Chapter 425 Annual Box Office and Avatar

Three months later, Liu Zhou finally returned to the capital.

The official Weibo account of "Interstellar" also officially announced the news of the film's completion, which made the fans who had been following the film cheer.

Golden Harvest Group did not actively promote the film, but excited fans made the term "Interstellar" a hot search on Weibo.

Although the ranking is not very high, it is real and has become a hot search without any exaggeration. You can imagine how much attention everyone pays to the movie "Interstellar".

At the same time, some film and television companies in the circle are also paying close attention to this movie.

After all, as we all know, "Interstellar" is likely to be an even bigger box office bomb than "The Martian".

Although the market size of each period in China has been getting bigger and bigger, the summer, New Year and Spring Festival periods can already accommodate two blockbusters released at the same time, and it is not a problem for the first two periods to accommodate three blockbusters at the same time.

But the thought that "Interstellar" has a high chance of grossing more than 700 million yuan is frightening. This movie could rival two blockbusters.

So no one wants their company's movie to compete with "Interstellar", and they are also keeping an eye on the release date of this movie.

And Golden Harvest Group did not keep everyone waiting for long. Shortly after announcing the completion of the film, it immediately announced that "Interstellar" would be released during the 2010 Lunar New Year holiday.

When the film "Interstellar" began to be prepared, the publicity department of Golden Harvest Group had already begun to formulate a comprehensive publicity plan.

The reason why the film’s release date is announced so early is actually part of the publicity plan.

This movie is different from ordinary blockbusters. The outside world's attention to "Interstellar" far exceeds that of other movies, as can be seen from the fact that the news of the film's completion has become a hot topic.

Therefore, "Interstellar" does not need to whet the audience's appetite like other blockbusters. Announcing it in advance can actually arouse the audience's expectations.

Sure enough, as the release date of "Interstellar" was confirmed, although a small number of people complained that the Lunar New Year holiday was too far away, more people still expressed their expectations.

Liu Zhou didn't pay much attention to the buzz about "Interstellar". After working non-stop for three months, he felt a little tired even though he had a good body.

He originally wanted to have a good rest at home for a few days. Even though 2009 was over, there were still a lot of things to do in the various companies under his control, and he was too lazy to take care of them for the time being.

As long as the company doesn't have any life-or-death issues, there's no big problem in postponing it for a few days.

However, Liu Zhou wanted to take a rest, but when he was in this position, there would always be times when he had no control over his own affairs.

He had just stayed at home for one day when he was invited by Han Shanping to attend the premiere of "Avatar" in the evening.

If it were anyone else, Liu Zhou would have refused, but since Han Shanping came to invite him personally, it was difficult for him to refuse.

Moreover, although he had seen the famous movie "Avatar" in his previous life, now he has become a director in this life, and Liu Zhou also wants to see how great this movie is from a director's perspective.

On the evening of January 18, China Film Group held a grand premiere for "Avatar".

James Cameron, the big Hollywood director whose previous movie "Titanic" put a lot of pressure on mainland filmmakers, has not released any new movies in the past decade, but there have been more news reports about him diving into the Mariana Trench.

However, his legend is still circulating in the world. "Avatar" is his latest work that he has been working on for eight years, and everyone in the circle is paying special attention to his movie.

The cost is 3 million US dollars, and D is used as a publicity gimmick. Everyone wants to see what kind of movie James Cameron can make!
It's not that there weren't 3D movies in the past. "Journey to the Center of the Earth", "Up" and "Ice Age 2" released in the past two years are all 3D movies.

However, none of these movies have aroused people's curiosity about 3D like "Avatar".

So there was no need for Han Shanping to invite anyone, as the bosses of major companies in the circle and many domestic celebrities and directors came to participate.

The premiere was held at UME Huaxing Cinemas in Beijing, which has one of only 11 IMAX screens in the country and one of the eight film IMAX screens, measuring 8 meters wide.

There are only three IMAX screens in the entire capital. The other two are located in Wanda Cinema in Shijingshan, which is 21 meters wide, and the Chinese Film Museum in Beijing, which is 27 meters wide. The latter is a digital IMAX screen.

Similarly, the screen at Huaxing Cinemas is also a world-class IMAX screen.

If we were to rate the effects of the projection on the screen,

Huaxing's IMAX film & metal screen deserves 100 points.

imax digital & metal screen, 99 points.

Imax film & white screen, 96 points.

imax digital & white screen, 95 points.

Dolby dual-machine 3D & metal screen, 90 points.

Sony 4K, 3D & Metal Screen, 88 points.

Dolby dual-machine 3D & white screen, 86 points.

RealD & Metal Screen, 84 points.

Sony 4K 3D & white screen, 84 points.

2D & white screen, 80 points, this is the ordinary movie we usually watch.

In addition, there are Xpan-D & metal screen with worse viewing effects, which can score 75 points, Xpan-D & white screen, 70 points, and Dolby stand-alone 3D & white screen, 65 points.

Therefore, Huaxing's IMAX film & metal screen can be said to be able to maximize the movie viewing effect.

The effect of watching 3D special effects blockbusters is not only related to the movie itself, the projection equipment and screen are also very important.

The effect of Dolby's single-machine 3D & white screen is not as good as that of 2D & white screen, which is why many people feel cheated after watching 3D movies.

Similarly, watching "Avatar" on Dolby single-machine 3D & white screen is much different from watching it on IMAX film & metal screen.

The so-called dual-machine and single-machine, as the name suggests, are two projectors and one projector.

The effect of dual machines is definitely better. The two projectors project images for the left and right eyes respectively, with no loss in brightness, contrast, saturation, or resolution.

However, dual-machine 3D systems are relatively rare in the country because they are more expensive.

Domestic systems are generally stand-alone, and Dolby 3D is commonly used. A synchronized filter wheel is installed at the lens to separate the light into different bands and then receive them separately through glasses.

The Dolby 3D system is easy to modify and the glasses are cheap, only a few dozen yuan a pair, but Dolby 3D has a huge impact on color performance.

Similarly, metal screens are rare in China, and because of their better effects they are naturally more expensive.

However, "Avatar" was shot digitally, so the effect of film IMAX is not as good as digital IMAX.

When we go to watch 3D movie special effects blockbusters, it is best to go to a theater with an IMAX screen with a metal screen, since the ticket prices are about the same anyway.

Otherwise, if you hear on the Internet about how good the 3D special effects of this movie are, and then watch the stand-alone white-screen 3D, you will probably feel cheated and complain that it is a -cent special effect.

When Liu Zhou arrived at Huaxing Cinemas, quite a few people were already there.

When everyone saw Liu Zhou coming, they all greeted him. In the past, many people dared to step forward, but now, people without a certain status have no confidence to step forward. When Han Shanping saw Liu Zhou coming, he briefly said a few words to the people around him and walked towards him.

"Liu Zhou, you're here. I thought you might not be able to make it to the premiere of "Avatar", but I didn't expect you to arrive in just the right time." Han Shanping said with a smile.

"Yes, the timing is just right. I just returned to Beijing and caught the premiere."

"This didn't affect your rest, did it?"

"No, I'm also interested in James Cameron's Avatar."

Hearing Liu Zhou's words, Han Shanping sighed and said:
"You have to be mentally prepared. James Cameron is really amazing. His Avatar is far superior to our domestic films. I don't know how he shot it.

The movie "2012" some time ago was enough to shock me, but compared with "Avatar", it is simply heaven and earth.

I think the movie Avatar is at least 10 years ahead of our domestic movies. I’m afraid that even if you watch it, you’ll be a little discouraged.”

"Is it that exaggerated?" Liu Zhou asked with a smile.

Of course he knew the greatness of "Avatar". In fact, what Han Shanping said was a bit conservative.

Not to mention domestic films, even Hollywood films have not been able to reach this level after more than ten years. James Cameron's eight years of technological exploration is no joke.

Technology, people and time are all indispensable. Even if Cameron was only given two years, he would not be able to achieve this effect.

Just like "Gravity", this movie looks simple, but it actually took more than three years to make.

“It’s really that exaggerated.”

"Then I have to watch this movie carefully later."

"You have to take a good look at it. No one in China knows the film industry and special effects better than you. If you were to say who has the best chance of making a movie of the same level as Avatar, it would be you."

"Boss Han, you think too highly of me."

Han Shanping then talked about Interstellar. After learning that the film was going well, he smiled and said:

"Although you didn't have any movies released this year, your achievements at Golden Harvest are still far ahead of your peers, which is very good."

"Haha, the results are indeed not bad, but I think in 2010, our Jiahe's results will definitely be better, even doubling will not be a problem." Liu Zhou replied somewhat proudly.

Not long ago, the relevant statistical agency announced the total box office of mainland movies in 2009, which was as high as 78 billion, an increase of 2008 billion compared with billion in .

The total box office in mainland China in 2009 in the original time and space was 62.06 billion, which means that the domestic film market in this life last year had a box office scale of billion more than that in the original time and space.

Among them, the box office revenue of films produced by Golden Harvest accounted for more than 15% of the annual total box office.

Based on the 3.2 million yuan of "Detective Dee: The Mystery of the Phantom Flame" during the Spring Festival, the movie had achieved a box office of 2.8 million yuan in its original time and space. Under the operation of Golden Harvest, the box office directly exceeded million yuan.

This also allowed Xu Ke's three consecutive films to exceed 300 million yuan in box office during the Spring Festival, and now some people call him the king of the Spring Festival.

But during this period, this achievement was indeed outstanding. Except for Liu Zhou and Zhang Yimou, no one could surpass him.

Not to mention being the better one, no one can even compare with Xu Ke in box office results.

In addition to "Detective Dee: The Mystery of the Phantom Flame", there are also "No Man's Land" and "The Message" which both broke the 3.2 million box office during the summer vacation, the former 3.5 million and the latter million.

At the same time, "Overheard", produced by a Hong Kong company, also achieved a box office of more than 90 million during this summer's box office, almost breaking 100 million.

Finally, it is worth mentioning that "Lost on Journey" was released during the Lunar New Year holiday. This movie was taken off the shelves half a month ago and finally grossed 1.26 million yuan.

These movies are still worth mentioning. Last year, Golden Harvest's Beijing and Hong Kong companies produced a total of ten movies, but the box office results were not so impressive.

But if you add up the box office revenue of these movies, the total is nearly 300 million.

Therefore, the total box office of movies produced by Golden Harvest Group reached 12.9 billion, which does not include the more than million box office of "Twilight" in the mainland.

But even if it is 12.9 billion, it still accounts for % of the total box office for the whole year.

If we exclude imported Hollywood blockbusters, the box office revenue of films produced by China Film Group is less than 1 billion yuan. This is because of the hit "Founding of a Republic" last year, but there is still a big gap between it and Golden Harvest Group.

Golden Harvest and China Film are also the only two companies with a box office share of more than 10%, far ahead of other companies in the industry.

Huayi, which ranked third, generated a total box office of only more than 300 million yuan. Of course, this was mainly because Feng Kuzi had no movies released this year.

But despite this, Huayi's strength has shrunk a lot compared to Huayi in the same period of the original time and space. Although Huayi at that time was not as strong as Jiahe is now, it could also compete with China Film.

At this time, Huayi was just a company at the same level as Bona and Guangxian.

“This year, you have Zhang Yimou’s “Moon” at the beginning of Golden Harvest, and your “Rescue Me” at the end. Add to that the list of films you announced last year, and I think those films must be very important.

It is really possible that Golden Harvest's box office performance in 2010 will double, no wonder you are so confident."

The more Han Shanping talked, the more he felt that Golden Harvest might launch another big satellite next year. This year it has already achieved a box office revenue of nearly 1.3 billion yuan, and 2.6 billion yuan next year is a little incredible to think about.

But for Jiahe, nothing seems impossible.

"Haha, Mr. Han, you forgot a movie. Ip Man 2 will also be released next year."

"Ip Man 2? That's right. Now that the influence of this movie is growing, a sequel will definitely be on the agenda. If it's released this year, it will be exactly one year later."

"That's right. With the foundation laid by the first film, the box office of Ip Man 2 will not be too low."

“You guys at Golden Harvest have so many cards in your hand. In addition to the Ip Man series, this year’s Overheard can also be developed into a series, and Painted Skin can also have a sequel.

I heard that your novel "Ghost Blows Out the Light" is also going to be adapted into a movie. This is another series. I am so jealous. "

"Boss Han, I am jealous of your overseas film import rights."

"Haha, let me tell you something. There may be some relaxation in this regard in the future. You can pay attention to it then."

"Really?" Liu Zhou's eyes lit up.

"Of course it's true, but it's definitely not as powerful as our China Film Group."

"I don't have that big of an appetite."

As the movie was about to start, the two were ready to sit down. At this time, Han Shanping suddenly said to Liu Zhou:

"By the way, I forgot to congratulate you on becoming the richest man in the mainland!"

(End of this chapter)