Chapter 62: Anti-counterfeiting

"Pirated?" Xu Shuhe blurted out immediately.

Shopkeeper Zhou was stunned for a moment, "What does this pirated copy mean, Madam?"

Seeing that he didn't understand, Xu Shuhe explained it briefly.

"It means fake. They imitate our clothes and make fakes to sell."

After hearing this, Shopkeeper Zhou said, "But it is only the imitation of valuable objects that is called a fake. As for this kind of clothes, everyone makes them in the same style. The only difference is the fabric and pattern."

"But the reason why our business is so prosperous is because it is unique. Now someone has imitated it. It won't be long before such clothes can be found everywhere in Qizhou City, and our business will be divided up again." Xu Shuhe said in a deep voice.

Shopkeeper Zhou was speechless for a moment, and then he sighed.

"I just thought of this problem and told Young Madam about it. Unfortunately, we don't know how to solve it. The only way is to keep releasing new products so that we can stay ahead of them and seize the opportunity. So I also want to ask Young Madam when we can get the second batch of goods. The first batch hasn't been sold yet and it's almost gone."

After he finished speaking, Xu Shuhe did not respond immediately.

Because Xu Shuhe disagrees with this statement.

No matter how much inspiration you have, there will always be times when you can't think of anything new. Moreover, if you come up with new products more frequently, the cost will also be high. No matter how many new products you come up with, they will be imitated by others. This is very frustrating.

Especially nowadays there is no such thing as patents.

"Let me go back and think about it. Does the young master know about this? What does he say?" Xu Shuhe raised his eyes.

Shopkeeper Zhou shook his head. "The young master came this morning. We had just opened the shop at that time, and I had not known the news yet, so I was unable to tell him. I had thought that I would tell him tomorrow morning when he came."

"Okay, don't worry too much. Just keep everything in the store good. I will find a way to deal with this matter." Xu Shuhe comforted.

After leaving Yunshang Pavilion, Xu Shuhe and Xinyue went their separate ways.

Xinyue went to check the situation of Li Mingzhu's shop as instructed, and Xu Shuhe took Meixiang to the shops selling pirated goods.

In fact, there are not many shops selling counterfeit goods, only two or three in total.

After going in and taking a walk around, Xu Shuhe basically figured out the situation.

Sure enough, the things in these stores are cheaper than hers. There is a difference in cost, and the materials used are worse, but it does not affect the wearing experience.

If you want to buy clothes with exquisite designs but cheap prices, these stores are undoubtedly good choices.

It seems that the business of these stores is not very good.

That’s right. If business is good, we won’t think of imitating things from other stores.

Although there is no restriction on patent rights now, everyone is a business owner who runs a shop and wants to maintain some dignity. Anyone with a little foundation and a sense of shame will not imitate so directly.

Even if it is the same style, it will be made of different materials, embroidered with different patterns, and made in different styles.

So to conclude, the bosses of these small stores are not very good, but they have learned from others and have tasted the sweetness, and they will definitely continue to do so in the future. In the long run, not to mention stealing business, they may even affect the reputation of Yunshang Pavilion.

It is not good to take these inferior clothing fabrics bought from the store and claim that they are from Yunshang Pavilion.

"Let's go back home." Xu Shuhe ordered in a low voice.

In order to properly resolve this matter, we need to think more carefully and thoroughly.

Floating Cloud Residence.

Xu Shuhe and Meixiang came back first. Xinyue went to investigate other matters, so she came back later.

"Young Madam, I took a careful look today, and I didn't find anything unusual in the Second Young Madam's embroidery shop. It was almost the same as she said." Xinyue reported when she came back.

"Have some tea before you talk. You're sweating all over." Xu Shuhe waved his hand. Meixiang, who was standing by, had already poured a cup of cold tea and handed it over.

Xinyue took it, gulped it down, wiped her forehead with a handkerchief before continuing.

"The embroiderers in that shop are really good at their craftsmanship. I asked around and they said the boss spent a lot of money to hire them. But I saw that things like handkerchiefs, embroidered fans, sachets and purses sold well, but they were a bit expensive. Most people left after asking. In addition, things like screens and embroidered paintings were all well made, but too expensive. No one bought them and few people asked about them. It's a pity that they are all good items."

After hearing this, Xu Shuhe understood that the store was in the wrong location.

There are not many high-spending groups around, so even if the products in the store are good, they can’t be sold.

"It seems that what the Second Young Master's Madam said is true. But Madam, do you really want to help her sell things?" Meixiang asked.

Xu Shuhe smiled and said, "How can I say I'm helping you when it comes to business?"

If you want benefits and convenience, you have to pay, Xu Shuhe said silently in his heart.

The two maids didn't quite understand what she meant when they heard this, but Xu Shuhe didn't ask them any more questions and sent them away.

There are still many things to do today, so I don't have time to chat with the maids.

In the evening, Chen Zhi came back.

When he arrived at Fuyunju, he also brought some delicious food for Xu Shuhe.

"This is milk almond ice cream. I heard from others that it tastes good, sweet and refreshing. I brought one back for you. Try it and see if you like it. We also have ice cream and mung bean pastry, which are all refreshing and can relieve heat." Chen Zhi spread out the things.

Several desserts were made very delicately, especially the milk almond ice cream, which looked sweet.

Xu Shuhe didn't hesitate to say thank you and started to enjoy the meal.

Of course, he did not forget the main business. While eating, he recounted what happened in Yunshang Pavilion today.

After hearing this, Chen Zhi thought for a moment and said, "We should also make labels. For example, this tea set has a mark on it, which kiln it was fired in, so you can tell at a glance."

"But I think that the firing techniques of those porcelain-like objects are different, and each has its own secret recipe, so there will always be differences when fired. These cannot be imitated, so others will have less intention to imitate them, which shows that the branding is effective." Xu Shuhe said.

Upon hearing this, Chen Zhi understood what she meant and said.

"You mean, you want to do research on fabric?"

"I do have this idea." Xu Shuhe pursed her lips, "But making a new material is undoubtedly time-consuming and laborious, so we can only do it on a small scale and make a label with our secret recipe."

When she said this, Chen Zhi fell into deep thought for a moment.

After a moment, Chen Zhi seemed to have thought of something and immediately stood up.

"I'm going to the study. I may have a solution for this matter. Please allow me to study it for two days."

Xu Shuhe didn't know what good idea he had, so he could only nod.

"Okay, then let's think about it separately and then discuss it together."

Chen Zhi nodded slightly, then left quickly.

Anti-counterfeiting can be a big or small matter. If you want to be a leader and create your own brand and reputation in the future, it is essential.

Otherwise, while you are innovating with great effort, others are imitating you in large numbers, selling your products cheaper than you and with higher quality. That would be very bad.

Therefore, in making the anti-counterfeiting mark, Xu Shuhe not only wanted to prevent other companies from imitating Yunshang Pavilion's clothes, but also wanted to grasp the word "unique" to improve the grade of Yunshang Pavilion.

After all, wealthy people like to be unique.

Xu Shuhe does not intend to continue to do only mass business. Her Yunshang Pavilion is bound to enter the high-end market.