Chapter 87 New Film Plan
Although Liu Zhou and Zeng Li are currently very popular in mainland China, they are still unknown in Hong Kong.
Perhaps the only thing that Hong Kong people can remember is Liu Zhou's identity as a writer.
Therefore, Zhang Guorong was the main force in this publicity.
On the 9th, he participated in a TV program of TVB, on the 10th, he held a media conference, and then the movie was officially released on the 12th.
Of course, the promotion of the movie will not be limited to this. People from Yindu have already published the information about the movie’s release in newspapers.
When the Hong Kong film industry was booming, there were endless ways to promote movies and the scale was quite large.
But it’s no longer possible now. The film market is not good, and we can only use this most traditional method of promotion.
On the first day of its release, "My Sassy Girl" earned 960,000 yuan at the box office.
This data surprised the people at EGTV, as it seemed that this mainland movie would not be difficult to adapt to Hong Kong.
The person in charge of distribution at Yindu immediately increased the number of screenings of the film.
On the second day, "My Sassy Girl" once again earned HK$1.1 million at the box office, and on the third day it earned HK$1.5 million, taking in HK$3.56 million in the first three days of the weekend.
In Hong Kong, a small and brutal storm also blew up.
The Hong Kong media also took a new look at the box office performance of this mainland love movie. If this trend continues, the final box office of "My Sassy Girl" may exceed 20 million Hong Kong dollars.
This result can rank in the top ten of Hong Kong film rankings this year.
Historically, the Korean version of "My Sassy Girl" grossed HK$17 million in Hong Kong, becoming the highest-grossing Korean film in Hong Kong.
Now the mainland version of "My Sassy Girl", with the addition of superstar Zhang Guorong, has a high probability of earning 20 million Hong Kong dollars at the box office.
Liu Zhou felt that staying in Hong Kong would not help the box office much, so after seeing that the box office results in the first three days were pretty good, he prepared to leave Hong Kong.
However, before leaving, Liu Zhou specifically found Zhang Guorong.
"Ah Zhou, are you planning to go back to the mainland?"
"Yes, I came here to say goodbye to you."
"I didn't take you to visit Hong Kong this time. We just played mahjong when we had time. I will definitely treat you well next time you come." Zhang Guorong said with a smile.
"It's okay. Playing mahjong is fun. It's a good opportunity for me to relax. I've been too busy recently."
Liu Zhou pondered for a while, then said:
"Brother, have you ever considered settling inland?"
"Why do I want to settle in the mainland? I'm used to living in Hong Kong, and all my friends are here."
"Because I feel the Hong Kong media is too harsh on you."
Harsh is still Liu Zhou's more polite way of putting it. In his opinion, the Hong Kong media treated his brother cruelly.
Liu Zhou stayed in Hong Kong for only a week. Every time he and his brother appeared in public, the unscrupulous newspapers in Hong Kong would seize on his brother's sexual orientation and ask questions that were simply unbearable to hear.
Even more outrageous is Apple Daily, an entertainment newspaper with no bottom line. Because Liu Zhou lived in his brother's house, they actually spread rumors that he, his brother and Mr. Tang were having a threesome.
I can go to hell.
After seeing this news, Liu Zhou wanted to burn down their newspaper office.
When my brother saw the news, he just smiled and said softly that he was used to it.
Considering how his brother always smiled at those unscrupulous media before, Liu Zhou felt a little distressed when he saw his smile at this moment.
Liu Zhou couldn't stand it this week, but his brother has been enduring it for several years.
Those newspapers have been madly exploiting Zhang Guorong, no wonder he suffered from depression. Liu Zhou thought that if his brother moved to another city, the situation might be better.
"Don't worry about the nonsense the media says. Just ignore them and you won't have any troubles."
"Brother, we are all human beings with emotions. How could we not care about other people's slander and defamation? Besides, these media outlets are using your reputation for their own benefit every day."
After hearing what Liu Zhou said, Zhang Guorong stopped smiling and fell silent.
"You've been to Beijing several times and filmed several movies there, so it's not unfamiliar to you."
"Let me think about it again."
"Well, in the end, it's up to you to make the decision, but I think when you're not working, you can go see the beautiful mountains and rivers of our motherland instead of staying in Hong Kong all the time."
Liu Zhou could only advise him so much, saying any more would be a bit too much.
After returning to the mainland from Hong Kong, Liu Zhou made a special trip back home and stayed there for three days before returning to Beijing.
Now the film "My Sassy Girl" has come to an end, and all that's left is to divide the money.
However, the box office revenue sharing will not be that quick. It will take at least two months, or even half a year.
During this period of time, Liu Zhou can think about what to make for his next movie.
The huge success of "My Sassy Girl" has undoubtedly raised the outside world's expectations for Liu Zhou.
If the movie My Sassy Girl made him an instant hit in the industry, then the performance of his second movie would determine whether he could gain a firm foothold.
If the second part is successful, Liu Zhou will most likely become a new big director in the industry. Just look at Feng Kuzi's current performance.
But if he fails, everyone's expectations for Liu Zhou will be greatly reduced, and China Film Group's support for Liu Zhou will definitely weaken.
Although Liu Zhou does not need to rely on other people's investment to make movies, it is impossible for him to do it alone.
Although Liu Zhou has the capital to make a comeback, he wants to keep winning.
To be honest, Liu Zhou has a lot of ideas in his mind, whether they require high box office or high reputation or both.
However, in this era of rampant piracy and few big screens, Liu Zhou is not sure which movie will be a hit.
Liu Zhou also pondered the reasons why "My Sassy Girl" was such a huge success.
In addition to the novel theme of the strong woman and weak man, which is different from the past, and the fact that it has attracted a lot of discussion, Liu Zhou feels that the most important reason is that his identity as a writer has a huge appeal among the domestic youth group.
Nearly one-third of the movie’s box office was contributed by Liu Zhou’s fans, and they contributed this when the movie was first released.
This also created a very popular phenomenon for the movie, attracting a large number of passers-by who wanted to watch the movie.
Coupled with the subsequent discussions, the movie’s box office reached 50 million.
In later generations, this phenomenon is called fan economy.
In other words, if Liu Zhou did not frequently reap the profits, he would have already had a certain base.
And what are Liu Zhou's fans most interested in?
It is undoubtedly a love story he created.
So Liu Zhou was very clear-headed. He did not think that he could do everything just because of the success of one movie, and then he made a film with a relatively unpopular subject matter.
To be on the safe side, Liu Zhou chose a romance film for his second film.
At this time, a tear-jerking Korean love movie emerged in Liu Zhou's mind.
(End of this chapter)