Chapter 170 I'm going to crush you to death!
After temporarily resolving the internal management issues of the team, Xie Jingxing was able to breathe a sigh of relief and led the employees to organize a skydiving activity the next day.

Then it was the 28th day of the twelfth lunar month. Su He made an appointment with friends to go to Iceland to chase the northern lights, Tang Man went to Los Angeles to celebrate the New Year with her family, and the literary Xiao Shen went to Africa alone to photograph wild animals.

He Chuan returned to his hometown in China for blind dates. He began to meet with Mao Wenchao, Cui Aliu and other invested founders one by one.

In short, time is precious in the financial industry, and everyone is good at finding opportunities to steal a little private life in the fast-paced life.

Time flies and it is the day of the Spring Festival. The few friends who stayed in Maldives to celebrate the New Year were busy pasting blessing characters and hanging couplets during the day, and at night they all went to Xie Jingxing's room to make dumplings.

Because there is a three-hour time difference with China, the CCTV Spring Festival Gala had just begun after we finished our New Year’s Eve dinner.

"There's no Zhao Benshan this year? The Spring Festival Gala is getting worse every year."

Wang Xueqing soaked wolfberries in whiskey and lazily sat on the sofa to comment.

He had originally planned to have a New Year's Eve dinner together tonight, and then walk hand in hand with his girlfriend on the beach, proposing to her in the moonlight and the evening breeze, which was so romantic just to think about.

As a result, his girlfriend insisted on staying to celebrate the New Year with everyone, and persuaded him that since the leaders were not around, he should seize the opportunity to get closer to Mr. Xie.

In fact, there is no need for this at all. At this moment, young colleagues are gathered together to play Texas Hold'em, a few calm ones are talking about national affairs, and two are huddled in a corner holding their computers and working overtime.

Mr. Xie, LP Liu Ying and Mr. Cui Aliu were drinking and laughing in the outdoor rest area. The scene looked very lively and he didn't get a chance to perform at all.

"Linlin, I'm a little sleepy. Let's go back to the room and rest." Wang Xueqing suggested again.

The girlfriend, who had delicate makeup and a nice figure and was dressed in a bright red deep V dress, scolded, "Why didn't you go to bed early the other day?"

"I feel very energetic because you are here." Wang Xueqing said with a silly smile.

Linlin lifted her hair and lowered her voice: "Then am I not here now?"

"It's different. I meant there are only two of us." Wang Xueqing expressed his love awkwardly.

All the villas on the island are suites. These days, his girlfriend has occupied the big bed sea view room alone while he has stayed in the twin bed parent-child room. If he doesn't scratch the wall impatiently because of the itch, it would take an incredible amount of willpower to fall asleep early.

While the two were talking, Xie Jing Xing walked into the room, waved his phone and said, "I've sent out red envelopes in the WeChat group. If you're slow, you'll lose."

“I got 125 yuan!”

Linlin didn't bother to pay attention to Wang Xueqing and was the first to pick up the phone to actively support him.

Xie Jing Xing continued to urge cheerfully: "Hurry up, I've given out 2000 yuan, let's see who is the luckiest."

"I got 222 yuan. Is there anyone who got more than me?" Cui Aliu followed suit to create a good atmosphere.

Wang Xueqing slowly opened the WeChat group and clicked on the red envelope. The number jumped a few times and stopped at 41.9 yuan.

Linlin was shocked and complained about his bad luck, while the others also asked each other with interest how much they had grabbed.

"Thank you. It is me."

A colleague who was working overtime in the corner raised his hand and calmly claimed the title of Lucky King.

Xie Jing Xing joked, "Are you pretending like that? I'll send you another one. If you're still the lucky one, I'll send you a red envelope separately."

"Mr. Xie is so generous. I am willing to go through fire and water for Taihe!" The colleague said with a serious face and clasped his fists.

Wang Xueqing suddenly interrupted: "Mr. Xie, check the work group. Mr. Tang has sent out red envelopes."

“@Mr. Tang sent one in the group, and Mr. Su as well.”

Xie Jingxing encouraged the employees to call Tang Man and Su He on the spot to chat for a few minutes. For a moment, everyone gathered in the living room, staring at their mobile phone screens and clicking frantically, and red envelopes flew everywhere in the WeChat group.

After the leaders were encouraged to give out large red envelopes, the employees followed suit and gave out small red envelopes. Later, it gradually evolved to the point where only the lucky ones gave out red envelopes.

The Spring Festival Gala programs have completely become music with the backs of people, and only Shen Teng and Ma Li's sketch "Should I Help You?" made everyone laugh.

Xie Jingxing played with them for a while, then quietly hid in a corner to edit an email and sent it to Xiao Ma Ge, proposing suggestions for improvements based on the WeChat red envelope template that had undergone many years of updates and iterations in his memory.

After personal experiments by hundreds of employees from different backgrounds from Yinshanbudu, Taihexiyou and other three companies, it can be confirmed that the 'WeChat Red Packet' has been a huge success without any surprises, and Tencent has made another breakthrough in the field of mobile payments!

Many partners benefited from this, but Alibaba suffered critical damage.

【Happy New Year. 】

A greeting from Pony Ma popped up on WeChat, and Xie Jingxing replied with a smiley face. After a little thought, he opened the Didi Kuaidi M&A WeChat group and sent a red envelope to celebrate the Chinese New Year and all the best.

Liu Qing, Cheng Wei and others joined the red envelope distribution team. Messages flashed by in the group chat. It could be seen that Mr. Ma grabbed every red envelope but never said a word. It seemed that he would not have a smooth New Year.

There were too many WeChat groups, and Xie Jingxing reached his payment limit without realizing it. He grabbed tens of thousands of red envelopes but couldn't send them out.

Others also reached their daily limit, so they decided to take a break and continue tomorrow.

"The old tree in front of the door has new buds, and the dead tree in the yard has bloomed again. I have lived for half my life and have said many things, which are hidden in my white hair..."

The Spring Festival Gala on TV was gradually coming to an end and the song was soothing. The colleagues around him said goodbye one after another and went back to their rooms to rest. Xie Jingxing supported his hands behind his head and relaxed his face until it was stiff with a smile.

The last person who left covered him with a blanket. He didn't have the strength to open his eyes to see who it was, and fell into a deep and exhausted sleep.

The room was silent and the mobile phone screen was flashing with words of "Happy New Year" jumping out. 2013 passed just like that.

…………

January 2014, 1, the first day of the Lunar New Year.

Thanks to the sponsorship of the Spring Festival Gala, the number of WeChat Pay bank card-linked users increased by tens of millions overnight.

Ele.me has teamed up with WeChat to attract new users, and each new user can receive a 5 yuan red envelope reward. When placing an order on the platform and using WeChat payment, you can get an instant discount of 0.99-10 yuan, share on WeChat Moments, recommend software distribution through App Store, and see browser splash screen ads.

Tencent’s omni-channel traffic entrance is connected, and the money-burning war for food delivery has officially begun!
On the same day, Dianping joined the battlefield, and the 3 yuan movie tickets were aimed at third- and fourth-tier cities in conjunction with the Spring Festival movie season.

Form an elite field marketing team, with vertical catering as the core to support wedding and local entertainment businesses, and break Meituan’s exclusive contracted merchant system in first- and second-tier cities.

There is only one purpose for cutting in from different angles - to draw blood.

On February 2014, 2, the second day of the Lunar New Year, the number of WeChat card-binding users increased by 1 million in a single day, and Meituan took on the challenge.

New users can place takeout orders for 0.1 yuan, new and old users can enjoy 3%-5% discount during the Spring Festival, delivery fees are waived on the entire platform, and commission subsidies for delivery riders are adjusted.

Xie Jingxing and Pony Ma taught Wang Xing how to use game lotteries to increase the flexibility of subsidies. Wang Xing learned how to do it right away and quickly evolved.

But whether he was unprepared or didn't care, his group buying business had no response to the aggressive attack from Dianping.com and watched the transaction volume decrease day by day.

On February 2014, 2, the third day of the Lunar New Year, the number of WeChat card-binding users increased by 2 million in a single day.

The unexpected competitor came from the online travel industry. During the New Year's Day, Ctrip took the lead in the competition for holiday travel, with cash back on scenic spot tickets and free hotel reservations bombarding the market for a whole month.

Unable to hold back, Lvmama joined the fight and launched a "0 Yuan booking after cash rebate" campaign for scenic spot tickets.

Tongcheng followed suit and had a budget of 4 million yuan to cover the ground market for scenic spot tickets and hotel accommodation. It also announced that it had received a total of 5 million yuan in financing from investors including Tencent Strategic Investment and Gusu Yuanhe.

Ctrip responded with a subsidy of 2 million yuan, not caring about any competitors, aiming to increase user stickiness rather than profit!

This is obviously another meat grinder, and unfortunately Meituan was implicated.

Dianping takes the catering business as its core and uses high-quality review content to cooperate with leading companies in vertical fields such as Liren Weddings.

However, Wang Xing is ambitious enough to adopt a fully self-operated approach, personally involved in all businesses including group buying, food delivery, hotels, and local tours. It is very reasonable for him to be defeated by leading companies in the industry after crossing over to other industries.

Meituan is caught in a situation of war on all sides, and its strategic level is in danger. This feedback to the tactical level has led to an increasingly crazy and blood-thirsty situation.

The senior management team traveled across the country to meet with Ele.me's senior regional employees and city agents, and actively spread the word that they were offering high prices to poach people, which at least caused a crisis of trust within Ele.me.

Under such circumstances, the marketing manager in Shanghai, the headquarters of Ele.me, jumped ship and took away hundreds of field sales staff and delivery riders.

Kang Jia drove hundreds of kilometers back to Shanghai last night and blocked him in the office to try to keep him, but to no avail. He broke down with red eyes and cursed, "We've been in business together for many years, and you should at least leave me a delivery rider!"
The marketing manager said that his mother, who was far away in his hometown, was ill, so Meituan sent senior executives to invite the best local doctor to visit her home for a consultation.

On the contrary, he led his team to work hard on the front line without a day off during the Spring Festival, but his new colleagues from the product department stabbed him in the back.

Several capable senior customer service representatives under his command were reported for accepting bribes and fired just because they accepted a little more than the New Year red envelopes and gifts from merchants.

Yes, they did something wrong, but they are all kind-hearted people and they were willing to follow me.

Kang Jia had nothing to say. He drove around the city all night without sleeping. Early this morning, he put on his work clothes and rode on an electric scooter, taking the head of the human resources department and the head of the product department with him to act as a delivery rider.

【I will arrive in Shanghai tomorrow morning. 】

Xie Jingxing replied to Zhang Xuhao, put down his phone and continued to eat the noodles in his bowl slowly.

"Or I'll go back to Yunnan first and come to Shanghai after you're done with your work," Cui A Liu suggested considerately.

Xie Jingxing didn't care: "It doesn't matter, they are also related to Yunhe."

"Then let me see if there is the earliest flight available." Cui Aliu did not insist.

She had to go to Yunhe to connect with the supply chain business, and the life-and-death battle between Ele.me and Meituan involved the exclusive entry of the "Yinshanbudu" brand into the platform, so she had to go to negotiate with Ele.me.

Just now Zhang Xuhao called and had an argument with Xie Jingxing. The bad news was that the team was poached. On the other hand, in just three days, the number of orders per day at Ele.me surged to over 80.

This means that in the future, the company can use its absolute advantage in market size to launch a "choose one of two" strategy, and merchants can either join Ele.me or be removed from the shelves.

However, the entire market is currently in a stage of rapid development, and the implementation of the "choose one of two" approach cannot be blindly tough. It is more appropriate to delegate power to grassroots sales staff and induce them with benefits.

Common methods include lowering or raising commissions; reducing the delivery radius of uncooperative merchants in the background, making it impossible to place an order even when standing at the merchant’s door.

They even took advantage of the fact that merchants did not know how to operate computers and sent sales staff directly to the merchants' homes to secretly adjust and shorten the business hours of the merchants' Meituan backend.

Only a few orders can be received from Meituan every day. Within half a month, merchants will naturally stop using Meituan and switch to Ele.me's "choose one of two" welfare support.

Cui A Liu frowned when hearing these tricks such as stepping on the feet, elbowing, flying and kicking. The 'Bu Du' sub-brand has signed an exclusive contract with Ele.me, but the dozens of franchise stores of the 'Yin Shan Cha Yu' sub-brand do not have it.

Who knows if the cruel Zhang Xuhao will do something to harm her.

The competition between food delivery platforms has had an even greater impact than the ride-hailing industry, with hundreds of thousands of businesses involved.

Unfortunately, the Maldives airport is too small and has limited flights. Cui Aliu was anxious and searched for a long time but couldn't find a suitable flight. She had to wait for Xie Jingxing to arrange a private plane to return to China tonight.

"He who has a heart full of thunder and a face as calm as a lake can be worshiped as a general. The ancients were not deceiving me."

She watched Xie Jingxing chewing the noodles slowly and even drinking up the soup in the big bowl, and couldn't help but make a subtle complaint.

"Today is my birthday." Xie Jingxing said in a light tone.

Cui Aliu was slightly stunned, and opened the calendar function on her phone to check: "Isn't your birthday on February 2th?"

"Mr. Xie has always celebrated his birthday according to the lunar calendar." A Chinese waiter came over pushing a cake cart and explained.

Cui A-Liu was at a loss: "He comes here to celebrate his birthday every year?"

“This island belongs to my mother.”

Xie Jingxing sighed faintly, so Meituan really deserved to die, for having to disgust him when he was in a good mood accepting blessings.

His mood now is the same as Teacher Ma’s. Damn your smooth sailing, I’m going to crush you to death!
…………

On February 2014, 2, the fourth day of the Lunar New Year, the number of WeChat Pay card-binding users increased by 3 million in a single day.

The number of WeChat Pay users increased by nearly 30 million in just three days, which is the result of Alipay’s ten years of operation.

[Today we find that the sky above us has changed, and the solid ground beneath our feet has also changed. ]

——The open letter sent by Mr. Ma to the company before the New Year has been verified, and Alibaba has urgently recalled all senior executives who were on vacation.

Lu Zhaoxi and Zhang Yong rushed back to China. Since they couldn't buy plane tickets, they chartered a plane and mobilized the company's plane to bring them back!

Everyone must be on duty on the sixth day of the New Year. Teacher Ma issues a military order that anyone who disobeys it will be executed immediately. A solemn and murderous atmosphere spreads rapidly, and everyone knows that war is inevitable.

“We have to consider whether Kuaidi should merge with Didi.”

At the internal meeting, Lu Zhaoxi expressed his opinions with a tense expression.

Tsai Chongxin was unusually ruthless in suppressing the criticism, saying: "We will not discuss the Didi Kuaidi merger today."

"The merger application of Didi Kuaidi has been approved, and the result will be announced in the next few days." Mr. Ma's assistant Wu Yongming eased the atmosphere.

Lu Zhaoxi remained silent. The Didi-Kuaidi merger case was excluded from discussion, so the focus of today's meeting was only on Taodiandian, which he was in charge of.

As for Taodiandian’s situation, it doesn’t matter. It has never beaten Ele.me in Hangzhou, and has never participated in the battle nationwide...

In short, if Alipay needs to rely on the mobile payment port in the local life field to fight a decisive battle with WeChat Pay, Mr. Ma asked him whether Taodiandian can take up the banner of the charge.

He didn't know how to answer, and many executives present knew the same thing.

"Should we fully support Meituan?" Mr. Ma asked expressionlessly.

Koubei.com is preheating for its restart, and Taodiandian is pouring a lot of resources into it, but in the end, it still has to rely on Meituan?
This is simply a big joke!
(End of this chapter)