Chapter 451 Rival Wan Da
Liu Zhou spent 200 million yuan on the launching ceremony of the Jiahe Film and Television Industry Base, but it was not for face.

He made this launch ceremony so grand and spent so much money, mainly for two groups of people to see.

On the one hand, it is for the leaders to see, especially those in Zhejiang Province and Hangzhou.

Let them know that what Liu Zhou told them before was not bragging, and that he really has the ability to bring big Hollywood companies to Hangzhou and build the Golden Harvest Film and Television Industrial Park into a world-class film and television base.

This will be of great benefit to Hangzhou's city publicity, so you need to give more support in terms of policies.

On the other hand, it is for several major Hollywood companies to see that the government is very supportive of us, and that by cooperating with us they can share the benefits brought by the development of Chinese films.

Of course, I will also take this opportunity to recommend to them the film and television industry base that we are about to build. In the future, the film crews invested by your company can also come here to shoot, and the cost will be even lower.

It now seems that both parties should be quite satisfied.

For Liu Zhou, the two hundred million yuan was worth it, not to mention that this event was also an all-round and in-depth promotion for Jiahe Group.

Liu Zhou and Han Shanping didn't talk much, and then greeted some other guests. The ceremony was about to begin.

For the launch ceremony, Zhang Zhao specially invited Golden Harvest’s old acquaintance, the host of the film channel Jing Wei, and CCTV’s “Dialogue” program host Chen Weihong.

This was the first time the two of them had worked together, but both were experienced hosts and worked very well together.

Jingwei smiled, holding the microphone in her hand, and said in a tender voice:

"Dear leaders, guests, and friends, good afternoon! This is the launch ceremony of the Golden Harvest Film and Television Industrial Park of Golden Harvest Group. I am the host Jingwei!"

Chen Weihong repeated it in English, and then Jingwei began to introduce the guests:
"First of all, please allow me to introduce to you the leaders and guests attending this event. They are: Film Bureau, Hangzhou City..."

After introducing the guests present, Jingwei raised his voice and said:
"Now please invite Mr. Liu Zhou, Chairman of the Board of Directors of Jiahe Group, to come to the stage and speak!"

Liu Zhou straightened his suit and strode onto the stage amid warm applause.

He was familiar with both hosts, and after he came on stage, he teased them a few times, and then began his speech:
“Dear leaders and guests, fellow film and television colleagues, and leaders of production companies, thank you very much for attending the launching ceremony of the Golden Harvest Film and Television Industry Base.”

Liu Zhou didn't say too much nonsense, he mainly talked about one thing, which was the planning of this film and television base.

Jiahe Film and Television Industry Base includes 15 studios, 11 set-up workshops, a film and television industry park location service building, a conference center, a basic film and television city, an international hospital and other projects.

It is expected to be officially put into use in 2014, when Golden Harvest Special Effects Studio and all post-production departments of Golden Harvest Group will be relocated to the film and television base.

By then, the Golden Harvest Film and Television Industry Base will be able to meet the needs of most film shooting and all processes from post-production to finished film.

When there are more film and television companies and film and television investment companies in Hangzhou in the future, Liu Zhou also plans to let them set up offices in the film and television base, and also let the relevant departments arrange a branch.

By then, not only filming and production, but even the early investment, preparation, and project establishment can be completed at the film and television base, truly achieving a one-stop service.

After briefly introducing the film and television base, Liu Zhou also began to wrap up:
"I would like to thank the leaders for their support for this project, thank Hangzhou for its support for the project, and thank all the guests present. Thank you all!"

After Liu Zhou stepped down, representatives of leaders and guests began to speak on stage. They basically praised the base and expressed their optimism about its future.

At the same time, in a villa in Beijing, Wanda’s president, Lao Wang, and his good friend Sun Shangxi were also watching the launch ceremony of Jiahe Group.

Sun Shangxi is a little-known person, but he is one of the key figures in the development of Wanda and Big Lao Wang to where they are today. He can even be said to be the person Big Lao Wang relies on the most.

Sun Shangxi looked at the smug Liu Zhou on the screen and felt deeply moved. This young man started from scratch and was able to rise to become the richest man in mainland China in such a short time. He really had some skills.

"Liu Zhou is really amazing. Once his film and television industrial park is built and his theater chain company completes its expansion, Golden Harvest Group will be almost invulnerable and difficult to defeat, unless it loses its mind and stands on the wrong side." Sun Shangxi sighed.

"I heard that Golden Harvest has invested 200 to 300 million yuan to buy land all over the country to build cinemas?" asked Boss Wang.

"Yes, everyone in the industry knows about this matter, but no one expected Jiahe to be so generous."

According to Liu Zhou's instructions, Golden Harvest Cinemas bought the land in the past two years while the land price has not risen so fast, and the cinema can be built slowly later.

Therefore, since Golden Harvest went public more than half a year ago, it has been purchasing land on a large scale, and the purpose of Golden Harvest Cinemas has long been known to the outside world.

It caused quite a stir in the circle at the time. After all, no one expected that Golden Harvest would invest so much in theaters and be so determined.

There are now quite a few private cinema companies in the circle. In addition to real estate companies, some powerful film and television companies have also begun to get involved in cinemas.

However, it was not like Golden Harvest, which bought the land and built its own cinemas instead of cooperating with some shopping malls.

This puts greater pressure on investment and subsequent operations. Of course, since all the cinemas are owned by the company, management is also more convenient.

But no matter what, once all Golden Harvest cinemas are built, Golden Harvest Cinema Chain will definitely be a giant among domestic cinema chains.

This is also something that Wanda Company is quite wary of, because Wanda Cinema Line is similar to Golden Harvest Cinema Line, with all of its cinemas being self-operated, but they are based in Wanda Plaza.

Therefore, Wanda Cinemas has expanded very rapidly in the past two years, and has now become the second largest cinema chain company in China after China Film Star Media.

Moreover, at the current rate of expansion, it is only a matter of time before Wanda Cinemas surpasses China Film Star Media to become the largest cinema chain in the country.

Wanda Cinemas is attached to Wanda Plaza, which makes it naturally invincible, so it is not afraid of Golden Harvest Cinemas. However, Wanda has a very big disadvantage compared to Golden Harvest, which is that Wanda has almost no production capability.

In the future, Wanda Cinemas’ turnover may not necessarily be comparable to that of Golden Harvest Cinemas.

As the value of the domestic film and television industry continues to increase, Wanda certainly cannot ignore it.

In the past, they established Wanda Cinemas just as a side job to provide supporting facilities for Wanda Plaza, but now Wanda is ready to fully enter the film and television industry, so the expansion speed of Wanda Cinemas has been much faster in the past two years.

However, Wanda didn't know much about the film and television industry after all. Although he had huge ambitions and sufficient funds, he felt a little at a loss as to where to start.

Boss Wang is also a very ambitious person. Since he is preparing to enter the film and television industry, his target is directly aimed at Golden Harvest Group and he wants to compete with Golden Harvest Group.

"Old Sun, what do you think is Jiahe's core competitiveness?"

"It should be their strong overseas distribution capabilities. The overseas distribution of domestic films is almost monopolized by Golden Harvest." "Since we have been unable to make progress in China, we will start abroad. Since we cannot get overseas distribution all at once, we can just buy a cinema chain."

"Buy theaters in North America?" Sun Shangxi asked.

“Of course, only by buying North American cinemas can we create a sensation. Doesn’t Golden Harvest already have a film company in Hollywood? We can also buy one.

With Hollywood resources, I believe that domestic film and television companies will no longer be on guard against us and will definitely rush to cooperate with us. Wouldn’t the domestic situation be opened up? "

"I will organize a team to go to Hollywood to investigate."

"Well, go and make the arrangements. I heard that in addition to this film and television industrial park, Jiahe is also planning to build a Jiahe Paradise?"

"That's right, but the approval is quite strict now, so the approval document hasn't come down yet."

"Liu Zhou has an excellent vision. It seems that there will be competition with our Wanda Park in the future. Another more important point is whether Jiahe will use the theme park as an opportunity to expand into the commercial real estate market?"

In fact, since 2007, Wanda has been seeking transformation and determined to enter the tourism industry and build a tourist resort. It has also acquired a large piece of land in Changbai Mountain and is preparing to develop it into an international tourist resort.

Wanda is doing very well in the real estate industry and making good profits, so why does it want to start the transformation?

Because after analyzing the real estate development history of more than a dozen countries, Wanda came to the conclusion that China's real estate market will almost reach its peak around 2020.

The size of the real estate market will decline and the entire industry will decline significantly, but the cultural tourism industry is a long-lived industry and a long-term business. Therefore, Wanda decided to transform and enter the cultural and tourism industry.

Wanda’s idea is to integrate shopping malls, creative leisure districts, film and television theme parks, hotel clusters, and office buildings to create a giant commercial consumption kingdom that integrates culture, tourism, and sightseeing.

They call this model Wanda City.

This area can be said to be the core business of the entire Wanda Group, and the current market value of Jiahe Group is no smaller than that of Wanda Group. If Jiahe also prepares to enter the commercial real estate industry, it will be the biggest competitor of Wanda Group.

Sun Shangxi shook his head and said:
"I haven't heard that Jiahe is planning to enter the commercial real estate industry, but I will go and find out more about it."

……

At the launch ceremony, after a song and dance performance, a rectangular launching platform rose in the center of the stage. In front of the launching platform was a pattern of movie films and the four large characters "Golden Harvest Film City" were written.

There are seven round touch balls on the launch pad, which look a bit like crystal balls and will glow when your hands are placed on them.

Afterwards, Liu Zhou and six main leaders came on stage to participate in the launching ceremony.

Amid the exciting music, Liu Zhou and six other guests walked onto the stage and each stood in front of a touch ball.

As the host counted down:
“5！4！3！2！1！启动！”

Liu Zhou and the others each stretched out a hand and touched the ball.

Just as Liu Zhou touched the touch ball with his hand, the touch ball produced a photoelectric reaction and lit up with colorful light.

When all seven touch balls lit up, nine fireworks burst out from the front of the stage, and at the same time, the large screen behind was triggered. After a period of extremely bright light, a line of large words appeared on the large screen:
"Golden Harvest Film City is officially launched."

Liu Zhou smiled and shook hands tightly with the other six guests, and the whole scene was filled with cheers.

This marked the end of the launch ceremony.

In the evening, Golden Harvest Group held a cocktail party called "Golden Harvest Film City - Shining Night", and the stars changed their clothes and walked the red carpet again.

Liu Zhou held this cocktail party in the hope of creating a platform for domestic film companies to communicate with Hollywood film companies, and even work together.

After all, it is impossible for Golden Harvest alone to support the Chinese film industry. Only when everyone works together can this cake be truly made.

Hollywood has a very mature production system, which is what Chinese-language films lack the most right now. By cooperating with Hollywood and mastering Hollywood's technology and methods, the process of China's film industrialization will undoubtedly be accelerated.

So in addition to some state-owned film studios like China Film Group, Shanghai Film Group, and Xi'an Film Group, almost all the bosses of some well-known private film and television companies in the country came, even the big and small Wangs of Huayi who had a bad relationship with Liu Zhou came.

But you know what, the two sides were talking very enthusiastically.

Domestic companies need Hollywood's technology, Hollywood companies also need the mainland market, and even want to cheat people out of their money. In particular, Ren Zhonglun of the Shanghai Film Group directly discussed with Paramount the possibility of shooting a movie set in China during World War II.

Liu Zhou held a glass of champagne and sat quietly in the corner, watching them. He seemed a little tired and didn't want to move.

At this time, Yu Dong from Bona noticed Liu Zhou and walked towards him.

In the past, the two of them were not very harmonious due to some competition, but with the listing of Golden Harvest and Liu Zhou becoming the richest man in mainland China, Yu Dong also came to terms with it. Even if he risked his life, he might not be able to compare with others.

The gap between them was too big, so Yu Dong gradually showed goodwill and wanted to repair their relationship.

Liu Zhou had no objection to this. To be honest, he didn't care much about his relationship with Yu Dong.

However, since the other party has taken the initiative to show goodwill, and although Yu Dong has many faults, such as being too obsessed with Hong Kong and Taiwan stars, Bona is one of the few companies in China that focuses on making movies.

Based on this point alone, Liu Zhou felt that both parties could sit down and have a good talk.

Yu Dong is also in high spirits now. Just last month, Bona accepted investments from overseas funds such as Sequoia Capital. With the support of Sequoia Capital, Bona obtained the qualification for listing on NASDAQ and launched the third round of financing.

Unless there are any unexpected events, it will be able to be listed on Nasdaq by the end of this year or early next year.

As the first mainland film and television company to be listed in North America, Yu Dong is full of confidence.

In fact, not only him, but other people in the industry were actually a little envious. They never thought that Bona’s listing would fail.

At present, perhaps only Liu Zhou knows that listing on NASDAQ is a big pitfall for Bona.

(End of this chapter)