else.

Qingyun can only start with the basics, whether it is paying tuition fees or buying off grassroots employees to build influence. After all, it cannot gain a foothold without a basic base.

Only after the offline network is gradually improved, and we rely on WeChat technology, or Douyin Interactive Entertainment's small commodity business, and the participation of the whole people to form economies of scale, will it be possible to break through successfully.

What Zhou Shouyuan had to do was actually very simple. He had to work hard to lay the foundation and create conditions for take-off ten years later. In the process, he had to attract as many local small and medium-sized capital groups as possible to join.

"We can't rush our European and American expansion, and we can't delay our Southeast Asian business. As long as we firmly grasp the core of development, it won't be difficult to do it."

Li Zehua nodded and said, "Let's do as we agreed before. However, in the field of food delivery and online car-hailing, we can develop in small steps in Europe and the United States.

If we can successfully stop Uber, even if it only slows down its entry into China, it will be considered a success.”

“I’ll try my best, but micropayments are completely out of the market in Europe and the United States. We can’t even get a payment license, and no bank is willing to cooperate.

I heard that someone secretly warned that anyone who dared to cooperate with us would face an industry ban, cutting off financing and policy support, making it difficult for the business to proceed.

The only bright spot may be Samba and Venezuela, the three cigar countries, which currently have a user base ranging from hundreds of thousands to several million..."

Zhou Shouyuan was very distressed by this feeling of being unable to use his power. Among so many businesses in Qingyun, the part he was in charge of was the worst.

Qingyun Electronics, a good company, is almost becoming a cheap OEM in the United States. Panda and Honor cannot sell in large quantities. Not to mention Panda, the taxes and patent fees it pays are 1/3 more expensive than Apple.

Some of the original technical highlights have become unpopular due to the high price factor, and less than 10,000 units are sold in a year.

Honor, on the other hand, faces competition from mainstream mobile phone manufacturers around the world. It has a price advantage in China and can enter the American market, but it has to pay additional patent fees to Google, Qualcomm, and even Samsung.

Even when entering the European market, Nokia's patents could not be avoided. They had to add three dollars here and five dollars there, and they had to deal with lawsuits. After all the calculations, the domestic selling price was less than four hundred dollars.

In the United States, the shipping price alone has to reach US$360 to avoid losing money. Fortunately, the technology and appearance have obvious advantages compared with its peers, and hundreds of thousands of units are still sold in a year.

Let’s not talk about Roewe, which costs more than one hundred dollars. After discounts and subsidies from telecom operators, the cheapest one can be as low as 39 dollars. What other bicycles can you buy at this price?

After all, it is a groundbreaking full-screen 3G mobile phone. If it were not for insufficient production capacity, selling millions of units would not be a problem at all.

Now many American Heybang practitioners buy dozens of phones at a time, and throw them away together with the anonymous SIM card after use. They don't feel bad at all because of the cheap price.
"It's a headache. Sometimes I even want to focus on Africa for the next step of my work. At least I can see results there quickly."

Facing Zhou Shouyuan's complaints, Li Zehua consoled him: "You deserve no less treatment and trust. I told you before you came here that as long as you are willing, this position will always be yours.

Instead of complaining, you might as well focus more on investment companies and Bitcoin trading centers. Look at how well the stocks you bought are rising.

I am still waiting for you to contribute 100 million to me every day."

"The changes in the bookkeeping figures are like playing a game. They keep increasing at the same level. You get tired of watching them for a long time."

Zhou Shouyuan joked, "But it's quite interesting to be in contact with Musk. The investors behind him have agreed to let him come forward and be responsible for Bitcoin operations.

We had a good exchange, especially in the two major directions of new energy and space travel, he had many new and imaginative ideas, which made the conversation very interesting.”

"You better take it easy. You can invest in new energy, but you can't go into space."

Li Zehua shook his head, "That's not something we can participate in, even if it's secret funding.

Don't forget that there are similar plans in China. The group has invested money to support Musk. If it succeeds, you and I in China will inevitably be used as targets.

If we never succeed, you and I will be the biggest suckers, waiting to be emptied out. Then, on the eve of success, we will find a reason to threaten America's memory.

Giving them some money to send them away is the least of their worries.”

Zhou Shouyuan shrugged, "It's the damned zz."

“And our faces.”

Li Zehua smiled helplessly and said, "It is not just us who know that those who are not of our race must have different hearts. Squid Capital does not trust people from any other country or region from the bottom of its heart.

Especially the hat with scarf and us, together with the Maozi who are all for a comprehensive belief, are suppressed desperately, and good things would rather be destroyed than given away. "

"They are the boss now, and they have the final say."

Zhou Shouyuan doesn't like to talk about these topics because he has no power to change them. Even if he says it a thousand times, he has to rely on his strength to speak.

So he changed the subject and said, "The financing of Qingyun American Life Service Group is progressing smoothly, but there is one thing that still needs your approval, which is the Li Bancheng Family Foundation in Hong Kong.

They want to invest 50 million US dollars in the company and they are also interested in WeChat Technology. They have contacted me several times, but I have not responded yet. "

"Don't offend, don't agree."

Li Zehua admired Li Bancheng's business acumen and skills. After all, it was not easy for an oriental face to make Yutai Capital make a considerable degree of compromise.

However, it does not mean that he has to accept Li Bancheng into the Qingyun system, especially since the other party is trying to threaten him at this time. If he does not join, will he cause trouble?

"Anyway, you can make up your own excuse. I believe that given the friendship between the Zhou family and Li Bancheng, he won't make things difficult for you. You have to hold back your anger."

"Boss, there are some things you should talk about openly. It's not good for both parties to keep dragging it out.

After all, we are all compatriots from the same clan and origin. Under the premise of being united against external enemies, cooperation is better than internal confrontation."

Zhou Shouyuan tried to persuade him, but was interrupted before he could say a few words. Li Zehua did not mean to blame him, "One-sided wishful thinking is not good. If you don't believe me, just look at what Xiangjiang Capital will do next.

It's useless to say it with your mouth, your body is honest. Just like I hate it from the bottom of my heart, but it doesn't prevent Qingyun Investment from buying stocks of companies such as Cheung Kong.

But apart from making money in the financial market, I don’t want to have anything to do with him. I can be friends with others, but being friends with him will only get me into trouble.”

If you don't have the connections behind Li Bancheng, don't try to learn from him, because dancing on three eggs and getting the best of both worlds requires great strength, not so-called skills.

He can do it because he has the ability, and even if he does, no one dares to do anything to him, for fear of pushing him to the side of his competitors.

If anyone else had tried to learn even a little bit from him, they would have been beaten up long ago. How could he continue to hold the operational and management rights of many ports, highways and core business districts?

Is Qingyun big enough?
He has a certain say in front of the Shanghai government, but Li Zehua is not qualified to get involved in Shanghai's free trade, port expansion, and the auction of shares in the core highway operating rights, and no one has invited him.

What can I do?
I can only watch and drool.

"Take your time. No one's business empire is built in a day or two. Even if it doesn't work out in China, there may still be opportunities abroad. Li Yuqing and his team have promised to wait until the plan is successful.

At least we have to bring in the group and build a few ports, oil fields and mines in Malaysia.”

Li Zehua is open-minded. No one sweats more than he bleeds. What is there to argue about? Why bother yourself with trouble? (End of this chapter)