Chapter 208 Zhou Shan Jiahe Sina
In later generations, as mobile Internet became more and more developed, the status of television stations declined rapidly.

Coupled with the large number of miscellaneous membership requirements for watching TV, people are even more lazy to turn on the TV, and the TV has become more and more like a decoration.

Video websites have become everyone’s first choice for watching TV series or movies.

Video websites have also become the main playback platform.

It can be said that the three mainstream video websites have, to a certain extent, strangled the lifeline of major production companies in the industry and become the top of the entertainment industry's food chain.

As someone who works in the entertainment industry, how could Liu Zhou give up the video website?

Video websites are just emerging in mainland China now, and it is a good time to enter the market.

Of the three major video websites in later generations, only Youku was established.

Sina has a strong first-mover advantage by entering the market at this time.

The reason why later video websites spend so much money is that, apart from server costs, the biggest expense is the purchase of film and television copyrights.

Later, iQiyi, Youku and Tencent Video fought each other over the purchase of copyrights, which greatly raised the price of online copyrights of film and television dramas. In the end, the three wealthy giants felt a little distressed.

But at that time there was a video website that was doing very well, and that was Jia Yueting's LeTV.

Through his personal connections, Jia Yueting knew early on that the country would rectify the copyright market and that film and television copyrights would become increasingly valuable.

So as early as 07, Jia Yueting's LeTV began to acquire a large number of online copyrights of TV dramas and movies at bargain prices.

After the country officially promulgated the policy, several other companies suffered huge losses due to purchasing copyrights, but LeTV achieved profits by distributing copyrights.

And at that time, LeTV was really no worse than iQiyi, Youku and Tencent Video.

If Jia Yueting had not suffocated LeTV Group to death because of his dream, the company might have ended up with four major video websites.

Since last year, Liu Zhou has been secretly acquiring the online broadcasting rights of movies and TV series.

If Liu Zhou had not taken over Sina, he would have planned to find someone to set up a video website himself.

Now that we have Sina, placing the video website under Sina will not only make development and operation much simpler, but it will also become a key project for Sina in the future.

According to Liu Zhou's plan, in recent years, Sina will be divided into five major business groups.

They are video website, game business group, wireless value-added service, blog and news portal.

Later, with the advent of mobile Internet, wireless value-added services will become a sunset industry, and news portals will also become a sunset industry.

At that time, as long as Sina manages the three major business groups of video websites, games and Weibo well, it will not fall too far behind and will still be an Internet giant.

Then Zhoushan Literature will be able to continuously provide high-quality content, Golden Harvest Group will be responsible for film and television production, and Sina will be responsible for screening, forming a perfect closed loop.

Not only that, Zhou Shan Literature's online novels and some popular IPs can also be developed into games, which can also strengthen Sina's gaming business.

As long as Zhoushan Literature's production capabilities for animation, comics and animation are increased, Zhoushan Literature, Jiahe Media and Sina Group can form a good ecosystem.

There is no need for ecological reaction. A complete ecological closed loop can maximize the various derivative developments of an IP.

However, these three companies are just in their starting stages, and there is still a long way to go before Liu Zhou's plan can be realized.

After the meeting, the major responsible persons also started to get busy with their respective work.

Now we have clear goals and responsibilities, and everyone knows how to do things.

Although there is still some turmoil within Sina, the situation has begun to slowly improve.

After more than a week of adjustment, Sina finally began to stabilize.

The outside world can also see that after an internal struggle, Sina has decided the outcome and is starting again.

Many people did not expect that the young Liu Zhou really defeated the big boss Duan Yongji and became the new helmsman of Sina.

Although there are still many people outside criticizing Liu Zhou, and his road in the mainland business world will be bumpy, he has won now.

Liu Zhou is now not just a director and writer or the owner of a film and television company, but the largest shareholder and chairman of an Internet giant.

Liu Zhou's status can be said to have been greatly improved, and he is also a number one figure in China's business world.

However, despite this, the outside world is still not optimistic about Sina under Liu Zhou's control.

Everyone is now paying close attention to what Sina will do next.

Liu Zhou didn't let them wait too long. After stabilizing the internal situation, Sina began to gradually adjust.

Sina first announced that it would cut those businesses that did not have much operational value.

This move has received some praise. After all, the basic pattern of search, instant messaging and e-commerce has been established.

Instead of wasting time just to save face, it is better to just give it up.

Later, under the leadership of Liu Zhou, most of the celebrities in the entertainment industry, including those in Hong Kong, announced the opening of Sina blogs.

In the eyes of those big guys, although people in the entertainment industry do not have a very high status, they are all public figures.

Suddenly, many celebrities announced that they would join Sina Blog, which immediately set off a huge wave.

Only then did everyone remember Liu Zhou's other identity as a great director, and that he had deep connections in the entertainment industry.

The first move was so extraordinary.

This made the owners of several other blog sites very angry. Their traffic was already inferior to others, and now the gap between them and Sina Blog is even bigger.

Although Liu Zhou had reminded Sina Blog in advance, it still crashed for three consecutive days due to excessive traffic.

In the end, Cao Guowei got angry and worked hard to expand the server to avoid the system crash for four consecutive days.

This period of time has made Cao Guowei feel both painful and happy.

In fact, Sina Blog has been trying to attract celebrities to join its blog, but no one expected Liu Zhou to take the initiative and with just a wave of his hand, celebrities from the entertainment industry gave him face and joined Sina Blog.

He didn't expect that one day the website would crash due to too much traffic.

But no matter what, Cao Guowei has seen Liu Zhou's methods this time, and maybe he can really take Sina further.

At the same time, Sina Group also announced that it would increase its investment in the game business. It also announced that Sina Legu would adapt the well-known online novel "Zhu Xian" into an online game.

As soon as this news came out, it immediately aroused the expectations of Zhu Xian fans for the Zhu Xian online game.

In later generations, if the most valuable online novels are "Ghost Blows Out the Light" and "Grave Robbers' Chronicles", then the next one is "Zhu Xian".

The novel "Zhu Xian" has a huge number of fans, and the online games, web games, mobile games and TV series adapted from it in later generations are all very popular.

It’s just because the author sold the copyright early, so his income is not as great as the author of "Douluo Dalu".

When the novel came out, it quickly became a hit, and Perfect World smelled the scent and came over to buy the game copyright of "Zhu Xian".

In the end, he was stopped by Liu Zhou, who directly spent two million to buy the game development rights.

Historically, the copyright of "Zhu Xian" was sold for one million, but it caused quite a stir in the online literature circle.

This is the second person to earn a million dollars in the online literature circle after Xue Hong.

This time the sales reached two million, which caused an even bigger sensation and greatly increased the appeal of Zhoushan literature to the author.

In addition to these visible achievements, the industry also sees that Sina is constantly optimizing itself and taking more proactive actions in wireless value-added services.

Everyone could see that Liu Zhou was preparing for a big move.

This caused some of his acquaintances to call him.

In addition to congratulating Liu Zhou on completely taking over Sina, he also came to issue a challenge.

Because Liu Zhou only knows a few people in the Internet industry.

Now, Sina competes with NetEase in news portals and games, and also competes with Penguin in wireless value-added services and games.

In his previous life, Liu Zhou had to look up to these people. Now, he could compete with them on the same stage. It was quite exciting to think about it.

As for Sohu, which has the smallest competition with Sina, Zhang Chaoyang did not call but directly invited Liu Zhou to hang out.

Thinking that Sina was temporarily stable now and that he had been fighting Duan Yongji for so long, Liu Zhou also wanted to relax and accepted Zhang Chaoyang's invitation.

Zhang Chaoyang is very good at playing.

Unlike when he was older and liked playing physics, Zhang Chaoyang now particularly likes luxury cars and beautiful women.

Zhang Chaoyang brought Liu Zhou to a club. Looking at the low-key and luxurious decoration, one could tell that this place was extraordinary.

Although Liu Zhou had been in Beijing for several years, he had never been to such a high-end club.

"Mr. Liu, I think we have the most common topics. Why do we work so hard to earn so much money? Isn't it just for enjoyment?"

“What projects are here?”

"We have all the projects you want, so you can enjoy them without worrying about any trouble later."

“Are there any massages?”

"Of course, the massage here is also good."

Seeing Zhang Chaoyang's obscene smile, Liu Zhou said with a smile:

"It seems like you play a lot, but this time I really want to just relax with a massage."

Seeing that Liu Zhou didn't seem to be pretending to be serious, Zhang Chaoyang also took Liu Zhou to a room.

The masseuse is also a beauty, but her technique is really good and the massage feels very comfortable.

"Boss Liu, you've been quite active lately. Aren't you afraid of taking too big a step and breaking your balls?"

"This isn't a big step, this is a fresh start."

"You better be careful, don't collapse halfway."

"Get out of here, you bitch."

"Ha ha!"

Liu Zhou moaned comfortably, and then said:

"Mr. Zhang, thanks to your help this time. To express my gratitude, I have customized a new model of Lamborghini for you. It will arrive in two days."

"Your gift is too expensive. How can I accept it?" Zhang Chaoyang declined and then asked, "When will it arrive?"

"Look at your face."

"It's a gift from you, a big boss, so why shouldn't I accept it?"

"Probably by the end of this month."

"Okay, when the car arrives, I'll take you for a ride."

In the end, Liu Zhou did not follow Zhang Chaoyang to experience the special projects of this club. After the massage, he drank some wine and chatted for a while before going back.

However, when Zhang Chaoyang came to the company the next day, he suddenly received the resignation letter from Gong Yu, the company's vice president.

After trying to persuade him to stay in vain, Zhang Chaoyang had to sign his resignation report.

Then on the last day of March, Sina made another big move.

Sina announced its official entry into the video website field, and at the same time announced that Gong Yu, former vice president of Sohu, will serve as Sina's chief operating officer and general manager of the newly established Sina Video.

When Zhang Chaoyang heard the news, he was so angry that his teeth ached.

Taking a deep breath to temporarily suppress his anger, Zhang Chaoyang was just about to call Liu Zhou to question him when his secretary suddenly knocked on the door.

"Mr. Zhang, the Lamborghini sports car that Mr. Liu from Sina gave you has arrived. It's right in front of the company. Here are the keys."

Zhang Chaoyang looked at the angry bull on the table, shook his head and laughed, then put the phone back.

(End of this chapter)