Chapter 169 Meituan vs. Ele.me

"Boss Xie, you haven't rested yet so late."

Late at night, Su He dragged his tired body back to the suite. As soon as he entered the door, he saw Xie Jingxing sitting in front of the bar counter in the living room, drinking by himself.

She perked up, walked over and sat opposite him, and poured herself a glass of wine: "We have discussed all the projects that need to be connected."

"I wanted to talk about it tomorrow, but Meituan made some unexpected moves."

Xie Jingxing turned on the computer screen, which displayed marketing posters for Ele.me and Meituan at the same time.

[Ele.me's daily takeout orders exceeded 50, and its market share has long been the No. in the country. Thanks to our users. 】

[You! You are not an actor, so don’t design those “first” plots. I have no opinion, I just want to see how you make it happen. Meituan’s food delivery market in Beijing ranks first. ]

Ele.me released a poster at 8pm in China today, and simultaneously launched its Spring Festival non-closing marketing plan.

Just two hours later, Meituan responded quickly by launching a poster and announcing its plan to continue the Spring Festival.

This means that the two companies are finally about to collide head-on, and both are prepared.

In contrast, Taodiandian was defeated in the fierce competition with Ele.me in the Hangzhou market, and all its energy was concentrated on this. It was extremely difficult to temporarily recall all employees to fight against the nationwide competition at the beginning of the Spring Festival holiday.

Xie Jingxing did not expect that the competition during the Spring Festival holiday would unfold in this way. Ele.me did not take a break during the Spring Festival to target the white-collar and family markets, and used the super traffic entrance of WeChat red envelopes to completely widen the gap with Meituan.

Wang Xing wanted to take advantage of the Spring Festival holiday to narrow the gap with Ele.me.

"He seems to have mistaken me and Zhang Xuhao for Li Yanhong." Xie Jingxing's tone rose slightly.

Su He pressed his forehead and asked, "So Ele.me is going to start spending money?"

"According to the original plan, whether Meituan fights head-on during the Spring Festival holiday or not, Ele.me will have to burn money. Now the budget will only increase, not decrease."

Xie Jingxing said after careful consideration: "I just spoke to Zhang Xuhao on the phone. The subsidy budget for February is 5 million."

“Can the market capacity take it?”

Su He is not very optimistic. The growth rate of the takeout market has been steady but slowing down in the past. Ele.me's 5 million yuan is a big challenge to the existing market size and growth rate.

Since Meituan has carefully prepared its Spring Festival offensive plan, it must also have a money-burning plan. The fight between the two is not as simple as one plus one equals two.

In this way, it is very likely that a lot of money is spent, but the user growth is all fake, and the company is like Taodiandian, where it is taken advantage of by customers and is endlessly fleeced.

“We have considered this.”

Xie Jingxing passed it over vaguely, without explaining the influence of WeChat red envelopes, letting Su He know that the whole plan was unfair to Tang Man.

He thought for a moment and continued, "Dianping also has a subsidized marketing plan during the New Year."

"I heard that Baidu's food delivery service will be launched next month." Su He's thoughts jumped.

Xie Jingxing asked without comment: "How is it, do you feel there is a chance?"

"I need to find out the details of Meituan's last round of financing." Su He took a sip of wine to suppress his excitement.

The early projects such as Mihoyo and mid-to-early projects such as Kuaishou that she and Tang Man summarized while having dinner tonight are all minor issues. The focus is on the two projects, namely, ride-hailing and food delivery, which are currently fighting for the market and are determined to win!

Xiyou firmly stands on the side of Didi, Ele.me and Dianping. Taihe will invest in Huolala in the online car-hailing sector after the new year, and it is certain that only Meituan is worth investing in the food delivery sector.

If nothing unexpected happens, both sides will place long bets and fight to the end, and many conflicts can be negotiated in this process.

Taking Meituan as an example, Taihe has the opportunity to invest in it. Only when Wang Xing is hit so hard that he tries to make peace with Ele.me and Dianping, will there be a chance for him to accept the investment from the former.

So what does it mean to be uncomfortable?
In the group buying sector, Meituan faces challenges from Dianping.com and Nuomi.com. In the food delivery business, Meituan is sandwiched between Ele.me and Baidu, and is stuck in the middle, unable to move forward or backward and bleeding dry to the last drop of its blood.

Now that this situation has taken shape, Su He needs to understand how much cash flow Meituan has to burn, how many shares were transferred in the last round of financing, and changes in the equity structure of investors.

This is what she is best at, dealing with various interest groups and manipulating human nature.

"Let's start by repairing the relationship with Wang Xing," she decided.

Xie Jingxing nodded without hesitation: "You are fully responsible, I believe you!"

"Is this pressure?" Su He smiled.

"Of course, because I know you don't want me to be disappointed, but I don't actually want you to have that mentality."

Xie Jingxing paused for a moment: "I would rather your pressure comes from yourself, to become the best investor, just for yourself. Just like what I did before, the M&A queen."

"...It sounds inspiring." Su He lowered his head to avoid his gaze.

Xie Jingxing turned around and took out two bottles of Roosevelt No. 10 beer. They had drunk them in a bar in San Francisco. At that time, he used all means to bribe corporate spies and rushed towards the path of breaking the law.

Su He had a mad argument with him, but finally compromised and acquiesced.

Their relationship is not only built on the bloody streets of Manhattan, but also on the tacit understanding and recognition accumulated bit by bit in their work.

Otherwise, Xie Jingxing would rather give her a large sum of money and ask his mother to make a tablet for her under the seat of the Three Pure Ones in the Taoist temple to thank her for saving his life, rather than giving her a lot of top project resources to choose from at will.

"Do you have any personal plans for this year?" he asked casually, clinking his glass.

Su He replied dryly: "Study, recharge, and work hard."

"That's too general. To be more specific, I want to be promoted to the first partner of Taihe, earn over 10 million yuan a year, or experience a new hobby or fall in love." Xie Jingxing joked.

Su He lifted her hair unconsciously, raised her head and looked straight at him: "I will be 38 years old after this New Year."

"..."

Xie Jingxing was a little panicked and didn't know how to respond for a moment. His life experience in both past and present lives told him that when an older sister mentioned his age, he should either take off his pants or run away.

"In our industry, 38 is the best stage of life. You have always been the best working woman in my heart."

He pretended to be stupid and forced himself to change the subject, painting the big picture he had prepared: "I'll keep the position of Taihe's first partner for you."

"Okay, thank you Mr. Xie for your recognition, I will try my best." Su He pulled the corners of his mouth into a smile and lowered his head again.

Xie Jingxing nodded his head repeatedly as if it was natural and stood up: "Then let's talk about this for today, President Su, go to bed early."

"I'll see you off."

“No, no, you’re welcome…Haha, come on, you can do it…”

When the two of them walked to the door of the villa, Xie Jingxing said with a smile on his face: "Okay, I'm leaving, you stay."

"Okay, good night, Mr. Xie." Su He said softly.

Xie Jing Xing walked down the wooden steps, and suddenly turned around and looked back: "Hey, Su He."

"Ok?"

Su He leaned against the door and looked down at him, his eyelids blinking rapidly, and his fingertips gripping the door handle involuntarily clenched.

Xie Jingxing walked up the stairs silently, and the distance between them gradually approached.

"What's wrong?" Su He's throat felt a little dry. He loosened his hand that was holding the door handle and walked backwards back to the living room.

The evening breeze blew gently through the hall, and the silk halter dress caressed the white waves on her chest. The long hair at the temples stuck to the corners of her lips, and her cheeks were visibly red.

It is still the same Le Labo perfume as when I first saw it, not the calm and warm No. 33, but the cool and bitter No. 19.

It's like the soil or moss in the deep forest after a rainstorm, damp and rotten mixed with a faint vitality, very strange, niche and unpleasant.

"Click."

Her body hit the bar counter and she had no way to retreat. Su He fell onto a high stool. Xie Jingxing leaned over and she leaned her upper body back as far as she could, revealing the beautiful and deep scenery on her chest.

Her eyes were filled with all kinds of charm and turned into soft water, blinking frequently until they closed. Her red lips were slightly parted, exhaling the warm smell of wine. Her mind was in a mess, but her body was ready to face everything.

"Good night, we're going skydiving tomorrow."

When the barren soil that had been dry for many years was close enough to where he could smell the moist breath of an approaching storm, Su He twisted his body restlessly like a fish dying of thirst, but suddenly these words came to his ears.

She opened her eyes and stared blankly at Xie Jingxing holding a toy car steering wheel, then stood up with an embarrassed smile and walked away.

"Shh!"

The wine bottle made a sound of breaking wind and went straight to his forehead. Xie Jingxing quickly bent down to avoid it.

"Don't be like this, no, listen to me." He tried to explain awkwardly.

Nuts, plates, pillows... one thing after another flew through the air. When Su He raised his laptop, Xie Jingxing ran away with his head in his hands.

He put the steering wheel he risked his life to get into the kart and sped away.

He really couldn't understand why the stupid manufacturer used the steering wheel as a car key. Who the hell would remember this thing all the time when going out!
Su He was also a bit too radical. Mr. Xie and Xie Ze were only a thought away. It was really too rude...

"You lost the game of truth or dare?"

Tang Man stood at the door and asked as she looked at Xie Jingxing, who was hugging a pillow and had wine stains all over his body.

"A little misunderstanding."

Xie Jingxing spoke in a calm and nonchalant tone, carefully squeezed into the room and explained his purpose directly: "Have you received any news from home?"

"Meituan is well prepared. The key point now lies in whether the WeChat red envelope activity can meet expectations." Tang Man quickly got into working mode.

Xie Jingxing retorted: "This is not important. The key is when the food delivery competition will enter the 'second stage of competition' we expect with the entry of Baidu after the new year."

Tang Man shrugged helplessly. She didn't understand why people were so confident that the WeChat red envelope-sponsored Spring Festival Gala event would make Ele.me and Dianping invincible and directly crush Meituan's long-planned offensive plan.

But Xie Jingxing is Xie Jingxing, and now his name is enough to convince people, and there is no need for too much explanation.

Therefore, Meituan's attack during the Spring Festival was fruitless and it was stuck in a long siege war. The food delivery industry will enter the "second stage of competition" - competing in logistics and distribution.

In this regard, we should invest in the founder Kuai Jiaqi's "Dada Crowdsourcing" project, Yunhe's crowdsourcing business for external financing, and the Beijing-based leader "Quhuo Crowdsourcing".

Several projects are in the communication and promotion stage. Tonight she and Su He just talked about which projects Taihe Youzu will invest in after the Chinese New Year.

In addition, there is the Dianping project. The group buying market has become more stable, and the old dog can't come up with new tricks and can only burn money with hard means.

Xie Jingxing never paid much attention to the fact that Tang Man was in charge. The general details of the battle during the Spring Festival needed to be communicated. In addition, there was the fundraising of the first phase of the 20 billion yuan fund of Xiyou. As of now, more than half of the funds had been raised, and the expected 30 billion yuan would basically be achieved.

However, the timing still needs to be further confirmed. There are too many places to spend money in the first half of this year, and Xiyou has to help Taihe charge forward.

"Boss Xie, you don't even bother to hide your bias."

After listening to the summary of the dinner between the two enemies again, Tang Man began to complain about her grievances.

Xie Jing Xing once again offered his pie-in-the-sky trick: "You have always been the best career woman in my heart. Work hard, and I will keep the position of Xiyou's first senior partner for you. If your income this year is less than 1500 million, I will personally make up for it for you."

This time, she didn't dare to mention the routine speech template, but Tang Man was very inconsiderate of her leader. She smiled thoughtfully and said, "Did you just say that?"

"I have something else to say. Do you want to hear it?" Xie Jingxing squinted his eyes and retorted.

Tang Man crossed her legs and leaned back: "But what should I do if I don't have any wine? How about... drink some more?"

"Auntie, good night, have a sweet dream." Xie Jing Xing challenged.

Tang Man stood up and said to her: "I think calling her Auntie is nice. It sounds much more intimate than President Tang or President Su. It feels like a family."

"Tang Man, you are really dangerous."

Xie Jingxing stopped and looked at her and reminded her seriously.

Tang Man smiled without saying a word, looking him in the eye without avoiding the gaze. After a moment, she stretched her body, showing off her mature and plump figure.

"Good night, Mr. Xie."

She said this but stood lazily at the door. Xie Jingxing turned around and left in defeat.

Tang Man let out a sigh of relief. A man who achieves excellence in any field will definitely not lack women's love, even if it's just screwing something.

Xie Jingxing has obviously achieved perfection in many fields. He is a financial genius, a second-generation super rich man, and a veteran player of various extreme sports...

He doesn't seem to be aware of his own attraction to women. He doesn't need to do anything deliberately, one time there is gunfire and blood on the streets late at night, and another time there is flowers blooming in the deep sea.

Maybe it is within the normal range in his eyes, but for a woman, from 80 to 18, even if she understands human nature and what the "suspension bridge effect" is, she will be touched.

Tang Man asked herself that if she were to experience all of this, she would probably be as blind as Su He and Song Anli.

Who doesn’t want to eat something delicious? Anyway, she definitely doesn’t think she is at a disadvantage.

Xie Jingxing was very distressed. Just like Jordan was puzzled by why ordinary players found it difficult to shoot the ball into the basket, he was also puzzled by why it was so easy for him to shoot the ball.

It feels like the basket is aiming at his ball and automatically adjusting the angle and crosshairs, but some baskets will miss the shot, and some will get the ball stuck.

Driving the go-kart back to his residence, he passed by Su He's room and turned off the lights. He squatted outside and smoked two cigarettes without daring to knock on the door. Shen Xin, Cui A Liu, and Liu Ying.

One figure after another flashed by and stopped on Liu Ying. In public, this girl was Xiyou's LP, and in private, she was a WeChat friend. She had previously taken the initiative to come to Xiyou to learn about the investment details in an easy-to-understand manner.

As the GP of Grapefruit Fund, there is nothing wrong in warmly inviting LPs to watch the morning sun together. Besides, the annual meeting is an event to thank the LP sponsors!

Xie Jingxing opened his mind and felt that he was really working too hard. He was busy day and night for Xiyou's development.

【have you slept? 】

【Looking at the moon. 】

【drink wine?】

【Come to my room.】

Xie Jingxing put away his phone with satisfaction. This kind of ball frame is still good, and it plays a free and easy role.

(End of this chapter)