Chapter 329 Feng's Pants Are Shaking Again
On December 18, Feng Kuzi's If You Are the One officially hit major theaters across the country after nearly half a month of large-scale promotion.

At this time, "Ip Man" had been released for ten days and the box office had reached 1.5 million, while Chen Shiren's "Mei Lanfang" had been released for thirteen days and the box office had exceeded million.

The performance of these two movies is much better than the original time and space.

Historically, the total box office of "Ip Man" was only 1.12 million yuan, but now it has exceeded this figure after ten days of release, and according to this trend, it should be no problem for the box office to exceed million yuan.

However, it is normal to achieve much better results than in history.

In history, the box office revenue of 1.12 million yuan achieved by "Ip Man" was achieved without any large-scale publicity and promotion, but just relying on word of mouth.

The mainland film market in this era is much larger than the same period in history, and "Ip Man" was also fully promoted under the operation of Golden Harvest Group.

Coupled with the invisible bundling marketing with "Mei Lanfang", the box office potential of "Ip Man" was fully unleashed, achieving such outstanding results.

Of course, it is not just "Ip Man" that benefits from bundled marketing, "Mei Lanfang" also benefits a lot.

Historically, the box office of "Mei Lanfang" was 1.02 million yuan, and many people suspected that this result of over million yuan was inflated.

But no matter what, the actual box office performance of "Mei Lanfang" should be around 100 million.

And now, less than half a month after its release, the box office is almost reaching 100 million.

Even without the extension key, the final performance of "Mei Lanfang" should have been around 1.2 million.

Compared with the original time and space, the box office growth of "Mei Lanfang" is obviously far less than that of "Ip Man", but who can blame the box office potential of "Mei Lanfang"?

However, now that the box office battle between "Mei Lanfang" and "Ip Man" has been decided, poet Chen, who had been very active in front of the media, has suddenly disappeared again.

So the media also focused their attention on Feng Kuzi and his upcoming new film "If You Are the One".

Although Feng Kuzi left the Lunar New Year box office for three years, he was once known as the king of the Lunar New Year box office.

What's more, the movie he brought this time is the Feng-style comedy, which he is best at, so the outside world is still very concerned about his movie.

But compared to the attention from the outside world, to be honest, Feng Kuzi felt a little nervous.

Although he was once known as the king of the Lunar New Year box office and won the Lunar New Year box office championship several times, the box office was only in the tens of millions at that time.

But now, a box office of over 100 million is considered excellent, over 200 million is considered a big hit, over 300 million is considered a big hit, over 400 million is considered a milestone achievement, and as for over 700 million, that is phenomenal.

Feng Kuazi has not yet had a movie that sold over 200 million yuan at the box office, and he had a blockbuster like "Ip Man" that was casually picked up by Golden Harvest.

Even with the success of his previous Lunar New Year films, Feng Kuzi still feels a little nervous and lacks some of his former confidence.

However, these feelings were kept in his heart. In the outside world, Feng Kuzi still looked full of confidence. When promoting his film, it seemed that he had already won the championship of this year's Lunar New Year box office.

But to the surprise of Feng Kuzi and the Wang brothers, "If You Are the One" earned 21 million on the first day of its release, 25 million on the second day, and 31 million on the third day.

Although the box office fell on the fourth day, it still earned 26 million.

After four days of release, the box office exceeded 1.03 million yuan, totaling million yuan.

This result is undoubtedly the best start for Feng Kuzi. According to this trend, even if the costume blockbuster "Battle of Guandu" is released in two days, there should be no problem for the total box office to exceed 200 million.

Upon seeing this, Huayi reacted very quickly and immediately invested more resources in promoting If You Are the One.

Coupled with the popularity caused by the outstanding performance of this movie, "If You Are the One" immediately became the hottest topic at the moment, surpassing "Ip Man" in popularity.

Even Liu Zhou, who has been busy with the listing of Golden Harvest, has heard of If You Are the One.

Liu Zhou also expected that "If You Are the One" would achieve such outstanding results.

"If You Are the One" can be said to be the last peak of Feng's comedy, and it is also a movie carefully created by Feng Kuazi.

Even the title of the movie "If You Are the One" took Feng Kuzi months to ponder, and finally he got the inspiration from a marriage advertisement. Historically, the variety show of the same name on Jiangsu Satellite TV was originally designed to take advantage of the popularity of other people's movies.

The movie "If You Are the One" has typical Feng-style humor, but it does not have that much comedy, but instead has first-class scenery.

This is not surprising, as many of the house scenes in this movie are product placements.

Including foreign liquor, cars, cruise ships, credit cards, mobile phones, websites, coffee shops, laptops, Hangzhou scenic spots, real estate, etc., the cumulative advertising fees earned are more than 2000 million.

You should know that the total investment of this movie is only 5000 million RMB, and half of it was recovered directly.

But despite this, Feng Kuzi still made this movie attractive, which shows his strength.

But later on, I don’t know if Huayi tasted the sweetness of product placement, but in the second season of “If You Are the One”, it became a little crazy.

Huayi and Feng Pants have become somewhat unrestrained, with nearly 20 brand placements in one movie, and total advertising revenue of more than 6000 million, almost paying off the investment.

People jokingly said that it was not a product placement in the movie, but rather an advertising film.

But this is also his ability. The reason why he can attract so many advertisements is that the brands recognize the commercial appeal of Feng Pants.

Some directors want to attract sponsorship, but the brands don't respond to them. Of course, in addition to Feng Kuazi being the main factor, the actors also played a big role in the success of If You Are the One.

Needless to say, the male lead Ge You can be said to be the most popular male star in mainland China.

And after working with Feng Kuzi, he was also labeled as a comedian, but everyone recognized him with this label.

Feng Kuzi and Ge You are a well-known golden partnership in the circle.

Apart from the film "The Banquet", the collaboration between the two always produces an effect where the sum of their parts is greater than the sum of their parts.

But "The Banquet" is not a comedy, so even though the movie has a terrible reputation, it has no impact on Ge Yu.

So when Ge You performed in a comedy again this time, everyone was willing to support him.

In addition to Ge You, the female lead Shu Qi is also definitely outstanding at this time and is considered a top star in the Hong Kong and Taiwan circles.

There has always been a lot of controversy surrounding this person, but now many people are praising him.

Because he has cleaned up his past in recent years and started to get out of poverty, he has even promoted the so-called "putting on clothes" when he came to the mainland, becoming an inspirational example.

Coupled with the strong support of Hong Kong and Taiwan capital, she has also become a representative of female stars in the Hong Kong and Taiwan circles.

Shu Dazui is from Taiwan, but he became famous in Hong Kong and has impressive abilities. After many Hong Kong female stars were scouted by Sir Chen, he was successfully promoted in both Hong Kong and Taiwan.

In fact, the fact that she was able to play the leading female role in "If You Are the One" this time was also the result of the strong support of Hong Kong and Taiwan capital.

Although Shu Dazui had some fame in the mainland at that time, she was definitely not as famous as the Four Dans and Two Bings. However, through the show "If You Are the One", she became a big hit in the mainland.

Subsequently, he took on many big productions, including works by famous directors such as Stephen Chow, Jiang Wen, and Hou Hsiao-xian, as well as big productions by Huayi.

In addition to film and television resources, Shu Dazui is also equally impressive in terms of awards, having won the Golden Horse Award for Best Actress and multiple Golden Image Awards for Best Supporting Actress.

So with such support, she became one of the very few Hong Kong and Taiwan actresses of the same generation who could compete with the big stars in the mainland, and it can even be said that she is the only one.

In the Hong Kong and Taiwan entertainment circles, which have experienced great discontinuities in later generations, Shu Dazui has become the last glorious figure among Hong Kong and Taiwan actresses.

But accidents never happen. In 2013, Shu Dazui was involved in the scandal between Zhen Zidan and Zhao Wenzhuo, which caused his popularity to plummet.

If she can keep steady, her career will likely reach even greater heights.

But it is definitely impossible for her to remain popular forever, because there is a lot of negative information about her. In fact, some people are digging up the negative information on Tianya now.

Not to mention his early career as a porn star, there was also the famous "Bye-Bye Incident" and various scams, which forced King Leon Lai to do these things tirelessly and brought a lot of business to Hong Kong media.

Compared to her, most of the four big double ices are just white flowers.

Among the four actresses and two ice queens of this era, Zeng Li, needless to say, has no negative news at all, and Liu Zhou is not allowed to have any negative news either.

However, Zeng Li really didn't have much to reveal. Her relationship with Liu Zhou was no longer a secret in the circle, but no one had told anyone about it.

Fan Xiaopang, who originally took the black-and-red route, directly used resources to invest after joining Golden Harvest, without any need for hype.

In addition, Fan Xiaopang’s journey to where she is today is somewhat inspirational, so she is very popular and has a good reputation.

As for Mr. Zhou, apart from his messy love life, he has a good personality, strong professional ability and popularity.

Li Bingbing is a bit transparent. Although she is a top star, her presence is always weak. The outside world has limited favorable impressions of her, but also not strong unfavorable ones.

Perhaps the only ones with the most negative news are Zhang Ziyi and Boss Zhao.

However, although Zhang Ziyi is not very popular with the public, she at least has no shortage of good works.

On the other hand, Boss Zhao's career has not been going well in the past two years, and there have been several key pieces of negative information exposed about him, which has led to mixed opinions from the outside world.

So now Boss Zhao has gone from being the most popular of the Four Dans and Two Bings to the one with the least popularity among the public.

Perhaps the only person who can be compared to Shu Dazui in his early years is the current Boss Zhao.

But I heard that she is already preparing for the postgraduate entrance examination to study in the directing department of the Beijing Film Academy.

Actually, to be honest, Shu Dazui is quite amazing, and it is not wrong to say that she is inspirational. After all, there are so many porn stars in Hong Kong and Taiwan, but not many of them can put on clothes and return to the mainstream, and she is the most successful one.

At this point, most of her early scandals have been covered up. If it weren't for the fact that her discs are everywhere in the mainland, which is undeniable, it would have been covered up as well.

But she took the initiative to face it, saying that by putting on her clothes one by one, she actually attracted a large number of fans.

So she now has a very good reputation in the mainland.

Ge Yougashu and Big Mouth also contributed a lot to the box office of If You Are the One.

The outstanding box office performance of "If You Are the One" instantly made Feng Kuzi's self-confidence explode, and he suddenly couldn't control his mouth.

(End of this chapter)