Chapter 340 Signing Ceremony and New Director
In addition to the shining male stars, the female stars are equally as good.

Three of the four most popular actresses and two most popular actresses in mainland China are among them, especially the two most popular ones, Fan Xiaopang and Zhou Gongzi.

Although Zeng Li has decided to gradually retire, the outside world does not know about this.

As the third Chinese actress who has won one of the top three European film awards, Zeng Li's popularity is not low, considering her previous achievements.

However, he has not produced any works since "Room", so his popularity is naturally not as strong as Fan Xiaopang and Zhou Gongzi.

In addition to these three top popular stars, there is also the strongest new generation Liu Yifei, who is no worse than the male stars, and even better.

Although Liu Yifei has been criticized by Huayi in the past year, the impact is not that big for her who is at the peak of her popularity.

In later generations, Liu Yifei was not only criticized, took on various bad movies, but also had a love scandal with a Korean, but her fans never left her, let alone now.

As for Dong Xuan, the last unknown star in Golden Harvest, she originally had some ambitions for career development, but after seeing two popular artists, Zhou Gongzi and Liu Yifei, join the team, she completely gave up.

It’s not that he’s giving up, but he’s ready to completely give up his acting career and focus on love, or even marriage.

So when Zeng Jia saw the current situation of the Golden Harvest female artists, they were all very famous, and there was not a single one with less fame. Dong Xuan was not interested in this and was also considering whether to sign one or two less famous artists.

February 24th, Shangri-La Hotel.

Looking at the door, I saw a lot of fans coming. These were not organized by Jiahe, but fans came here spontaneously.

In addition, there were also some media taking photos outside.

Although many media outlets were invited to enter the venue, there were many more who did not receive an invitation.

But they cannot give up this popularity, so they can only take some photos at the door, and then compile a press release and pretend that they were invited. Netizens won’t know anyway.

Soon after, artists under Golden Harvest and those who were about to join Golden Harvest began to enter the hotel one after another.

The hotel entrance suddenly flashed with different lights, and the sounds of fans screaming and shouting could be heard one after another.

Although it has only been a few years, fans of mainland celebrities are now tending to move closer to Koreans and are becoming much crazier.

This time, Golden Harvest did not invite any guests, only the media.

So only artists from Golden Harvest will be present.

Although there are not many people, only ten of them, but which one of them is not very popular?
Even media reporters feel that Golden Harvest seems to have recruited nearly half of the most famous artists in mainland China.

Perhaps only Golden Harvest, as the richest company in the industry, could dare to do this. Otherwise, it would be a big problem to allocate resources to so many popular artists.

And if you can't provide so many resources, so many artists under you will definitely fight over them.

It's okay if it happens once or twice, but if it happens frequently, the other person will definitely run away.

I am not a nobody, and I am not unwanted. There is no need to keep fighting for some resources.

In fact, Huayi had this situation in the beginning, especially after Zhou Gongzi joined, she and her two Bingbing were fighting openly and secretly within Huayi.

In the end, Fan Xiaopang was defeated and squeezed out, and had to start his own business.

Afterwards, Golden Harvest's contracted directors Xu Ke and Ning Hao also arrived.

Finally, there were several senior executives from Golden Harvest Group, who came together.

This signing ceremony was also a major external publicity event for Golden Harvest Group, so not only the senior executives but also the Golden Harvest management who had no important matters to attend came.

For publicity purposes, Liu Zhou personally signed franchise agreements and contract renewal agreements with several people one by one on the stage.

After all the agreements were signed, Liu Zhou also took a group photo with the four new members.

Finally, Golden Harvest executives and all Golden Harvest artists and directors took a group photo together.

Today is a memorable day for Golden Harvest’s development history.

After signing the agreement, the group interview session that reporters are most looking forward to begins.

These invited reporters had all been informed in advance, so they would not ask any sharp questions.

However, although more than a week has passed, they are still very interested in Jiahe’s financing situation.

In addition, some reporters also asked questions about the relationship between Zhou Gongzi and Liu Yifei and Huayi, and the resulting feud between Jiahe and Huayi.

Liu Zhou already has extensive experience in dealing with media reporters.

So Liu Zhou just told them a bunch of specious and irrelevant things, which confused them, and the main point was to read the messages and give random replies.

The reporters at the scene had no choice but to watch Liu Zhou talk nonsense.

After the interview, Zeng Jia gave a red envelope to each reporter and photographer present to send them away, and then Jiahe also held an internal dinner.

Without the media around, everyone felt much more relaxed.

However, Liu Zhou noticed that Liu Ye, who was originally quite active, was actually a little restrained at this time, which made him feel a little funny.

But soon, he saw Qin Hao and Huang Xiaoming coming to him with cups to drink.

At this time Liu Zhou also withdrew his gaze and decided to go find him later. He still had some things to discuss with Zhang Zhao and others.

"Mr. Zhang, since there are so many people in the company now, we need to allocate resources to them properly. The number of projects we planned last year was definitely not enough. You and Mr. Chen should prepare for it in the next few days and start a few more projects. I don't want them to argue over resources."

"Okay Mr. Liu."

“Also, I think we have signed contracts with too few directors. Only Ning Hao and Xu Ke are not enough, and Ning Hao’s output is relatively low.

So next you should work with Mr. Chen to find one or two more directors to sign.”

"Mr. Liu, speaking of directors, I have a suitable candidate." Zou Chongyan on the side suddenly said.

"Oh, who is it?"

"Lin Chaoxian is a newly emerging director in Hong Kong. He made a movie called "Witness" last year. The movie was highly praised in the industry. Most importantly, he has the idea of ​​developing in the mainland."

"I heard that he is a student of the Chen family?"

"That's right, but now he is basically independent and won't be too influenced by the Chen family. He also doesn't have any bad tendencies."

"Okay, in that case, Mr. Zou, you should contact him first. If he is willing, sign him to Golden Harvest. Then, it will be fine whether he wants to make movies in the mainland or Hong Kong."

Liu Zhou was certainly no stranger to Lin Chaoxian.

Operation Mekong and Operation Red Sea made him famous in the entire Chinese-language film industry.

He is really good at shooting police and gangster action movies. Different from Wu Baige's violent aesthetics, which has a hint of romanticism, the violence shot by Lin Chaoxian is more realistic.

Like his fellow apprentice, Benny Chan, he is good at police and gangster shootout films.

However, Chen Musheng was luckier. He was appreciated by Jackie Chan and became famous earlier.

Although Lin Chaoxian has also filmed several highly praised films in the industry, it was not until last year's "Witness" that he became famous.

But there is no doubt that both of them are excellent emerging directors in Hong Kong.

Of course, their teacher Chen Jiashang is also an excellent director. The films "Fight Back to School" and "Once Upon a Time in China" that he collaborated with Stephen Chow are both classics.

The original "Painted Skin" was also directed by Chen Jiashang. He later joined Light Media and also directed the "Four" series.

To be honest, Chen Jiashang is a very competent master of Lin Chaoxian and Chen Musheng.

In the late 1990s, Chan Ka-Shing joined Emperor Entertainment Group as creative director. It was he who helped Benny Chan and Jacky Cheung to get together.

As a rising star, Lin Chaoxian was able to keep receiving film offers despite the slump in the Hong Kong film industry, because almost all the films he directed were invested by Emperor Entertainment Group.

However, Chen Jiashang’s personal inclination is a problem. It may be a bit of an exaggeration to call him a banana person, but his attitude towards others is definitely unfriendly.

It's just that he hides it very deeply and never says much in the mainland, but looking at some of his comments on social media overseas, they are not very friendly.

It’s just that most people in the country can’t access this information.

In fact, if you take a look at those external social media, you will see many people who have two faces inside and outside.

However, the domestic market is not completely unaware of this. Since the advent of the traffic era, Chen Jiashang’s resources in the mainland have been greatly reduced, and he even has no films to shoot.

There are also some artist directors who are gradually abandoned. In fact, there are reasons for this, which I will not go into details here.

Although Lin Chaoxian was a student of Chen Jiashang, he was able to direct movies like "Operation Red Sea" later. Liu Zhou felt that he should have no problem.

In that case, we can just recruit him under our command.

Liu Zhou even felt that he should be able to make it in Hollywood, and he could let him try it when the opportunity arises.

Then, Liu Zhou turned his gaze to Gao Jun and said:
"Mr. Gao, we can resume the previously halted cinema expansion plan. After the company goes public, the focus will be on cinema expansion."

"Don't worry, Mr. Liu. We are already preparing for expansion in all aspects."

"I would like to make a suggestion here. We can focus our expansion of Golden Harvest Cinemas on second-tier, third-tier, and even fourth-tier cities. First-tier cities already have a luxury cinema, so we don't need to spend too much time on it for the time being."

In later generations, there was a cinema chain company that rose very quickly, called Dadi Cinemas, which focused on second- and third-tier cities.

Although first-tier cities are still the main ticket base in the country, the box office potential of second-tier, third-tier and even fourth-tier cities will increase greatly in the future.

Dadi Cinemas had already set up shop in second- and third-tier cities early on, so once the box office in these places boomed, it quickly became a cinema giant in the industry.

At its peak, it even acquired all domestic and overseas cinema chains under Golden Harvest.

However, many of Dadi Cinema Chain’s theaters are franchised, so there is a mixed bag and the reputation is not very good.

In addition, during the mask period, theaters were hit hard, and Dadi Cinemas almost fell apart and was on the verge of bankruptcy.

However, all Golden Harvest Cinemas are directly operated and do not consider franchising. Although the expansion speed is slower, it is also easier to manage and is conducive to building word of mouth.

Therefore, Golden Harvest Cinemas is now starting to expand into second- and third-tier cities. In a few years, Golden Harvest Cinemas may even be able to overtake other companies.

It may not be possible to surpass Wanda, but at least it should be able to compete with Star Media.

"Okay, Mr. Liu. I'll take people to investigate right away."

Finally, Liu Zhou instructed Yu Zhengjun to determine the number and share price of Jiahe shares as soon as possible, and then he walked towards Liu Ye.

(End of this chapter)