"According to the information filed with local housing authorities, Qingyun Real Estate Company has made large purchases in 36 major cities across the country, including but not limited to the city center, in the past months.

The number of shops and commercial residences around universities, middle schools, residential areas, hospitals, etc. is as high as tens of millions of square meters. We have also acquired a large number of commercial development projects from related companies such as Yida Commercial Plaza and Yongchuang Real Estate...

Relying on self-purchase and long-term leases, as well as determining the right of first refusal, Qingyun Real Estate in turn provides high-quality business premises for businesses such as Chizuome Catering and Qingyun Electronics, with extremely low expenditure costs.

Through the leasing and incentives of commercial housing, Qingyun has unparalleled advantages over its peers in terms of labor costs, employee motivation and loyalty...

Let’s talk about the recent cooperation with JD.com to build offline sales channels with Qingyun Electronics and Shenzhou Electronics as the main body, because the real estate company owns a large number of properties in surrounding areas such as university towns.

Therefore, its operating and maintenance costs are extremely low, and it can maintain its operations for a long time. In addition, a large number of part-time students are hired as promotion and sales personnel, and the next step is likely to be at the source.

It has impacted the student electronic consumer market, and in the e-commerce field, Taotao's sales system is facing double challenges from Pinxixi and JD.com after JD.com launched the online general agent model.

Its sales volume began to rise rapidly, especially with the help of its own JD Logistics and the convenient transportation resources of the Qingyun system, and its consumer experience far exceeded Taotao..."

Qingyun's big move in cooperation with JD.com in the offline consumer electronics market was quickly spread to competitors, but the reactions of HP, Dell, Asus and mobile phone manufacturers were ignored.

The coarse grain factory, which received investment and channel support from Lianxiang, Tengda, Ali and other companies, held a response meeting as soon as possible. Among them, Zhang Mingchang, the vice president sent from Ali to be in charge of sales channels, first introduced the current situation.

Then he said: "Although I don't want to mention it, the first difficulty the company is facing is that it lags behind its competitors in sales channel construction, and is even slightly inferior in the distribution link."

He still didn't tell the truth. After all, Coarse Grain was just a partner of Ali, and many confidential data could not be fully shared. Besides, Jack Ma was also planning to wait for the Coarse Grain Factory to get into operational difficulties.

They take the opportunity to increase their bargaining chips and try to use the chicken to lay eggs. For example, in terms of express logistics information, Taotao's business often takes three to five days to deliver.

The delivery efficiency of the Tongda Group, SF Express and JD.com under the control of the Qingyun system is already pursuing same-day delivery of large items in key areas (with distribution warehouses), next-day delivery of ordinary express delivery, and delivery within 3 days at the latest.

Online shopping requires timeliness. A difference of one or two days means a huge difference in the experience. Unfortunately, Taotao can't protest because the Qingyun system enjoys VIP treatment. If Taotao wants it, he has to pay extra.

Data sharing must also be achieved, which is something Ali can never do. Ali will not give in, and the Tongda Group also has something to say. It is impossible for us to work hard and spend a lot of money to build smart logistics and then give it to you for free.

What's more, the service provided by its peers is no worse than that of EMI, which has been beaten repeatedly. At this moment, the service it provides is not as good as the castrated version of Tongda.

Even in the core areas of Jiangsu, Zhejiang and Shanghai, EMI is currently unable to deliver within two days. As a large national company, it actually has some areas that it cannot cover. This is really ridiculous.

There is no need to mention the various lost and missing items. Anyway, among its peers, its complaint rate is consistently among the highest. Even Hon Hai's Guo Taiming sometimes expresses his disappointment when he mentions EMI.

For the new coarse grains, the loss of online shopping logistics experience is already a disadvantage, and there are many other problems to be faced.

Yu Huatian didn't know the inside story and thought he was just being polite, "Mr. Zhang, don't be so modest. I'm very familiar with Taotao's channels. I've seen how powerful you are when I was at Joyo.com.

The company now has sufficient funds on its books to support channel construction, and as General Manager Yang promised, the resources of Lianxiang's offline stores will be transferred, so the coarse grain factory's products can be sold both online and offline.

Far surpass their peers.

We are not in a hurry. As a start-up company, as long as we find the right product positioning, we believe that with the strong support of all friendly companies, we will be able to develop rapidly..."

He spoke sincerely and with full confidence, and was not discouraged by the fact that his opponent was Qingyun.

Compared to the past when coarse grains struggled to move forward under pressure from all sides, their current treatment is enough to be considered top-notch in the industry.

The core technology is supported by Intel, and you get the most advanced and mature products in the 2/2.5g era right from the start, as well as full system support.

In terms of advertising and traffic channels, many top Internet companies in the industry, such as Tenda and Sina, pushed traffic at extremely favorable prices, making the reputation of Coarse Grain known throughout the country before even a single product was released.

It has Ali e-commerce channels online and Lianxiang's ready-made sales system offline. It has both funds and connections, and I wonder how many of its peers are envious of it.

Even Huang Yuzhang of Zhujiang Meizu, who once cursed at him, expressed deep envy on the phone.

Unfortunately, things in this world are often unpredictable. In the previous life, the coarse grain factory withstood the pressure and achieved the best results with the least cost. Apart from the right time and place, the most important point is.

It is to hone a management team that is capable, good at cooperation and has clear division of labor under high pressure.

And now, look at the people in this room, there are less than twenty executives, three sent by Tengda, four from Ali, two from Lian Xiang, and two from other investors, accounting for more than half.

If Yu Huatian wants to do something, he should ask Tenda for publicity, Ali for online channels, Lianxiang for offline channels, Foxconn for production channels, and Intel for hands-on teaching on technology.

It seems that the best resources in the industry are gathered together to do the work, but the efficiency is not improved at all.

Yu Huatian is quite confident. He believes that with his excellent ability to integrate resources, he can successfully develop coarse grains.

But he obviously overestimated himself. The meeting lasted for a whole morning, but they didn't even come to a decision to follow Qingyun JD and open offline sales stores around the school.

It's because it is very important for large companies to send people to participate in the preparation and construction of small companies, especially when it involves several companies in the Internet hardware layout strategy.

Jack Ma and Tony Ma attached great importance to this, so naturally they sent not just one or two people, but a team of elite soldiers carefully selected from among them, whose abilities are naturally beyond doubt.

The problem is that they also brought over the habits from their original company. They thought that things were useful, such as rules and regulations, assessment methods, employee incentives and other policies, and they copied them all and used them in the coarse grain factory.

As a result, the work has not been done yet, the first prototype has not yet rolled off the production line, but we don’t know how much money has been spent, and the key is that we don’t know where the money was spent. When we ask, we find that it is necessary expenses.

Well, big companies have money anyway, so it’s not a waste to spend it on personnel system building.

But the problem is, these people who spend the most money keep saying that they want to save money for the company. How do they do that?
Do you want to know about cost performance appraisal?
Data doesn't lie. Qingyun opened a store on JD.com, with samples provided by manufacturers and real estate provided by Qingyun Real Estate. The employees are mostly part-time students, and the promotion channels are extremely cheap.

They can open a store with an investment of 50,000 or 60,000 yuan, and the subsequent sales are more than enough to cover the costs.

As for the coarse grain factory, even with the help of Lianxiang's offline channels, it would take a lot of time just to find a suitable store around the school.

After taking into account the transfer fee, decoration, rent, personnel recruitment and training, and goods stockpiling costs, it is more than three times higher than Qingyun.

Yu Huatian was confused. "No, we are both e-commerce companies. Why does JD Qingyun not need to stock up on goods, while we have to go with the traditional agency sales model?"

Zhang Mingchang, the vice president of sales who came from Taobao, was responsible for explaining, "Boss Yu, because the smart logistics network that Qingyun Jingdong has been insisting on for a long time has recently begun to be put into use.

With big data algorithms as their core, they can calculate the sales details of a certain area in the shortest time. It is said that Qingyun is providing enterprise services to other companies in the industry.

We can already provide a relatively accurate sales model, including sales forecasts for the target area in the next three months and accurate reports on the industry environment.

I believe that Tenda Corporation has also dabbled in this model, which is a collection of information such as clicks, viewing times, consumption habits, etc. from users across the country during the early stages of publicity and promotion.

The scientific calculation results obtained through precise data analysis have a very high accuracy rate.

With the help of this system, combined with JD.com and Qingyun's strong offline logistics distribution capabilities, they can use the least amount of money and resources to make advance reserves at each sales area node in the city.

Then, through the same-city delivery capabilities of Fengniao Network, the products can be delivered to various sales terminals as soon as possible, achieving zero inventory sales in first-tier stores..."

Zhang Mingchang envied the convenience and efficiency of this system, but after losing the Tongda system, Ali's attempt to build his own logistics has never been successful.

EMI?

Not to mention.

Yu Huatian understood what he heard, and thought that their skills were inferior to others. Since their cost control was two or three times higher than that of their competitors, they could not catch up. This was the only conclusion of the meeting, which was worse than nothing.

In any case, when chatting with Yang Yuanqin later, Yu Huatian implicitly expressed his dissatisfaction with Lianxiang’s sales channels. The latter did not hide it and said straightforwardly: "Lianxiang adopts an agency sales model.

The company is not responsible for the rent, personnel, and profit assessment of first-line stores. In the past, this system was fully guaranteed by the resources of scientific academies and government offices.

Because of the government's large-scale centralized procurement, we can widen the gap with our competitors in terms of scale and use the scale of procurement to reduce costs."

Generally speaking, Lenovo is essentially not much different from Foxconn. Both are assemblers, but the latter does not participate in sales and does not conduct research and development. It specializes in processing supplied materials and OEM production.

The only way to win is to pursue scale. The more parts ordered, the lower the cost. But this strategy no longer works because Shenzhou has come from behind and is constantly eroding Lianxiang's purchasing share nationwide.

In terms of sales channels, Lianxiang is no match for Shenzhou, because Pinxixi alone has more than 20,000 offline experience stores, which directly intercept consumers in rural areas.

Now they are focusing on the college student group, but Lian Xiang has no ability to cope with it. It is foreseeable that within three years, Lian Xiang will inevitably lose in this competition.

However, Yang Yuanqin didn't care, because Lian Xiang three years later had nothing to do with him. No matter it went bankrupt and liquidated, or was picked up again by Qingyun and made bigger and stronger, he would not be able to continue to be in charge.

He pointed out the core of the problem, "After losing the dual advantages of price and channel, what Coarse Grain needs to do is to seize the IBM brand at all costs and strive to make it high-end.

Only in this way can we maintain our competitive advantage over Qingyun in the future PC manufacturing business. A good brand naturally comes with its own customer base, which will be enough for you to live on for several years even if you rely on your old capital.

If you succeed, the market for college students' peripherals and business people is still in your hands, and it can even feed back into the mobile phone business and provide coarse grains with fashion elements targeting college students.

By creating more vitality in the luxurious and stable elements for business people, Coarse Grain will also get rid of the disadvantage of being trapped in a channel war with Qingyun. In terms of numbers and channels, no one can beat it.

There is no need to engage in emotional disputes. We can just play our own game and insist on differentiated competition.

Based on my understanding of that person, he will definitely break with foreign capital one day in the future. By then, whether it is Intel, Qualcomm, or Google, they will all become your helpers.

Hold on, until that day comes, Culiang will win without a fight and become the only giant in the field of domestic Internet hardware production, manufacturing and sales. "

"Will the Academy of Sciences agree?"

Yu Huatian was very convinced of Yang Yuanqin's abilities, and even wanted to invite him to be the director and vice president of Coarse Grain, but was rejected without hesitation by Yang Yuanqin.

It's not that he can't do it, but that he can't do it. Once Qingyun takes over Lianxiang, there will be a reckoning. Based on what he and Liu Aiguo had done in Lianxiang before, if they are strictly investigated, it would be easy for him to spend the rest of his life in prison.

At present, his best option is to keep the IBM business, transfer resources to Coarse Grain as much as possible, and successfully get a large sum of money to go abroad before liquidation.

Yu Huatian knew the truth very well, and while he felt regretful, he also looked down on Li Zehua, thinking that he was intolerant and a vindictive petty person.

"You don't have to worry about the Academy of Sciences. Mr. Huang Wenjun came back from Hong Kong specifically to lobby and win over the people in the Academy of Sciences.

Whether it is out of self-protection or consideration of future interests, they will take the initiative to help you."

Yang Yuanqin's ability is not to be underestimated. After working in Lian Xiang for so many years, he asked himself if the worst mistake he had ever made was that he failed to detect Liu Sen's plot in time.

If possible, he would have tried his best to help Liu Sen perfect the plan. As long as Li Zehua, the culprit, was killed, how could the Taishan Sect have fallen into the current situation where some people ran away and some died?
Thinking of this, he continued: "The foreign capital has also been negotiated, and next they will give the green light to coarse grains in terms of public opinion, funds, channels and even technology authorization.

Your foundation is much stronger than ours, so don't follow our old path.

Only after experiencing desperate situations do you realize how precious some things are, how scary people’s words are, and sometimes public opinion can really kill people. This time, even the situation I encountered was like a wall falling down and everyone was pushing it down, and there was applause on the Internet.

Qingyun used public opinion to put pressure on the higher-ups, and the world was deceived by it, and supported it out of ignorance and stupidity. As a result, many of us dared not act rashly for fear of being exposed.

You must learn and correct Lian Xiang's lessons in a timely manner, and avoid falling into an unfavorable situation where everyone condemns you in public opinion. I think Qingyun did a very good job.

He doesn't even appear in public easily, and he maintains his image very well, because there won't be any mistakes if he says less or even nothing, and he has a little bit of technological innovation and guidance.

It has become the so-called pride of domestic products. The conscience of entrepreneurs is really gone...

In short, with our experience, your situation will be much better. Foreign companies led by Intel allow you to conduct joint research and development and jointly own technology overseas in the name of coarse grains.

Do it well and strive to build a technology-innovative enterprise in the future. Having a positive image will also help you attract more people and go further. "

Faced with the industry seniors’ hands-on instruction on how to become an outstanding spokesperson, Yu Huatian could not help but burst into tears of gratitude and said: “I will never forget your great kindness.”

"No need to thank me, as long as you can successfully defeat Qingyun one day in the future, it will be the greatest reward for us.

My poor mentor is so weak and sickly. He is now half buried in the ground and has to suffer imprisonment. He will never see the light of day again in this life.

What makes me even more heartbroken is that his biological son Liu Sen passed away by injection a few years ago. Many of us petitioned for him but it was useless. We couldn’t even let him spend the last Spring Festival in his life.”

Yang Yuanqin expressed his true feelings, and his tears had already wet his clothes.

He was crying for the past, and also for the wandering and anonymity he was about to face.

Yu Huatian didn't know how to comfort him...

"As everyone knows, Qingyun never forms cliques or factions. This is a taboo."

Li Zehua was very surprised because the person in front of him was Li Zhongqiu, the president of Dangdang.com.

The other party's reason for coming to us was simple, "We hope that Mr. Li will mediate based on our past cooperation."

Dangdang can't bear it anymore. JD.com and Pinxixi are launching a crazy price war in its main businesses such as books, making it suffer terribly.

Especially at the critical time of applying for listing, the market share was reduced by more than half by JD.com in one go, and investors were almost going crazy.

The financial company responsible for underwriting Dangdang's IPO was even more outspoken, saying that if Dangdang didn't find a way to get out of its predicament, no one would be interested in going public, and no one would even be interested in the next round of financing.

"..."

Li Zehua was helpless. He really wanted to tell the other party that it was actually his approval that JD.com beat Dangdang, and now they had finally defeated it and successfully snatched a share of the book market.

Convenient Qingyun focuses on quality education and promotes educational electronic cultural products.

Let him mediate now?

Isn't that just slapping yourself in the face?

But the stakes offered by Li Zhongqiu were not low, including acquiring a controlling stake, fully connecting to the Qingyuntongda logistics network, and abandoning Payment Insurance to switch to the micropayment camp.

He even didn't know where he found out that Qingyun and Lijiaopo had a recommendation channel for listing, and he patted his chest and said that Dangdang had long admired the Lijiaopo financial market.

If possible, Dangdang.com can also follow Yida's footsteps and apply to be listed in Lijiaopo.

Li Zehua was stunned. What’s the difference between this and complete surrender?
"But it's no use for you to come to me. You have to talk to Mr. Liu, the one who tied the bell."

He didn't want to agree so quickly, so he used Liu Qiangdong as an excuse, wondering if he could get some more blood out... (End of this chapter)