Chapter 303 High Heat
September 10th, in the evening, when people are getting off work or school.
In office building lobbies, street advertising screens, cinema screens, and bus-mounted TVs, we suddenly noticed that the trailer for "The Martian" was playing on a loop.
In a certain CBD office building, it is time to get off work, and tomorrow is the weekend, so many urban white-collar workers are clocking out with smiles on their faces.
However, when I took the elevator to the lobby, I unexpectedly saw a lot of people gathered there.
"What's this for? Aren't you motivated after get off work?"
However, driven by curiosity, they couldn't help but move over and follow everyone's gaze to look at the images playing on the big screen.
On the orange-yellow ground of Mars, several astronauts in spacesuits were chatting and laughing while collecting soil samples.
"Is this the trailer for 'The Martian'? It's promoted here?" someone exclaimed later.
But no one disliked his fussing and everyone continued to focus on the big screen.
As the camera turned, a huge storm blew up on Mars, making it difficult for the astronauts to move.
Immediately afterwards, Qin Hao prepared to use the cables on the communication pole to prevent the spacecraft from continuing to tilt.
But halfway through his words, he was suddenly blown away by something that looked like a big pot cover. The steel wire rope carried Qin Hao around in the air twice and then disappeared.
The trailer ends here and then repeats.
This made the people who had just stopped to watch open their eyes wide.
What about behind?
It's gone?
"It's just so exciting and it's over? Damn it!"
"This is awesome, it's really a space disaster movie, you have to go to the cinema to watch it."
"Although this screen is small, it looks quite real. The special effects will definitely be no different on the big screen."
"So in the end, Qin Hao was the only one left on Mars?"
"It's so exciting at the beginning, I'm looking forward to the disaster that's coming."
"Who are you? You take pleasure in other people's misfortunes."
"This is a movie, not reality. The more serious the disaster, the more exciting the rescue efforts will be!"
Not only in the lobby of this office building, but at the same time, on buses, in front of big screens in shopping streets, and in different places in major cities, a large number of audiences saw the first trailer of "The Martian".
In the evening, it immediately became popular on the Internet.
The heated discussion about "The Martian" has reached a new level.
“The first trailer for The Martian is released!”
"Chinese astronauts are in danger of life or death after encountering a storm. The Martian can be rescued without delay!"
"The space sci-fi blockbuster "The Martian" is coming!"
……
In just one night, "The Martian" became the hottest topic.
Some people in the industry who have been following "The Martian" were amazed when they saw this.
Wang Zhongjun and Wu Kebo were even more frightened when they saw this situation.
This level of popularity may be higher than the half-month promotion of their movie with an all-star cast.
How can this compare?
Fortunately, "The Martian" was released during the National Day holiday, otherwise I would have to give it a miss.
At this time, the head of the publicity and distribution department of "The Martian" jointly formed by Golden Harvest and China Film also introduced the situation to Liu Zhou and Han Shanping with a happy face.
"Okay, let's keep this promotional rhythm going. I want The Martian to be the hottest topic in this month."
"Boss Han, isn't this a bit too arrogant? Haha!"
Liu Zhou also thought that after the trailer was released, it would spark heated discussions among everyone, but he did not expect it to be so popular.
This sudden surprise made Liu Zhou feel happy.
However, Liu Zhou was happy. Seeing Han Shanping like this, he seemed a little overwhelmed.
"As long as nothing major happens this month, it's not impossible for The Martian to become the hottest topic in the country."
"I hope so."
The Olympics have just ended and the heat has been slowly dissipating. Apart from the Shenzhou VII launch, there really shouldn't be anything major happening in September, unless there is something sudden and there is nothing we can do about it.
"Liu Zhou, it's up to you now."
“It’s my job.”
Half a month before the movie is released, Liu Zhou will lead the main creators to start various promotional activities.
Although Zhang Ziyi did not have many roles in the movie, seeing how popular "The Martian" is, she was the first one to call Liu Zhou to ask when to start promoting it.
Liu Zhou did not feel the slightest bit disgusted by Zhang Ziyi's attitude of not doing anything without profit. Instead, he expressed his appreciation for her positive attitude.
The promotional activities of the main creators mainly rely on Qin Hao and Zhang Ziyi. Although Zhu Yawen, Zhang Yi and Yang Mi are not unknown, they have no box office appeal at all.
Although Liu Zhou will also participate in TV shows and activities, he cannot always follow them. He will only choose one or two shows at most.
It’s not that Liu Zhou is proud of his status and can’t let go of his pride, but that Liu Zhou doesn’t have the time.
In addition to being busy with the film, he also has many other things to do. For example, Liu Zhou's acquisition of the Golden State Warriors was officially approved by the relevant departments of the United States.
At the same time, the NBA shareholders' meeting also agreed to Liu Zhou's proposal to become the company's new shareholder.
This means that Liu Zhou officially became the new owner of the Golden State Warriors.
Liu Zhou needs to go to the United States to hold a press conference and attend the NBA's shareholders' meeting.
Liu Zhou's acquisition came at a time when the players and management had disagreements and had to start a new round of labor-management negotiations.
Because of the financial crisis, many players' wealth has plummeted, or even gone bankrupt, so many players hope for a salary increase.
But the team owners will definitely not agree, as they also suffered heavy losses in this financial crisis.
If Liu Zhou remembers correctly, this time the labor and management signed a short three-year contract, and then after the contract expired in 2011, the two sides completely broke down in the negotiations, and then the NBA went into a lockout.
This NBA lockout is even more serious than the one in 98, and it almost canceled the entire season.
I didn’t expect that I would become a member of the capital side now.
However, Liu Zhou does not need to show up to negotiate with the players, as the representatives of the investors will handle the matter.
On September 12, after attending the "Art Life" hosted by Zhu Jun, Liu Zhou flew to the United States.
Although it was a happy thing to officially join the team, he really didn't have the mood to enjoy this joy now.
If NBA Commissioner David Stern hadn't asked him to cooperate with the promotion, Liu Zhou wouldn't have wanted to come.
Currently, the promotion of "The Martian" is in full swing, and his mind is full of things about "The Martian" and he really doesn't want to be distracted.
So after arriving in Oakland, Liu Zhou formally met with the entire team's management.
In addition to arranging a few of his own people to join the team, Liu Zhou also stated that he would not interfere in the management of the team. In the coming season, the team will just have to implement its previous plan.
Liu Zhou doesn't want to be a hands-off boss, but he wants to wait until next year, when the team will have the chance to show their talents and become the cornerstone of the team's future, before he participates in the draft.
So in the coming season, Liu Zhou doesn't want to do much so as not to change the team's draft pick position next season. At the same time, he also plans to use this season to fully understand the entire team.
The next day, Liu Zhou attended a press conference specially held by the team, announcing that he would become the new owner of the team and made some promises to the fans.
After that, Liu Zhou participated in two days of media activities and then set off for home.
At this time, the news of the Warriors' change of ownership officially spread in the United States.
It also caused heated discussions for a while, especially when people learned that the new boss was a Chinese, which made everyone even more curious.
There are too few Chinese elements in the NBA. Currently, only Yao Ming and Yi Jianlian are playing in the NBA.
This is the first time that a Chinese person has become the owner of an NBA team.
Later, the powerful media revealed that the new owner of the Warriors is also a new Hollywood director who has directed the blockbuster movies "Source Code" and "Edge of Tomorrow".
Now more people know about it.
After all, these two movies have good reputation and box office in the United States, and quite a few people have seen them.
Just when they were still surprised at how Liu Zhou suddenly became a team owner from a film director, another news about Liu Zhou was reported.
Liu Zhou is not only a director, but also the largest shareholder of Sina Group, an Internet company listed on NASDAQ. He is also the second richest man in mainland China, with a net worth of billions of US dollars.
This makes the American people even more curious. Why would a rich man become a director?
The Warriors fans were originally very opposed to a Chinese person becoming the team owner, but after hearing about Liu Zhou's wealth, they suddenly fell silent.
With such a financially strong boss, the team should be more willing to invest, so that the team's performance can improve.
In this case, it doesn't seem like a big deal that the team owner is Chinese.
Liu Zhou also became famous in the United States for acquiring the Warriors.
The two hit movies he made in the United States are not as well known as the fame he gained from acquiring an NBA team.
In addition to the United States, the news of Liu Zhou's acquisition of the NBA team also caused a huge sensation in the sports circle after it spread back to China.
Because of Yao Ming and Abdul-Jabbar, as well as the baptism of the beautiful American Dream Team 8 at the Beijing Olympics, the popularity of the NBA in China is very high.
This time someone suddenly acquired an NBA team, which is something no one dared to imagine.
CCTV Sports Channel reported this incident in detail in its midday news that day.
At the same time, many domestic sports media were vying to interview Liu Zhou.
After all, Liu Zhou is not an ordinary wealthy man, he is very famous in the country.
Soon after, news that Liu Zhouhao spent 200 million US dollars to acquire an NBA team began to spread from the sports circle.
This caused an even bigger stir.
At this time, Liu Zhou spent so much money to buy a team from the United States. People would not think that he was transferring assets, but would think that Liu Zhou was awesome.
This is the current social atmosphere. Anything from overseas will be inexplicably elevated.
Moreover, there are very few examples of domestic enterprises acquiring overseas companies. When Lenovo acquired IBM's computer business, the domestic media directly attributed the honor of "National Glory" to Lenovo.
Although Liu Zhou's incident this time did not cause such a sensation, it still made people feel proud.
For a while, the popularity of Liu Zhou joining the Warriors even exceeded that of "The Martian".
(End of this chapter)