Chapter 35: Vision

After lunch, the two took a short rest and went to the Qizhou branch of this brocade workshop.

As expected of a store opened by a wealthy businessman in Kyoto, the decoration and layout are indeed different as soon as you enter. You can tell at a glance that it is a place selling high-end goods.

Both the types of fabrics and patterns are more than those in local stores in Qizhou, and the styles of the ready-made clothes displayed on the shelves are also more novel.

Even though Xu Shuhe believed that he had seen many trendy things in the prosperous afterlife, when he entered this store, he was still dazzled and excited.

But in comparison, Lin Hui seems much more indifferent.

This is understandable. After all, Lin Hui came from Kyoto, so she naturally finds these things nothing surprising.

However, Xu Shuhe has also observed that the Qizhou girls like her in the store are very interested in these fresh fabrics and clothes.

Qizhou is adjacent to Kyoto. Although it is not as prosperous as Kyoto, it is also a rich place. There are many wealthy people there. As soon as Xu Shuhe came in, he saw many ladies and girls buying large and small bags.

"What do you two want to see today? Our new store is opening, and all the goods are 20% cheaper than the original price!"

The voice of the shop assistant brought Xu Shuhe back to his senses.

Lin Hui's face was gentle. "Buy two new clothes for my nephew's wife. If you have anything good in your store, just show us."

"Aunt, what good are these clothes?" Xu Shuhe waved her hands hurriedly.

"Child, it doesn't matter if your aunt buys you some new clothes. If you don't accept them, your aunt will be unhappy." Lin Hui patted her hands and said to the clerk, "Show us the cloth and ready-made clothes."

The waiter was also perceptive. He noticed that Lin Hui's clothes were of good quality, so he immediately smiled and took the two of them to see things.

After shopping for half an hour, Xu Shuhe bought two new sets of clothes. Both of them were tailored according to the fabrics selected and the sizes of Xu Shuhe's body, based on the styles of the ready-made clothes in the store.

Finally, Lin Hui asked her to pick out two pieces of fabric for Chen Zhi, and asked the shop assistant to come to Chen Zhi's house another day to measure his size.

It was these four sets of clothes that Xu Shuhe was shocked when he paid for them.

Compared with the expensive local garment shops in Qizhou, the prices of this brocade workshop are 20% higher, and this is because the store is just opening and the price is already 20% off.

If we sell the products at the original price after the opening ceremony, wouldn’t the profit be higher?

Seeing what Xu Shuhe was thinking, Lin Hui said with a smile when they came out of the brocade workshop.

"After looking at this store, do you have any new ideas?"

"This brocade workshop is a dimensionality reduction attack on similar stores in Qizhou," said Xu Shuhe.

Lin Hui turned to look at her, "Dimensionality reduction attack?"

Obviously, she didn't quite understand this new word.

Xu Shuhe smiled embarrassedly, "I made up this phrase. It means that people with more advanced technology and resources have entered our relatively backward market and easily surpassed us."

"Understanding is correct." Lin Hui thought the word was quite interesting and nodded, then added, "But it's not entirely correct. Do you know how your uncle and I gained a foothold when we came to Beijing from Qizhou?"

Seeing that class was about to start, Xu Shuhe immediately straightened his posture and listened to the lecture, "Aunt, please teach me!"

Seeing that she was eager to learn, Lin Hui became more interested in teaching her. She told her in detail about the difficulties she and her husband encountered when they first entered the Kyoto market, and how they overcame the difficulties.
After hearing this, Xu Shuhe also understood, "You can also make money by capturing the target audience and highlighting your own advantages!"

"That's the truth." Lin Hui nodded. "The arrival of the Brocade Workshop today will not actually have much impact on ordinary garment shops. The ones that should be worried are those shops that also go for the high-priced route. Rich people have money, so it doesn't matter if things are more expensive. As long as the things are better, they will pay for them. But look, are there ordinary people coming and going in this Brocade Workshop?" Xu Shuhe shook his head.

Lin Hui then said, "So you don't have to worry, and don't be too jealous of their high profits. The pricing of the Chen family's shop, as well as the pricing of the shops currently owned by you and Sanlang, are still mid-range. So as long as this brocade workshop doesn't engage in a price war, it won't cause you the dimensionality reduction blow you mentioned. But, you still have to learn what's in his shop."

"For example, the placement of goods, the service awareness of the store clerks, the personnel management method, and the convenience of customers' shopping, etc." Xu Shuhe answered immediately.

Indeed, the way the goods are displayed in this brocade shop looks more comfortable and makes it easier for customers to see all the styles of the products. The guys in the shop actually wear uniform, which is still extremely rare in Qizhou.

Moreover, Xu Shuhe also noticed that there was an open space in front of the store, which was specially used for parking horse-drawn carriages for customers who came to shop. This is rare nowadays. Basically, only places that provide accommodation, such as inns, provide space to park horses or carriages.

"That's true. If I had just said it, you probably wouldn't understand it so well. Now that you've seen it with your own eyes, you understand it even better." Lin Hui said softly.

Xu Shuhe also bowed sincerely, "Thank you for your advice, aunt!"

"I think you are very smart. If you have some private property, you must manage it well. Who says women are inferior to men? I think you are very good in business." Lin Hui praised with a smile. Although it was a compliment, her tone was sincere.

It was this sentence that made Xu Shuhe like his aunt even more. She was very broad-minded.

So after spending the day together, both of them were very happy.

When she returned home in the evening, Xu Shuhe discovered something else that made her happy.

Chen Zhi’s business attribute points increased again, this time by two points at a time, reaching 38.

Thinking about the last time Chen Zhi helped his father close a deal and gained points, Xu Shuhe couldn't help but wonder if he had closed another big deal today.

So when Chen Zhi came back, she asked him again indirectly, but found out that it was not the case.

If there is anything, it is that Chen Zhi used a new marketing strategy in the rouge shop that she entrusted to him to manage, which was taught to him by Xu Shuhe.

I understand. The accumulation of new knowledge and practical experience has reached the standard for upgrading scores, Xu Shuhe said silently in his heart.

After understanding his situation, Xu Shuhe told Chen Zhi again about what happened today when he and Lin Hui inspected the store.

Chen Zhi listened very carefully, but felt something was strange.

Later, after careful consideration, Xu Shuhe's posture was very similar to the way his father was imparting experience to him when he first got involved in the Chen family business.

When this thought popped into his head, Chen Zhi quickly shook his head and threw away this ridiculous idea.

Xu Shuhe is his wife, how could she be the same as his parents?

After exchanging messages and having dinner, Chen Zhi prepared to return to the front yard.

At this time, Meixiang came in from outside, leading Qingqiu who was beside Lin Hui behind her.

"Master, Madam, Aunt Qingqiu from Madam Zhou's side is here."

She introduced them and Qingqiu bowed with a smile.

The two of them stood up immediately after seeing each other. Xu Shuhe walked over and asked, "Aunt, why are you here at this time? Does my aunt have any instructions?"

"Madam asked me to bring you something. This is a jade longevity lock. The old lady at home gave it to me when I came here. She said she hoped you two would have a son soon, so she prepared it for the child. Madam was almost done with her work before, but she remembered it today and asked me to bring it here quickly."

(End of this chapter)