Chapter 377: Box office good news and plea

As we get closer to July, the smoke of the summer season is getting thicker and thicker.

At this time, not only are domestic films gearing up for release, but Hollywood blockbusters are also about to be released one after another. For the audience, it is indeed an audio-visual feast.

To be honest, domestic films at this time are indeed far less attractive than Hollywood blockbusters.

At present, no one in the world can match Hollywood blockbusters in terms of grasping the sense of excitement.

So in the past few years, when the box office of domestic films was mostly a few million or tens or twenty million, most Hollywood blockbusters were able to take tens of millions or even hundreds of millions.

The reason why Hollywood blockbusters perform so well is not only because the movies are attractive, but also because watching pirated discs at home is far less exciting than watching them in the cinema.

In fact, it is not only Hollywood blockbusters, but also domestic blockbusters. The impact of pirated discs on the box office of blockbusters with full visual effects is slightly smaller.

If a movie wins by its story, it will be the one that will suffer the most from piracy.

"Infernal Affairs" is an obvious example. This movie became a hit in mainland China and was sought after by many people, but its box office in mainland China was less than 10 million.

All the money went to the pirates, and the discs of "Infernal Affairs" sold out instantly.

If Liu Zhou had not taken strict precautions and spent a lot of effort to prevent theft, the box office of "New World" would not have been so high.

But the situation is a little better now, and the country has begun to crack down on piracy.

At the same time, as people's economic level is getting better and better, the types of movies are becoming more and more abundant, and people are still willing to go to the cinema.

On June 26, "Twilight" was released in all major theaters in mainland China.

This movie is very famous in Hollywood now, but it is not very famous in mainland China.

Historically, this movie was released at the end of last year. It was almost cannon fodder amidst the competition from other Hollywood blockbusters and domestic blockbusters, with a total box office of only over 10 million.

This is one of the few Hollywood movies that has such a low box office in mainland China.

At that time, China Film Corporation was a little confused. They didn't understand why "Twilight", which performed so well at the Hollywood box office, was so unsuccessful in mainland China.

The main reason is that this is the first film in the series, and its fame has not yet spread in the mainland, and the film does not have even one star that is well-known to mainland audiences.

Later, the fame of "Twilight" spread from North America to the mainland, and the box office of several subsequent movies was not low, each of which exceeded 100 million yuan.

But this time when "Twilight" was released, the situation was a little different.

Although the film was introduced and distributed by China Film Corporation, the main promotional work was still done by Golden Harvest.

Although Hollywood films' current share of the box office in mainland China is relatively low, at only 2012 percent, it will not rise to percent until , when a new agreement is signed.

Golden Harvest put a lot of effort into promotion, as if it was working for China Film, but in fact it was working for China Film for nothing.

But Golden Harvest is not just interested in the box office revenue.

"Twilight" was a huge box office hit in Hollywood, but mainland audiences didn't feel anything about it, and they didn't care about the huge value of this IP.

These things can only be told to investment institutions.

Only when the film achieves good box office results in the mainland can everyone truly appreciate that the Hollywood company acquired by Golden Harvest is developing well, and at the same time they will have more confidence in Golden Harvest.

When Golden Harvest goes public, its stocks will sell better.

So the box office is only worth a few dollars. As long as there are more audiences or shareholders to support it, the market value will increase by several hundred million if the share price of Golden Harvest rises by one point after its listing.

Therefore, Golden Harvest spared no effort in promoting "Twilight".

China Film Group was also happy about this and cooperated very well with Golden Harvest's publicity plan.

After all, they are not only shareholders of Golden Harvest, but they will also get the majority of the profits if the movie does well at the box office.

So even though there is a lot of public opinion about Lu Chuan and "Jinling Jinling" on the Internet now, everyone still knows that the movie "Twilight" produced by the Hollywood film company acquired by Golden Harvest Group is about to be released.

After more than half a month of continuous promotion by Golden Harvest, the popularity of this little-known Hollywood movie has continued to rise.

In addition to their trust in Golden Harvest, many viewers went to the cinema when the movie was released.

Most of them are young people, because Golden Harvest’s publicity focus is also on the young group.

It just so happens that it’s summer vacation now, so young people have more time to watch movies.

In order not to affect Golden Harvest's brand image, the film was promoted as a romance movie to prevent people who don't like this type of movie from complaining online after watching it.

"Twilight" did not disappoint Golden Harvest, and it earned 18 million at the box office on the first day of its release.

This is considered a good result. If it doesn't collapse later, it should not be a problem for the total box office to exceed 100 million yuan.

Moreover, the first day box office was higher than the total box office of the original film in the mainland.

The reviews about "Twilight" on the Internet are also relatively positive. Except for some boys complaining about the old-fashioned plot, most people think it is pretty good.

Especially some girls, they can't get enough of this kind of Mary Sue love story. Half of the high box office of North American movies is supported by these girls.

Most of the people who like to comment and express their opinions online are girls, so for a while, many people in various online film and television forums recommended the movie "Twilight".

On Douban, "Twilight" also received a high score of 7.8.

On the second day of the movie's release, "Twilight" earned another 23 million at the box office, and 25 million on the third day.

In three days of release, it grossed a total of 66 million.

This result is very good even for a Hollywood blockbuster. The performance of many well-known IP movies is even worse than "Twilight".

However, compared with other Hollywood blockbusters, "Twilight" also has an obvious shortcoming, that is, lack of stamina.

Most romance movies are quite popular in the early stages, and their potential is consumed quickly. Later on, their box office usually drops significantly, and it is common for the box office to be halved.

Although "Twilight" is covered with a layer of vampire skin, it is essentially a love movie.

However, the release date of "Twilight" was better chosen, "Jinling Jinling" has become a stinker, and "No Man's Land" has been released for ten days and its potential has been mostly consumed.

Moreover, there is almost no overlap in the audience groups of "No Man's Land" and "Twilight", so they do not have much influence on each other.

According to China Film Group's arrangement, the second Hollywood movie "Transformers 2" will not be released until July .

Therefore, "Twilight" had a whole week without any competitors and could reap the box office revenue with peace of mind.

And this week, the box office potential of "Twilight" can be fully squeezed out.

Even if there are more movies about life and death in the future, they will have nothing to do with "Twilight".

At this moment, Liu Zhou couldn't help but smile when he saw the box office results of "Twilight". He thought that "Twilight" would not be well received in the mainland, and even if the box office was higher than the original time and space, it would be difficult to break 100 million.

It seems that he was wrong. Young girls all over the world are similar in that they have little resistance to Mary Sue love stories.

66 million in three days. In the absence of strong competitors in the next few days, it is a foregone conclusion that the total box office of "Twilight" will exceed 100 million.

In addition to this good news for "Twilight", the situation for "No Man's Land" is also very good.

While its competitor "Jinling Jinling" had its screening schedule cut, negative news poured in, and its single-day box office fell to just two or three million, the box office of "No Man's Land" rose against the trend.

"No Man's Land" already had a good reputation, and the movie was bundled with "Jinling Jinling" for promotion before its release. So after "Jinling Jinling" flopped, many viewers turned their attention to "No Man's Land".

In addition, Golden Harvest once again invested resources to promote "No Man's Land", so "No Man's Land", which had been released for a week and the box office had dropped below 10 million, has had a box office of over 20 million for three consecutive days.

Although the box office fell in the next three days, it was still over 10 million.

As of now, June 2.4th, "No Man's Land" has been released for days and has grossed a total of million yuan.

However, Liu Zhou feels that the dividends from "Jinling Jinling" are almost exhausted, and the box office of "No Man's Land" will most likely fall back quickly.

It may be a bit difficult for the total box office to exceed 300 million, we can only wait and see how strong its staying power is.

After all, we are about to enter July. Although the market has become bigger, the competition will also enter its most intense period.

With so many Hollywood blockbusters being released one after another, it will be difficult for "No Man's Land" to grab much box office revenue.

After all, watching movies is not a common thing for most domestic audiences at this time. They go to the cinema to watch movies two or three times a year at most, and most of them may only go once a year.

So even though there are many movies during the summer season, most people will only choose one they like to watch.

However, despite this, Liu Zhou is very satisfied with the box office performance of "No Man's Land".

Before the release, Liu Zhou and Golden Harvest expected "No Man's Land" to achieve its goal if it could gross over 200 million yuan.

This goal has now been exceeded.

The two films that Golden Harvest has scheduled for the summer season have both achieved very good results, and the entire company is filled with a happy atmosphere.

Finally, we just have to wait for "The Whistleblower" to finish. If "The Whistleblower" also has a big box office, that would undoubtedly be the ideal situation.

By that time, Golden Harvest will be about to ring the bell to go public.

Just when Liu Zhou was happily watching the excellent box office performance of the two movies, he unexpectedly came to him again.

As soon as they met, before Liu Zhou could speak, Han Shanping smiled and said:

"Liu Zhou, congratulations! The summer season has just begun and Golden Harvest has had a great start."

"Thank you, Mr. Han, for your strong support." Liu Zhou also replied with a smile.

"There's not much we at China Film can do, the main thing is that your movie is good."

Liu Zhou was a little unclear about what kind of medicine Han Shanping was selling, and felt that he was a little too enthusiastic.

After chatting with him for a while, Liu Zhou also asked directly:

"Boss Han, tell me straight, what do you want to see me about this time?"

A trace of embarrassment flashed across Han Shanping's face, and he said with gritted teeth:

"Actually, I'm here to lobby you to let Lu Chuan go."

Saying this did make Han Shanping feel a little embarrassed to speak.

It was Lu Chuan who took the initiative to provoke others in the beginning. Now he can't stand it anymore and wants to give in, but he asked him to be the middleman.

Originally, Han Shanping was quite optimistic about Lu Chuan, but after watching "Jinling Jinling" filmed by Lu Chuan this time, his impression of Lu Chuan dropped drastically.

What's more, even before "Nanjing Jinling", to Han Shanping, Liu Zhou was much more important than Lu Chuan, both in terms of personal friendship and value to China Film.

Not to mention that Liu Zhou met Han Shanping when he just debuted, and ten years have passed since then, and the two are no longer just partners.

At the beginning, Han Shanping treated Liu Zhou as his junior, but as Liu Zhou's status and influence increased, the two of them are now equals and are considered very good friends.

Not to mention, Liu Zhou’s own value now not only brings enough benefits to China Film, but also makes a significant contribution to Chinese-language films.

As for Lu Chuan, Han Shanping had almost no personal relationship with her.

The reason why he looked at him differently was not only because he had some talent, but more because of his father's face.

But even though Lu Chuan had such a good start, she still played such a good hand badly, which made Han Shanping speechless.

In this public opinion incident that started with Lu Chuan, Han Shanping stood firmly on Liu Zhou's side both publicly and privately.

So Han Shanping really didn't want to act as a lobbyist for Lu Chuan.

However, in his position, there are too many social interactions and sometimes he has to do things he doesn't want to do.

Lu Chuan's father did have some power, and he asked the people above him to come to him and ask him to help act as a middleman.

As for why they didn't go directly to Liu Zhou, it was because Liu Zhou simply ignored him, and even when they went to other people, Liu Zhou ignored them at all.

So we finally found him. He and Liu Zhou have a good relationship, and it is well known in the circle.

Han Shanping could ignore Lu Chuan's father, but since he had asked the higher-ups for help, Han Shanping had to give them face.

So Han Shanping had no choice but to come and find Liu Zhou.

"I didn't expect them to find you. Now you're scared. What were you doing before?"

"Then what do you think?"

"Since you're here, of course I have to give you face, but if they bow their heads, they won't just say empty words and pretend nothing happened, right?"

"Of course not. Lu Chuan will publicly apologize to you and Jia He."

"That's it?"

"They said you can ask for any conditions you want."

Liu Zhou threw a cigarette to Han Shanping, then lit one for himself, took a deep breath, and then said slowly:
"When I was a kid watching Hong Kong movies, there was a line in the movie that I particularly liked: If apologies were useful, then what would the police do? I think this line makes a lot of sense.

They are adults in their thirties and elderly people in their sixties. Do they still naively think that an apology can write off everything? "

(End of this chapter)