Chapter 239 Jiahe Annual Summary and Painted Skin
Liu Zhou and Jiahe didn't care about the actions of other companies in the industry.
"The Blade of the Dragon King 2" performed so well, so of course we have to press on with our success.
Not only did Golden Harvest increase its publicity efforts, but Andy Lau, Huang Xiaoming and other main creators also started roadshows early after the Chinese New Year.
During the seven days of the Spring Festival, "Blade of the Immortal 2" grossed a crazy million yuan at the box office.
This result not only dazzled everyone, but also surprised Liu Zhou.
Although he knew that the box office potential of the current Spring Festival period was definitely not small, he did not expect it to be so great.
The box office in the first week was actually higher than the total box office of Feng Kuzi's "Night Banquet". The Wang brothers and Feng Kuzi were the most jealous.
It is now certain that the box office of "The Swordsman 2" will surpass that of its predecessor.
Outside media have predicted that with the box office performance of "The Swordsman 2", there will be no problem in the total box office exceeding million.
However, Liu Zhou knew that the media was too optimistic and it would be unlikely to break through 300 million.
The reason why this movie achieved such a high box office in the first week was not only because there was no competitor in this period, but also because of the huge influence of the previous work.
You should know that "The Blade of the Immortal" was the second largest martial arts blockbuster in mainland China, with a box office of over 200 million yuan and excellent reputation.
And then, against the backdrop of "House of Flying Daggers", "The Promise" and "The Banquet", "The Blade of the Silk Road" became even more outstanding.
After several years of fermentation, this movie has also gained many fans in the mainland.
Therefore, when the sequel was released this time, it first attracted fans of "The Blade of the Dragon Saber", and then after it created a huge hype, it also attracted some movie lovers to come and watch it.
But to be honest, although the overall quality of "綉春刀 2" is good, it is not better than the previous one.
The high box office in the first week actually drained out some of the movie’s box office potential in advance.
After the Spring Festival holiday, the box office of "Swords of Eternal Youth 2" will definitely decline significantly.
The fact turned out to be just as Liu Zhou had expected. On the eighth day of the Lunar New Year, when everyone started working, the box office of "The Blade of Embroidery" was almost halved, falling to less than 10 million, with only over 8 million in box office.
This made Zhang Zhao feel a little regretful, but also made some people feel relieved.
If the box office of "Swords of Eternal Love 2" continues to be so strong, they will really be jealous to the point of bleeding.
At this time, Liu Zhou had returned to Jiahe headquarters in Beijing and held a New Year meeting.
First, General Manager Zhang Zhao gave an annual summary. Last year, Golden Harvest invested in a total of four dramas and broadcast three TV series, including "Soldier Assault" which made Wang Baoqiang popular.
Because this TV series was produced by Golden Harvest, it did not go through a series of twists and turns like the original series before it was slowly discovered and finally became popular all over the country.
First of all, the broadcast platform was CCTV Channel 8, and before it was broadcast, it was also heavily promoted by Golden Harvest.
So as soon as it was broadcast, it became a national hit and won the ratings championship last year.
Although Golden Harvest has not produced many TV series, it has won the ratings championship for two consecutive years through "Drawing Sword" and "Soldier Assault".
The three TV series broadcast brought Golden Harvest nearly 100 million yuan in profits.
In addition to "Soldier Assault", another TV series "New Shanghai Bund" also had very good ratings.
And because of the participation of popular star Huang Xiaoming and the fact that it is a remake of a classic TV series, TV stations and advertisers are very optimistic about this TV series.
The money it made from a round of interstitial advertising was much higher than that of "Soldier Assault".
Although "Soldier Assault" became a hit later on, the profits earned by the two TV series are actually comparable.
And there is another TV series that has not been broadcast yet, which is "The Ming Dynasty 1566" which was originally decided by Liu Zhou.
This historical drama of political intrigue has been filmed and the post-production is also complete.
However, Zhang Zhao is currently communicating with CCTV to see if the TV series can be broadcast during the prime time of the first channel.
In addition to the TV series, although a lot of investment was made in movies, only the low-budget comedies "Night Club" and "Red Cliff" were released.
As for "The Swordsman 2", it was a project in 2007 and is not counted for now.
As for the "Red Cliff" project, the five investors had already agreed that the two films would be settled together.
So in terms of film projects, almost all of them were investments, and only one movie, "Night Club," made money.
"Nightclub", a movie that obviously followed the trend of "Crazy Stone" and adopted a multi-line narrative, performed quite well, with a total box office of 24 million.
Although the Beijing side was a bit muted this time, Golden Harvest Hong Kong Company performed very well last year.
Its film "The Disciples" earned 2006 million in Hong Kong, ranking second in the Hong Kong film box office rankings in .
The box office of "The Disciples" in mainland China was even more explosive. This realistic film about the plight of drug dealers and drug users took in 72 million yuan in the mainland.
The total box office in Hong Kong and the Mainland is close to 100 million yuan. This is the best Hong Kong film achieved since the new century, except for "New World".
The director of this film, Derek Yee, also gained great fame and status thanks to this film.
Including "The Disciples" and five or six other Hong Kong films, Golden Harvest has returned to the mainstream position in the Hong Kong film industry.
In 2006, including Hong Kong films such as Night Club and The Disciples, plus helping other companies distribute their films overseas, the total profit was more than million RMB. In other words, the revenue of Golden Harvest Group last year was about million RMB.
Although the income of 200 million is not small, the investment will be much more.
First of all, "Assembly" cost 2 million, "Curse of the Golden Flower" cost 1566 million, "The Swords of Immortal " also cost million, and "Ming Dynasty " also cost million.
This is as high as 2.3 million, and it does not include the operating costs of the entire group company.
In addition, the modernization of the acquired Liuyang Cinema Chain will require at least 80 million yuan.
So the total expenditure last year was 3.1 million.
If Golden Harvest had not made more than 200 million yuan through "New World" and "Crazy Stone" the year before last, Liu Zhou would have had to put in money again.
However, this year's data will look much better, because the settlement of "Red Cliff" Part 1 and "The Sword of the Immortal" are both within this year's scope.
Then the invested films "Assembly" and "Curse of the Golden Flower" will also be released this year, and the settlement will be counted in this year's financial report.
After deducting all investments and expenses, Jiahe Group currently has 70 million yuan in its account.
However, these 70 million were quickly divided up.
Liu Zhou's new movie "Room" required an investment of 20 million yuan. After two years of holding back, Ning Hao also came up with "Crazy Racing", which also required an investment of 15 million yuan.
The main reason why Liu Zhou’s movies are so expensive is because Liu Zhou and Zeng Li’s pay is high.
This time, Liu Zhou only asked for eight million dollars as screenwriter and director, which is already a friendly price. You should know that in Hollywood, the director and screenwriter's remuneration is four million US dollars.
Zeng Li's pay was cheaper, only three million.
Moreover, Liu Zhou is not stingy when filming nowadays, so the total budget was reached 20 million.
Currently in the mainland, the only artist who can spend 20 million to make an art film is probably Liu Zhou.
No, it seems there is something even more awesome.
I heard that Fairy Jinghong mortgaged her house to film "Love Has Next Life", which cost her a total of more than 40 million yuan.
This is the willfulness of literary young women.
In addition to movies, there is also investment in TV series. This year's key TV series project is the Republican drama "Crossing the Guandong" in cooperation with Shanying.
The total investment of this TV series is 30 million, with Golden Harvest as the main investor with an investment of 25 million, and Shanying providing the filming team for 5 million.
But it is impossible for Golden Harvest to invest in only these few projects this year. After the settlement of "Red Cliff" and "The Swordsman", it will continue to invest in new projects.
However, although the money in Jiahe’s account had been divided up, Liu Zhou felt that there was a project that could be prepared first.
"Mr. Zhang, this is another script I wrote. I hope the company can prepare it immediately."
After saying that, Liu Zhou handed a manuscript to Zhang Zhao.
Zhang Zhao took it and looked at it, only to see two words clearly written on the cover.
"Painted Skin"!
"Boss Liu, are you planning to direct this script yourself?"
"No, I have other plans. I will give this project to someone else."
The movie "Painted Skin" actually has a somewhat special status in the mainland film industry.
It's not just because it had high box office and the scene where Xiao Wei changes her skin is pretty cool, but also because it was the first time that a mainland male actor played the leading role in a mainstream commercial production.
And in the end, it was proved that mainland male actors are also capable of box office success, breaking the monopoly of Hong Kong and Taiwan actors on the leading roles in commercial blockbusters.
Historically, this movie was scheduled to be released during the National Day holiday next year, but Liu Zhou snatched it up ahead of time.
Originally Liu Zhou was going to direct the film himself, but after some consideration, he decided to hand the project over to someone else.
After finishing filming "Room", Liu Zhou plans to prepare his first hardcore science fiction blockbuster in the mainland.
Liu Zhou shot two science fiction films in Hollywood, not just to gain fame and make money in Hollywood, but also to learn about Hollywood special effects production.
Liu Zhou’s ultimate goal is to boost domestic science fiction films.
Although Liu Zhou knows that his ability is limited, someone has to do this. If he still has to wait for "The Wandering Earth", Liu Zhou feels that it will take too long.
What's more, Liu Zhou has a film and television company supporting him. As long as everyone can see that science fiction movies can make money in the mainland, I believe other companies will follow suit.
In this way, step by step, we can gradually build up our own film industry, instead of feeling that there is no hope for mainland science fiction after encountering a flop like "The Fortress".
So in recent years, Liu Zhou has been expanding the scale of Golden Harvest's special effects studio. He not only recruited a group of technical engineers from Hollywood, but also purchased some special effects equipment and software.
The special effects of "Red Cliff" were produced by Golden Harvest's special effects studio, and they also participated in some outsourcing of "Edge of Tomorrow".
This time, Liu Zhou also plans to train the team through movies like Peter Jackson did.
"Painted Skin" and Liu Zhou's next science fiction blockbuster are both films that require a lot of special effects.
If Golden Harvest's special effects studio can take on these two projects this time, it will surely become a top special effects company in China and even in Asia.
(End of this chapter)