Chapter 53: Burning Million in One Year

I believe that many people do not understand the development of the takeout industry.

In fact, this was a market with almost no barriers at the time but huge demand.

The reason why it has not been successful for so many years is simply because it does not make money. YeZi Ordering, which was developed much earlier than Hummingbird Crowdsourcing, achieved millions in revenue within a few months of its early development.

Don’t ask about the profit, the answer is that it is slightly better than working.

The same is true for Fanjisong, which relied solely on Jiaotong University and the surrounding markets and achieved an average of 1,000 orders per day one month after the website was launched, but its monthly net income was only over 10,000 yuan, so people kept leaving the entrepreneurial team.

These are all real data obtained through a business survey company, so when faced with questions from management, Li Zehua took a very tough stance, "You are responsible for developing the market, and I am responsible for providing funding!"

"Three months! I'm going to burn two million dollars!"

"Within half a year! Burn five million!"

"After one year, I want to spend all the 10 million yuan!"

"I don't set any profit assessment criteria for everyone here. I only want market share!"

"If a department fails to achieve the set goals for the first time, the person in charge will be retained for observation. If the goals are not achieved twice in a row within three months, they will automatically resign!"

Everyone was shocked by these murderous words!

But no one retreated in fear!
In this world, it is difficult to make money, but who doesn’t want to lose money in the market?
“Don’t think losing money is easy!”

Li Zehua seemed to see through their thoughts and kept shaking his index finger next to his ear.

"The Shanghai market is our foundation. Our long-term goal is to get more than 90% of restaurants in Shanghai to cooperate with us.
We handle more than 90% of takeout delivery orders.
More than 90% of the areas must have our stations and delivery personnel; I call it the plan! "

"This is certainly not our ultimate goal, but it is the first step of the Great Wall. We need to further increase the coverage in the future, and for this purpose the promotion department needs to continue to expand.
The four-person promotion team responsibility area you suggested is very good. We should build one hundred or two hundred of them!

In the future, we need to have one thousand or two thousand such combat-ready teams to break out of Shanghai and go nationwide! Go and charge into battle!"

Yang Zhichao immediately stated, "Please rest assured, Mr. Li, as the pioneer of the company, our promotion department will go all out to complete the company's established tasks beyond the time limit and quantity;"

“Next, with the cooperation of the human resources department, we will no longer stick to the local area of ​​Shanghai, but will go out to various poor and remote areas to recruit people and expand the promotion team;

In the next month, we will form 5 recruitment teams to go to the northeast, northwest, and southwest regions, and plan to recruit more than people! "

"By then, we will have 200 promotion teams and 800 ground promotion teams, and strive to cover the entire Shanghai market in three to six months! And then lay a solid foundation for the company to enter the national market!"

Ever since Xie Bin flattered him in front of Li Zehua, Yang Zhichao has been holding his breath.

Because many people in the company believe that the salary commission of the Promotion Department is too high, the reason for rebuttal is almost irrefutable, that is, the more customers the Promotion Department develops, the greater the company's losses.

Who makes it impossible for the promotion department to generate profits directly?

This concept became more and more intense with the opening of the university town base, because the deputy team leaders of the first batch of six bases all came from the promotion department.

There was no one in the Fengniao crowdsourcing department, which was responsible for the company's front-line business delivery. The business department, which was already dissatisfied with the commission difference, was completely furious. This time, without Xie Bin adding fuel to the fire, the matter became a hot topic.

Because the headquarters' telephone ordering team, as well as colleagues in the human resources and administrative departments, all started to complain.

It was in this situation that Li Zehua postponed his visit to BYD and personally presided over the meeting, throwing out a trump card at the beginning.

Noisy?

Now I don’t want profit, I just want market share!
Let’s see how you guys make trouble?
In terms of efficiency and progress in achieving goals, all departments in the company combined cannot be a match for the Promotion Department.

After performance is no longer assessed, the focus of all departments’ work will revolve around the promotion department.

It is equivalent to establishing the absolute core of future work.

Otherwise, if the promotion department opens a hundred restaurants in a certain area, and telephone orders and deliveries cannot keep up with the performance growth, leading to store complaints, it will be no joke if they hold them accountable.

After realizing this, Xie Bin felt a little depressed, but he was also reluctant to give up this high-paying job, so he was forced to get up.
"Please rest assured, Mr. Li and the company, our front-line distribution department will keep up with the progress and will never fail at the critical moment."

He also took the opportunity to introduce the department’s plans and talked about the difficulties, “…Currently, our department has assigned more than 25 professional delivery staff and more than 60 part-time delivery staff around 500 universities and colleges;
In order to meet the company's next phase of mission objectives, we will double our staff within a month to ensure that the delivery tasks are completed on time and in full!"

There were no major problems with the subsequent telephone ordering team and the administrative logistics department, and they each submitted a staff expansion plan.

When it was the Human Resources Department's turn, Gu Shijie had no time to complain and was the first to submit a complete plan for the next work. It cannot be said to be perfect, but it was comprehensive.

After all, he had only communicated the content of the meeting one day in advance, and he had already used all his skills to arrange the ten or so people in the human resources department;
Arrangements were made for which ones to stay in Shanghai, which ones to go on business trips, how to ensure that the original plans were not disrupted, and how to cooperate with the promotion department to complete the personnel recruitment plan.

"Very good, Mr. Gu. Next, I will have to trouble my colleagues in the HR department. If you have any questions, please contact me directly or communicate with Mr. Wu.
In short, when it comes to business trip allowances, the company must provide the best welfare subsidies.”

When all departments had finished reporting, he turned his attention to his colleagues in the Finance Department; they were the only ones who had not submitted a plan.

Wu Wenhui was a little embarrassed, but she couldn't stand his urging, so she could only bite the bullet and say, "Boss Li, how about I report to you separately about the finance department's affairs?"

Li Zehua thought for a moment and smiled, "No, just go ahead and do what you originally planned. I have already solved the funding issue.
50 yuan arrived in my account within a week, and a larger amount will be injected within a month, so I don’t have to worry about money.”

He did not forget to remind her to expand the registered capital of the company under her name. Wu Wenhui finally felt relieved after hearing this and a smile appeared on her face.
"The Finance Department has no objections, and we will unconditionally cooperate with the company to implement the new strategy."

He then joked with several of the neighboring managers, "We have sufficient funds now, and it's almost the end of the month. The speed of paying out this month's salary commissions will depend on how quickly your respective departments submit their performance reports."

Several deputy managers were in a good mood and agreed one after another.

Morale is available!

Li Zehua was full of energy, "Any other questions?"

Everyone looked at each other and said in unison, "No!"

(End of this chapter)