Chapter 254: Desire to Win and New Douban Launch

Although "Edge of Tomorrow" is currently being screened in the United States, Liu Zhou, who has been completely relieved, is no longer paying attention to it throughout the process.

During this period, Liu Zhou participated in the Academy Awards and came to the United States to take care of the release of the movie. Nearly half a month has passed.

When Liu Zhou returned to the capital, it was already the last day of April.

After resting at home for two days, Liu Zhou immediately devoted himself to the post-production of "Room".

This time at the Venice International Film Festival, Liu Zhou will be competing with Jiang Wen and Li An, which has made him pay more attention to "Room".

Before, Liu Zhou didn’t care much about winning awards, his main hope was to help Zeng Li win the Best Actress trophy.

But when the news spreads that the three of them will attend Venice at the same time, the media will definitely report it widely and compare the three of them together.

And this is not just a matter of face, Liu Zhou's competitive spirit is also aroused.

Who would want to lose in this situation?
That's why Liu Zhou hurried back. He had to strive for perfection on the movie "Room".

Jiang Wen’s "The Sun Also Rises" may not pose any threat. After all, it has been proved in the previous life that this movie, which carries too many of his ideas, is also not liked by foreigners.

Jiang Wen gained nothing from this trip to Venice, and even had a falling out with Zhang Yimou because of it.

But Li An and his "Lust, Caution" are a strong rival.

Due to historical reasons, the movie "Lust, Caution" will seem very awkward or even uncomfortable to domestic audiences.

But for the foreigners, they don’t know or don’t care about China’s miserable history.

However, the style and themes of "Lust, Caution" are very much in line with the tastes of foreigners.

To be honest, although Liu Zhou is confident in the quality of "Room", he is not sure that he will win.

The awards at the three major European film festivals are too influenced by the personal preferences of the judges.

Liu Zhou has no influence on the selection of Venice jury members. The only thing he can influence is to make his own films better.

So for nearly a month after returning from Hollywood, Liu Zhou devoted himself to the post-production of "Room".

During this month, several companies under Liu Zhou were also busy.

First, Zhou Shan Wenxue publicly announced the establishment of an animation production department, and the first animation produced was "Zhu Xian".

Before the fans of "Zhu Xian" could be happy, Sina Legu also announced that the public beta of the "Zhu Xian" online game will be launched on May 20th.

These two pieces of news can be said to have completely ignited the fans of "Zhu Xian".

As the first online novel to become a huge hit, "Zhu Xian" has quite a lot of fans.

Now that "Zhu Xian" is being fully developed, book fans have been spreading the word.

However, some fans are also worried that in the end the online game and animation of "Zhu Xian" will be combined, which would be too annoying.

But most people are still looking forward to it, and some are even looking forward to when the movie and TV series of "Zhu Xian" will be released.

These two pieces of news may only cause some heat in the gaming and animation circles, but in the online literature circle, it is a sensation.

While everyone was envious of "Zhu Xian" and its author, they also saw huge business opportunities.

It also makes online writers understand that if a novel is well written, it is not just the serialized royalties that can make big money, but the subsequent copyright development.

Especially for some top authors, the impact is even greater. Who doesn’t want their work to be the next "Zhu Xian"?
In addition, this also greatly increases the attractiveness of Singularity. Those top writers who left, no matter how well they are doing now, can't help but regret leaving Singularity.

Compared with games and animation, the entertainment industry is more concerned about another news from Sina.

More than a month after Sina acquired Douban, it launched a new Douban, which surprised everyone in the entertainment industry.

Yang Bo finally couldn't withstand the pressure. After receiving Sina's ultimatum, he had no choice but to cash out and leave.

Wang Yan also invited Yang Bo to join Sina to continue to manage Douban business, but he refused.

Wang Yan didn't care much about this. If she refused, then she refused. It wasn't necessary for him to do it.

Later, Wang Yan also revised Douban based on the original foundation according to the many later ideas Liu Zhou told him.

Compared to Douban’s early days, it now focuses on making friends, recommending, and sharing.

Although the revised Douban also has social attributes, it uses public ratings as its main feature.

Movie, music and book reviews are not the exclusive domain of the elite. The people should also have their own voice, and Dianping is the main platform for this.

The new Douban still uses Douban’s historical rating method, with five stars, half a star being 1 point, and a full score of 10 points.

Every registered user can rate movies, TV shows, books, and music, but each user has only one opportunity to rate a single work.

Of course, your rating can be modified, but there are some restrictions and you only have three chances.

With the lessons learned from the past, Liu Zhou specifically instructed Wang Yan that the new Douban should strictly prohibit the internet water army from doing bad behaviors such as giving high scores and maliciously giving low scores, so as to ensure the fairness and justice of the ratings as much as possible.

Historically, Douban has been plagued by the practice of fake ratings by Internet trolls, but despite this, Douban is still the best ratings website in China because other websites are even worse. And some people deliberately fake ratings not only to determine whether a movie is good or bad.

For example, one of the more famous incidents in later generations was the score manipulation incident of "Founding of a Republic". The score of the movie was manipulated to 20 points more than 2.8 days before its release.

Some people gave bad reviews more than 20 days before the release. You can figure out what happened with your toes.

Some people may just give a bad review as soon as they see a mainstream movie. It's just a matter of habit.

However, some deliberate people and the brainless haters that can be found everywhere on the Internet really make people understand that some Chinese people are really not worthy of being Chinese and cannot bear to see their own country doing well.

Later, Douban cleared these ratings, and after "Founding of a Republic" was released, the final rating given by everyone was 6.4 points.

This is a high score for a domestic film, especially a mainstream domestic film, and "Founding of a Republic" is indeed well made.

However, some people still deliberately manipulated the ratings afterwards, so a year later, Douban directly closed the ratings of "Founding of a Republic". Not only did it not display the ratings, it did not even leave any comments.

The same goes for the subsequent "The Founding of a Party" and "The Founding of an Army", which cannot be rated or commented on.

But it is undeniable that "The Founding of an Army" was really poorly filmed.

Therefore, for the sake of Douban's authority and fairness, Sina will never tolerate accounts that cheat on scores and will ban any account found.

Liu Zhou does not intend to make a profit from Douban, he just wants to keep it going, so he will not compromise the fairness of its ratings for the sake of profit.

On the day when Douban was revamped and relaunched, Sina made every effort to attract traffic to it.

Zhang Zhao also called on a large number of celebrities in the name of Liu Zhou to use their blogs to attract traffic to Douban.com.

With this all-round support, the number of new registered users on the day Douban went back online exceeded 200,000.

And in just one month, including previous users, the total number of users exceeded 250 million, and the daily active users exceeded 10.

The reason why Douban has such a high number of daily active users is that the content of the revised Douban has been enriched by so much more.

More than a month after acquiring Douban, revamping the website was just a piece of cake for Sina; what really took time was collecting the huge library of materials.

With the full cooperation of Golden Harvest Group, Douban has collected nearly 90% of the movies, TV shows, books and music on the market.

In order to attract users, books and music can be read and listened to directly on Douban.

Copyright is not taken seriously now, so you can listen to it for free. But when copyright protection is more complete, this will no longer be possible.

Of course, I believe that there are not many people who would listen to music and read on Douban.

In addition, the information about movies and TV series on Douban is very detailed, and you can even find some behind-the-scenes footage.

These things are difficult to find for many movie fans, but are extremely easy for Sina.

As long as you find the production company of the corresponding movie or TV series, the behind-the-scenes footage, actors, and specific information, you will have everything you need, and it will be more authentic.

Therefore, discussion sections on film, television and music such as Tianya, Mop, Tieba and even blogs suffered heavy losses.

There is no way. Douban’s advantages are too great. The material libraries alone are not comparable to those forums, not to mention that Douban can also provide ratings.

In fact, Liu Zhou’s plan for Douban is more than that. There are still many functions that have not been launched yet because of too little time.

For example, Sina is currently mobilizing a lot of manpower and resources to organize its past achievements in movies, music and books.

Data such as movie box office, TV ratings, music album sales, book sales, including their important award records, will be systematically organized and ranked.

In addition, Sina is also negotiating cooperation with more than 40 domestic TV stations.

If a cooperation is reached, the newly launched TV series will indicate the time and TV station it will be broadcast on, as well as the real-time ratings.

At the same time, a ratings ranking for TV series currently being broadcast will also be produced to help users find the broadcasting platforms for their favorite TV series, and also allow them to understand which TV series have better ratings.

Finally, with the assistance of Golden Harvest, Sina is currently negotiating with major domestic cinema chains to achieve data sharing.

At that time, you can find the real-time box office, box office ranking, screening rate, attendance rate, etc. of the movies currently being released on Douban.

If all the above functions are implemented, Douban will completely become a gathering place for movie, TV and music enthusiasts.

I believe that most Chinese entertainment writers will be grateful to Sina in the future, because this new Douban will save them a lot of time and energy in searching for information.

Of course, apart from fans, there may not be many people who really care about these data that take a lot of effort to compile.

The real core of Douban is still ratings and community communication.

But these can greatly increase Douban's user stickiness.

So after Douban came back online for a month, the most popular thing was rating movies, especially bad movies, and everyone had more fun giving ratings.

Because everyone finally has a concrete idea of ​​how bad a bad movie is.

(End of this chapter)